About Engagement Strategies Media and The Enterprise Engagement Alliance

ESM at EnterpriseEngagement.org is the media platform for the Enterprise Engagement Alliance. The EEA is dedicated to helping organizations achieve their purpose, goals, and objectives through a systematic approach to engaging customers, employees, distribution and supply chain partners, communities, or any stakeholder who contributes to success. 

Click here for an ESM media kit. Click here for an RRN media kit, a 26-year-old media platform focusing on total rewards and the incentive, rewards, and recognition trade.
Click here for a Purpose Summit sponsorship in Charlotte, NC, attracting close to 1,000 leaders in all areas of management. 
Click here to learn about enrolling in the EEA's learning and certification program on stakeholder management, reporting, and metrics. 
Click here for information on EEA content marketing and business development services; 
Click here for information on the EEA research division for program effectiveness; 
Click here for information on our corporate sustainability reporting service for end-users.
Click here for corporate sustainability reporting opportunities for solution providers. 
Click here to learn about the Enterprise Engagement Alliance referral program. 
Click here to learn about the EEA People Value Impact Calculator (PVIC) to better identify the source of value creation among stakeholders; more accurately measure the cost of disengagement, and better evaluate the actual impact of people engagement investments on the organization's purpose, goals, and objectives. 

How we create value. The EEA provides information, learning, business development, advisory and mergers and acquisition services, research for investors, boards, CEOs and C-suites, executives and front-line management at for-profit, not-for-profits, governments, unions or other organizations seeking to implement a strategic approach to stakeholder management and corporate sustainability reporting. By applying a holistic approach to creating value for customers, employees, supply chain and distribution partners, and communities, enterprise engagement is the equivalent of total quaity management (TQM) for stakeholder engagement across the enterprise.

This overview, the equivalent of a corporate sustainability report for a micro-enterprise, addresses the EEA's purpose, goals and objectives and how we create value; ESM's editorial policies and an overview EEA's services, which include access to enterprise engagement technologyies, assessment and feedback services, communications, learning and gamification tools, job design, innovation and collaboration, rewards and recognition, DEI (Diversity, Equity, Inclusion), human capital analytics, and more.

EEA Mission, Vision, and ESM Editorial Policies 
Learning, Certification, Speaking, Advisory Services
Business Development Services for Solution Providers
Other EEA Services and Resources
 

EEA Mission, Vision, and ESM Editorial Policies

Our mission is to help organizations of all sizes enhance performance and create better experiences for all stakeholders through a strategic and systematic approach that fosters alignment of all stakeholders and engagement tactics across the enterprise. We have had to add to our mission the need to counter attempts by the extreme right and left to claim that this decades-old business field is the equivalent of “woke” capitalism, "creeping communism," "fig-leaf" greenwashing with the compelling fact that stakeholder management is simply a better business operating system, not an ideology. 

Our purpose is to create a marketplace of experts and solutions to help organizations enhance returns for investors and owners by creating value for customers, employees, supply chain and distribution partners, and communities, as well as for donors, volunteers, and constituents, etc. in the realm of government and not-for-profits. 

Our goals are to promote greater focus on stakeholder thinking in management; help organizations elevate their corporate sustainability strategies to meet the vigorous reporting requirements of the European Union Corporate Sustainability Reporting Directive; help any type of organization enhance performance and stakeholder experiences through development and implementation of effective corporate sustainability practices; conduct independent research on effective process design and outcomes; and foster the creation of a marketplace of solution providers capable of supporting a stakeholder approach to management.

Our business model and risks. Given the time required to help effect such a simple yet significant change in business--the application of total quality management processes to people--the EEA remains a micro-enterprise built to persevere for years. We give away substantial information in order to educate the market. We generate revenues by: providing advisory services for practitioners and solution providers, including support for corporate sustainability reporting, speaking and facilitation services for organizations exploring or implementing stakeholder management; media and business development services for engagement solution providers; research for organizations interested in effective program design and measurement, fees for professionals and companies seeking to become informed advocates for stakeholder management through the EEA's curriculum program, and fees for mergers and acquisitions services. If we fail to create value for our customers, they will not return the following year nor recommend us to prospects. 
Note: The EEA does not endorse companies. Preferred solution providers of the EEA receive the same independent coverage of their news, products, and services as any organization. No company ever has to do business with or be a member of the EEA's curriculum program to receive coverage in our media, and companies do not pay to be mentioned in our market reports. 

