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'Good Company' Pioneer Laurie Bassi Sees Progress

Will companies finally begin to wake up to the financial benefits of having engaged customers, employees and communities? Laurie Bassi, Principal of McBassi & Co., a leading analytics firm, sees progress on multiple fronts. Bassi is author of

10 Steps That Ensure Employee Engagement Success

Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.

15 Minutes With...Bryan Pearson, President, LoyaltyOne

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. So we asked him whether he felt that programs were addressing all of the

15 Minutes With...Joel Confino, CEO, Haydle Enterprise Q&A

Over the past year or two we’ve seen a surprising increase in the number of different types of technologies and services touting their ability to address various areas of customer, employee and distributor partner engagement – from leadership, coaching, assessment and communications to collaboration, innovation, rewards & recognition and analysis.

15 Minutes With...Josh Klapow, Chief Scientist, ChipRewards, Inc.

Don’t be fooled by the name – an acronym for Consumer Health Incentive Program – ChipRewards means business when it says its passion is for behavioral science. In fact, the company's Chief Scientist, Josh Klapow, is a clinical psychologist who was a professor for 20 years at

1to1 Media Names 2011 'Customer Champions'

Peppers & Rogers Group’s 1to1 Media division has announced its 2011 class of 1to1 Customer Champions. The 1to1 Customer Champions program recognizes executives who believe in treating customers in a way that builds loyalty and engagement while driving bottom-line results for their organizations. Now in its eighth year, the program honors 15 executives annually who use innovative approaches to instill customer-centric strategies throughout their organizations. The 2011 honorees include: • Ven Bontha, Director of Customer Experience, CEMEX • Rich Brecht, Senior Contact Center Manager, J&P Cycles • Mike Colbourn, VP and Director of Marketing, Stowe Mountain Resort • Roger Curtis, President, Michigan International Speedway • Susan DeLaney, VP Customer Experience, UPS • Tom Feeney, President and CEO, Safelite AutoGlass • Dennis Fitzgerald, VP Customer Satisfaction, Yaskawa Electric America, Inc. • Stephen Jackson, Chief Information Officer, Harry Rosen Inc. • Donna Lendzyk, Manager, Customer Loyalty, SaskTel • Ingrid Lindberg, Customer Experience Officer, Cigna • David Payne, Assistant VP Contact Center, Stancorp Financial Group Inc. • Chuck Sliker, Senior VP of Operations Service, Arby’s • Jeffrey J. Smith, VP Operations and Loyalty Services, Omni Hotels & Resorts • Tim Teran, Senior VP Consumer Insights and Strategy, Macy’s Inc. • Jay Topper, Senior VP Customer Success, Rosetta Stone Info at

2012 Motivation Show Offers Engagement Education, Exhibits, Events

Successful companies know that employees who are engaged, motivated and working towards a common goal, generate increased profits. Research shows that a motivated workforce inspires people to work for your company, do business with your company and buy your products and services. How do these organizations set themselves apart as a place where people want to work and do business? Come to The Motivation Show and find out! The 2012 Motivation Show, to be held at Chicago’s McCormick Place, October 23-25, is the world’s largest collection of ideas and solutions to engage, motivate, inspire, reward, connect and thank employees, customers and members. The show features more than 50 professional seminars and more than 500 suppliers of merchandise and travel services, as well as networking events to connect you and your peers with industry experts. New this year, the Incentive Marketing Association is presenting free 20-minute clinics on the exhibit floor to give attendees a fresh data-driven perspective on how incentive and recognition programs stimulate consumers and increase workforce productivity and innovation. The Show’s 6th Annual Conference, Connecting Engagement, Loyalty and Financial Results, will feature a series of 60-minute professional seminars in four learning tracks: Employee Recognition Customer Loyalty Sales Motivation Meeting & Event Management For complete information about attending the 6th Annual Conference Program, visiting the exhibit hall, or becoming an exhibitor, visit The Motivation Show website at or call 866-730-6684.

2016 Sales Machine Summit - June 14-15, 2016 - NYC, NY

Join Seth Godin, Arianna Huffington, Gary Vaynerchuk and other top experts at the Sales Machine Summit on June 14-15 in NYC. Learn how to best engage your sales force and

2017 IMEX America - Las Vegas October 9-12

Meetings and events industry professionals can meet and do business with destinations and venues from across the world at IMEX America, which takes place October 10-12 in Las Vegas, preceded by Smart Monday education sessions October 9th.

7 Steps to Measure and Build Engagement

Employee surveys have the potential to help companies understand the relationship between human capital and the bottom line. Yet, if not managed carefully, surveys may fail to realize their potential as strategic organizational tools. Why? Because many organizations are successful in designing reasonable questionnaires, generating high participation rates and gathering a lot of good information. But where survey processes most commonly break down is in the “hand off” between a survey team, perhaps working with the assistance of an outside consultant, and line managers throughout the organization. Here are seven recommendations for increasing the commitment of line managers throughout an organization to an employee survey process…

80-Year-Old Recognition Company Sees Momentum for Engagement

The C.A. Short Company ( may be best known as a recognition firm, but it has recently made significant investments in developing a world-class engagement practice. The company has created a Program Design team and undertaken initiatives in technology and

A Front-Line Manager's Recognition Tip Sheet

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc.

A Look at Branding from Both Sides of the Glass

While external branding gets most of the money and attention, internal branding is really what it’s all about

A Three-Dimensional Medium for Engaging Communications

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.

Alex Mead, CX Executive Leader, on Why Customer Service Is so Bad

Despite all the talk about innovation in CX (Customer Experience), most observers say that customer service, in the US at least, is as bad as quality manufacturing was in the 1980s, before ISO 9000 quality standards and the concept of Total Quality Management took hold. Today, while quality in US manufacturing has steadily improved, the American Customer Service Index remains mired in the low 70% range.

Applaudit Social Recognition Tool

Next Level Performance, a Dittman Company, recently launched a new online social recognition solution called Applaudit to help organizations engage and motivate their people. NLP says

Appreciation at Work - Culture Toolkit for Solution Providers

One of the world's most recognized experts in culture offers a turnkey support service for human resources, marketing firms or professionals seeking to offer formal culture support services for their clients. Appreciation at Work is a Preferred Vendor in the Enterprise Engagement Alliance's Engagement Agency support service.

April 6 EEA Webinar: Why Human Capital Reporting Is a Marketing Issue

This one-hour EEA webinar with marketing and human capital experts will explain the benefits of publishing human capital reports to engage customers, employees, distribution and supply chain partners, and communities, as well as provide an overview of the implementation process.

Are Your Engagement Initiatives Bearing Fruit?

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isn’t a short-term project, it’s a continuous process of

Ascent Custom Group Leadership Programs

Many organizations take leaders and top performers on off-sites for rewards, recognition, or corporate planning retreats. Ascent Leadership Networks believes these programs should support an ongoing leadership development process with greater benefits for all.

Aspire2Success: New Tool Addresses Employee-Manager Relationships

We've seen a lot of engagement survey tools - here's one that gets to the critical matter of the employee-manager relationship. A Canadian engagement survey company known as MindSuite has developed Aspire2Success to help managers develop more productive relationships with employees on a one-to-one basis.

AstraZeneca Leads the Way to Enterprise Engagement

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

aSuggestion Offers Viral Suggestion System

This new online platform combines the features of a traditional suggestion box with the ability for employees to use it as virtual suggestion box for any organization with which they interact.

At Chariot Solutions, Engagement Requires an ‘Inspirational Environment’

Founder and CEO Michael Rappaport talks with ESM about how he keeps turnover low and morale high among his pool of top-tier talent It always gets our attention when we receive a press release from a company touting its commitment to employee engagement, so we followed up on a recent release from Chariot Solutions to find out why.

Baudville Brands Brings Engagement to Western Michigan - Sept. 21, 2016 in Grand Rapids

Baudville Brands, the Grand Rapids, MI-based recognition company, is hosting "Breaking the Barriers of Engagement," on Wednesday, September 21, 2016 at the Downtown Market in Grand Rapids. The event will focus on "aligning the people, purpose and passion that make

BCAT Tool Aims to Address Brand-Culture Alignment

The Brand and Culture Alignment Toolkit known as BCAT aims to help organizations and teams foster alignment and common purpose, either to support the brand or to achieve specific tactical or project goals.

BCAT Webinar on Aligning Teams in a Virtual World | June 30 at 1 pm ET

BCAT, a brand and culture alignment company, is offering a free, 45-minute virtual meeting on June 30 at 1 pm ET on how to easily and effectively align your team with their highest purpose and inspire each member to be the best version of themselves. Click here to register.

Best Practices in Assessing Employee Engagement

Once an organization believes that a more engaged workforce is better for customer loyalty, revenues and profits, the next logical step is in measuring current engagement to set a benchmark, and then regularly (at least annually) re-measuring engagement to chart progress. The challenge lies in getting the measurement right. Organizations must bear in mind that the tools they choose to assess engagement in year one will be the foundation upon which future data is set. If the data collected is not right or is missing important elements, it will have to be revised or even discarded. Doing so is potentially time consuming and expensive. The EEA and Avatar HR Solutions examine the key drivers of engagement and the benefits of surveys, tools, data collection and analysis. For the full report, click here

Beyond360 Aims to Be First $1 Billion Employee & Customer Engagement Platform

Founded in 2015, U.K.-based Beyond360 aims to disrupt HR technology by making it simple for organizations to connect all their people and engagement tactics on a single employee 'hub.'

Bill McDermott, SAP, Winner of the ISO 10018 Honorary CEO Citation for Quality People Management

This profile of Bill McDermott, the American CEO of SAP, Europe's largest software company, continues ESM's new Quality People Management CEO series honoring chief executives at organizations that base their success on a strategic and systematic approach to engaging all stakeholders - customers, distribution partners, sales and nonsales employees, vendors and communities.

Blackhawk to Acquire Achievers

Gift card giant Blackhawk Network has entered into a definitive agreement to acquire Achievers Corp., a leading provider of employee recognition and rewards solutions designed to help companies increase employee engagement. The acquisition will broaden the reach of Blackhawk’s already extensive incentive and engagement business. Earlier this year Blackhawk launched a new incentives division, Blackhawk Engagement Solutions, which is

Bob Nelson, Recognition and Engagement Expert: Engagement Survey Industry an 'Epic Failure'

Dr. Bob Nelson, PhD., author of 16 books on recognition and engagement and arguably one of its earliest proponents, has a bone to pick with the employee engagement survey industry. "Gallup has been surveying employee engagement for over 15 years, and

Brand Engagement 360 Guide to Implementation

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world.

Brand Media Coalition and 1-800FLOWERS.COM Launch Industry Surprise and Delight Gifting Platform

The Brand Media Coalition and have announced the launch of the industry's first Surprise and Delight and Occasion Gifting platform available only to members of the The new platform enables recognition, gift and reward solution providers to offer their end-user customers access to a surprise-and-delight and occasion gifting platform making it easy to

Build Brand Values Into Recognition Programs

A new white paper, 10 Tips to Build Brand Values Into Recognition Programs, notes that a large part of designing an employee incentive, rewards and recognition program is focused on productivity, compensation and profitability.

Building (and Keeping) an Engaged Employee Team

It’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t.

C-Suite Network Conference - Sept. 12-13, 2016 - NYC

Join executives in all areas of management at the C-Suite Network Conference, September 12-13 at The New York Times Center in NYC. EEA readers can get a 50% discount on the $750 conference fee by clicking here to register and by using

C.A. Short Company: Why the Investment in Enterprise Engagement?

C.A. Short Company, a leading recognition firm based in Shelby, NC, recently sponsored a 15-minute program on Worldwide Business, hosted by successful entrepreneur and business personality, Kathy Ireland. The focus was on the concept of engagement and C.A. Short Company's role in this emerging field.

Capitalism That Cares

While no one is absolutely certain about the agenda of the Occupy Wall Street movement, one message is clear: there is a growing outcry for a more humane form of capitalism, as well as a sense that Wall Street is part of the problem. Ironically, this movement could have a profound effect on the way businesses get managed and marketed, as consumers gain more and more control about who they want to do business with and when and seek out companies they “like.”

Carlson, PollStream Change Names

As part of its recent rebranding, Groupe Aeroplan, parent of Carlson Marketing, announced that the company is changing its name to Aimia. The business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia. Also effective immediately, PollStream has changed its name to TemboSocial, reflecting the firm’s increased emphasis on its suite of solutions and the development of other software tools focused on connection, conversation, recognition and additional engagement products and services.

CarltonOne Evergrow Targets SMB Market with an ESG Focus

CarltonOne Engagement, creator of the Power2Motivate enterprise engagement technology platform, has launched an "affordable small - and medium-sized business solution" that addresses the "S" and "E" of Environment, Social, and Governance management.

