Program Types: Employee Incentive/Recognition

Program Details: This study was conducted by Georgia Southern University using an experimental design. The participants, who were students at the university, were divided into two groups. After completing a pre-test, the experimental group received an imprinted promotional product that re?ected the company’s image. The control group received nothing. A post-test survey,conducted approximately a month later, asked questions to determine the groups’ image of the company. The results of this study are based on a sample size of 647 completed pre-test surveys and 538 completed post-test surveys. For the study, the researchers selected, as the test company,a restaurant located in a college town a few miles from a university campus.

Objective: The study was designed to determine the impact promotional products have on recipients and its long-term effects.

Sponsor Assocication: PPAI

Results: The study did not set out to specifically measure ROI. However, after the study, the business reported: • 10 - 15% increase in sales • 5 - 10% increase in new customer group (students) • Opening a second location on the university campus

Award Date: 2006