This ongoing pulse survey platform includes the ability to determine how many people need to be surveyed each time based on past results; provides specific recommendations based on the problem identified and the company’s extensive experience in the field, and enables companies to benchmark their results with aggregate data from other companies.... [ read more ]
The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants. ... [ read more ]
Another engagement platform offers its platform for free in a limited-time offer to help clients engage newly remote workers during the crisis.... [ read more ]
With the huge shift to work-at-home policies, Xoxoday comes to the US market with a powerful, low-cost, and easy-to-deploy digital platform to connect the enterprise. ... [ read more ]
This six-year-old U.K.-based firm uses videos, machine learning, and human insights to help companies see who they truly are. Could LivingLens disrupt the traditional survey and focus group industry?... [ read more ]
Bruges, Belgium-based Motisha, a European engagement and incentive platform, has recruited Fintan Connolly from Workhuman.com to help it create a platform to power the discipline of enterprise engagement. ... [ read more ]
The creators of Beaconforce have built an employee application that specifically targets intrinsic as opposed to extrinsic motivation. ... [ read more ]
A new employee engagement app specifically targets organizations seeking to build a closer connection to virtual workers and contractors. ... [ read more ]
Ask anyone involved with technology implementation, and they'll tell you that the most frequent cause of failure is to strategically and consistently address the people issue. ... [ read more ]
The addition of the first course on Enterprise Engagement to the Coggno.com online training community of 2,000 companies provides further proof that this field is taking hold. ... [ read more ]
A four-year-old company based in Calcutta brings a sophisticated performance management platform on a SaaS model to the U.S. ... [ read more ]
Founded in 2015, U.K.-based Beyond360 aims to disrupt HR technology by making it simple for organizations to connect all their people and engagement tactics on a single employee 'hub.'... [ read more ]
Toronto-based Worktango has introduced Worktango Pulse, a real-time employee feedback tool on a software-as-a-service (SaaS) model. Worktango is an engagement software and consulting firm launched by Rob Catalano and Nadir Ebrahim, formerly of Achievers. ... [ read more ]
Next Level Performance, a Dittman Company, recently launched a new online social recognition solution called Applaudit to help organizations engage and motivate their people. NLP says ... [ read more ]
The rise of engagement is creating demand for a new type of technology: the engagement portal. As reported by the Starr Conspiracy in its report, 2016 Employee Vendor Brandscape, ... [ read more ]
The Solata Engagement Portal, an open-source platform for the management of enterprise-wide engagement programs, is now available to solution providers seeking a robust and highly customizable program management technology for their clients. ... [ read more ]
The Starr Conspiracy has announced that Sodexo Benefits & Rewards Services CEO Mia Mends will be the industry keynote speaker at this year's InfluenceHR event in Chicago. October 3-4. InfluenceHR is held in partnership with the HR Technology Conference & Exposition, which... [ read more ]
Human capital management technology firm Ceridian has partnered with WorkAngel, an employee engagement and retention platform, to offer what they call "a mobile employee engagement and wellness solution." According to a recent press release, the platform provides users with... [ read more ]
Spark Collaboration helps companies, associations and other groups "systematically connect people one-on-one for greater collaboration, innovation and knowledge sharing." The Spark Collaboration platform matches people face-to-face for real time social interactions. "By meeting over coffee, lunch or video, people can create real social connection... [ read more ]
The homepage for Silver Spring, MD-based Tolero Solutions says the company "helps you achieve success through people," a promise that resonates with those of us at the Enterprise Engagement Alliance and Engagement Strategies Media, where our mission has always been "maximizing performance and profits through people." ... [ read more ]
Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that... [ read more ]
While proponents of engagement, including the Enterprise Engagement Alliance, have a mission to educate the investor community about the ROI of engagement for shareholders, theEMPLOYEEapp actually grew out of an app that Jeff Corbin... [ read more ]
Goodsnitch addresses the fundamental customer-employee connection that is at the heart of Enterprise Engagement, and is exciting in its ambition to help small retailers improve their customer experience. Founder Rob Pace was born and grew up in... [ read more ]
In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem. With healthcare costs rising steadily on both the employer and employee side... [ read more ]
Today, the structure of recognition and rewards solutions has to be such that continuous change nurtures interest according to societal trends. It must enable the thoughtful consideration of brand values as inherent to the initiative, and it must allow for contribution, participation, thought leadership, and rewards participation across all silos or types of work. The language of motivation is growing to keep pace with Social Behaviors, encompassing people’s needs for contribution to safety, innovation, and charity, as well as their need to collect accolades, points, recommendations, and thanks. In addition to achieving or unlocking rewards, collection of points ‘for the sake of collecting’ is demonstrated in Social Behaviors. ... [ read more ]