Ceridian and WorkAngel Announce Engagement/Wellness Solution

Human capital management technology firm Ceridian has partnered with WorkAngel, an employee engagement and retention platform, to offer what they call "a mobile employee engagement and wellness solution." According to a recent press release, the platform provides users with

CFO.University Launches New 24/7 Education Program on Human Capital and ROI of Engagement

The Enterprise Engagement Alliance has created the first formal learning and certification program on Human Capital Management, Measurement, Employee Engagement ROI, and Compliance for chief financial officers for CFO.University, a leading community for CFOs that will qualify CFO.University members for an EEA CFO certification.

Channel Partner Engagement

In many industries and businesses, channel partners are key links between employees and customers- a weak link if they are ignored, an important source of strength if they are engaged. The stakes are high. Channel partner impact can be enormous in terms of sales volume, market share, brand reputation and “share of customer”, i.e., in engaging customers. Indeed, channel partners are often the sole link to the customer. But channel partners can also impact employee engagement, especially when they fail to deliver. Conversely, channel partner engagement is directly affected by the employees who manage them and who produce the products and services. In short, most businesses succeed only to the degree that symbiotic relationships exist between employees, customers, channel partners and vendors. This is the basis upon which “Enterprise Engagement” is built. In this paper, we focus on channel partners as a key constituent of organizational success and we offer practical strategies and tactics to engage them.

Channel Partners Need Loyalty Programs Too

If you’re like the majority of companies, you go to market through one or more channels of distribution, which means it’s critical for you to generate loyalty to your brand among channel reps. Channel reps are the people who make the ultimate sale. They’re also the people who say “So, you want me to be loyal, huh? Well, you’d better give me a good reason.” Now what do you do? A recent study by Maritz demonstrates that a rep incentive program can be a great way to build loyalty – as long as you do it right.

Channel Partners: Overview

This article looks discusses the various types of resellers and the types of incentive programs that can be used to motivate resellers and looks at some of the factors that can influence the success of such programs.

Channel Partners: Strategic Issues

How can you make your distributor/reseller incentive program stand out to increase its chances of success? This article offers a number of suggestions.

Chester Elton Sees Signs of Progress in His Quest for Culture

Probably no one has done more for the cause of culture and workplace experience than Chester Elton, who since the last century has crisscrossed the globe, spoken regularly on national radio, and written multiple influential books on recognition and culture, starting with his best-selling "The Carrot Principle" up to his latest with co-author Adrian Gostic, “All In”. Their new book, "Leading With Gratitude,"” comes out in March.

Coggno Online Training Portal Adds Short Course on Enterprise Engagement

The addition of the first course on Enterprise Engagement to the online training community of 2,000 companies provides further proof that this field is taking hold.

Collaboration: More than the Sum of its Parts

A pair of articles examines this critical building block of engagement from two different perspectives

Colleen Wegman: Winner of the ISO 10018 Honorary CEO Citation for Quality People Management

This profile of Colleen Wegman, the CEO of Wegmans, the 37th-largest supermarket chain in the U.S., continues ESM's new Quality People Management CEO series honoring chief executives at organizations that base their success on a strategic and systematic approach to engaging all stakeholders - customers, distribution partners, sales and nonsales employees, vendors and communities.

Communications Key to Maximizing Incentive Results

Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.

Company Profits From ROI Measurement Platform

Bob Dawson, a serial entrepreneur in the incentive and related travel field, is the first to admit he is "bleeding edge."

Confessions of a Cautious Convert: Tricia Veness, Artis REIT HR Exec

Tricia Veness, Director of Human Resources for Artis REIT, Winnipeg, admits that she has approached the employee engagement movement with some degree of skepticism. The company describes itself as “a Canadian real estate investment trust who invest in quality commercial real estate in select markets to create value for our stakeholders.” Over the past five years,

Consulting Firm Buys ROIPro SaaS Measurement Platform

Founder Bob Dawson's ROI measurement platform is now in the hands of Agility Growth Partners, a Birmingham, AL firm that focuses on implementing growth solutions for clients.

Consumers: Incentive Overview

This article looks at the types of consumers and the motivational factors affecting consumer incentive plans.

Consumers: Strategic Issues

What makes a successful consumer incentive program? Here's a look at how to set goals, track results, and measure ROI.

Consumers: Types of Programs

This article takes a look at the variety of consumer incentives that companies can choose from.

Corporate Learning & Talent Development Summit - July 21-23, 2016 - Eau Palm Beach Resort & Spa Palm Beach, FL

The Corporate Learning & Talent Development Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event, taking place behind closed doors, the Summit offers solution providers, learning, HR and talent management executives from America's leading corporations

CorporateRewards Pivots to Technology with WorkStride

WorkStride – formerly known as CorporateRewards, a 15-year-old NY-based rewards firm – has recently shifted its focus from rewards to technology. In a recent conversation, Tom Silk, Executive VP of Sales and Marketing, explained: “We want to change the conversation from focusing on rewards to how we can use technology increase performance

Creating the Best Workplaces: Insights from Global Employee Engagement Influencers

The Employee Engagement Awards recently published its first eBook, Creating the Best Workplaces: Insights from Global Employee Engagement Influencers. It contains Top Tips identified by

Creative Group Joins March to Full-Service Solutions

When a venerable incentive travel and meeting company such as Appleton, WI.-based Creative Group Inc. expands its business model into performance improvement, it's yet another sign of significant disruption in the traditional rewards and event marketplace. The company, whose original owners sold the company about a year ago to Direct Travel, a corporate travel management conglomerate, has already had

Crutchfield Demonstrates How Engagement Provides Critical Edge in B2B Market

Crutchfield Manager of Corporate Sales and Business Development Will Crutchfield describes how a 44-year-old privately held online car audio and home electronics retailer uses classic engagement strategies to thrive in a market decimated by large online and big-box retailers.

Customer Experience Meets Employee Engagement

The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience.

Customer Retention: Keeping Your Best Customers for the Long Term

This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at the importance of using active retention efforts to keep both consumers and business-to-business customers for the long term.

David MacLeod Explains Why Britain’s Engage for Success Movement Has Taken Hold

Backed by the commitment of Prime Minister David Cameron, the topic of employee engagement is a bonafide movement in Great Britain. David MacLeod, co-founder, with his professional colleague Nita Clarke, of the Engage for Success effort at, the U.K.,

Digital Strategy Innovation Summit - Sept. 15 & 16, 2016 - Los Angeles, CA

Do you have a digital strategy that effectively improves your customer engagement, e-commerce, mobile impact & omni-channel experience? The Digital Strategy Innovation Summit will connect you with 100+ digital leaders including:

Disrupting Digital Business

Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that

Dittman Incentive Marketing and Impact of Engagement

To see how the emergence of the engagement field is affecting traditional providers of engagement solutions, from leadership and assessment to analytics, innovation and incentives, ESM periodically interviews leaders in each of these areas to gain insights from executives at the front lines. This time: Jim Dittman of Dittman Incentive Marketing.

Divercity Offers Branding and Marketing Support for Employee Resource Groups

Rufhous Designs, a Red Bank NJ woman-owned marketing agency, has created a service specifically designed to support Employee Resource Groups in their branding and marketing efforts, with a focus on using minority-owned suppliers.

Diversity and Inclusion Power Engagement at Fifth Third Bank

For many companies, diversity and inclusion are challenges. For Fifth Third Bank, headquartered in Cincinnati, diversity and inclusion are opportunities to not only engage employees but to enhance customer and community relationships to drive greater performance. Demonstrating them means business.

Dr. Paul White Has Simple Prescription for Better Cultures: Appreciation at Work

According to Dr. Paul White, co-author of The 5 Languages of Appreciation in the Workplace, managers can start improving culture in their own departments even without the support of the CEO by addressing every human’s innate desire to feel appreciated. His research and process call into question the validity of many if not most recognition, incentive, and loyalty programs but provide simple and useful ways to significantly improve them.

E-Book: Is Your Brand Powerful Enough to Motivate and Inspire?

Does your CEO and CMO know that organizations spend $50 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue.

E2E Group Aims for Leadership Role in Human Capital Management

In its quest to provide clients a lifetime career management solution, E2E Group has the potential to transform the traditional recognition field from focusing primarily on rewards and technology to providing full-service human capital management solutions.

EEA Curriculum on Measuring Engagement and Performance

There’s a reason for the old adage: “You can’t manage what you don’t measure.” Anyone who has ever tried to run a business knows that’s true. But it is also true that you can’t manage what you measure only once each year. When it comes to employee and customer engagement, most of us... collect information through annual surveys, analyze the results, share them in a high-level report and perhaps devote part of an executive meeting to discuss the implications. Like performance reviews, this is usually done once a year – if at all. In order to make informed decisions based in fact, managers need to: · Regularly monitor trends in employee, customer, supplier and partner engagement · Analyze those trends · Share the information across the organization · Set goals · Mobilize executives, managers and supervisors to take action Effective measurement requires that certain fundamentals or principals be observed. Meaningful measurement will normally require an estimate of business impact at minimum and, in some cases, a Return on Investment (ROI) calculation. Following the advice below will ensure that you develop credible and defensible estimates of the business impact and ROI (where necessary) of your engagement initiatives.

EEA Demo Shows How People Value Impact Calculator Measures the Impact of HR, Marketing, and Other Engagement Efforts

The Enterprise Engagement Alliance has teamed up with TM Evolution, a compensation and work life people analytics company, to create a practical way for almost any size organization to analyze the impact of investments in all stakeholders consistent with the new European Union Corporate Sustainability Directive. Click here to view the demo or scroll down

EEA E-Books Outlines ISO 10018 Compliant Enterprise Engagement Strategies and Tactics

There's no reason to wait for engagement standards from ISO, the International Organization for Standardization, to profit from engagement. While ISO recently approved the creation of formal standards for engagement, the organization has already created Quality Management Principles and standards for engaging employees in quality management practices

EEA Launches Engagement Agency Network to Help Scale Engagement

The EEA's Engagement Agency service has launched a turnkey solution for human resources, marketing or independent entrepreneurs seeking to profit from the emerging field of human capital management, metrics, ROI of engagement and brand story telling.

EEA Launches Engagement Widget to Promote Referrals, Suggestions, and the IRR Field

Using the EEA Engagement Widget powered by INCENTCO, any size organization can now easily promote and reward referrals, suggestions, and feedback using a widget that can be embedded within minutes on any web or social media site, along with whatever incentives they wish to test to encourage engagement. The widget will be available for free on a beta basis the week of Oct. 31, 2022.

EEA Launches Preferred Solution Provider Platform for One-Stop Shopping Experience

Now entering their third years, the Enterprise Engagement Alliance's Brand Media Coalition and resource and informative platforms have created a Preferred Vendor and Solution Provider programs and managed outsourcing service offering promotional professionals and incentive, recognition, loyalty, and HR advisory services a seamless, expert shopping experience in all areas of Total Rewards and Engagement.

EEA Offers Special Discounts to C-Suite Network Conference, May 22-23

As part of its partnership with the C-Suite Network, billed as the world's most trusted network of C-Suite leaders, the Enterprise Engagement Alliance is offering discounted rates for the upcoming C-Suite Network Conference in Dallas, May 22-23, at The Tower Club Dallas.

EEA Webinar: Total Rewards 2.0--At the Junction of Benefits and Recognition

Traditionally, most incentive and recognition companies have never sold benefits services and vice versa, even though employee engagement and benefits often fall into the same department. This 30 minute webinar with experts in benefits, incentive, and recognition companies will talk about the opportunities to bring these services together to provide Total Rewards 2.0 solutions. Get your questions answered by registering to attend the live event Wed. August 18, at 1 pm ET.

EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.

EEA Zoom Show Nov. 19: What Every Executive Needs to Know About the Materiality and Potential Disclosures of Human Capital

This Enterprise Engagement Alliance Zoom show on Thu., Nov. 19 at 1 pm ET US features leaders in human capital management, measurement, accounting, and disclosures on what may be one of the most significant changes in business in a generation: the materiality of human capital.

EEA Zoom Shows

Get an easy step-by-step understanding of what CEO’s should consider doing now that can have a big impact on revenue, profitability and experiences while saving money…

EEA Zoom Shows

The virtual training center for Stakeholder Capitalists and strategic engagement management.

EEA: Your Resource for the How of Stakeholder Capitalism

The Enterprise Engagement Alliance provides complete resources for organizations seeking to move from talk to action on the implementation of Stakeholder Capitalism principles or for professionals in all areas of business seeking to gain a practical understanding of the theory, framework, implementation, and measurement process of stakeholder management and engagement.

