Supplier Profile: T&T Loyalty Focuses on Broad, Mid-Size Market
As loyalty programs proliferate, both in the business-to-consumer (B2C) and business-to-business (B2B) domains, Travel and Transport Loyalty believes it offers the right solutions for the mid-size companies it says are underserved by the loyalty giants.
- Zip Launch: Accelerated Loyalty Programs
- Points 2 Points
- Way 2 Go for Experiential Rewards
- Program Performance and Reports
- Going the Extra Mile
According to Michelle Holmes, Vice President, “We’ve been in the loyalty business for 26 years focusing on mid-size banks, credit card companies and other mid-size markets that need a complete high-touch loyalty fulfillment solution available to big companies. We offer complete online and offline solutions to support almost any type of program, so that many organizations can enjoy the benefits of a formal loyalty strategy.” The company provides a white-label solution, meaning that the only branding on each loyalty platform and all related services is that of the client, not Travel and Transport Loyalty.
As part of one of the biggest corporate and leisure companies in the world, 68-year-old Travel and Transport’s toolkit includes vacation travel and concierge services for top performers, an “awesome vault” of gift cards that can be mailed in personalized envelopes, e-gift cards and about 4,000 select merchandise awards, says Holmes. The company offers numerous special services, including:
This service, explains Holmes, is designed to help organizations launch a rapid-reward program and offers the following features:
- Branded microsite for online redemptions
- 60-day set up or less to launch
- Low cost – no program set up or fees with minimum redemptions required
- Manages one time or recurring promotions and campaigns
- Flexible – modify components and rewards as needed
- Simple file import process for qualifiers
- Customized email delivery with unique link to reward redemption site
- Secure – authentication process and PCI compliance
- No I.T. resources required.
According to Holmes, Travel and Transport has developed a traveler gamification program known as Points 2 Points that rewards travelers based on making cost-effective travel decisions. The platform, she says, is designed to help organizations:
- Save money on corporate travel spend by rewarding travelers for making the right decisions
- Increase the use of preferred vendors
- Increase compliance with negotiated hotel deals
- Enable travelers to redeem points from thousands of options.
Holmes says that points awarded via this program can be redeemed for rewards that include gift cards, merchandise, travel and company-specific items, or they can simply be used as a program scorecard without a reward tie-in. “Components of the program are customizable based on each client’s unique travel program and culture,” she notes. “Additional non-travel components can also be added to the program, including safety awards, service/tenure awards, etc.”
These products enable companies to express thanks by giving recipients unforgettable experiences through gift cards redeemable for anything from exhilarating flying lessons to a one-of-a-kind Scotland golf experience to an exquisite wine tasting tour. Through its Virtuoso membership, the company is connected with elite local experts in 75 countries that allow them to deliver unique experiences that often aren’t available to the general public, Holmes explains, adding that “Our travel professionals never stop learning and are empowered to deliver the most exceptional experiences.”
Holmes says that Travel and Transport provides complete, detailed data required to accurately track the activity and success of any program. A comprehensive suite of reports includes:
- Fulfillment timeliness
- Exception reporting – returns, point adjustments, and other exceptions to be monitored
- Redemption detail and activity
- Point bank – accrual/decrement
- Website services and performance
- User survey results
- Contact center statistics
- Ad hoc reports.
She adds that the company offers complete fulfillment services for anything from physical and e-gift cards for hundreds of popular name brands, downloadable games, music, books and apps to over 4,000 merchandise awards, member travel specials, private discounts and travel awards including:
- Air – roundtrip tickets, discounts, free companion tickets
- Hotels
- Cars
- Cruises and tours
- Once-in-a-lifetime travel opportunities.
While most transactions take place online, Holmes says that Travel and Transport provides customer support experts to help guide program members through point redemption and support questions. “Our unique approach to customer support is to represent your company at every level, going the extra mile by facilitating client culture workshops within our employee education programs to ensure that your company, its culture and brand are represented in strict accordance with your standards.”
For more information, contact:
Cyndi Pereira
402-399-4622
