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The Enterprise Engagement Alliance introduces...

The Enterprise Engagement Indicator

A valuable service that’s free to supporters or sponsors of the Enterprise Engagement Alliance; for others, only $499 per survey.

The Enterprise Engagement Indicator (EEI) is a survey you can quickly conduct with your management to see if your organization can benefit from a more formal engagement strategy. Because Enterprise Engagement can involve management throughout the organization, the EEI makes it easy to get a snapshot to determine if your organization’s management – from consumer and channel marketing to sales, customer service, operations and administration – believe that engagement can make a difference and how.

The EEI can also be used by suppliers of engagement products and services with clients or potential prospects.

The Enterprise Engagement Indicator provides an invaluable conversation-starter. It’s easy to distribute a link to the survey via e-mail to key managers across your organization. You simply set a cut-off date, send out the survey, and we do the rest. Within three business days of your deadline, you’ll receive a confidential report with some top-line recommendations. The survey takes under 15 minutes to complete.

Click here to view a quick sample of the Enterprise Engagement Indicator tool. You can fill it out to see all of the questions that are asked. Click here for a sample of the report you will receive three business days after the cut-off date for the survey.

Benefits to Your Business

The Enterprise Engagement Indicator is a management survey – not an employee, channel partner, or customer survey – designed to provide you with:

  • The opportunity to determine if your organization can benefit from a greater emphasis on engagement.
  • The ability to identify specific areas for improvement.
  • Specific recommendations related to the types of actions you can take.
  • An understanding of the percentage of management who believe that engagement can make a difference.
  • The ability to contribute to an invaluable aggregate database designed to help organizations like yours benchmark yourself against others.*
Benefits to You

If you’re going to consider a personal effort to champion an engagement strategy in your organization or for a client, you’ll want some ammunition to determine whether this makes sense. The Enterprise Engagement Indicator provides an authoritative way to find out if your organization can reap genuine benefits and if there’s a consensus to do so.

A Great Tool for Suppliers of Engagement Products and Services

The Enterprise Engagement Indicator can be used by suppliers to help their clients or prospects get a better idea of the potential benefits of an engagement strategy across the organization.

Complete Confidentially Guaranteed

The EEA will not share the information of any individual company with anyone – even its board members – and will not use the information for any other purpose than to create an aggregate database that eventually can help everyone who uses the EEI. You don’t even have to provide the name of your company – other than whatever information needs to be disclosed to become a Corporate Supporter or to pay by credit card.

How the Survey Was Created

The Enterprise Engagement Indicator is the result of a collaborative effort of three experts representing the three key areas of business:

Human Resources
Allan Schweyer, EEA Chair, and Partner of the Center for Human Capital Innovation

Channel Marketing
Rodger Stotz, Principal of Delta Qi Consulting, with over 30 years of experience in trade marketing

Consumer Marketing
Tom Lacki, Director of Research for Peppers & Rogers Group, one of the world’s leading consumer engagement strategy consultancies.

Costs

The Enterprise Engagement Indicator provides a two-for-one offer for corporate supporters:

Option 1: Become a Corporate Supporter
Cost: $250 for two surveys over the course of 12 months, plus access to the EEA Help Desk when you need to obtain personal assistance to find research and resources on Enterprise Engagement.

Option 2:  Survey-Only Option
Cost: $499 per survey.

How to Get Started

Simply click here if you would like to become a Corporate Supporter or to activate the survey.
Click here to get more information on the Corporate Supporter program

*Note: It will take at least several months from launch for the EEA to begin to build aggregate data. It may take a year or more until there is enough information to provide full benchmarking capabilities by industry.

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Sponsored by:

Carlson Marketing

Catalyst Performance Group

Dittman Incentive Marketing

EGR International  Incentive Research Foundation

Maritz