The Enterprise Engagement Alliance has added a Total Rewards, compensation, and HR technology expert to the advisory team for the Enterprise Engagement Alliance education program and Engagement Agency Advisory service.... [ read more ]
With a suite of integrated enterprise engagement technologies and a global customizable brand redemption platform, CarltonOne has joined the Enterprise Engagement Alliance (EEA) mission to scale the engagement field and promote the selective use of brands to inspire key stakeholders around the world.... [ read more ]
AnchorAccording to Dr. Solange Charas, founder of HC MoneyBall and creator of HCMetrix - the company's human capital analytics and benchmarking platform - CEOs and their management lack critical information if they are not monitoring selected key metrics that strongly correlate to corporate financial performance.... [ read more ]
BCAT, the brand alignment company, offers a free Enterprise Engagement widget that organizations can use to thumbnail the potential return on investment of increased engagement. The widget is free to any solution provider seeking to post the widget on their web sites. ... [ read more ]
A new SaaS-based platform is the first to help organizations benchmark profitability, liquidity, and key human capital metrics through a low-cost, easy-to-use platform designed to help improve business performance, value creation and decision-making related to financial operations and people management.... [ read more ]
What attracted Bob Randall to the engagement space and prompted him to launch an engagement technology and advisory service is the level of measurability he soon learned very few companies apply to their engagement efforts. Will the crisis cause that to change? ... [ read more ]
Many organizations take leaders and top performers on off-sites for rewards, recognition, or corporate planning retreats. Ascent Leadership Networks believes these programs should support an ongoing leadership development process with greater benefits for all. ... [ read more ]
The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]
Founded in 2016 in Salt Lake City, Xvoyant has developed a unique technology that aims to transform the cloud-based Salesforce CRM platform from a 'system of record into an Enterprise Sales Engagement platform to drive action and engagement,' explains CEO Rob Jeppsen. ... [ read more ]
Next Level Performance has named Paul Ruddy as its new Vice President of Information Technology. ... [ read more ]
Engagement World 2019 will present the most effective enterprise engagement practices for organizational practitioners, solution- providers and educators, designed for organizations of all sizes and types based on open-source ISO standards, practical case studies and the certification programs of leading associations in multiple key areas of engagement. ... [ read more ]
This new ISO 10018 Technology Certification is designed to promote the development of technologies that support an enterprise-wide approach to engagement as outlined in Annex SL and ISO 10018 Quality People Management standards.... [ read more ]
Master a new systematic approach to achieving organizational goals through people from the organization that helped transform the quality of products made around the world. ... [ read more ]
Learn a Formal Framework to Profit From Engagement. Engagement Across the Enterprise – From the Why to the How.... [ read more ]
By Kimberly Abel-Lanier, Vice President, CultureNext, Maritz Motivation Solutions, and Chris Cottle, Chief Marketing Officer, MaritzCX. In a perfect world, actively engaged employees deliver your brand promise each and every day. ... [ read more ]
The Kademi Customer Experience Platform at Kademi.com is now available in the U.S. Kademi is designed to deliver every capability needed to engage with, sell and reward a customer in cloud-based platform, according to ... [ read more ]
The fully updated online Enterprise Engagement Certification and Learning program is now available at Enterprise Engagement Academy from the not-for-profit Enterprise Engagement Alliance. The online Certification program ... [ read more ]
The Solata Engagement Portal, the open-source platform for the management of enterprise-wide engagement programs, has been purchased by Caras LLC, a diversified holder of businesses, including Eagle Recognition LLC in Tucker, GA, a leading recognition firm with Fortune 500 accounts... [ read more ]
Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]
Engagement University & Expo, set for April 18-20, 2017 at the Fairmont Chicago, Millennium Park, will feature an intensive learning program on the framework and implementation process for Enterprise Engagement, including preparation for the Certified Engagement Practitioner program.... [ read more ]
Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]
It's often said that people leave managers, not companies. Two members of the I Love Rewards Team team that gave rise to Achievers Inc., which was recently acquired by Blackhawk Network, have launched WorkTango, a platform that enables managers "to have better conversations with employees to create alignment, approve accountability, and develop high-performing teams." ... [ read more ]
Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]
Human capital management technology firm Ceridian has partnered with WorkAngel, an employee engagement and retention platform, to offer what they call "a mobile employee engagement and wellness solution." According to a recent press release, the platform provides users with... [ read more ]
Elite marketing professionals will converge at this summit to get re-educated with the latest and greatest social media strategies and trends affecting business today. Speakers from eBay, Yale School of Management, Citi, Forbes, Reebok, Aetna, Fidelity Investments and other well known companies will showcase their... [ read more ]
A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]