Our people. Click here for information about the people behind ESM and the EEA. The EEA remains a micro-enterprise with a deep network of independent contractors in some cases going back decades to provide support services for the EEA and our clients as needed. No one working for the EEA earns less than $25 per hour, and most earn much more. Senior management is paid based on performance. If we do not pay our independent contractors sufficiently and on time, they will not provide us or our clients optimal service. 

Artificial intelligence. The EEA uses AI for background information only and verifies any information used for publication. No information published in our media is generated by AI. We consider our intelligence to be superior to the current state of AI in terms of reporting on our field, since AI draws upon much of the content we and others in the field have created, and we have witnessed too many unreliable results to have confidence in its validity without verification.

Our position on political and social issues. The EEA is strictly non-partisan and takes no positions on any subject unrelated to our purpose, goals, and objectives, which are to help organizations benefit from the emerging stakeholder approach to enhancing returns for investors and society by creating value for customers, employees, supply chain and distribution partners, communities, and the environment. We will make no other public statements on any public affairs other than to say we support the right of all people of good faith to protest peacefully in a constructive means to promote solutions to their grievances as well as the peaceful dignified resolution of all conflicts among the parties involved in the spirit of George Marshall and the plan that forgave Germany and Japan and helped rebuild the world after World War II; and of Gandhi, Martin Luther King Jr. and Nelson Mandela--all of whose methods have made tremendous contributions to peace. We abhor all forms of bigotry or terrorism against anyone for any reason anywhere and reject the concept of eye-for-an-eye and tooth-for-a-tooth as a justification for resolving any conflict in the world, in business or in our private lives.

The Enterprise Engagement Alliance welcomes people of good faith from all parts of the world, political parties, religions, ethnicities, gender types or preferences, etc. who wish to contribute to and share efforts to enhance returns for investors and society only by creating value for customers, employees, supply chain and distribution partners, communities, and the environment. As such, the EEA does not take any stances on political or social conflicts unrelated to our purpose, goals, and objectives so that everyone feels welcome at our table. However, in accordance with the EEA's support for the principles of the United Nations related to respect for the human rights and dignity of all peoples and the principles of resolving territorial disputes peacefully, the EEA reserves the right to refrain from doing business with any organizations that directly or through their principals take a stand against any peoples or nations in a manner contrary to these principles. 

Environmental impact. As a micro organization based on digital rather than print media, the EEA has a minimum indirect Scope 3 impact. We rent space in a shared office center in a building that complies with current New York state recycling laws. We try to combine business with leisure travel to reduce our carbon footprint. The environment provides no greater risk to the EEA than it does to citizens and businesses as a whole. Our facilities are no longer located near the Hudson river to avoid the risk of flooding. 

Our use of AI. Chat AI is used only by the EEA to research information and verifies the sources of all information used. It is not used to conceive of or write any content knowlingly published in our media, and all content contributors are required to disclose if and how AI is used. AI may be used to help our marketing copywriters conceptualize an idea, but all work produced by Chat AI has required extensive revision. 

EEA metrics. As an organization whose purpose is to promote increased awareness and application of stakeholder management processes, the ultimate measure of success is not only increased awareness of but practical implementation of stakeholder management principles supported by a marketplace of expert solution providers.Tremendous progress has occurred over the last 15 years in the awareness category, but much less progress in terms of implementation. While it is impossible for the EEA to take credit for the progress in awareness, despite generating over 240,000 direct reader views per year for its newsletters and social media content, we can take credit for having created the most comprehensive set of services, resources, and expertise for an emerging field that would take even a large organization significant resources and time to replicate, given the lack of expertise in the field. Other key metrics, our customer retention (now over 80% after 50% churn in earlier years); readership engagement--25% to 35% e-newsletter open rates; Linkedin exposures, now over 200,000 a year. There are still under 800 followers of #stakeholdercapitalism on Linkedin, up from 44 two years ago, reflecting the continued early phase of the field. Education participation and book sales remain flat, consistent with the lack of urgency related to putting stakeholder management princples into action. It is not known to what extent the European Union Corporate Sustainability Reporting Directive, whose framework largely mirrors that of the EEA's education and services, will accelerate interest in a formal approach to implementation and reporting. Nor can we track how the anti-stakeholder capitalism publicity is affecting our business, although we anticipate some impact despite our strict non-partisan stance. 

