Your portal to
enterprise engagement


Why Sign Up?

Register here

  • Receive notifications of new content of interest to you.
  • Participate in forums to get answers to your questions.
  • Save links to content in your personal account library.
  • Connect with others.


Enterprise Engagement Overview
The Emerging Field of Enterprise Engagement
What business people need to know.

Mulitpronged Strategy Bolsters Ford's Market Share

To assist dealers in meeting goals, Ford implemented a multipronged strategy that included launching new models, realigning prices for key models, increasing management support, re-evaluating advertising and promotion, and introducing "The Chairman's Challenge" incentive campaign. The promotion featured a variety of successful motivation techniques, including development of reasonable goals, frequent communication, individualized feedback to qualifiers, involvement of spouses, and program fine-tuning.


Nikon ad


Harco Incentive Solutions

EP ad


Enterprise Engagement Resources


EGR International Inc.

Perks Conventions


Marketing Innovators