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Books
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| Customer Loyalty | Leadership | Technology |
| External Branding | Rewards and Recognition | Training |
Books by Topicclear search
Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying CompetitiveThis book describes how to make customer service available online and recommends what types of information a company should provide over the Internet. Jim Sterne. Wiley. 368pp. Paperback. |
Customer Service Over the Phone: Front Line Strategies for Handling Irate CustomersThis book deals with an important portion of the fulfillment process: what to do when things go awry. Short, breezy, readable. Stephen Cosci. CMP Books. 144pp. Paperback. Cost: $13.46 |
Direct Marketing ManagementThis book is a standard textbook with an excellent chapter on fulfillment. Don't miss the Customer Service Checklist. Mary Lou Roberts and Paul D. Berger. Prentice-Hall. 480pp. Hardcover. Cost: $116.00 |
Business to Business Direct Marketing HandbookComplete volume that covers all the aspects of business to business direct marketing, from the fundamental and time-tested methods to the most modern techniques. The author offers detailed and practical advice companies of all sizes. Roy G. Ljungren. Amacom Books. 456pp. Hardcover. Cost: currently only avaible through amazon sellers |
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use ThemHas several chapters that relate to planning premium programs. This book offers a solid foundation in sales promotion basics by explaining 10 basic techniques and discussing the newest innovations in the field. A great book for students, because it provides real life examples to spark discussion. Don E. Schultz. McGraw-Hill. 240pp. Paperback. Cost: $13.57 |
Care Packages for the Workplace: Dozens of Little Things You Can Do To Regenerate Spirit at WorkThis book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace. Barbara A. Glanz. McGraw-Hill. 222pp. Paperback. Cost: $10.17 |
Dartnell's Sales Promotion HandbookAn all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included. Tamara Brezen Block and William A. Robinson. Dartnell Corp. 910pp. Hardcover. Cost: $69.95 |
Best Sales PromotionsReviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience. William A. Robinson. McGraw-Hill Companies. 240pp. Paperback. |
Advertising and Sales Promotion StrategyA comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. Gerard J. Tellis. Prentice Hall. 475pp. Hardcover. Cost: $138.40 |
Advertising and Promotion: An Integrated Marketing Communications PerspectiveExplores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition. George E. Belch and Michael A. Belch. McGraw-Hill Companies. 67pp. Hardcover. Cost: Varies with seller |
Advertising, Communications & Promotion ManagementThe definitive advertising and promotion management text for students at the MBA level. Emphasizes corporate communications and business products/services in addition to the traditional focus on consumer packaged goods. John R. Rossiter and Larry Percy. McGraw-Hill Companies. 672pp. Hardcover. Cost: Varies with seller |
Promotional Marketing: Ideas & Techniques for Success in Sales PromotionThis book details the challenges of promotional marketing through a chronological history starting in the 1950s. The last section looks to the future. William A. Robinson and Christine Hauri. McGraw-Hill. 178pp. Hardcover. |
How to Find and Cultivate Customers Through Direct MarketingThis is for people ready to get serious about implementing a customer-focused direct marketing strategy. The author addresses: building useful databases, using research, developing marketing programs, segmenting markets, and estimating customer value. Martin Baier. McGraw-Hill. 245 pp. Hardcover. Cost: $47.95 |
Guerrilla Marketing HandbookThis is great for small businesses, but anyone can benefit from the "guerrilla" point of view. Gives a great view of basic database and research goals. Jay Conrad Levinson & Seth Godin. Houghton Mifflin. 396 pp. Paperback. Cost: $13.57 |
Integrated Direct MarketingExperienced marketers, especially senior managers, will benefit from the author's strategies for integrating direct mail, advertising, telemarketing, and field sales for maximum impact. Ernan Roman. McGraw-Hill; 1 edition. 240 pp. Hardcover. |
Commonsense Direct MarketingThis is for anyone whose business depends on direct marketing. Particularly useful are the chapters concerning the agency/client relationship. Drayton Bird. Kogan Page; 4th Edition. 352 pp. Paperback. |
Beyond 2000--The Future of Direct MarketingHere are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers. Jerry I. Reitman. NTC Books. 268 pp. Paperback. |
Business to Business Direct MarketingProfessional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different. Robert W. Bly. McGraw Hill. 416 pp. Hardcover. Cost: $29.67 |
Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and SalesThis book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing. Robert W. Bly. NTC Business Books. 267 pp. Hardcover. |
Desktop Database MarketingThis book shows how database marketing can be used profitably even by small businesses or those with small databases. Jack Schmid and Alan Weber. McGraw Hill. 270 pp. Hardcover. Cost: $49.95 |
Direct and Database MarketingThis book explains how databases work and why people do or don't respond. Graeme McCorkell. Kogan Page Limited. 320 pp. Paperback. Cost: currently only avaible through amazon sellers |
2,239 Tested Secrets for Direct Marketing SuccessLead author Denny Hatch, founded Who's Mailing What newsletter and is consulting editor for Target Marketing magazine. Denny Hatch, Don Jackson, Donald R. Jackson, and Denison Hatch. NTC Business Books. 368pp. Paperback. Cost: $16.47 |
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing ProgramExplains database marketing from the customer's point-of-view, rather than from the seller's. Arthur M. Hughes. Probus Pub Co. 400pp. Hardcover. Cost: Varies by seller |
Advanced Methods of Marketing ResearchContains summaries of advanced research techniques. Also included in this volume are 10 papers contributed by marketing/social psychology professor Richard P Bagozzi. Richard P. Bagozzi. Blackwell Business. 428pp. Paperback. Cost: $50.95 |
Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion MarketingUses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program. John C. Totten and Martin P. Block. Dartnell Corp.; 2nd edition. 226 pages. Paperback. |