EGR International Engagement Journey Update - Seven Years On

To our knowledge, EGR International was the first among the very few traditional marketing, incentive, or recognition companies that made a formal commitment to the engagement field. As a founding sponsor of the Enterprise Engagement Alliance in 2008, EGR International, which had its roots in the

EGR Management: We're Entering the Era of the Whole Person and What That Means

EGR International was one of the first firms to position itself as an enterprise engagement agency to help organizations align all stakeholders around a common vision. It was also one of the first in the incentive field to diversify beyond face-to-face events and incentive programs into other forms of communications through its in-house creative agency BlackLab Media.

Employee Care Innovation Summit Set for Sept. 16 Via Live Webinar

A live webinar brings together benefits brokers, consultants, and solution providers to discuss how to create meaningful outcomes in the world of employee benefits.

Employee Engagement Awards Debut in NY June 17: Free Tickets While Supplies Last!

The annual Employee Engagement Awards program, founded in the United Kingdom, is making its U.S. debut this week at the Tribeca 360 and Rooftop on June 17, where the first U.S. award winners will be announced. Matt Manners, a principal of the company producing the event, has offered up some free tickets for the Enterprise Engagement Alliance community

Employee Engagement Summit & Awards - June 22, 2016 - Chicago, IL

On June 22, 2016, the second Employee Engagement Summit & Awards will be held in Chicago at The Innovation Lab @ Morgan MFG. Whether you’re responsible for creating an entire engagement program or are a manager looking to motivate your team,

Employee Engagement, Customer Satisfaction and Profitability

This study from the Forum for People Performance Management and Measurement published in 2011 sought to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance. This study was one of the research foundations for the creation of the Enterprise Engagement Alliance. The Forum was co-founded by Bruce Bolger and the Incentive Performance Center funded by The Motivation Show and about a dozen incentive companies in about 2000.

Employee Engagement: Short Cuts Won’t Get You Where You Want to Go

The business case is very clear. Employee engagement programs contribute to improved business outcomes. It makes sense that engaged employees will make a difference in a competitive marketplace by increasing productivity, inspiring innovation, and delivering best results to clients and consumers.

Employee Satisfaction, Labor Market Flexibility, and Stock Returns Around the World

Study about the relationship between employee satisfaction and firm performance around the world, using lists of the “Best Companies to Work For” in 14 countries. Employee satisfaction is associated with superior long-run returns, valuation ratios, and profitability in countries with high labor market flexibility, such as the US and UK, but not low labor market flexibility, such as Germany. These results are consistent with high employee satisfaction being a valuable tool for recruitment, retention, and motivation in flexible labor markets, where firms face fewer constraints on hiring and firing. In contrast, in regulated labor markets, legislation already provides minimum standards for worker welfare and so additional expenditure may exhibit diminishing returns. The results have implications for the differential profitability of socially responsible investing (“SRI”) strategies around the world. In particular, they emphasize the importance of considering institutional factors when forming such strategies.

Employees: Strategic Issues

This article provides a model for creating incentive programs for non-sales employees.

Employees: Types of Programs

This article provides an overview and key planning considerations for the most common types of non-sales employee incentive and recognition programs.

Engagement = Business – Where the Rubber Meets the Road

If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this. One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. As a result, it was a natural for the company to embrace “enterprise engagement,” and the firm, which I cannot name here, was one of our first founding sponsors and remains actively involved.

Engagement Agency Brings BCAT Solution to Clients Seeking Updated Brand, Culture Platform

The BCAT process can help an organization update its brand and culture within a matter of days using a combination of proven consensus-building tools and a unique technology to measure alignment.

Engagement Agency: New Service Helps Establish SEC-Compliant Human Capital Reporting Strategies

In light of the new Securities & Exchange Commission requirements for human capital disclosures, the Enterprise Engagement Alliance’s Engagement Agency has launched a new service to help organizations develop effective strategies and content for human capital disclosures and Corporate Responsibility Reports.

Engagement in Action

While I haven’t yet seen any major business publications cover the emerging area of engagement, the traditional trade media is on it. Recent articles in publications as diverse as the HR Executive (here and here), Corporate Meetings and Incentives, Training, and the American Management Association have featured articles on various aspects of engagement. Even more telling are instances like what happened to me recently.

Engagement Radio: A Revealing Q&A with Alex Edmans on Engagement and Profitability

In this instalment of Engagement Radio, sponsored by C.A. Short and EGR International, we’re privileged to have Dr. Alex Edmans, Professor of Finance at London Business School. A graduate of Oxford, he has worked at Morgan Stanley

Engagement Radio: C-Suite Network CEO Thomas White: Breaking Down Silos

The C-Suite Network at is the first organization we know of in the U.S. designed to bring together executives from across the organization and industries.

Engagement Radio: Gary Rhoads Talks About How Engagement is Gaining Momentum

Dr. Rhoads has a PhD in Marketing from Texas Tech. He has written a couple of entrepreneurship books, one called, Stop, Think and Lead: Dealing With Crucial Situations and another called Startup Marketing For Innovators. He was also a keynote speaker at the Enterprise Engagement Alliance’s Engagement University last April, and we’re excited to welcome him to Engagement Radio.

Engagement Radio: Mark Crowley on Leading from the Heart

Mark's book, Lead From The Heart: Transformational Leadership For The 21st Century, mirrors his mission "To fundamentally change how we lead and manage people in the workplace, and to intentionally make it far more supportive of human needs."

Engagement Radio: Peter Hart and David Zinger on Leadership - Where Recognition, Engagement, and Art Converge

It’s no surprise that Peter Hart, CEO of Rideau would team up with employee engagement pioneer David Zinger to write two books that bring together the concepts of recognition, engagement, and art.

Engagement Radio: Steve Goldstein on the Principles of Engagement

Steve is the author of Why Are There Snow Blowers in Miami? and previously served as Chairman and CEO of American Express Bank. He is currently Chairman of U.S. Autosales, and is a Senior Advisor to Milestone Partners and Alvarez

Engagement Radio: Zeynep Ton Discusses The Good Jobs Strategy

Zeynep Ton, Associate Professor at MIT’s School of Management, was previously at Harvard and has earned numerous awards for teaching excellence. She has been featured in

Engagement University Set for 2014 in Nashville

EEA home page news item Engagement University Set for 2014 in Nashville The Enterprise Engagement Alliance has announced the launch of the Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the Rewards & Recognition Expo and Engagement Pavilion, featuring leading exhibitors of reward, recognition and engagement products and services. Based on the Enterprise Engagement Curriculum and Certification program, Engagement University is designed to provide corporate practitioners and solution providers with formal education on the economics, definitions, framework and best implementation practices related to: • Improving customer loyalty and referrals • Enhancing distribution partner engagement • Increasing sales and customer service performance • Improving employee productivity, quality and wellness • Building better vendor relationships The Engagement University education programs do not overlap with exhibit hours, giving attendees the opportunity to meet with suppliers and see demonstrations of the various types of products and services covered in the education sessions. Led by a faculty of corporate practitioners, solution providers, research experts and professors in business and organizational/consumer psychology, the program brings to life a formal Enterprise Engagement curriculum and certification program with sessions on: • Engagement program design and implementation • Enterprise Branding • Communications • Learning and Gamification • Rewards & Recognition • Measurement • …and more Engagement University Directors and Faculty include: • Melanie Lewis, EEA Co-Curriculum Chair and former Director of Commercial Engagement, Astra-Zeneca • Gary Rhoads, Professor of Marketing, Marriot Graduate School of Business, Brigham Young University. • Allan Schweyer, EEA Curriculum Chair and Director, Center for Human Capital Innovation • Rodger Stotz, Research Director, the Incentive Research Foundation and Principal, Delta Qi Consulting • To be named shortly: Leading corporate end-users and solution providers presenting case studies and two professors in marketing and psychology to address the business and scientific basis of engagement. Registration will open Dec. 2, 2013.

Engagement World’s Professional Development Days - May 7-9, 2018 - Galveston

A Focus on Best Practices, Certification in ISO 9001/10018, Culture, Recognition and Incentive Design

EngageSoft Goal: Provide Powerful Assessment at an Affordable Cost

A new engagement assessment platform says it provides a real-time, action-oriented approach to measuring engagement in a way that helps organizations address critical challenge areas. While the company currently focuses on clients in the Mideast, the platform is built in English and can be used anywhere, according to the founders.

Enterprise Engagement Performance Management ROI SaaS platform

The latest software as a service (SaaS) platform for Enterprise Engagement Performance Management is now available for consultants, practitioners and companies that are struggling with how to demonstrate a true bottom line return-on-investment (ROI) for their engagement programs in Quality Management, Sales, Human Resources, and Marketing. Enterprise Engagement Performance Management (EEPM) ROI Pro is designed to enable companies to design effective engagement programs to achieve almost any type of goal.

Enterprise Engagement Certification Course for CFOs, Attorneys Open to Public

A continuing education program for CFOs (Chief Financial Officers) and attorneys on human capital management, reporting, and ROI of engagement in the new world of ESG (Environmental, Social, and Governance) is the topic of a four-hour virtual workshop for attorneys and accountants seeking to maintain their accreditation through continuing education. The program, set for May 15 from 9 am to 1 pm, is open to anyone in business for $49.

Enterprise Engagement for CEOs Outlines Stakeholder Capitalism Implementation

The Enterprise Engagement Alliance's newly updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists provides boards and senior management with a short course on how to turn theory into action. A recent survey by the Conference Board found that 92% of CEOs agree with the shift to Stakeholder Capitalism and 82% say they have begun the implementation process.

Enterprise Engagement for CEOs Targets People-Centric Capitalists

Dr. Rhoads is Professor of Marketing and Entrepreneurship, Marriott Graduate School of Business at Brigham Young University in Salt Lake City and Chairman of Xvoyant, a fast-growing sales engagement company, and before that, founder of Allegiance, the first Enterprise Engagement company focused on connecting the voice of the customer to employees.

Enterprise Engagement Seminar Set for Nov. 20 at Madison, Wis.

The Fire Light Group- and The Engagement Agency-sponsored program will feature a presentation on Enterprise Engagement by Curt Coffman, co-author with Marcus Buckingham of one of the all-time business best sellers, “First Break All the Rules” and of recently published “Culture Eats Strategy for Lunch,” a collaboration with business partner Kathie Sorensen. Curt will spell out why Enterprise Engagement is emerging as a critical discipline and organizational success factor. The program also includes an indepth session on Enterprise Engagement program design, which provides preparation for the Enterprise Engagement certification program. For more information, click here.

Enterprise Engagement Solution-Provider Directory

This is the first directory of Engagement Solution-Providers for organizations seeking to design and implement a strategic and systematic approach to engaging all stakeholders.

Enterprise Engagement: Foundation & Framework

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isn’t if engagement matters, but how to make it happen.

Enterprise Engagement: Strategic Implementation Webinar Recording

This session is for anyone interested in understanding the field of enterprise engagement from the standpoint of implementation. We’ll cover the critical steps needed to translate engagement into realistic action plans and measurable results.

Enterprise Engagement: The Roadmap, 5th Edition

The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organizational objectives and improving shareholder value and share-price performance in public and privately held organizations, government, and not-for-profits.

Enterprise Technology Engagement

Ask anyone involved with technology implementation, and they'll tell you that the most frequent cause of failure is to strategically and consistently address the people issue.

Executive Brief: How to Create a World-Class Corporate Sustainability Report for Your Organization

This primer outlines how to create a corporate sustainability report in conformance with the new draft European Corporate Sustainability Directive, which could undergo final changes before final publication in the summer of 2023. In addition, specific provisions may differ for companies based in individual European Union countries. This report is designed for boards, CEOs, C-suite executives and any management involved with the creation of a formal stakeholder management, metrics, and reporting strategy.

Experiential Live - Royal Caribbean International’s Oasis of the Seas - Sept.16-23, 2018

Experiential Live brings together the leading suppliers of custom experiences, merchandise and travel with buyers representing the leading incentive, corporate and meeting/event planners aboard Royal Caribbean International's Oasis of the Seas for

Exploring the Building Blocks of ‘Employee Lifetime Value’

This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.

Expresit Connects Employees and Customers, Enhances Engagement

Goodsnitch addresses the fundamental customer-employee connection that is at the heart of Enterprise Engagement, and is exciting in its ambition to help small retailers improve their customer experience. Founder Rob Pace was born and grew up in

Federation Study 2007: A Study of the Incentive Merchandise and Travel Marketplace

This article takes a look at the Incentive Federation's 2007 U.S. Incentive Merchandise and Travel Marketplace Study.

