Build Brand Values Into Recognition Programs
A new white paper, 10 Tips to Build Brand Values Into Recognition Programs, notes that a large part of designing an employee incentive, rewards and recognition program is focused on productivity, compensation and profitability. An equal part of the strategy, however, is centered in how these initiatives tie back to the core messages that are integral to business values and brand promise. This article highlights 10 popular brand values, how they’re supported through incentive, rewards and recognition programs, and some of the communications ideas that can help build more creative, effective, and memorable programs. Get the full report >>
Adding a New Element to ‘Brand Architecture’
Brand Architecture is an essential process in all marketing, as it provides the framework for establishing an organization’s personality and unique selling proposition. In the old days, companies rarely concerned themselves with the cost of dissatisfied customers, as long as business was growing. Today, with the Internet and social networking, it is easier for companies to measure how their brand is interacting with people and the impact on sales and loyalty, and there is now considerable research validating the connection between customer loyalty, employee engagement and financial results. In essence, engagement requires organizations to add a sixth element to Brand Architecture: People. The most effective Brand Architecture looks beyond the icons, features and positions of an organization to understand how people directly or indirectly interface with customers; how vendors affect employees and customers; how the organization affects the community; and vice versa. Understanding these inter-connections can have profound and lasting effects on the way an organization puts its Brand Architecture into action. To read the complete report, go to: www.egrinternational.com.
