About the Enterprise Engagement Alliance

The Enterprise Engagement Alliance (EEA) is a recently formed coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” The EEA’s primary mission is to support research, education and outreach that creates a better understanding of how organizations can make the connection between engaging people in business and long-term financial performance. The EEA is founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses.

The Enterprise Engagement Alliance was founded in 2008 by the Human Capital Institute, a 140,000-member organization dedicated to talent management; global business consultancy Peppers & Rogers Group and their independent publishing division, 1to1® Media; and Selling Communications, Inc., a provider of engagement marketing services, media and technology. The EEA’s first research project, “The Economics of Engagement” was released in June 2009 and is available at: http://www.enterpriseengagement.org/direct/user/file/pdf/Final_Economics_of_Engagement.pdf. The EEA website is live effective September 2009 at: www.EnterpriseEngagement.org

Topics Covered

Enterprise Engagement comprises a variety of inter-related disciplines that foster alignment with people across the organization – from customers and channel partners to salespeople and all other employees. Enterprise Engagement includes such disciplines as:

• Leadership
• Communications (web, face-to-face, print, presentations, etc.)
• Training
• Rewards & Recognition
• Incentives
• Loyalty Programs
• Compensation
• Motivation
• Technology

Resources and Activities

The Enterprise Engagement Alliance provides the following services, most of which can be sponsored by organizations that supply information, products and services on all areas of Engagement.

• Support for research on various areas of Enterprise Engagement, starting with its first study: “The Economics of Engagement,” produced for the EEA by the Human Capital Institute.
• Public relations activities related to promoting the importance of EnterpriseEngagement.org.
• An Enterprise Engagement Indicator ™ that organizations can use to take a snapshot of the level of engagement of specific audiences.
• A Personal Engagement Indicator ™ corporate supporters and sponsors can use to measure and track their own levels of engagement over time.
• The EnterpriseEngagement.org portal to all available information on Enterprise Engagement from all credible sources.
• An expert help-desk for people seeking information, research, or resources related to any area of Enterprise Engagement.
• Webinars on research, case studies and how-to information related to Enterprise Engagement.
• The ability for businesspeople, academics and students to opt in to receiving notifications of new content, research and services (if desired) on the Enterprise Engagement topics of their choice.
• The ability for businesspeople and academics to post white papers, research and other content on the portal or to be published in Enterprise Engagement, subject to approval by the editorial board.
• An annual conference and expo on Enterprise Engagement held annually in the spring.
• A quarterly print publication, Engagement Strategies Magazine; an online magazine at EngagementStrategiesOnline.com featuring latest news, research, articles and resources on Enterprise Engagement; an e-mail newsletter; and a blog.
• A directory of suppliers dedicated to providing Engagement services.

Funding

The Enterprise Engagement Alliance is funded through:

• Contributions from individuals and corporations that wish to support and learn more about the emerging field of Enterprise Engagement and utilize its engagement tools. (Click here for more information.) Links to Become a Supporter page
• Sponsorships from suppliers of engagement products and services who can benefit by increasing their visibility with potential customers and generating measurable business opportunities by sharing thought leadership with targeted audiences. (Click here for more information.) Links to Become a Sponsor page.

About Enterprise Engagement

Learn more about various aspects of Enterprise Engagement on Wikipedia at:
http://en.wikipedia.org/wiki/Enterprise_Engagement

Linked-in –
Join the EEA professionals group and keep up to date with the latest links, news and research. Contribute, discuss and participate at www.linkedin.com/groups?gid=1926267 

Twitter –
Get immediate updates on interesting and valuable news and research by following us on Twitter on at @EEA_Org