Chicago-based investment firm Aktion Partners recently led a round of funding in customer engagement commerce platform provider CloudCraze. With the additional capital, CloudCraze’s native Salesforce application is better positioned to become a leading omni-channel... [ read more ]
Gamification form Badgeville has released the results of an independent survey of over 500 business workers, ranging from entry-level employees to C-level executives, looking at the success of gamification across U.S. organizations. The results: 78% of workers are utilizing games-based motivation at work and nearly all (91%) say these systems improve... [ read more ]
Jive Software Inc., a provider of communications and collaboration solutions for business, recently announced that GoDaddy has selected the Jive-n interactive intranet solution to help drive employee engagement and communications. By implementing Jive, GoDaddy will help employees work together ... [ read more ]
Microsoft has acquired Incent Games Inc., the developer and owner of FantasySalesTeam, a gamification platform that has helped improve CRM adoption through collaboration and team based competition. FantasySalesTeam's clients include... [ read more ]
In yet another sign of growth in the emerging engagement business sector, Boston-based technology investment firm Great Hill Partners announced that it has agreed to purchase London-based Reward Gateway at a valuation of $217.6 million. Reward Gateway offers enterprise employee engagement software that claims to... [ read more ]
Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on that expectation ... [ read more ]
Mobile technology is just the latest tipping point for Enterprise Engagement, as it brings everyone in all areas of business the power to engage people in a highly tangible way. A recent study by International Data Corporation, commissioned by OpenMarket, which considers itself a leader in enterprise mobile engagement, found that most companies take an ad hoc approach to mobile engagement... [ read more ]
Although gamification success stories abound, there are just many (if not more) failures. In fact, by the end of 2012 there was enough evidence about unsuccessful gamification efforts in business that Gartner noted "80% of current gamified applications will fail." The primary culprit? ... [ read more ]
Maritz Holdings Inc. and Allegiance Software, Inc. (Allegiance) have announced their intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. MaritzCX will address the multi-billion-dollar customer experience (CX) industry via a combination of four key elements: CX software, data and research science, deep vertical market expertise and managed program services. MaritzCX will have 900+ full-time employees in 18 offices and five global regions serving 500 clients and one million users in 100 countries. The MaritzCX platform – to be called the Allegiance platform – will provide flexible, self-service capabilities that allow clients to create or change reports on their own, and will integrate with Salesforce.com, Adobe, and other popular data systems. More at www.maritzcx.com/press/maritzcx-redefines-business-customer-experience-seizes-global-technology-lead/... [ read more ]
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In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]
Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]
Enterprise Engagement: The Textbook introduces a new path to business prosperity through a strategic focus on people. ... [ read more ]
These days we have more data and insight to do our jobs well, but in many cases all this technology and robust software is implemented hastily to fill an immediate need and without considering all the necessary requirements... [ read more ]
Q: Tell us a bit about Bunchball – how did the company come together? A: I started Bunchball in 2005 as a social gaming company. In the process of building out that product, we started exploring the world of game mechanics and realized their power to motivate any kind of behavior, not just gameplay. So in 2007 we shifted focus to... [ read more ]
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The Corporate Benefits Summit is the premium forum bringing senior level benefit executives and solution providers together. As an invitation-only event taking place behind closed doors, the Summit offers an intimate environment for a focused discussion of cutting edge technology, strategy and implementation of solutions to forward thinking corporate benefits executives interested in staying ahead of the market.... [ read more ]
CETW is the only face-to-face event that is focused on leveraging the integration of emerging media across multiple channels to activate customer engagement. Only at CETW will you get a first-hand look at emerging technologies, access to case studies and experience from brands, agencies and other thought-leaders across the industry. Use VIP code CET27F to apply for a complimentary conference pass. Visit www.cetworld.com/eea for more information. ... [ read more ]
The only national Conference and Expo specifically designed to help incentive, recognition and engagement practitioners/providers elevate their role in Corporate America. ... [ read more ]
The Incentive Research Foundation has announced the creation of a professional development series for progressive practitioners of incentive and recognition programs and the providers whose advice and counsel support their thinking. The program, “Building Better Business Results through Incentives and Recognition,” will be introduced at the 2013 Rewards & Recognition Expo held in conjunction with the Recognition Professionals International Annual Conference, April 28-30, 2013 at the Hilton Riverside in New Orleans, and continue through the spring and summer of 2013. The educational series will provide five hours of education in five of the critical areas of incentive and recognition program development and execution: Business case development Communications planning and execution Award funding and selection Technology and diagnostics Overlaps with other strategic agendas within the organization (operations, marketing, etc.) Speakers will include IRF President Melissa Van Dyke, Chief Research Officer Rodger Stotz and Mike Ryan, SVP of Madison Performance Group. For more information, go to http://theirf.org/Education.6084727.html... [ read more ]