First University-Based Conference Focuses on Enterprise Engagement - Galveston, TX, Dec. 7-8, 2017

The International Center for Enterprise Engagement's first annual conference focuses on the establishment of a formal professional and academic curriculum for this emerging field and the first ISO 10018 certification program for quality people management.

Free BCAT Certification Virtual Course, June 23-24

This webinar program prepares participants for certification in a formal brand alignment process, probably more necessary than ever in the new work-from-home world.

Free Organizational Assessment Tool Charts Path to a Better Business

The RBL Group (RBL) and CorpU have co-created, refined, and delivered an Organizational Guidance System (OGS) to help organizations more effectively achieve their goals. For a limited time, they are inviting organizations free access to an assessment tool to “identify specific paths to achieve the results you want to impact for talent, business performance, customers, and investors.”

Free RallyFwd™ Employer Brand Virtual Conference | May 6

Learn strategies for leading with your employer brand through this time of uncertainty from experts in a free webinar from 1 pm-4 pm ET:

Free Virtual Event on "Preparing for the Near Future of Work," June 10-11

A two-day virtual learning program June 10-11 produced by achieve Engagement aims to equip HR and talent management professionals for the return to work.

FUN! The Missing Driver of Employee Engagement and Recruiting

One of the central messages that’s consistently missing from most companies’ efforts to build world-class engagement and attract fantastic new talent is a simple three-letter word: Fun. This woeful absence and missed opportunity is beginning to get noticed

GE Touts Employee, Customer Link in Moving Ad Campaign

This TV campaign is evidence that more organizations see the value of touting

Gift Card Consolidators Offer Protection, Peace of Mind

While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.

Global Awards Catalog Uses AI to Power Brand Selection

The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants.

Government—Private Sector HR Leader: Engagement Factor Is Mission-Critical and Overlooked

As a senior HR executive with a 30-year career that spans chief human resources positions at the highest levels of the federal government and business, as well as marketing, sales, and profit-and-loss positions for a newspaper and media company, few HR leaders share Mike Anderson’s journey to and in human capital management.

Grosum Platform Yet Another Sign of Innovation From India

A four-year-old company based in Calcutta brings a sophisticated performance management platform on a SaaS model to the U.S.

Guest Insight: 5 Preventable Steps to Losing Great Talent

Time's are tough for retention managers Staying on the right side of economic shifts and technological advancements while meeting employee expectations is a feat that requires pragmatism and foresight, as well as a good deal of know-how.

Guest Insight: Human Capital, Engagement Create Opportunities for the Accounting Profession

A recent article published by ESM (Engagement Strategies Media) featured an interview on the issue of human capital reporting and the accounting profession with David McCann, Deputy Editor of CFO Publishing, a well known and widely recognized organization whose audience includes many senior financial managers.

Guest Insight: Pension Funds Must Choose the Right Investor Metrics for Human Capital

The U.K.'s Maturity Institute believes it has found the best way for investors to measure value and impact of human capital. ESM first reported on the Maturity Index in the article: 'New Evaluation Process Aims to Score Any Organization's HR Maturity'

Guest Insight: Why Our University Hospital Has Created a Center for Enterprise Engagement

The new International Center for Enterprise Engagement was founded last week at the same time that the Academy of Management, the world's largest organization of management professionals, selected the authors' proposal to present a symposium on this new field at the AOM’s August Summit: "Improving Lives."

Have Accountants Lost Their Balance? What's Missing From Financial Reports

A new book by author Nick Shepherd, an accomplished finance professional, asserts that today's accounting profession is failing to report on what truly counts: human capital.

Haydle Enterprise Q&A Platform

The Haydle Enterprise Q&A platform is a simple, new approach to knowledge management designed to accelerate an organization’s progress by giving everyone the power to ask and answer questions. These questions can relate to

HCMetrix Powers Human Capital Management Reporting and Benchmarking

A new platform from HCMoneyball™ helps organizations rapidly manage and track human capital information to drive better decision-making and effective internal and external reporting consistent with ISO 30414 human capital standards.

Headversity: New App Helps Employees Address Mental Health Risks

Facing the combined stress of the Covid-19 crisis and severe economic downturn, employees are at greater risk for mental health issues. Designed by psychologists, this SaaS (Software as a Service)-based application is designed to help employees not only address potential issues but to lessen the chances of their becoming a crisis.

Hilton's Brand VP: Enterprise Engagement is Happening

"Enterprise Engagement is not only going to happen, it's already happening," says Gina Valenti, Vice President, Brand Hospitality - Focused Service Brands, Hilton, and a member of the Enterprise Engagement Alliance and its Corporate Advisory Board. "I have no doubt now it will

HMI Performance Exec: It's Time for People Science in Channel Sales

Founded as Heritage Meetings and Incentives in 1980 by Paul Ferreira, now President and Board Chairman , HMI Performance Incentives has always sought to be one step ahead of the game, says Lincoln Smith, Chief Strategy Officer.

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The International Center for Enterprise Engagement at has accorded DTE Energy's Customer Service organization with the first ISO 10018 quality people management

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What major impact will the Covid-19 crisis have on loyalty and marketing? For two different perspectives, ESM turned to Michelle Holmes, Senior Director of Travel

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The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism Seen Through Its Human Capital Report

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Despite widespread coverage of the Stakeholder Capitalism movement in the business media, the subject is not mentioned in the mainstream media and is largely unknown to citizens, neither in the US nor elsewhere. A group of professors and other interested parties aim to help change that through a documentary, “Fishing with Dynamite,” available through Google Play and a few other services.

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SEC Proposes Rule to Include Human Capital in Disclosures; Comments Invited The new rule would require public companies to disclose more information about the “attraction, development, and retention, of personnel.” Anyone is invited to comment at the e-mail or web site address provided below.

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“If organizational leaders worldwide had practiced the principles outlined in this Little Blue Book, there might not have been a Little Red Book,”

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A fundamental premise of Stakeholder Capitalism and Human Capital Management and measurement is that organizations with higher levels of people engagement do better. HCMoneyBall, which created the SaaS platform known as HCMetrix for human capital analytics and benchmarking, provides a free calculator enabling any organization to track its Human Capital ROI (HCROI) and the potential impact on financial performance.

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Sixty ISO standards now include new Annex SL people management requirements that 80% or more organizations would not meet if thoroughly audited now. Companies were given.

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The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism Seen Through Its Human Capital Report

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Here’s an update on the key trends outlined in part I of this series (See ESM: News Analysis: The Potential Long-Term Impact of Covid-19 on Business).

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Use this continually updated Library of mostly free or low-cost resources to help your organization profit from Stakeholder Capitalism--enhancing returns for shareholders by creating value for customers, employees, supply chain and distribution partners, and communities.

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What major impact will the Covid-19 crisis have on loyalty and marketing? For two different perspectives, ESM turned to Michelle Holmes, Senior Director of Travel

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Book: Enterprise Engagement for CEOs Targets People-Centric Capitalists

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News Analysis: The Potential Long-Term Impact of Covid-19 on Business

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A recent New York Times magazine article, "America’s Professional Elite: Wealthy, Successful and Miserable," suggests that even the nation's most successful people share

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This profile of Hubert Joly, CEO of the consumer retailer Best Buy, kicks off ESM’s new Quality People Management CEO Profile series highlighting chief executives at

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Leading sales, marketing and management experts at the 'Frictionless Selling' and 'Enterprise Engagement in Action' events will tell a story about a new type

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When the CEO of a leading technology company warns business leaders to beware of ‘bright shiny objects,’ one should listen. With extensive experience in customer relationship management, human resources and other technologies, MaritzCX Inc

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Zahid Mubarik, Executive Director, Central Asia, Mideast, and Europe for the International Center for Enterprise Engagement provides answer to frequently asked questions

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This is the first in a three part series on ISO 10018 Quality People Management certification for organizations of any type and size, and for providers of engagement solutions and technologies. Dr. Ron B. McKinley and Lee S. Webster, co-founders of the International Center for Enterprise Engagement at, offer an update on progress of the first ISO 10018 certifications, noting that many companies are closer to qualifying than they realize.

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The International Center for Enterprise Engagement at has accorded DTE Energy's Customer Service organization with the first ISO 10018 quality people management

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Dr. Paul White Has Simple Prescription for Better Cultures: Appreciation at Work According to Dr. Paul White, co-author of The 5 Languages of Appreciation in the Workplace, managers can start improving culture in their own departments

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June 16: David Ulrich Headlines Zoom Show on New Human Capital Mandate and HR

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Probably no organization has dedicated itself more persistently to the cause of measuring the return on investment of human resources and other people investments than ROI

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This Enterprise Engagement Alliance Zoom show on Thu., Nov. 19 at 1 pm ET US features leaders in human capital management, measurement, accounting, and disclosures

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EEA Releases First Draft Ratings on Human Capital Reporting

How 150-Year-Old Recognition Firm Makes Shift to Engagement

Steve Lipic, principal of Lipic's Engagement, formerly known as Lipic's Recognition, said he had an epiphany of sorts at the first Enterprise Engagement Alliance conference four years ago in Westchester County, N.Y, at which the original framework for Enterprise Engagement was presented.

How Attributes of Social Media are Changing Corporate Performance

Today, the structure of recognition and rewards solutions has to be such that continuous change nurtures interest according to societal trends. It must enable the thoughtful consideration of brand values as inherent to the initiative, and it must allow for contribution, participation, thought leadership, and rewards participation across all silos or types of work. The language of motivation is growing to keep pace with Social Behaviors, encompassing people’s needs for contribution to safety, innovation, and charity, as well as their need to collect accolades, points, recommendations, and thanks. In addition to achieving or unlocking rewards, collection of points ‘for the sake of collecting’ is demonstrated in Social Behaviors.

How To - Part I: A Re-Introduction to Enterprise Engagement - What is it and Why Does it Matter?

Everybody's talking about the importance of customer, distributor partner or employee engagement, but what specifically is the field of Enterprise Engagement and why is it critical to your organization and your career?

How To - Part II: Why Enterprise Engagement is Essential to Business Success

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now it’s essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their

How to - Part III: What Engagement Business Execs Need to Know About Analytics

How often are you faced with having to make a business decision without the information you need? We know that information today is abundant and cheap, but that’s almost beside the point. The challenge is developing a way to analyze and interpret data to make informed decisions that enhance business performance, whether in

How to - Part IV: How Enterprise Engagement Improves Results

It aligns efforts toward common goals. Marketing, communications and internal marketing efforts yield better results when all communications, learning and management training are aligned toward common goals.

How to - Part V : How to Budget for Enterprise Engagement Initiatives

The good news is that most organizations don't need to create new budgets to engage people, but rather spend their dollars more wisely on what they already do to engage people, which includes:

How to - Part VI : Applications for Enterprise Engagement

The principles of Enterprise Engagement apply to the way an organization defines its brands and then the way it uses engagement tactics to foster the proactive involvement of customers, distribution partners, employees, vendors and communities.

How to Implement Enterprise Engagement

With more pension funds and ESG (Environmental, Social, Governance) investors seeking to invest in companies that value human capital and engagement, the pressure grows on public companies to develop a formal engagement strategy and return-on-investment mechanism. The

HR Exec Makes Unusual Leap to M&A Human Capital Advisory

Laura Queen rose through the ranks of human resources at multiple companies for more than 20 years. She made the decision to use her expertise to assist mid-cap private equity, venture capital and strategic buyers in mitigating risks by better evaluating the human capital aspect of potential acquisitions.

HRD Summit | October 26-27 2020, Boston

Harnessing Human Creativity Is Theme of HRD Summit, October 26-27 2020, Boston. ESM readers can get a 20% discount by using the code HRD/ESM when you register. Over 600 people directors from around the world will attend the HRD Summit, to discuss, debate and share knowledge across the topics of Leadership, Culture, Talent, Engagement, and Learning.

Hubert Joly, Best Buy, Winner of the ISO 10018 Honorary CEO Citation for Quality People Management

This profile of Hubert Joly, CEO of the consumer retailer Best Buy, kicks off ESM's new Quality People Management CEO Profile series highlighting chief executives at organizations of all types and sizes whose success is based on a strategic and systematic approach to engaging all stakeholders.

Human Capital Diagnostics: Measuring the Intangibles

Measuring Intangibles Boosts Performance A new EEA white paper, Human Capital Diagnostics: Measuring the Intangibles, offers compelling proof that companies perform better when they make a concerted effort to measure things like employee performance, engagement, innovation and change. If human capital represents a company’s largest cost and most critical asset, it follows that decisions about talent are among the most important any organization will make. It also means that accurate human capital diagnostic (HCD) and assessment tools are vital to organizations in order to prevent expensive mistakes in hiring, training, deploying and managing the performance of talent.