EEA information services. ESM at EnterpriseEngagement.org is the online trade publication of the field of enterprise engagement, the implementation process for the “S” of Environmental, Stakeholder, Governance (ESG) and stakeholder capitalism. (We prefer the term "stakeholder" because it relates only to the people directly related to the organization's method of value creation.) ESM (Engagement Strategies Media) at EnterpriseEngagement.org is the web version of a print magazine first published in 2009 under the name of ESM. EEXAdvisors.com is the latest version of an online marketplace focusing on solutions in the market dating to the 1990s. ESM publishes a comprehensive library of information on all aspects of stakeholder management and a growing library of YouTube shows consisting of interviews with experts on evergreen how-to topics about research, theory, and implementation of all aspects of engagement across the enterprise.

The EEA also publishes RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library, the leading media platform focusing on incentives, rewards and recognition. Our Shortescapes.net web site focuses on authentic experiences for business and pleasure. 

We help readers in all areas of business, not-for-profits, investment firms, unions, government etc. enhance the performance of their organizations and their own personal professional growth by providing useful information, advisory and training services, and supplier resources.

We help solution providers crystallize their value propositions and convey their benefits to professionals in an information-seeking, learning, planning, or buying mode through a full set of integrated thought leadership and permission marketing based on the latest, most effective practices. 

ESM welcomes editorial submissions, including case studies of organizations committed to people and a strategic approach to people management, new product announcements, and guest insight articles, research in all areas of engagement, or even point-of-view articles from employees at any level of an organization. 

Email submissions to: Bolger@TheEEA.org or please feel free to post case studies, news, or insights on the Enterprise Engagement Alliance public ESM inkedin group; or for news about incentives, rewards, recognition, loyalty, etc., please post in the public RRN Linkedin group. 

Our editorial policies. We publish news, new products, and profiles, whether an organization does business with us or not, including useful resources from an organization others might consider competitive. Members of the EEA or our ESM Preferred Solution programs below are covered with the same objectivity as any other company. This means that while ESM writes about the organizations committed to supporting the use of effective practices in enterprise engagement and their efforts to share useful information, all organizations are treated the same in terms of having access to editorial coverage for news, case studies, or research. ESM writers may not use content to help settle personal disputes with companies mentioned, nor as a form of "pay back." ESM is strictly non-partisan and only writes about political issues that have an impact on stakeholder management and stakeholder capitalism.

Click here for information on ESM at EnterpriseEngagement.org media platform focusing on the implementation of stakeholder management. 
Click here for an RRN media kit, a 26-year-old media platform focusing on total rewards and the incentive, rewards, and recognition trade. 
Other EEA services: Click here for information on EEA content marketing and business development services; here for information on the EEA research division for program effectiveness; here for information on our corporate sustainability reporting service for end-users and here for corporate sustainability reporting opportunity for solution providers. 

Learning, Certification, Speaking, Advisory Services

Click here for curriculum membership and learning opportunities through the Enterprise Engagement Alliance, which is the only organization we know of  that provides a complete curriculum on the practical implementation of enterprise engagement and the people aspects of stakeholder capitalism.

Education. The Enterprise Engagement Alliance provides the only knowh practical learning and certification program for the implementation of Stakeholder Management, the theory behind the emerging stakeholder capitalism movement. Its faculty includes world leaders in the movement representing almost every area of business, academia, and engagement solution experts. Click here for details. EEA membership includes a complete learning program, including five books from leading authors, six recorded expert webinars, and an optional live education program. There is an optional certification program for individuals and engagement solution providers. Click here for details about the faculty and books that come with EEA membership.

