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Click to Search by TopicsWhitepapers
White Papers |
360 Degrees of Influence: Demonstrating Professional Value Through the Development of a Strategic Meetings Management ProgramThis white paper from Meeting Professionals International looks at the steps to creating a strategic meetings management program and suggests a synthesized approach that invites colleagues into common, collaborative projects. Published by: Meeting Professionals International |
360 Degrees of Partnership: Uniting Planners and Suppliers Through Collaborative Business Processes in Strategic Meetings Management EnvironmentsThis white paper looks at the eight steps that meeting planners can take to create strategic meetings management programs in their organizations. In particular it looks at how meeting planners can collaborate with external suppliers to better meet internal objectives. Published by: Meeting Professionals International |
360 Degrees of Teamwork: How Meetings and Travel Professionals Can Build Strategic Synergies to Drive ResultsThis white paper from Meeting Professionals International (MPI) describes how meeting professionals and corporate travel professionals can work together to achieve corporate stakeholder goals. Published by: Meeting Professionals International |
A Day At The FairThere’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle. Published by: Promotional Consultant |
Accelerate the Branch Office with a Wide-area Data Services Solution from RiverbedAn incredibly useful white paper for anyone interested in how WAFS, WAN optimization, compression, and Web acceleration technologies can be brought together to create a great solution called Wide-area Data Services (WDS). Published by: |
Assessing the Impact of Sales Incentive Programs: A Business Process PerspectiveThis study, sponsored by the Incentive Research Foundation (IRF), looks at questioins that are rarely posed in relation to sales incentive programs: How do sales incentives affect procurement and cost of goods? Shipping? Cash flow? It suggests that developing an incentive program with a focus on sales growth alone, with no consideration for other business functions can produce 1) an adverse affect on cash flow, 2) a possible disruption in supplies, 3) extra shipping costs for ordered merchandise, and 4) a possible impact on customer quality. A "business process" approach, on the other hand, one that takes into account the impact on other business functions, "enables the planning and creation of the needed infrastructure and additional investments, where necessary, to support the results arising from the sales incentive program," the author says. Published by: Incentive Research Foundation |
At Last, A Real Way to Measure ROIA study designed to determine which aspects of selling respond to incentive travel and how that response can be measured. Researchers surveyed 1,800 subscribers of Meetings and Incentive Travel magazine and 3,000 members of the Canadian Automobile Dealers Association. To present an in-depth picture of incentive travel, and to provide a practical template for determining program ROI, the authors made a point of recording views of both the people who win the awards and those executives who allocate the money to fund them. Published by: Incentive Research Foundation |
Awards Selection Study Phase I: Preliminary Insights From ManagersThis study addresses the role of cash and noncash reward systems in corporations to provide a better means of determining when to use which type of award system. Published by: The Forum for People Performance Management and Measurement |
Complying with the Telemarketing Sales Rule.Provides a detailed outline for marketers of every aspect of the FTC regulations protecting consumers against telemarketing fraud. Published by: Direct Marketing Association |
CreativeEXPRESS Program ToolThis planning tool focuses on the needs of smaller meeting groups of 10 to 75 people. Published by: Creative Group, Inc. |
CreativeEXPRESS Program ToolThis planning form focuses on the needs of smaller meeting groups of 10 to 75 people. Published by: Creative Group Inc. |
Customer Retention: Keeping Your Best Customers for the Long TermReviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be. Published by: - Performance Improvement Council of the Incentive Marketing Association - |
Defining a Strategic Meetings Management Program: How Meetings Drive Business in Partnership-Focused CompaniesThis position paper from Meetiing Professionals International (MPI) examines a partnership business model, identifies critical ways in which meetings drive business, and looks at the key components and objectives of a thriving strategic meetings management program. Published by: Meeting Professionals International |
Destination Decision ToolThis decision-planning grid will help you to scientifically narrow down the destination that is right for your meeting program. Published by: Creative Group, Inc. |
Driving Corporate Alignment in Complex OrganizationsThis white paper suggests how meeting planners can help drive the process of achieving and maintaining strategic alignment in complex organizations. Published by: Meeting Professionals International |
Effectiveness of Promotional Products as Giveaways at Trade Shows: An attendee’s perspectiveJust how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more... Published by: Promotional Products Association International |
Employee Engagement, Customer Satisfaction and ProfitabilityThis study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability. Published by: The Forum for People Performance Management and Measurement |
Federation Study 2001: A Study of the Incentive Merchandise and Travel MarketplaceIn 1999, the Incentive Federation requested that the Center for Concept Development conduct focus groups with incentive users in the New York, Los Angeles, Dallas, Chicago, and Atlanta areas. Published by: Center for Concept Development |
Federation Study 2003: Incentive Federation Survey of Motivation and Incentive ApplicationsThe Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings. Published by: Center for Concept Development, Ltd. |
Federation Study 2005: Incentive Federation Survey of Motivation and Incentive ApplicationsThe Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings. Published by: Center for Concept Development, Ltd. |
Federation Study 2007: A Study of the Incentive Merchandise and Travel MarketplaceThe Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study of the U.S. marketplace for incentive travel and merchandise. Results showed that, overall, 34% of companies used either incentive travel or merchandise incentives in 2006, spending a total of $46.1 billion on incentive programs. Breaking down that total, the study finds that companies spent $13.4 billion on incentive travel and 32.7 billion on merchandise incentives. In addition, more than half of the study participants expect their future spending on incentive programs to increase. Published by: Incentive Federation |
Finding the Right MixDetermining the right mix of compensation, benefits, training, and rewards & recognition Published by: Performance Improvement Council |
Fire Safety ChecklistThis checklist from the National Fire Prevention Association (NFPA) will ensure that the property you select for your meeting meets the highest safety standards. Published by: Creative Group, Inc. |
How to Make the Shift to a PPMM StrategyNo doubt some people might dismiss Integrated Marketing as a passing fad, and who would view the burgeoning discipline of People Performance Management and Measurement (PPMM) as a buzz phrase or "flavor-of-the-month" marketing strategy. Published by: Forum for People Performance Management and Measurement |
Human Resources and Marketing: A Missing Link?This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't. Published by: Forum for People Performance Management and Measurement |