Human Capital Tech Expert Bret Starr: Engagement Has Arrived

Most business observers would agree that the topic of engagement has come a long way since the creation of the Enterprise Engagement Alliance in 2008, but even we wouldn't say that the field has reached anywhere near the level of awareness of

Human Resources and Marketing: A Missing Link?

This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.

iAspire Platform Develops and Connects Culture to Organizational Goals

iAspire is designed to help organizations make culture a measurable competitive advantage, according to Jason Cochran, the company’s co-founder. He claims that his company offers the first human development platform “that transforms an organization’s values into ongoing micro-coaching and employee experiences to engage, develop and retain talent--leaders included. The end-result is a clear, scalable culture strategy executed by our software solution that aligns daily behaviors and activities to core values and ultimately connects the dots between your culture and measurable business outcomes using our impact economies.”

IMA Summit - Orlando, July 24-26 2017

Dream Big at the 2017 Incentive Marketing Association Summit at Walt Disney World July 24-26! In addition to Keynote Speakers from the Chicago Cubs and Disney World, education sessions will cover

Incentives, Motivation & Workplace Performance

This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.

Insight: How Corporate Communications Firms Unleashed the Anti-ESG Firestorm

A look at the history of the anti-ESG (environmental, social, governance) firestorm suggests a lot of it was the legitimate response to corporate greenwashing encouraged by corporate communications firms that failed to anticipate the backlash and the inevitable rabbit hole that opened after CEOs started speaking out on politics, social, and religious issues. Here’s an overview of what happened and how the damage is getting repaired.

InspireWork Summit NYC, June 22, Offers 10 Free Passes to ESM Readers

Formerly known as the Employee Engagement Conference, The InspireWork Summit returns to New York City on June 22 and offers free passes to the first 10 people who register using the code EEAVIP. ESM the online publication of the Enterprise Engagement Alliance, focusing on news, research, profiles, and new products and services related to helping companies implement the principles of Stakeholder Management and Stakeholder Capitalism.

Inspiring 'Brand Loyalty' for Your Incentive Program

Without question, incentive programs need to generate loyalty – not only from senior management, but also from the customers they’re trying to entice. An effective program will excel for both management and customers when it is built with a foundation that provides a clear vision for success. Many established programs have been assembled using five critical building blocks that inspire brand loyalty among customers. Smart and successful companies know that all five components must be at the core of every loyalty program.To read the full report, click here

Internal Branding Highlighted at Asian Marketing Conference

Let know one think that Asian economies ignore trends in the West. The issue of Internal Branding, relatively new to the scene in the U.S., was the topic of a recent business conference in Singapore. The conference addressed internal branding from two perspectives: the brand used by the organization to attract talent the steps necessary to connect the external to internal brand

IRF Study Looks at ‘Motivational Triggers’ by Workforce Segment

To determine whether Baby Boomers, Gen-Xers and Millennials have different motivational “triggers,” the Incentive Research Foundation recently conducted an extensive review of more than three decades of relevant research in this area, citing 72 unique sources, including books, white papers and articles. In addition, approximately 10 hours of interviews with 11 generational and rewards and recognition experts were conducted, along with a spot survey of meeting planners. What the IRF found is that understanding the general characteristics of these distinct demographic groups is useful and desirable, but those characteristics aren’t definitive when it comes to designing and implementing rewards & recognition programs.

ISO Engagement Standards - Part I: Why Now, Research and Potential Implications

This is the first installment of a three-part series on the creation of engagement standards, their evolution, research supporting them and potential implications.

ISO Engagement Standards - Part II: The Engagement-Compliance Connection

The decision in 2015 by the stewards of ISO 9001 to create Quality Management Principles that include engagement is supported by both researchers and workplace observers who have observed ISO standard compliance in action. A study of ISO compliance

ISO Engagement Standards - Part III: Implications for the Marketplace

So what will happen should ISO go beyond the issuance of its Quality Management Principles and eventually approves formal standards for engagement? The opportunity could be significant, says Lee S. Webster, Secretary for ISO TAG 260, which has oversight over the engagement standards.

ISO Human Capital Standards Bootcamp | Chicago, March 12-13

The Northwestern University Law School’s Workforce Science Project is hosting the first certification preparation program for ISO 30414 Human Capital Reporting and ISO 10018 Quality People Management standard, the first of which was recently achieved by DTE Energy

Jan. 21 Webinar Focuses on Sales incentive ROI

This free webinar sponsored by VendorNeutral on Jan. 21 at 1 pm ET focuses on how to boost sales incentive program effectiveness.

Jim McCann, Winner of the ISO 10018 Honorary CEO Emeritus Citation for Quality People Management

This interview with Jim McCann, Founder and Chairman of 1-800-FLOWERS.COM, based in Carle Place, NY, continues ESM's new Quality People Management CEO series honoring chief executives at organizations that value the importance of a strategic and systematic approach to engaging all stakeholders.

July 25th Webinar on Gallup Client Platform

On Tuesday, July 25th at 3 pm EDT, Gallup will present the webinar “Transform Your Workplace: Ask, Analyze, Act” on harnessing the power of the company’s new client platform.

June 16: David Ulrich Headlines Zoom Show on New Human Capital Mandate and HR

A human resources visionary will discuss the emerging concept of Stakeholder Capitalism, the coming human capital mandate and the challenges and opportunities presented to the human resources management community in this new EEA Zoom series: Stakeholder Capitalism in Action, kicking off June 16 at 12 pm, ET. The program will be followed on June 24 at 1 pm ET with a new EEA Zoom show on Measurable Engagement Solutions, focused on what CEOs and HRs need to implement Stakeholder Capitalism principles.

Leaders of Marketing Movement Advocate Need to Create an 'Inbound Organization'

In their new book, "Inbound Organization," authors Todd Hockenberry and Dan Tyre, among the earliest leaders in the Inbound and Content Marketing movement, focus on the importance of engaging the entire organization, principles that will resonate with ESM readers and Enterprise Engagement Alliance members.

Leadership Guru Kevin Eikenberry Features Podcast on Enterprise Engagement

As part of a series of podcasts he produces on leadership and management, consultant Kevin Eikenberry recently featured the topic of Enterprise Engagement because, he says, “of its compelling economics and the ability for every business leader to make a difference.” Eikenberry is a well-known leadership expert, a two-time bestselling author, speaker, consultant, trainer, and coach. He was recently featured in ESM’s Engagement Radio series hosted by Paul Hebert, offering his take on leadership and the emerging field of Enterprise Engagement.

Let’s Pretend You’re Spain…

A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”

LivingLens Powers Video to Enrich Customer and Employee Feedback

This six-year-old U.K.-based firm uses videos, machine learning, and human insights to help companies see who they truly are. Could LivingLens disrupt the traditional survey and focus group industry?

Loyalty Veteran Sees More Instant Gratification, Power of Brands, Need for Measurement

Michelle Holmes, Senior Director at Travel and Transport and head of its loyalty division, shares her perspective on loyalty trends based on her company's nearly 30 years in financial services and retail loyalty programs.

MAGIC: Five Keys to Unlock the Power of Employee Engagement

Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why we engage in

Making the Shift to Engagement: 3 Pioneers Share Their Experience

Since the formation of the Enterprise Engagement Alliance at in 2008, a number of companies in traditional areas of performance improvement, meetings, incentives, recognition, technology and promotional products have

Marcus Evans 7th Annual Internal Communications & Situational Messaging Conference - Nov 30-Dec 1 - Boston

This year’s event will be one you won’t want to miss! We’re featuring two-full days packed with presentations and panel discussions lead by BP, Eddie Bauer, Lowes, American Airlines, BNSF Railways and many more. Attend and learn how to effectively handle situational messaging at your company including: crisis communications, mergers and acquisitions, corporate social responsibility and change management.

Marcus Evans High Potential Employee (HiPO) & Leadership Development Conference - March 10-11, 2015 - Orlando, FL

Subtitle: Aligning Employee Development Practices with Strategic Business Goals to Ensure a Robust Succession Pipeline Building on the success of the marcus evans Human Resources and Talent Management Conference series, the High Potential Employee (HiPo) and Leadership Development Conference will feature highly interactive case study presentations, panel debates, and peer-to-peer discussions on key issues affecting the design and delivery of meaningful and effective HiPo and leadership development programs. Talent Management VPs, Directors, and Senior Managers attending this conference will walk away with an enhanced understanding of best practices for growing exemplary leaders and achieve a strategically aligned workforce. Seating is strictly limited to maintain an intimate educational environment that will cultivate the knowledge of all attendees. Please contact Abby Wilson today at for your copy of the conference agenda and registration details.

Marcus Evans Latin HR Summit - May 19-20, 2016 - Panama City

Known globally for providing unwavering dedication to quality and excellence, this Summit offers an intimate environment for a focused discussion of key new drivers shaping the future of human resources in Latin America.

Marcus Evans Talent Strategies for Leading the Next Generation of Employees - 19-20 May 2016 - Chicago, IL

Are you prepared for the rise of millennials in your workplace? As you see boomers retire, are you ready to fill those gaps by attracting, engaging and integrating millennials into your workplace? What does this change mean for you as a leader and how do you create a workplace that is relevant in the 21st Century?

Maritz Introduces Decision Sciences to Consumer Brand Loyalty

Maritz Motivation Solutions recently introduced decision sciences to the loyalty space, providing marketers with next-generation insights to predict consumer behavior. Decision sciences combines traditional data analytics with behavioral science to uncover leading indicators

Maritz Mission: Bake Behavioral Theory, Experiments into Engagement Strategies

When Maritz created the position of Chief Behavioral Officer and hired Charlotte Blank, an executive with about five years of marketing experience in the automotive industry, the company said Blank will

Marketing Innovators CEO: It’s Time to Use the Research

Richard Blabolil, a 20-year veteran of the incentive business, and CEO of 41-year-old Marketing Innovators, Rosemont, Ill., sees a new focus on program design and measurement that has the potential to upend the 120-year-old incentive industry.

Marketing Research: Methodological Foundations

Breaks down the research process into basic stages that must be completed when posing a research question. This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Model For an Ideal Human Capital Report

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities.

Modern Survey Releases Spring 2015 Engagement Whitepaper

At a rate of over 30%, people managers across the U.S. report that they’re looking for opportunities elsewhere. What to do? Minneapolis-based Modern Survey recently released this and other pertinent data in a Spring 2015 engagement study whitepaper focusing on manager engagement,

Motisha Aims to Power Engagement Across the Enterprise

Bruges, Belgium-based Motisha, a European engagement and incentive platform, has recruited Fintan Connolly from to help it create a platform to power the discipline of enterprise engagement.

Motivational Maps Supports One-on-One Career Laddering and Development

A 15-minute self-assessment test enables individuals to identify not only their levels of engagement, but also their key personal motivators.

New Academic Advisor for EEA Curriculum

Gary Rhoads, currently the Stephen Mack Covey Professor of Marketing and the Associate Director of Entrepreneurship Center at Brigham Young University, joins the Enterprise Engagement Alliance curriculum group as Academic Advisor. He will advise the EEA on its curriculum development on Enterprise Engagement for businesses, as well as the creation of an education program for students at various levels. The Enterprise Engagement Alliance is an outreach and curriculum development organization dedicated to establishing engagement as a formal business practice.

New App Aims to Connect Virtual Workforces

A new employee engagement app specifically targets organizations seeking to build a closer connection to virtual workers and contractors.

New Book Aims to Help Organizations Understand and Report on Human Capital

This new book, Understanding and Reporting Human Capital, by a retired senior financial executive dedicated to human capital aims to provide a practical framework "that uses the input, activity, output, and outcome business model for integrated reporting and demonstrates how the model can be populated with relevant metrics, including emerging areas such as organizational culture."

New Book Focuses on "Making Things Right at Work"

This book by Gary Chapman, Jennifer M Thomas, and Dr. Paul White, founder and CEO of culture company Appreciation at Work, provides guidance on how to reduce conflict at work.

New Book Guides Implementation of Knowledge Management

This book is designed to help organizations of all sizes design and implement an effective system for collecting and sharing employee knowledge - a strategy that is even more critical in the work-from-home environment.

New Books Focus on Gratitude, Culture, Experience-Led Enterprises, and People ROI

Four new books focus on: how gratitude can improve morale, efficiency and profitability; strategies to reduce organizational griping; a new approach to maximize the customer experience through a holistic approach, and how to better measure the value of human capital.

New Brand and Diagnostic Technology

Atlanta-based Peerless Performance recently announced the release of its new Peerless Study engagement diagnostics online platform to help organizations precisely identify the "disappointment gaps" standing in the way of achieving specific sales, marketing, or human resources goals.