The Enterprise Engagement Institute and Marcus Evans offer you this opportunity to be at the forefront of the emerging trend of ‘Social Recognition.’ This free webinar will address the most important issues surrounding Social Recognition, which uses software and communications to enable people to recognize one another and build relationships across the organization. Topics include: • Defining Social Recognition • Key tools/technologies of Social Recognition • Key issues your SR program must address • What can be done to make Social Recognition meaningful and engaging? • What sorts of management and controls are required? • How can Social Recognition be tapped to foster collaboration and innovation? • How can its impact be measured? ... [ read more ]
Towers Watson recently announced the release of Talent|REWARD v7, the newest version of the company’s software solution that helps organizations deliver comprehensive talent management and reward programs. The new version of Talent|REWARD v7 provides a broad range of capabilities for organizations looking to improve business results through better management of HR processes and their employees. The software lets organizations optimize and automate talent and reward programs, focusing on three key themes: • Usability. Personalized dashboards, one-click access to critical capabilities, and support for Internet Explorer, Chrome, Safari and Firefox allow users to leverage the technology and processes they are most comfortable with more efficiently. • Leverage. The latest release now includes support for both Towers Watson job-leveling methodologies -Career Map and Global Grading -enabling clients to leverage their investment in the company’s proprietary approach to global job leveling. • Speed. All users will benefit from a three- to fivefold increase in application responsiveness. This will help all managers and employees, as well as HR, realize the true value of an integrated talent management and reward solution. Info at www.towerswatson.com/press/5552 ... [ read more ]
Dittman Incentive Marketing, a national performance improvement and incentive marketing provider, has launched a new website highlighting leading corporate group travel incentives. “Our success over the years is deeply rooted in the belief that best-in-class incentive travel is the prime mover in the motivational universe,” says Jim Dittman, President of Dittman Incentive Marketing. “It moves minds and hearts into action that produces demonstrable ROI against ambitious goals.” Dittman Incentive Marketing partners with Fortune 500 corporations to design and deploy customized solutions that improve sales performance and employee engagement. By communicating corporate brand values and brand promise, corporate human resources, sales and marketing executives can leverage Dittman Incentive Marketing to enhance corporate culture for a more engaged workforce. Info at www.DittmanIncentiveTravel.com ... [ read more ]
LoyaltyShares LLC, a New York-based company, is launching what it calls a Loyalty Equity Acquisition Program, or LEAP, offering a way to include the sponsoring company’s publicly traded stock as an award redemption option without disrupting or changing the current loyalty program process and technology. In addition to providing a template for implementation and guidance in planning, LoyaltyShares LLC will have an ongoing program role as data intermediary, facilitating the flow of information to and from program members, the reward-points system, and the system for administering program shares. Info at www.loyaltyshares.com/... [ read more ]
A unique opportunity for rewards and recognition suppliers to meet with top incentive and recognition buyers in an intimate, relaxed environment, and to tap into the expanding recognition marketplace. Co-located with the Recognition Professionals International Annual Conference, April 29-May 2, 2012... [ read more ]
The Motivation Show includes the Incentive Travel and Meetings Executives Show (IT&ME) and the National Premium Incentive Show (NP/IS), with exhibitors representing the entire range of premium and incentive product and travel destination offerings. Educational sessions cover consumer premiums, employee incentive awards, incentive travel, employee recognition and performance improvement. ... [ read more ]
Engaging customers through the newest marketing vehicles such as social media, customer communities, blogs, RSS and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. This two-day course in using the latest marketing tools and technologies to reach today’s customers will take attendees from the defining basics to the planning and implementation stage. Through interactive presentations and exercises, case examples from B2C, B2B, nonprofit and higher education, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.... [ read more ]
The Enterprise Engagement Alliance (EEA) recently announced two key tools to help companies measure engagement: the Enterprise Engagement Indicator , an online survey tool used to determine whether an organization can benefit from a more formal engagement strategy; and the PollStream Enterprise Engagement Meter, residing above on the EEA homepage, which allows individuals to assess their organization’s engagement opportunities. ... [ read more ]
Whether it’s with employees, customers, partners or prospects, connectivity is key.... [ read more ]
Don Peppers on the Role of People and Technology in Engagement... [ read more ]
