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ISO Engagement Standards - Part III: Implications for the Marketplace

Published: Feb 6, 2017

So what will happen should ISO go beyond the issuance of its Quality Management Principles and eventually approves formal standards for engagement? The opportunity could be significant, says Lee S. Webster, Secretary for ISO TAG 260, which has oversight over the engagement standards.... [ read more ]

How to Implement Enterprise Engagement

Published: Dec 20, 2016

With more pension funds and ESG (Environmental, Social, Governance) investors seeking to invest in companies that value human capital and engagement, the pressure grows on public companies to develop a formal engagement strategy and return-on-investment mechanism. The ... [ read more ]

New Videos Help Managers Understand How to Engage

Published: Oct 6, 2016

Divvy Engagement has released a series of free videos to help organizations train managers on how to engage and recognize employees. The new videos are designed to demonstrate how actors can be used to help managers and employees better visualize the types of practices and behaviors that work best to engage and/or succeed in their own work. ... [ read more ]

How to Make The Business Case for Investing in Employee Engagement

Published: Sep 16, 2016

Over the past decade or so, more and more organizations are talking about the importance of creating a culture of high engagement with their employees so they will create exceptional customer experiences. However, although employee engagement shows up as a top challenge for ... [ read more ]

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Published: Jun 21, 2016

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Benchmark Your Organization's Enterprise Engagement Practices

Published: Jun 14, 2016

Organizations seeking to benchmark their enterprise engagement strategies can take advantage of a convenient, free tool created by the Enterprise Engagement Alliance. The Enterprise Engagement Benchmark Indicator (EEBI) allows companies to answer questions about their employee, customer and vendor engagement practices to ... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition

Published: May 9, 2016

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbookís methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

How to - Part VI : Applications for Enterprise Engagement

Published: Apr 18, 2016

The principles of Enterprise Engagement apply to the way an organization defines its brands and then the way it uses engagement tactics to foster the proactive involvement of customers, distribution partners, employees, vendors and communities. ... [ read more ]

How to - Part III: What Engagement Business Execs Need to Know About Analytics

Published: Mar 13, 2016

How often are you faced with having to make a business decision without the information you need? We know that information today is abundant and cheap, but thatís almost beside the point. The challenge is developing a way to analyze and interpret data to make informed decisions that enhance business performance, whether in ... [ read more ]

How To - Part II: Why Enterprise Engagement is Essential to Business Success

Published: Mar 2, 2016

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now itís essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their ... [ read more ]

Best Design Practices for Customer Referral Programs

Published: Feb 18, 2016

Everyone knows that word of mouth is the best advertising; it literally costs nothing because, according to Gallup research, customers who feel "wow" about a company will willingly share their happiness with friends or colleagues without any incentive at all. The smartest customer referral programs leverage the ... [ read more ]

Budgeting for Recognition Pays Off

Published: Dec 3, 2015

Recognition is an essential part of any successful engagement strategy. Directly addressing the very human need for acknowledgment and purpose solidifies the relationship of employees to the organization, and also provides direction to keep the team on track to achieve company goals.... [ read more ]

Study Reveals 'New Rules of Customer Engagement'

Published: Nov 2, 2015

Verint Systems recently released the results of new research it conducted in partnership with the consulting firm Ovum. The findings, say researchers, reinforce the demand for "quick and convenient service coupled with a calculated approach to personalization in order to foster customer engagement." Some highlights: ... [ read more ]

Employee Engagement: Short Cuts Wonít Get You Where You Want to Go

Published: Sep 9, 2015

The business case is very clear. Employee engagement programs contribute to improved business outcomes. It makes sense that engaged employees will make a difference in a competitive marketplace by increasing productivity, inspiring innovation, and delivering best results to clients and consumers.... [ read more ]

The World of Engagement Research

Published: Aug 11, 2015

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort. ... [ read more ]

Are Your Engagement Initiatives Bearing Fruit?

Published: Jul 29, 2015

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isnít a short-term project, itís a continuous process of ... [ read more ]

Enterprise Engagement: Foundation & Framework

Published: Jul 27, 2015

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isnít if engagement matters, but how to make it happen.... [ read more ]

Disrupting Digital Business

Published: Jul 10, 2015

Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that... [ read more ]