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Recruitment
>> Communications |
At American Airlines, the People are the ProcessA strategic communications effort keeps employees involved in improving the customer experience, which in turn drives company performance |
>> Customer Engagement |
At American Airlines, the People are the ProcessA strategic communications effort keeps employees involved in improving the customer experience, which in turn drives company performance |
>> Loyalty Programs |
At American Airlines, the People are the ProcessA strategic communications effort keeps employees involved in improving the customer experience, which in turn drives company performance |
>> Recruitment |
At American Airlines, the People are the ProcessA strategic communications effort keeps employees involved in improving the customer experience, which in turn drives company performance |
The Intersection of Development & EngagementFor more than a decade, former American Society for Training & Development (ASTD) President Dr. Lauri Bassi and her colleagues have tracked hard “proof” that investments in training pay off to the bottom line. Their findings demonstrate that, year over year, there is a high correlation between the expenditures on training/training content and company stock price returns – in some cases, “super normal” returns occurred in model portfolios. Bassi et al demonstrated a 5.6% per annum out-performance compared to the S&P 500 index over the same period of time, and much greater returns for organizations that were in her top quartile for training expenditures. |
>> Training |
The Intersection of Development & EngagementFor more than a decade, former American Society for Training & Development (ASTD) President Dr. Lauri Bassi and her colleagues have tracked hard “proof” that investments in training pay off to the bottom line. Their findings demonstrate that, year over year, there is a high correlation between the expenditures on training/training content and company stock price returns – in some cases, “super normal” returns occurred in model portfolios. Bassi et al demonstrated a 5.6% per annum out-performance compared to the S&P 500 index over the same period of time, and much greater returns for organizations that were in her top quartile for training expenditures. |
Article |
A Look at Branding from Both Sides of the GlassWhile external branding gets most of the money and attention, internal branding is really what it’s all about |
Building (and Keeping) an Engaged Employee TeamIt’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t. |
Exploring the Building Blocks of ‘Employee Lifetime Value’This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees. |
How Does Gender Fit Into Engagement Strategy?A recent study finds that men and women have very different ‘motivation sets’ |
Internal Marketing Best Practice StudyThis study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing. |
Promotion Revs Its EnginesThis case study looks at the promotional campaign that was created to boost a college football player's visibility in the Heisman Trophy competition. |
Return on Talent: Measuring the Relationship Between People and ProfitabilityThis term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years |
Return on Talent: Measuring the Relationship Between People and ProfitabilityThis term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years. |
The Economics of RetentionA carefully considered employee retention strategy can help boost engagement and reduce hiring, training, and other costs associated with turnover. |
The New Face of EngagementThe old tools for reaching and building relationships with customers aren’t working as effectively anymore... |
‘Hey! There’s a Person in There!’To survive and prosper in tumultuous economic times, a firm’s most important operating asset is a resilient, innovative corporate culture – and the engaged employees who promote it from within. |
Article >> Branding |
A Look at Branding from Both Sides of the GlassWhile external branding gets most of the money and attention, internal branding is really what it’s all about |
A Look at Branding from Both Sides of the GlassWhile external branding gets most of the money and attention, internal branding is really what it’s all about |
Article >> Channel Engagement |
Exploring the Building Blocks of ‘Employee Lifetime Value’This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees. |
Exploring the Building Blocks of ‘Employee Lifetime Value’This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees. |
Internal Marketing Best Practice StudyThis study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing. |
Internal Marketing Best Practice StudyThis study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing. |
Return on Talent: Measuring the Relationship Between People and ProfitabilityThis term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years. |










