Check out the current issue of Engagement Strategies Magazine
Key Benefits of EEA
Find invaluable how-to and reference articles on leadership, engagement, rewards, and recognition.
- Access hundreds of useful information links.
- Opt-in for news and trends on the topics of your choice.
- Get expertise advice on key issues.
- Connect with others who share similar challenges and interests.
Why Sign Up?
- Receive notifications of new content of interest to you.
- Participate in forums to get answers to your questions.
- Save links to content in your personal account library.
- Connect with others.
EEA Research
Current and Future EEA Research Projects
Founded in 2008, the Enterprise Engagement Alliance supports and conducts research in the emerging field of Enterprise Engagement. Our research team, headed by EEA Chairman Allan Schweyer, conducts public and proprietary research on all topics related to human capital management, as well as customer, channel partner and vendor engagement. The EEA also creates web-based tools organizations can use to benchmark their engagement levels and strategies against others, including customized tools for specific applications. Current research projects include:
The Economics of Engagement
This study compiles data from dozens of research projects to document the economic benefits of engagement. It provides an authoritative and comprehensive accounting of almost all credible research on the connection between engagement and financial results, and is designed to help organizations identify how they can gain a financial advantage through engagement. The study is free. Click here for more information.
Enterprise Engagement Indicator
This web-based assessment tool can be used by organizations to determine if they can benefit from an engagement strategy. By distributing the tool via e-mail to critical management in sales, marketing, human resources, finance and other key parts of the organization, you can quickly determine if and how your organization can potentially benefit from an engagement strategy. Use of the EEI is free to sponsors and corporate supporters, based on their levels of contribution, and is otherwise offered at a cost of $349 per use. Click here for more information.
The Enterprise Engagement Meter
This web-based poll helps individuals quickly compare their organization’s engagement practices against those of others participating in the poll. It is available free of charge on the home page of the Enterprise Engagement Alliance (www.enterpriseengagement.org).
The ROI in Channel Partner Conferences: A Two-Part Case Study
This research report takes an in-depth look at the 2009 annual meeting of brokers and management personnel from a major healthcare provider. The goal of the event was to implement – and measure the results – of a program of training, industry updates, relationship building, and networking opportunities designed to increase sales and profits in specific markets and engage channel partners with the provider’s brand. The results show that the event had a profound impact. Channel partner participants had more trust and confidence in the company – and subsequently presented and quoted the company’s products more often, leading to increased sales. Click here to download the PDF.
Return on Engagement Calculator (Coming in April)
This web-based tool can be used to help organizations quickly calculate the cost of disengagement within their organizations, as well as the financial benefits of improving engagement. It will be available free of charge on the EEA portal in April.
The Emerging Engagement Profession (Coming in September)
A growing number of executives in human resources, marketing and corporate communications have titles that include the term “engagement.” The purpose of this study is to analyze the emergence of this new field by attempting to identify the number of new positions being created; the nature of these positions; roles and responsibilities; and reporting structure.
