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Resources

Enterprise Engagement Overview
The Emerging Field of Enterprise Engagement
What business people need to know.

Mulitpronged Strategy Bolsters Ford's Market Share

To assist dealers in meeting goals, Ford implemented a multipronged strategy that included launching new models, realigning prices for key models, increasing management support, re-evaluating advertising and promotion, and introducing "The Chairman's Challenge" incentive campaign. The promotion featured a variety of successful motivation techniques, including development of reasonable goals, frequent communication, individualized feedback to qualifiers, involvement of spouses, and program fine-tuning.

Bulova

Nikon ad

Bulova

Harco Incentive Solutions

EP ad

      

Enterprise Engagement Resources

Certifications

LowerMyShowCosts.com

EGR International Inc.

Perks Conventions

McBassi

Marketing Innovators