I’ve never seen or heard of an “Engagement Management Solution” per se (if you’re aware of one, please let me know) but there are numerous available HR technologies that, if implemented well, can drive employee engagement to new heights. While these tools don’t address the challenge directly, they do focus on the triggers of employee engagement. In so doing, they can impact employee engagement and performance indirectly. ... [ read more ]
Catalog industry statistics are presented at the catalog industry's largest conference and exhibition. Offers more than 100 educational sessions and 300 exhibitors. Includes sessions on marketing strategies, merchandising, and Web and email marketing. Also included are the MCM (Multichannel Merchant) Awards, which honor the most effective multichannel merchants.... [ read more ]
The Direct Marketing Association's annual "DM Days" conference and exposition includes sessions on Internet marketing basics, affiliate marketing, e-mail lists, e-mail marketing, and targeting on the Internet. It also offers roundtable discussions, workshops, and web usability labs to highlight new strategies and market trends. With more than 250 exhibiting companies, this is also a good networking opportunity.... [ read more ]
DMA2010 has it all — the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, you'll meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.... [ read more ]
Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission. ... [ read more ]
The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.... [ read more ]
Hosted by the Promotion Marketing Association, Inc. (PMA) this event covers all aspects of integrated marketing and is a must for anybody trying to get to know the field. Brands from all over the world attend and provide their own unique feedback. Provides a means of networking with peers and learning new and innovative strategies from leading companies.... [ read more ]
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.... [ read more ]
For more than two decades, IEG has been developing new and better ways for companies and brands to partner with sports, arts, events, entertainment, nonprofits, and causes—for mutual benefit. As the leading provider of strategic counsel, valuation, research, published information and training, IEG is dedicated to helping sponsors, properties, agencies and others involved in the global sponsorship industry. ... [ read more ]
POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. ... [ read more ]
This conference and expo offered by the American Teleservices Association (ATA) focuses on delivering the brand promise and an "ideal customer experience" through teleservices ... [ read more ]
PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.... [ read more ]
This book describes how to make customer service available online and recommends what types of information a company should provide over the Internet.... [ read more ]
Capturing Customers.com calls itself the first post-dot-com book about sales and marketing. It describes the impact that businesses can create when they combine their "online" sales and marketing efforts with more traditional offline activities.... [ read more ]
Provides an in-depth study of managing information in call centers.... [ read more ]
The authors' plan provides the management tools needed for establishing a company's place on the Internet.... [ read more ]
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]
Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.... [ read more ]
Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.... [ read more ]
The authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read.... [ read more ]
D'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset.... [ read more ]
Drawing on interviews with 350 companies, this book presents management and technology tools to help manage an organization's shared knowledge. It offers a blueprint for a business which focuses on innovation, not administration.... [ read more ]
Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers. ... [ read more ]
This book distills the knowledge of leading experts and the experience of several international companies that have implemented knowledge management programs.This book synthesizes the latest knowledge and practices of these individuals and organizations to push the envelope for business relevance of knowledge management.... [ read more ]
This book shows how database marketing can be used profitably even by small businesses or those with small databases. ... [ read more ]
This book explains how databases work and why people do or don't respond.... [ read more ]
Explains database marketing from the customer's point-of-view, rather than from the seller's.... [ read more ]
This book looks at how new marketing techniques enable companies to build closer relationships with customers. ... [ read more ]
Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. ... [ read more ]
Potentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients.... [ read more ]
PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. ... [ read more ]
This service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions.... [ read more ]
This publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies. ... [ read more ]
Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals.... [ read more ]
Since 1965, Meetings & Conventions magazine has been helping meeting and event planners in corporations, associations, incentive houses and independent planning companies excel at their jobs and effectively manage their careers. In our award-winning monthly print publication and here at M&C Online, we offer in-depth features, informative columns, destination insights, news analysis, original research and much more. And, our new, improved website offers additional tools: an articles archive, a powerful facility search engine, breaking news and other helpful features -- literally at your fingertips.... [ read more ]
MeetingNews, the industry's only national newspaper that delivers the most timely and accurate news and analysis - keeping planners up-to-date on the ever-changing developments in the meetings industry. MeetingNews is published eighteen times a year, along with Regional Guides and the Meeting Planners Handbook.... [ read more ]
