Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise.
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved.
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike.
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.”
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.”
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis.
Here is the table of contents:
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1 ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3 Economics of Enterprise Engagement
Chapter 4 Culture and the Enterprise Brand
Chapter 5 Breaking Down Organizational Silos
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10 Volunteer & Community Engagement
Chapter 11 Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15 Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19 Gamification
Chapter 20 Collaboration and Innovation
Chapter 21 Rewards & Recognition
Chapter 22 Loyalty
Chapter 23 Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26 Enterprise Safety Engagement
Chapter 27 Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31 Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32 Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36 Keys to Implementation
Chapter 37 Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41 Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
Appendix 1 Sample Engagement Business Plan
Appendix 2 An Explanation of Tracer Audit Methodology
Appendix 3 ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
For More Information
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
Training and Thought Leadership
- Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
- The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
- The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
- Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism.
Engagement Digital Media and Marketplaces
- The ESM information portal and The Enterprise Engagement Advisors Network solution provider marketplace cover all aspects of stakeholder engagement, and the EEA information library lists dozens of resources.
- The RRN information portal and Brand Media Coalition marketplace address the use of brands for gifting, incentives, recognition, and promotions. The BMC information library provides information and research resources.
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
- Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists. A quick guide for CEOs.
- Enterprise Engagement: The Roadmap 5th Edition implementation guide. A comprehensive textbook for practitioners, academics, and students.
Enterprise Engagement Advisory Services
The Engagement Agency helps:
- Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
- Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
- Investors make sense of human capital reporting by public companies.
- Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions.
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.