New EEA Research Division Focuses on Effectiveness Studies and Program Design

A collaboration of the Enterprise Engagement Alliance, Rick Garlick and Associates; Dr. Paul White and Appreciation at Work, and others committed to stakeholder engagement program design and measurement, the EEA research division supports efforts to measure stakeholder management effectiveness.

New Employee App Targets Intrinsic Motivation

The creators of Beaconforce have built an employee application that specifically targets intrinsic as opposed to extrinsic motivation.

New Employee Survey Tracks Team Climate

This new low-cost survey platform from the UK and available worldwide enables organizations to pinpoint the key areas of engagement and capability they need to address to improve performance.

New Engagement Agency Service Focuses on Engagement Needs of Hospitals

To address the need for an ROI- and economic-based approach to human capital management in hospitals, including Diversity, Equity, and Inclusion (DEI), the Engagement Agency has launched a new service in alliance with Dr. Hieu Bui, a practicing radiologist, to help the health care industry cope with the growing surge in turnover.

New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool. You can test it at

New EU ESG Rules Likely to Affect Many US Companies

New Environmental, Social, Governance (ESG) reporting requirements in the European Union (EU) will have a significant effect on nonfinancial reporting, even for US companies, according to this recent report in the Harvard Law School Forum on Corporate Governance. They will require tens of thousands if not one million or more worldwide to disclose, among other statistics, their employee turnover rates.

New Research Shows the Path from Engagement to Productivity

There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.

New Study Links Engagement and Profitability

The Social Science Research Network website recently posted a research report by Alex Edmans, Lucius Li and Chendi Zhang entitled Employee Satisfaction, Labor Market Flexibility, and Stock Returns Around the World that examines the relationship between employee satisfaction and firm performance using lists of the “Best Companies to Work For” in 14 countries. Edmans, a visiting Professor at the London Business School and Professor at the Wharton School’s Institute of Finance and Accounting, has done extensive work promoting the link between engagement and financial performance. The authors note that “employee satisfaction is associated with superior long-run returns, valuation ratios, and profitability in countries with high labor market flexibility,” and that the results “are consistent with high employee satisfaction being a valuable tool for recruitment, retention, and motivation in flexible labor markets.” To read the full report, go to

New Wise Marketer Publisher Q&A on the Future of Loyalty

Rick Ferguson is the new CEO of The Wise Marketer Group, and Editor-in-Chief of The Wise Marketer, which will be producing two half-day Loyalty Academy workshops at Engagement World, April 26. Paid registrants and

News Analysis: HR Summit Offers Front Row Seat to Engagement Challenge

Major organizations have begun to look more strategically at engagement, but the process has just begun, based on candid off-the-record meetings with the chief human resources executives of 14 companies at the recent HR Summit, Oct. 26-28 in Denver, produced by London-based GDS International. The one-on-one meetings with HR executives and

News Analysis: Tony Hsieh and the Holacracy Experiment

I guess the more successful people become, the more criticism they face. Serial entrepreneur and purveyor of happiness in business Tony Hsieh, best known as CEO of, is facing a surprising level of criticism for embracing the self-management concept of Holacracy at his company of about 1,500 employees. Created by

Northwell Health Rebranding: A Marriage of Marketing and HR

Who has ever heard of a major human resources initiative being funded by the Marketing Department? In the world of enterprise engagement, that will be the new normal, according to Ramon Soto, Senior Vice President and CMO for Northwell Health. Northwell, headquartered in Great Neck, NY, is the new name for

Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap - How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise.

NY HR Event Focuses on Reaching the C-Suite - April 5 | NYC

As often reported in ESM, the growing focus by CEOs on the need to engage all stakeholders is creating a unique opportunity for the Human Resources profession.

Olumo Goes Beyond Surveys to Foster 2-Way Conversations

This company’s unique approach is designed to create engagement with employees through anonymous two-way conversations, not just surveys, according to its creator, Robert Brown. This approach, he says, “allows us to ask qualifying questions and engage in deep conversations that take us from a 50,000-foot survey response to an understanding of the root cause of the issues people are experiencing.” He says the platform recently helped one organization significantly increase its Employee Net Promoter Score (ENPS) despite the pandemic and resulting layoffs because of enhanced communication and understanding.

One10 Marketing: The Power of the Pivot in the Time of Covid-19

One10 Marketing, a top-10 full-service performance improvement company, faced the pandemic by finding new ways to serve customers and leverage its people and expertise, says Richelle Taylor, Vice President Strategic Marketing. It is helping companies rapidly shift to new ways to engage, from moving travel incentives and meetings to merchandise and other rewards and virtual events; connecting to the hearts and minds of employees through enterprise engagement technology and effective communications and training, and by helping clients benefit from analytics to make better decisions.

Pat on the Back Software Inspired by Experience

As one can see from the growing number of new engagement products featured on ESM, many are the inspiration of businesspeople and entrepreneurs who over the years realized that people were critical to their success. The Pat on the Back recognition platform at was created by Tony Boatman, currently

Performance Management & Incentives in the Era of Sarbanes-Oxley

This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at how Sarbanes-Oxley requirements can affect incentive and recognition plans.

Performax360 Software Goal: Connect Assessment to Action

One of the big complaints about survey and assessment tools is the frequent failure to act upon the results. Performax360, a Palo Alto, CA-based software firm, aims to address this by connecting the assessment process to real-time feedback, innovation and implementation tools.

Peter Hart, Recognition Leader, Reflects on Engagement Movement

I recently caught up with Peter Hart, CEO of Rideau Recognition, and asked for his thoughts on the engagement movement and its impact on the recognition field. Rideau acquired the Recognition Management Institute in 2006 and has been a consistent supporter of, and active participant in, the field’s trade organization, Recognition Professionals International, and othe

Pioneer Stakeholder Capitalist Jurist: Businesses Should Stay Out of Politics

In this recent Enterprise Engagement Alliance YouTube video update on Stakeholder Capitalism, Leo E. Strine Jr., former Delaware Supreme Court justice, and an early advocate for the Public Benefits Corporation statutes, with Larry Beeferman, Fellow on Work Life and Labor for the Harvard Law School, refute the notion that Stakeholder Capitalism has anything to do with politics.

Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging. You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page ads in the New York Times touting their collective points programs.

Practicing the Power of Nice

Linda Kaplan Thaler, one of the keynote speakers at this year’s Enterprise Engagement Expo, believes that – contrary to the conventional wisdom – ‘nice guys finish first’

Promotional Products: Impact, Exposure And Influence.

This research report suggests that use of promotional products can improve advertising results.

Promotional Products—The Key Ingredient to Integrated Marketing

According to this study, combining use of promotional products with other marketing media will improve overall results.

ProsperBridge Addresses Top Employee Stressor: Financial Insecurity

This new employee benefit company aims to address a key cause of lower productivity and absenteeism—financial stress. While ProsperBridge offers a particular benefit to lower wage-scale employees, the founders aim to address the 800-pound gorilla in the room in almost any workforce—the challenges most people face managing their money, no matter how much they make. ProsperBridge also provides a unique professional opportunity for professionals in human resources or other small businesses that provide engagement services to clients.

Q & A with Dr. Ron McKinley: Why and How to Achieve ISO 10018 Certification for Employers and Solution Providers

Dr. Ron McKinley, Vice President and Chief Standards Officer for the University of Texas Medical Branch at Galveston, co-founder of the UTMB’s Enterprise Engagement Advisory Practice focusing on the healthcare and hospitality fields, and co-founder of the International Center for Enterprise Engagement (ICEE), recently spoke to ESM, outlining the benefits of the ISO 10018 framework and how to obtain certification

Q&A with CalPERs on its Strong Support for Human Capital Disclosures by Public Companies

In a recent feature, "Momentum Grows for Human Capital and Employee Engagement Disclosures by Public Companies," ESM reported that CalPERS, the nation's largest public pension fund, filed a formal request with the Securities & Exchange Commission that takes a major stand concerning the disclosure of human capital investments. In response to

Q&A with Jeff Ross: C.A. Short Company Acquires Eagle Recognition to Expand Solutions

The combined companies set sites on expanding the scope of engagement.

Q&A: Professor Stefanie Becker Says Human Capital and Engagement Are Worldwide Issues

ESM recently reported on the creation of an International Standards Organization committee initiated in Germany to focus specifically on the development of Human Capital metrics and standards. This development is of enormous significance to the field of Enterprise Engagement because these standards and metrics likely will include multiple aspects related to employee engagement.

Recognition vs. Compensation

This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.

Researchers Find Link Between Nurse and Patient Satisfaction

Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by the University of Pennsylvania School of Nursing in the U.S. and the Catholic University of Leuven, Belgium, in Europe.

Rewards & Recognition Expo - May 7-9, 2018 - Hilton Galveston | Galveston, TX

Essential hands-on education on how to get the best results from rewards & recognition programs and the opportunity to do business with the leaders in the field.

Rewards & Recognition Expo Set for April 6-8 in Nashville

On the heels of its highly successful 2013 event in New Orleans, the Enterprise Engagement Alliance has announced the launch of Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the 2014 Rewards & Recognition Expo and Engagement Pavilion, April 6-8, 2014 at the Gaylord Opryland Resort & Convention Center in Nashville, TN. The R&R Expo will feature leading exhibitors of reward, recognition and engagement products and services.

Root Digs Deep to Help Clients Achieve Goals Through an Aligned Culture

Meredith Belman is a Managing Director at Root Inc., co-leading the company's Customer Experience effort, with a focus on retail and hospitality. She is passionate about helping clients create programs that emphasize user-centered design and innovation.

RPI Conference Delivers Strategies on Engagement, Talent and Culture

Effective recognition is the focus of this year's Recognition Professionals International (RPI) Conference in Fort Lauderdale, FL, April 30-May 2. This year's Conference is the 19th for RPI and features a rich slate of keynotes, networking and certified education. Speakers from

SAAGNY Sept. 29 Webinar Focuses on Growth Opportunities for Promotional Professionals

This webinar, "Thrive: Your Guide to Prosperity in the 2020s," is for promotional professionals who wish to expand their businesses beyond selling promotional products to include other engagement solutions, including: brand gifting, surprise and delight technologies, and incentive, recognition, event, and other engagement services that can help clients achieve their business goals.

Sales Tech CEO: It's Time to Change the Game

Gary Rhoads, Co-Founder of, a SaaS-based software to support effective one-on-one sales management, believes that the current crisis could cause a permanent change in the way organizations engage their people and sell.

Salespeople: Strategic Planning

This article addresses the important issue of setting goals and objectives for your sales incentive plan.

SEC Chairman Jay Clayton Emerges as a Leading Human Capital Advocate

As the SEC weighs final rules for human capital disclosures following the commenting period that just closed, SEC Chair Jay Clayton expresses strong support in a recent Dublin speech.

Social Media Strategies Summit - September 27-29, 2016 - San Francisco, CA

The Social Media Strategies Summit is coming to San Francisco, September 27-29! The event features case studies from leading brands including Denny's, Walmart, Cisco, SAP, AT&T, Smashburger and more.

Social Recognition: Is the Latest Application of Social Media the Most Powerful Yet?

In the world of talent management, social networks have been used successfully in knowledge sharing, the identification of skills and construction of teams, in recruiting, onboarding and certainly learning. “Social Recognition,” which uses software to enable people to recognize one another, is a relatively new entrant in the pantheon of talent management technology. Yet it draws on practices from some of the world’s most popular internet applications. In connecting peers to peers, and in this case, employees to employees and employees to customers, partners, suppliers and others (the extended enterprise) it opens another dimension in recognition that has the potential to generate powerful cultural evolution within remarkably short timeframes. In others words, social recognition software can be transformative. It can fill a recognition gap quickly and it can extend recognition beyond the organization to help engage customers and other constituents.

Sodexo CEO Will Be Keynote Speaker at InfluenceHR - October 3-4, 2016 - Chicago

The Starr Conspiracy has announced that Sodexo Benefits & Rewards Services CEO Mia Mends will be the industry keynote speaker at this year's InfluenceHR event in Chicago. October 3-4. InfluenceHR is held in partnership with the HR Technology Conference & Exposition, which

Solata: First Open-Source Engagement Portal Now Available to Solution Providers

The Solata Engagement Portal, an open-source platform for the management of enterprise-wide engagement programs, is now available to solution providers seeking a robust and highly customizable program management technology for their clients.

Spark Collaboration: Stressing Social Interaction

Spark Collaboration helps companies, associations and other groups "systematically connect people one-on-one for greater collaboration, innovation and knowledge sharing." The Spark Collaboration platform matches people face-to-face for real time social interactions. "By meeting over coffee, lunch or video, people can create real social connection

Stakeholder Capitalism in Action Zoom Show: The New Human Capital Mandate, and the Opportunity for Human Resources | June 16, noon to 1 pm ET

This webinar brings together leaders in human resources and human capital analytics to highlight the significant opportunity for HR management to play a true strategic role in organization management, metrics, and public disclosures. The panelists will discuss the scope of the opportunity; what can HR do to profit from it, what skills they will need and the next steps.

