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Engagement Strategies Magazine
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Business Sponsors

Thought Leadership Sponsorship Program

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Quick Jump to Article Contents
Summary of EEA Activities Summary of Sponsorships

The Enterprise Engagement Alliance is focused specifically on providing research, thought leadership, curriculum and outreach services for:

 

  • Those dedicated to implementing engagement throughout their organizations
  • Those supplying engagement products and services to businesses.

The Enterprise Engagement Alliance offers opportunities for sponsors to combine thought leadership and integrated marketing strategies to generate leads, build relationships with leading end-users and other practitioners, and profit from a unique curriculum program on engagement.

Summary of EEA Activities

The Enterprise Engagement Alliance offers the following opportunities for sponsors:

The Curriculum

The EEA and Marcus Evans have launched a formal Curriculum on Enterprise Engagement that provides business people at all levels with a unique opportunity to hone their abilities to engage and enhance the loyalty of customers, distribution partners, sales and nonsales employees, vendors and their communities. 

Format: The curriculum is provided via:
1)    Face-to-face meetings (required for certification): 5 cities in 2011 and 9 in 2012
2)    Online education and Webinar programs

Enterprise Engagement Benchmark Indicator: The curriculum provides attendees with complimentary use of the Enterprise Engagement Benchmark Indicator, a software tool they can use to easily and confidentially benchmark their organization’s current enterprise engagement practices. For more information and a sample, go to: www.enterpriseengagement.org/indicator

Benefits to sponsors: Exposure for your company adjacent to relevant topics in the curriculum; the ability to license the curriculum for use with your employees and clients; co-present in live and Web sessions with potential customers at EEA/Marcus Evans events; and gain access to a secure website offering access to our continually growing library of informational slides sponsors can use in their own organizations or with clients. 

Research

The EEA produces research on engagement for multiple organizations. For the latest research projects, go to: www.enterpriseengagement.org/research. Sponsors can select specific research topics to support or underwrite.

Web
The EEA publishes an information portal on the field that currently attracts about 2,500 unique visitors per month. Sponsors can place advertising on the site adjacent to relevant topics.

Print
The EEA publishes Engagement Strategies Magazine (ESM) print and e-mail editions at www.engagementstrategiesonline.com. It has 15,000 corporate readers and the site has 3,000 unique visitors per month, offering print and online advertising for sponsors.

A Supplier Directory
A directory of engagement suppliers is available at www.EnterpriseEngagement.org. Sponsors are listed according to their level of support.

Summary of Sponsorships 

The EEA is dedicated to providing sponsors with the most flexible program based on their specific needs. The following is an overview of the various options:

Platinum Sponsorship:  $15,000

  • Full curriculum sponsorship
  • Full curriculum license, for use internally with up to 10 clients
  • Complimentary certification for up to 10 employees
  • One seminar co-presentation
  • Ad on portal homepage and 4 portal topics
  • Three ghost-written or submitted bylined articles and/or case studies
  • Nine EEA email newsletter ads
  • Three Webinar sponsorships
  • Two  half-page ESM print ads
  • Up to 10 contributed blog postings and 2 ghost-written postings
  • Press release
  • Premier directory listing
  • 200-name database creation

Diamond Sponsorship:  $10,000

  • Full curriculum sponsorship
  • Complimentary certification for up to five employees
  • One seminar co-presentation
  • Ad on portal homepage and three portal topics
  • Two ghost-written or submitted bylined articles and/or case studies
  • Two Webinar sponsorships
  • One half-page ESM print ad
  • Up to 10 contributed blog postings and 2 ghost-written postings
  • Press release
  • Premier directory listing
  • 150-name database creation

Emerald Sponsorship:  $5,500

  • Sponsorship of a single curriculum topic
  • One Webinar sponsorship
  • Complimentary certification for up to three employees
  • Ads on two portal topics
  • Three EEA email newsletter ads
  • Two ghost-written or submitted bylined articles and/or case studies
  • Up to five contributed blog postings and one ghost-written posting
  • Press release
  • Enhanced directory listing
  • 100-name database creation

Gold Sponsorship:  $2,500

  • Complimentary certification for up to two employees
  • One portal topic sponsorship
  • One ghost-written or submitted bylined article and/or case studies
  • Two EEA email newsletter ads
  • Up to six contributed blog postings
  • Press release
  • Enhanced directory listing
  • 100-name database creation

Optional Sponsor Benefits
Ask about our other targeted business development and lead generation services for sponsors.

For information on sponsorship, contact Nick Gazivoda at info@enterpriseengagement.org or call 914-591-7600, ext. 238.

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