Speaking, town hall, and high-level or general meeting facilitation on stakeholder capitalism and management, enterprise engagement processes, corporate sustainability strategy development, alignment, and more. The EEA has a world-class team of speakers and town meeting facilitators with extensive expertise in video meetings and live events. We highly recommend single speaker and panel discussions for video meetings and, whenever possible, we emphasize heavy audience participation for live formats. That includes facilitated experiences or working groups in order to build relationships and foster innovation in your team in a way that can't be accomplished via video. Click here for details on our speaking and town meetings facilitation services; click here for details on our executive briefings and retreat facilitation services; click here for our Short Escapes authentic experiential team-building programs that help your attendees bond by discovering together the secrets of the event's destination.

Corporate sustainabilty reporting. The EEA and its affiliate 4C GROUP in Germany combined have more experience helping organizations create audited human capital reports than any other firm, including leading management consulting and auditing firms. This includes the creation of four audited human capital reports, three with large enterprises, and one for a SME that largely conforms with the EU Corporate Sustainability Reporting Directive. Services include; preliminary gap analysis; corporate sustainability strategy development; production of corporate sustainability reports, along with marketing support for their distribution. The EEA provides support for other advisory and consulting firms seeking to develop practices to assist organizations with meaningful corporate sustainability reporting. 

Engagement research. The EEA has assembled a team of experts in engagement research available on demand to provide independent analysis of effective program design, process outcomes, return-on-investment, and cost of dis-engagement analysis. Services can include turnkey production, distribution, and marketing of research outcomes, if desired. Click here for more details.
 

Business Development, Content, and Advisory Services for Solution Providers

As the primary media platform and marketing agency in the enterprise engagement field--the implementation process for the people aspects of stakeholder capitalism--the Enterprise Engagement Alliance's media and marketing services offer the most complete, efficient, and affordable business development solution for suppliers of engagement and human capital advisory services.Click here for complete information. 

Our services are ideally suited to solution providers seeking to differentiate themselves in the market by addressing a more holistic approach to people management. Solution providers include: enterprise engagement technology, assessment and feedback, communications, learning and gamification, job design, innovation and collaboration, rewards and recognition, DEI (Diversity, Equity, Inclusion), human capital analytics, and more. 

Services include highly measurable targeted business development campaigns that use a "help, not-sell", permission-based strategy to build databases of prospects and customers willing to engage. Services include strategy development, content, implementation, metrics, integration with your sales team, and ROI measurement.

Click here for a quick, confidential, self-service evaluation of your current marketing practices that also explains the permission-based solution employed by the EEA's Engagement Agency.  Or, click here for a one-page overview of EEA's content marketing services.

Other EEA Services and Resources

Mergers and acquisitions advisory services for organizations in the engagement space as well as buyers or sellers that wish to have stakeholder capital considered in valuations. Contact Michael Mazer at 303-320-3777.

A referral, ratings, and suggestion widget to promote referrals, ratings, and suggestions.  

Creation of the Brand Engagement 360 information service for the Association of National Advertisers to educate the marketing community on the importance of their role in engaging the people charged with delivering their promises.

Assistance with the development of customized training on stakeholder management, recently shared in part in a series of meetings with Conference Board, whose members consist of executives at some of the largest businesses in the world.

A formal education program on the ROI of Diversity, Equity, and Inclusion, first presented to the fellows of CEO Action for Diversity & Inclusion, representing over 120 of the nation’s largest companies.

The Stakeholder Capitalism Insignia program. Individual citizens, professionals, and organizations committed to Stakeholder Capitalism can display an insigna on their web sites to demonstrate their commitment. 

The Brand Media Coalition outreach effort to educate the $176 billion IRR (Incentive, Rewards, and Recognition) marketplace on how to better utilize program design and brand storytelling to improve return on investment and engagement, including promotion of digital award solutions for gifting, incentives, and recognition. 

For more information: e-mail Bolger@TheEEA.org or call 914-591-7600, ext. 230. [return to top]