Stakeholder Capitalism Pioneer: We're Entering the 4th Inning

As author of Strategic Management, A Stakeholder Approach, first published in 1984, R. Edward Freeman can be considered one of the founders of the theory underlying the Stakeholder Capitalism movement of the 2020s. He's Professor at the Darden School at the University of Virginia and of the more recently published Stakeholder Theory, an update on the topic since the publication of his first book. ESM recently interviewed Freeman to learn his views on the state of the Stakeholder Capitalism movement.

Stakeholder Capitalism: A Primer

The concept of Stakeholder Capitalism has existed for decades but there remains confusion about the definition that is either a natural phenomenon with the emergence of any new concept or in some cases an effort to poke holes in the concept by deliberately mis-defining it.

Stay Metrics—At the Front Lines of Turnover

As a retention advisory firm serving the trucking industry, Stay Metrics has faced almost any retention and recruiting challenge imaginable. A highly cyclical business, with recurring shortages and gluts of drivers, the trucking industry faces long-term demographic challenges that, along with a new generation of management, is opening the doors for a more strategic and systematic approach to managing retention and recruitment across all demographic groups.

Strategic Implementation of Enterprise Engagement

In this paper, one in a series for our Enterprise Engagement curriculum, we examine a critically important element of enterprise engagement – moving from strategy to execution. This paper is targeted at organizations that wish to move from talking about and planning enterprise engagement to implementing the initiatives at a tactical and measurable level – throughout the enterprise and for all key constituents. The main objective of this paper is to assist the reader through practical, clear and readily available techniques, practices and tools to implement enterprise engagement across the organization

Strategic Internal Communication: How to Build Employee Engagement and Performance

A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months.

Sunovion Training Exec: Treat Your Salespeople Like Volunteers

Veteran sales training executive Richard (Rick) Beers turns a lot of traditional thinking about sales training on its head through a strategic, systematic, and measurable approach. His program is designed to increase learning retention by creating a positive training environment, leveraging the strengths of newly hired sales professionals, and delivering a strong training curriculum.

Supplier Profile: T&T Loyalty Focuses on Broad, Mid-Size Market

As loyalty programs proliferate, both in the business-to-consumer (B2C) and business-to-business (B2B) domains, Travel and Transport Loyalty believes it offers the right solutions for the mid-size companies it says are underserved by the loyalty giants.

Survey Platform Designed for Speed and Low Cost

The EmployeeLife survey creation and management tool is designed to provide human resource consultants and departments a low-cost way to conduct employee engagement surveys. Developed by the Optimum Consulting Group in Brisbane, Australia, EmployeeLife reportedly enables companies to

Take Employee Recognition beyond Service Awards

Although employee recognition is typically associated with rewarding years of service or outstanding performance, more targeted approaches have greater financial and cultural impacts. Every organization wants highly motivated and engaged employees who go above and beyond. A more nuanced approach to employee recognition can take service awards to new levels and deliver multiple benefits to your organization

Take Your Engagement Pulse at

Anyone can track their own individual engagement at any time and compare it with those of others using the Personal Engagement Meter at Just go to, click on the box on the upper right that says ‘The Personal Engagement Meter’ and follow the simple steps. It takes just a few minutes, it’s completely anonymous, and you’ll see how you stack up against more than 2,000 people who have already taken the survey. Organizations can also anonymously benchmark their engagement practices against those of other companies using the Enterprise Engagement Benchmark Indicator at: is a website and contest seeking to recognize America’s Most Engaged Employees. It is produced by the Enterprise Engagement Alliance at Employee Engagement App Targets Hospitals, SMB Market with Simplicity and Analytics

Tak, which means thanks in Danish, was developed to address critical engagement and turnover issues in the healthcare field by making it easy for hospitals to measure and address key engagement levers with their diverse workforces. Gary Abram, the founder of, says the same simplicity and measurability can work for any size and type of organization.

Tax Considerations for Incentive Programs

This article looks briefly at some of the important federal tax requirements that apply to incentive programs.

Taxation of Employee Achievement Awards

Here's a look at some of the tax issues that apply to employee achievement awards.

TD Bank Exec Says Success Requires Finding Common Ground Between Business and HR

To have any competitive edge, an organization’s talent management strategy must be integrated into its business strategy. Talent management is no longer about the discovery of a valued skill, but instead incorporates people management, enterprise goals, competitive talent infrastructure and optimized performance management. In other words, to get top talent, organizations have to offer a full-packaged deal.

Technology Vet to Enterprises: Stop Chasing Bright Shiny Objects and Focus on Basics

When the CEO of a leading technology company warns business leaders to beware of 'bright shiny objects,' one should listen. With extensive experience in customer relationship management, human resources and other technologies, MaritzCX Inc. CEO Mike Sinoway knows a thing or two about the impact of technology in business.

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The 2016 Engagement Institute™ Summit - Nov. 2-4, 2016 - Detroit, MI

Examine the impact “highly engaging” leaders at all levels have in supporting not only an engaging culture, but also organizational success.

The Brand Engagement Conference | June 18-20 | Chicago

Discover a breakthrough, practical approach supported by ISO standards to enhance performance and stakeholder experience at Selling Power’s Sales 3.0 Conference, "Frictionless Selling," June 18-19, and "Enterprise Engagement in Action," June 20, at the Drake Hotel in Chicago.

The Conference Board Holds Open Webinar on Stakeholder Capitalism Feb. 15 at 2PM

According to the Conference Board, 90% of C-suite executives say the shift to Stakeholder Capitalism is underway - and 80% say it is happening at their company. See ESM: Conference Board: 90% of Executives in Survey Say Stakeholder Capitalism Is Coming.

The Corporate Intrapreneur Summit, September 8-9 in NYC

The 2016 Corporate Intrapreneur Summit, produced in partnership with Culturevate, offers a unique opportunity to share industry experience, vision and best practices about how intrapreneurs can drive employee engagement, innovation scale and deliver growth for their companies.

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.)

The Economics of Engagement

In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.

The Economics of Retention

A carefully considered employee retention strategy can help boost engagement and reduce hiring, training, and other costs associated with turnover.

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company with which it didn’t have any relationship.

The Enterprise Engagement Alliance Conference and Expo - April 18-20, 2017 - Fairmont Chicago, Millennium Park - Chicago, IL

Learn a Formal Framework to Profit From Engagement. Engagement Across the Enterprise – From the Why to the How.

The Enterprise Engagement Alliance Conference and Expo, an Engagement World Partner - April 25-27, 2016 - Renaissance Orlando at SeaWorld

Learn How the Nation’s Most Successful Companies Profit from Enterprise Engagement and how any organization in both the private and public domain can benefit.

The Loyalty Leap: Turning Customer Information into Customer Intimacy

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that

The MaritzCX CXFusion Conference, April 10-12, 2018 in Las Vegas

MaritzCX announces its line up for this year’s CXFusion conference, being held April 10-12 in Las Vegas.

The myQuest Platform Aims to Activate Skills Through Micro Learning

A six-year-old SaaS-based micro-learning platform is designed to make it easy for organizations to rapidly spin up relevant, engaging learning on any subject.

The New Face of Engagement

The old tools for reaching and building relationships with customers aren’t working as effectively anymore...

The New Face of Your Brand

I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just call the toll-free number and, depending on your location, chances are within a day or two the company will schedule an appointment to come by and take it away. The price is based simply on the percentage of the truck your garbage requires.

The New Role of Rewards and Recognition

What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.

The Next Generation of Meetings: Bringing Together Customers and Employees

Meeting planners get ready for a new type of meeting bringing together customers and employees. As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home page.

The Next Generation of Rewards & Recognition

Social recognition isn’t a fad or trend relative to programs, tools and platforms. It’s a new collective way of working, talking and learning – a cultural transformation grounded in social learning By Allan Schweyer and Brad Callahan Today, people are more social than ever before. The global village has been shrunk down to the size of a smart phone. The online tools that make it easy to connect and work together are starting to disrupt traditional views about workforce practices in ways that organizations are only just beginning to realize. A whole new notion of social learning is beginning to evolve around the distillation and distribution of knowledge and recognition of its individual contributors. There is a growing understanding that, rather than being a distraction or a time drain, social connectivity could actually hold the key to a more productive way of doing business by providing an engaging virtual forum for showcasing achievements, recognizing people, leveraging social currency and identifying pockets of expertise within the organization.

The Other Side of Corporate Social Responsibility

In TEDx talk entitled "The Social Responsibility of Business," Alex Edmans, Professor of Finance at Oxford University in Great Britain, looks at another aspect of corporate social responsibility: focusing on the virtuous link between employee satisfaction and shareholder returns. This video

The People vs. The Internet

Have you bought a computer lately? A recent shopping experience demonstrates the value of people and how corporate cost-cutting can have a negative impact on the customer experience and brand loyalty. Businesses that cut corners with people face long-term consequences that, as a result of social networking, they can no longer ignore.

The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism Seen Through Its Human Capital Report

When the subject of Stakeholder Capitalism and reporting comes up, the first challenge often is: provide an example of an organization based on Stakeholder Capitalism principles and of an ideal human capital report.

The Road to an Engaged Workforce

This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.

The ROI of Integrated Marketing

This article defines integrated marketing and looks at the the importance of communication to program success.

The Role of Incentives in Engaging Employees w/ Rob Purdy, CarltonOne Engagement

In this episode, we talk about performance, incentives, and employee engagement. Rob created CarltonOne to crack the code of employee engagement alongside making a positive impact on the environment.

The World of Engagement Research

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort.

theEMPLOYEEapp for Better Engagement Communications

While proponents of engagement, including the Enterprise Engagement Alliance, have a mission to educate the investor community about the ROI of engagement for shareholders, theEMPLOYEEapp actually grew out of an app that Jeff Corbin

theEMPLOYEEapp Mobile Engagement Solution

theEMPLOYEEapp is an internal communications and employee engagement mobile solution that allows any organization to have its own native app on Apple and Android mobile devices

Tolero Solutions: 'Success Through People'

The homepage for Silver Spring, MD-based Tolero Solutions says the company "helps you achieve success through people," a promise that resonates with those of us at the Enterprise Engagement Alliance and Engagement Strategies Media, where our mission has always been "maximizing performance and profits through people."

Tom Short, Kudos Co-Founder: Kudos® Drives Shift in Enterprise Employee Recognition Space

One of the first companies to the market with an employee engagement platform in 2010, Kudos sees a significant expansion of recognition beyond basic years-of-services, employees-of-the-month, and birthday programs to support key organizational goals.

Transcend Engagement at the Convergence of Technology and Strategy

When Dr. Bob Randall founded Transcend Engagement over five years ago, he saw an opportunity to disrupt the employee engagement field by creating a platform and methodology to demonstrate a bottom-line impact. Today, he sees more interest in strategy and analytics than ever and has added a full suite of advisory services to provide clients a complete, measurable employee engagement solution.

Transcend Offers Engagement Platform Free for Six Months

Another engagement platform offers its platform for free in a limited-time offer to help clients engage newly remote workers during the crisis.

TRUE NORTH: The Alaska Leadership Forum on Engagement - June 21-25, 2014

Looking for the ultimate corporate retreat and learning opportunity? Here’s a chance to press the reset button on your business perspective while enjoying a once-in-a-lifetime outdoor experience. Based on his latest book, Culture Eats Strategy for Lunch, engagement guru Curt Coffman will share research-based insights about how to get the most and the best out of your organization and all of its customers, distribution partners, employees and vendors; how to profit by expanding your brand definition to include everyone who touches your organization; how to find the best in your culture in a way that drives better results; how to identify and attract talent and make sure they find the right places in your organization; and much more. In between outdoor experiences that will help cleanse your mind and spirit, you and your top people will be able to sit down in a small group of other business executives with Coffman, recognized as one of the business world’s most important change agents as co-author of the business best-seller, First, Break All the Rules, to discuss in a highly intimate setting the best ways your organization can sustain growth in the coming years. Join us for four days of high-level management education, idea-generation, networking and stimulating outdoor activities at Waterfall Resort in Ketchikan, Alaska.

Try This Free Calculator to Track Your Company's HCROI

A fundamental premise of Stakeholder Capitalism and Human Capital Management and measurement is that organizations with higher levels of people engagement do better. HCMoneyBall, which created the SaaS platform known as HCMetrix for human capital analytics and benchmarking, provides a free calculator enabling any organization to track its Human Capital ROI (HCROI) and the potential impact on financial performance.

