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EEA Research & Tools

Current EEA Research Projects

Founded in 2008, the Enterprise Engagement Alliance supports and conducts research in the emerging field of Enterprise Engagement. Our research team, headed by EEA Chairman Allan Schweyer, conducts public and proprietary research on all topics related to human capital management, as well as customer, channel partner and vendor engagement. The EEA also creates web-based tools organizations can use to benchmark their engagement levels and strategies against others, including customized tools for specific applications. Current research projects include:

The Economics of Engagement

This study compiles data from dozens of research projects to document the economic benefits of engagement. It provides an authoritative and comprehensive accounting of almost all credible research on the connection between engagement and financial results, and is designed to help organizations identify how they can gain a financial advantage through engagement. The study is free. Click here for more information.

Enterprise Engagement Indicator

This web-based assessment tool can be used by organizations to determine if they can benefit from an engagement strategy. By distributing the tool via e-mail to critical management in sales, marketing, human resources, finance and other key parts of the organization, you can quickly determine if and how your organization can potentially benefit from an engagement strategy. Use of the EEI is free to sponsors and corporate supporters, based on their levels of contribution, and is otherwise offered at a cost of $349 per use. Click here for more information.

The Enterprise Engagement Meter

This web-based poll helps individuals quickly compare their organization’s engagement practices against those of others participating in the poll. It is available free of charge on the home page of the Enterprise Engagement Alliance (www.enterpriseengagement.org).

The ROI in Channel Partner Conferences: A Two-Part Case Study

This research report takes an in-depth look at the 2009 annual meeting of brokers and management personnel from a major healthcare provider. The goal of the event was to implement – and measure the results – of a program of training, industry updates, relationship building, and networking opportunities designed to increase sales and profits in specific markets and engage channel partners with the provider’s brand. The results show that the event had a profound impact. Channel partner participants had more trust and confidence in the company – and subsequently presented and quoted the company’s products more often, leading to increased sales. Click here to download the PDF.

Engagement Factor Calculator

The Engagement Factor calculator estimates the costs of employee disengagement and the benefits of motivated employees. If your organization has completed an employee engagement survey recently, simply enter your high level results in the tool to estimate the costs of disengagement and the benefits of engagement. If your organization has not conducted a survey, you can enter your own personal estimate. You may be surprised at how enormous an impact better employee engagement can have on productivity and performance. Click here.

Before Employee Engagement: Diagnose, Analyze, Act

The first step in addressing employee engagement is effective diagnostics: identifying not just the levels of engagement but the factors affecting engagement. What is the right approach to diagnostics? How should the results of employee engagement diagnostics be communicated and distributed to the workforce? How are the results best assessed, properly interpreted and acted upon? This Webcast and white paper outlines the use of diagnostics as a means to better understand and rank workforce priorities and to set baselines from which progress can be measured. Click here.

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