This newsletter covers sponsorship trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. It also lists requests-for-proposals (RFPs) and positions available in the industry. ... [ read more ]
Brandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands. ... [ read more ]
Explores problems faced by Fortune 500 companies and the evaluation processes they will use to overcome them. Details several strong examples of benefits they got from using Network Automation.... [ read more ]
The Shortcut Guide to Automating Network Management and Compliance is a quick, faced-paced guide for executive-level IT managers and network administrators that will give them the knowledge to improve their network operations, security and compliance.... [ read more ]
Every Manager's Guide to Information Technology is a guide to the IT revolution. It defines terms and concepts that are directly relevant to managers and explaining the IT relvolution and it explains the IT revolution in simple terms so it's easily understandable. ... [ read more ]
An Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. ... [ read more ]
Customer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management.... [ read more ]
Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.... [ read more ]
SalesForceXP was launched in 2002 by a partnership of leading companies with a unique understanding of - and interest in - what it takes to methodically and measurably improve sales performance. These companies included leading suppliers of incentive awards, sales training programs, group incentive travel and performance improvement solutions...as well as the most knowledgeable publishing team in the industry. ... [ read more ]
The Annual Call Center Exhibition (ACCE) offers a variety of educational tracks and sessions presented in several different formats focusing on customer relationship management (CRM), call center management, and technology. The exhibit hall includes providers of a large range of solutions and services, including quality monitoring, information technology, and interactive voice recognition.... [ read more ]
This seminar will help marketers learn to better understand and evaluate direct marketing statistical techniques.... [ read more ]
Cisco began by converting order processing from manual to electronic. In the past, customers faxed orders to Cisco, which sometimes resulted in errors. With the use of Netcentives' online ordering program, order forms became 70% more accurate. ... [ read more ]
The game positioned Chex as fun for kids and gave it contemporary appeal by taking advantage of the growing number of home computers. The game was designed to be exciting so consumers would continue to play, generating additional brand impressions. ... [ read more ]
Described as a "crisp, fifty-minute" book, this concise, step-by-step approach to employee motivation. The authors focus on using "respect, recognition, and rewards" to achieve positive organizational results. In a concise, quickly readable format, they address the benefits to keeping employees and keeping them happy; creating a fun, enriching and "hard-to-leave" workfplace; understanding the impact of feeling valued at work, and tapping to employee desires for personal and professional growth. ... [ read more ]
This white paper provides 70 thought-provoking steps to consider in choosing an online meeting registration product. It will help you differentiate between available systems and make a decision as to which is right for your company and event.... [ read more ]
The Incentive Marketing Association (IMA) produces an annual Executive Summit attended by delegates from every supplier category in the incentive field. This conference, the largest event of its kind, includes educational and networking events that help incentive professionals expand their incentive program knowledge and marketing partner network. IMA’s Executive Summit is the premier annual conference that offers you the opportunity to network, benchmark and learn from your colleagues – professionals representing every segment of the incentive marketplace. ... [ read more ]
This site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event.... [ read more ]
This series of media mailings was meant to promote consumer interest in a new book on American drive-ins.... [ read more ]
This unique program was meant to celebrate a historic issue and to sell ad pages.... [ read more ]
Premium Incentive Products (PIP) is committed to providing readers with answers to their most pressing questions about developing incentive programs and using products to motivate their employees, salespeople, channel partners, and customers. A product-oriented publication featuring rich, on-target editorial, PIP covers new products, new program ideas for existing products, plus industry trends and best practices. Each issue instructs our readers on the ins and outs of creating, managing, and measuring their incentive programs. Premium Incentive Products performs a vital role for the premium incentive industry, its advertisers, and its readers. ... [ read more ]
The Promotion Marketing Association's digital marketing summit will look at innovations that are likely to spur consumer demand in the years to come. At Fast Forward 2001, PMA will be looking ahead for the killer digital innovations that will drive consumer demand in 2011. Clara Shih, author of "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff," will provide the keynote address. ... [ read more ]
The HR Technology Summit offers a unique format for the senior HR executives across North America to attend strategic summit sessions led by thought leaders from across the industry and meet and interact with leading solution providers through a number of one-on-one business meetings and many organized networking activities.... [ read more ]
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