Turning the Page – Year in Review

Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012. As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required

Two New Books Advocate Stakeholder Capitalism

Professors from Harvard Business School, University of Virginia's Darden School of Business and George Washington University author books that include the fundamental need for CEOs to lead a strategic and systematic approach to addressing the needs of all stakeholders.

Using Technology to Educate and Engage

In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem. With healthcare costs rising steadily on both the employer and employee side

Verint at the Intersection of Customer, Employee Engagement

Whenever you call customer service and an automated message informs you that this call may be monitored and recorded, there's a good chance the company analyzing that interchange is publicly-held Verint Inc.

Vrity Helps Brands See Themselves in the Mirror

Co-founded by former Maritz Chief Data Analyst Jesse Wolfersberger, Vrity provides technology enabling companies to get a real-time view of how they are seen by consumers.

Webinar: HR Metrics, ROI Attendees Agree: Covid Will Increase Focus on People

The key findings of the Enterprise Engagement Alliance webinar on Human Capital Management, Metrics and ROI of Engagement held May 19, 2020: Most attendees agree that Covid-19 will put an even greater focus on people and that very few organizations have a strategic and systematic approach to stakeholder engagement. Trust will be a critical factor as we come out of the crisis.

Webinar: Who Says You Can't Measure Human Capital or Engagement ROI? | May 19, 2020 1 PM ET

A one-hour webinar presented by the faculty of the Enterprise Engagement Alliance clearly shows the key human capital metrics organizations can use to better achieve their goals and how to design return-on-investment based engagement processes.

Why Diversity and Inclusion are Essential to Engaging Today's Workforce

In his book, Payoff: The Hidden Logic That Shapes Our Motivations, behavioral psychologist Dan Ariely details an experiment that pitted three motivators against each other.

Why Incentive Programs Endure Recessions

Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse.

Why Social Recognition Isn’t a Popularity Contest

Every once in awhile I’m approached by a wild-eyed reader in the grips of a terrible fear…a fear that social recognition will turn their company into a mutual admiration society or a high school popularity contest and devolve into some sort of playground “Sharks and Jets” dodge-ball shootout.

Why We Put the Enterprise in Engagement

his excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand. The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt Regency in San Francisco.

WORC: Worthwhile Jobs Are a Path to Alpha for Investors

To the Founders of WORC (for Workforce & Organizational Research Center), good jobs are better for employees, investors and for all stakeholders. Her company offers a complete suite of services for not-for-profits, investment firms, and the companies they own to profit from her organization's Worthwhile Jobs Framework.

WorkHuman Launches Free Employee Assessment Tool

This ongoing pulse survey platform includes the ability to determine how many people need to be surveyed each time based on past results; provides specific recommendations based on the problem identified and the company’s extensive experience in the field, and enables companies to benchmark their results with aggregate data from other companies.

Worktango Launches Real-Time Feedback Tool

Toronto-based Worktango has introduced Worktango Pulse, a real-time employee feedback tool on a software-as-a-service (SaaS) model. Worktango is an engagement software and consulting firm launched by Rob Catalano and Nadir Ebrahim, formerly of Achievers.

Xoxoday Empuls Engagement Platform Aims to Connect the Enterprise

With the huge shift to work-at-home policies, Xoxoday comes to the US market with a powerful, low-cost, and easy-to-deploy digital platform to connect the enterprise.

‘Hey! There’s a Person in There!’

To survive and prosper in tumultuous economic times, a firm’s most important operating asset is a resilient, innovative corporate culture – and the engaged employees who promote it from within.

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"Bach - Sounds of Success"

The Bach Collection is sold through distributor showrooms and branches to builders and plumbers. This channel is extremely competitive. Distributors typically sell products from as many as twelve manufacturers and, at any given time, they may be exposed to 5-7 active promotions designed to capture their attention and time. To cut through the promotion clutter, Performance Plus Marketing recommended a high-impact sweepstakes structure for "The Sounds of Success."

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"Do More Get More"

T-Mobile worked with performance improvement company Marketing Innovators to execute an employee initiative that would help them reach their goal of becoming America’s number one wireless service provider. Their target audience of 11,000 customer-facing employees in fifteen call centers nationwide was a diverse group, representing a true cross section of the American work force in terms of age, ethnicity, geography, and job responsibility. The driving force behind the “Do More Get More” campaign was the compelling incentive program.

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"Enterprise Engagement" Has Its Place on Wikipedia, Social Networking Sites

You can join the discussion about engaging employees, channel partners, and customers can increase productivity and profits by visiting these social media sites.

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"It's Always About the Boss"

Engagement doesn’t just happen, and in most organizations frontline management has a lot to do with the success - or failure - of an organization's engagement efforts. Recent research from the Gallup organization on employee disengagement

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"Leveraging Excellence"

Anderson’s thirty-five employees are young, technologically savvy, professionals between the ages of 25-45. Most are married with children and, as a group, the staff tries to maintain a fair balance between work, family, and community involvement. The “Leveraging Excellence” program was designed to motivate positive changes in employee behavior that would improve each employee’s knowledge, increase their performance, and thus, contribute directly to their own success, as well as their organization’s success.

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"Master's Circle - Hawaii 0-Five - Hana Hou Maui"

Every year, Diebold’s world wide sales staff and manufacturers’ representatives are assigned annual sales objectives. Those who meet their sales goals automatically qualify for the Master’s Circle. The top 10% of those who earn Master’s Circle status gain admission into the elite Circle of Excellence.

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"Raymond Safety Bowl"

In the mining industry, the average cost of a Loss Time Accident (LTA) is approximately $50,000. To raise awareness of good safety practices on and off the job, Massey worked with Artistic Promotions to develop an incentive program that would motivate their predominately male work force of coal miners, supervisors, and mine safety directors to improve individual, team, and mine safety performance. Football was a theme that had broad appeal for this target audience and with the goal of improving team performance, it was logical to create the “Raymond Safety Bowl”. The Bowl was named after a former employee, Raymond Bradbury, who was legendary for his concern for safe work habits.

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$1-Million Sweepstakes Builds Shaw's Sales

Shaw Industries stimulated excitement about its floor covering products among 30,000 independent retail sales representatives located in 10,000 showrooms through its "Win Shaw's Money $1,000,000 Sweepstakes."

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''Born To Be Wild'' Trip Promotes Teamwork

Washington Mutual, Inc., North America's seventh largest bank, selected an incentive trip to the island of Kauai in Hawaii as the incentive reward for its top achievers. The trip would also introduce Washington Mutual's corporate culture to attendees from Home Savings of America, a newly acquired company.

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''Capture Your Share'' Generates 18% Sales Gain

MBM Corp.'s sales follow the 80/20 rule: 80% of all MBM purchases are made by 20% of the dealers that sell its line of paper shredders, cutters, and other office equipment. To motivate everyone in its network of 1,800 dealers in the U.S., Canada, and Puerto Rico, the company teamed up with USMotivation to create the "Capture Your Share" campaign.

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''Dare To Dream'' Campaign Upgrades Customer Service

Pick-n-Pay, a South African supermarket chain with 265 stores, opted to rebuild its corporate image, emphasizing such tenets as respect, dignity, and freedom for all individuals.

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''Finnish in Russia'': An Incentive Legend

Since qualifiers could not visit all the famous Finnish sites, locales came to them. Experiences Unlimited built a Lapland village and constructed a kota, a Lapland tepee, for the group's dinner in a spruce forest. Sleds with wheels were assembled to provide traditional dogsled transportation minus the snow. A mystical shamanic dance and a multimedia aurora borealis show completed the evening's activities.

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''Mohawk Means Business'' Sparks 31% Sales Rise

When Mohawk Industries, a $2-billion manufacturer of carpets and rugs, acquired several prestigious brands, it took considerable resources of time and money. The expansion and consolidation process inevitably affected some of the company's key residential dealers.

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''Now You See It, Now You Don't''

Unum Corp. hosts its Chairman's Conference every two years to recognize the top 5-10% of the sales force from its seven companies. Program qualifications place heavy emphasis on collaborative sales involving more than one company's products. Sales results for this promotion were spectacular: collaborative sales were up more than 200%, and overall sales increased 15%.

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''Picture Perfect Awards'' Motivate Sales Force

In addition to the company's own sales staff, the program was aimed at 14 manufacturer rep organizations, 3 major distributors, and their respective sales forces, which numbered several hundred people. The program also included almost 3,000 sales staff from computer dealers, remarketers, resellers, retailers, and catalog companies.

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''Producer Perks'' Beats Cash for LifeUSA

To capture the attention of LifeUSA agents, awards had to be of high value, innovative, and flexible. The agents, primarily males in their mid-30's and up, are attracted to the latest gadgets and electronics. Also, awards had to appeal to novice agents as well as top producers.

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''Sellutions'' Promotes Sales of Products, Services

The program was introduced via an announcement featuring a scale model Harley-Davidson and a chamois cloth, imprinted with information about the "Sellutions" Web site and program rules. Copy invited participants to "Head out on the highway...the information highway," directing them to the Web site for full program details.

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''Spirit of the Seasons'' Challenges Diebold Sales Force

With the Big Island of Hawaii as its incentive destination, the "Spirit of the Seasons...Discovery" promotion focused on four elements: a bird of paradise; wind and water; a snow-capped mountain; and a spewing volcano. Four brochures—one relating to each of the elements—were created, using stylized images. A dramatic mailing box was created to increase interest. A videotape announcing the destination, along with the brochures, fit inside the box, which was sent to participants' homes to generate interest among family members.

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''Winner's Circle'' Builds Honda's Warrenty Sales

The "Winners' Circle" program logo and theme were designed around the popular motocross cross-country motorcycle race, and featured the No. 1 plate that is awarded to winners. Honda is a leader in production of off-road motocross bikes and a sponsor of the No. 1 team in the sport. Therefore, the logo and theme were a natural tie-in for use in printed material.

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10 Secrets of Time Management for Salespeople: Gain the Competitive Edge and Make Every Second Count

10 Secrets of Time Management for Salespeople offers salespeople practical time-management tools and processes that can be applied to every major aspect of the salesperson's job. The secrets are short and easily remembered. This book is of use to any type of salesperson.

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10 Steps That Ensure Employee Engagement Success

Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.

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1001 Ways to Energize Employees

Weaving together case studies, examples, techniques, research highlights, and quotes from business leaders, this handbook offers suggestions for increasing employee involvement and enthusiasm.

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1001 Ways to Reward Employees

Helps managers take certain rewards and mold them into new management styles at their companies. The author polled companies about their favorite recognition practices, no matter how small, and came up with a gold mine.

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1001 Ways to Take Initiative at Work

Latest ideas on how to recognize employees and build momentum in the work force.

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12: The Elements of Great Managing

12: The Elements of Great Managing is the long-awaited sequel to the 1999 runaway bestseller First, Break All the Rules. Grounded in Gallup's 10 million employee and manager interviews spanning 114 countries, 12 follows great managers as they harness employee engagement to turn around a failing call center, save a struggling hotel, improve patient care in a hospital, maintain production through power outages, and successfully face a host of other challenges in settings around the world. Authors Rodd Wagner and James K. Harter weave the latest Gallup insights with recent discoveries in the fields of neuroscience, game theory, psychology, sociology, and economics. Written for managers and employees of companies large and small, 12 explains what every company needs to know about creating and sustaining employee engagement.

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17th Annual AsiaPacific Incentives & Meetings Expo

AsiaPacific Incentives & Meetings Expo (AIME) is a must for anyone involved in organizing meetings, incentives, conferences, special events or exhibitions. AIME is the market leader, the premier event in the region and most comprehensive showcase of local product and services. Visiting AIME will help you to discover new destinations, new suppliers, new industry contacts and new, creative ideas for all types of event planning. With over 850 exhibitors from 50 countries, including 150 new exhibitors each year, AIME is the must attend event for those wishing to aim for more in their business pursuits.

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2,239 Tested Secrets for Direct Marketing Success

Lead author Denny Hatch, founded Who's Mailing What newsletter and is consulting editor for Target Marketing magazine.

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2010 Engage Summit

The Engage Summit 2010 sponsored by Allegiance is an opportunity to learn engagement principles that matter most to organizations. Key presenters will offer best practices in engagement and feedback. The conference will also offer training, demos, market research, and plenty of networking opportunities.

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2nd Internal Branding & Employee Engagement Conference

Hear from senior-level industry leaders on how to build a roadmap towards building brand commitment and a culture approach to internal branding. With speakers from Richardson International Limited, Loblaw Companies, Suncor Energy, Ocean Nutrition Canada, HSBC Bank Canada and CIBC this is an event you cannot miss!

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