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'Good Company' Pioneer Laurie Bassi Sees Progress

Will companies finally begin to wake up to the financial benefits of having engaged customers, employees and communities? Laurie Bassi, Principal of McBassi & Co., a leading analytics firm, sees progress on multiple fronts. Bassi is author of

10 Steps That Ensure Employee Engagement Success

Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.

15 Minutes With...Bryan Pearson, President, LoyaltyOne

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. So we asked him whether he felt that programs were addressing all of the

15 Minutes With...Joel Confino, CEO, Haydle Enterprise Q&A

Over the past year or two we’ve seen a surprising increase in the number of different types of technologies and services touting their ability to address various areas of customer, employee and distributor partner engagement – from leadership, coaching, assessment and communications to collaboration, innovation, rewards & recognition and analysis.

15 Minutes With...Josh Klapow, Chief Scientist, ChipRewards, Inc.

Don’t be fooled by the name – an acronym for Consumer Health Incentive Program – ChipRewards means business when it says its passion is for behavioral science. In fact, the company's Chief Scientist, Josh Klapow, is a clinical psychologist who was a professor for 20 years at

1to1 Media Names 2011 'Customer Champions'

Peppers & Rogers Group’s 1to1 Media division has announced its 2011 class of 1to1 Customer Champions. The 1to1 Customer Champions program recognizes executives who believe in treating customers in a way that builds loyalty and engagement while driving bottom-line results for their organizations. Now in its eighth year, the program honors 15 executives annually who use innovative approaches to instill customer-centric strategies throughout their organizations. The 2011 honorees include: • Ven Bontha, Director of Customer Experience, CEMEX • Rich Brecht, Senior Contact Center Manager, J&P Cycles • Mike Colbourn, VP and Director of Marketing, Stowe Mountain Resort • Roger Curtis, President, Michigan International Speedway • Susan DeLaney, VP Customer Experience, UPS • Tom Feeney, President and CEO, Safelite AutoGlass • Dennis Fitzgerald, VP Customer Satisfaction, Yaskawa Electric America, Inc. • Stephen Jackson, Chief Information Officer, Harry Rosen Inc. • Donna Lendzyk, Manager, Customer Loyalty, SaskTel • Ingrid Lindberg, Customer Experience Officer, Cigna • David Payne, Assistant VP Contact Center, Stancorp Financial Group Inc. • Chuck Sliker, Senior VP of Operations Service, Arby’s • Jeffrey J. Smith, VP Operations and Loyalty Services, Omni Hotels & Resorts • Tim Teran, Senior VP Consumer Insights and Strategy, Macy’s Inc. • Jay Topper, Senior VP Customer Success, Rosetta Stone Info at www.1to1media.com/view.aspx?DocID=33197

2012 Motivation Show Offers Engagement Education, Exhibits, Events

Successful companies know that employees who are engaged, motivated and working towards a common goal, generate increased profits. Research shows that a motivated workforce inspires people to work for your company, do business with your company and buy your products and services. How do these organizations set themselves apart as a place where people want to work and do business? Come to The Motivation Show and find out! The 2012 Motivation Show, to be held at Chicago’s McCormick Place, October 23-25, is the world’s largest collection of ideas and solutions to engage, motivate, inspire, reward, connect and thank employees, customers and members. The show features more than 50 professional seminars and more than 500 suppliers of merchandise and travel services, as well as networking events to connect you and your peers with industry experts. New this year, the Incentive Marketing Association is presenting free 20-minute clinics on the exhibit floor to give attendees a fresh data-driven perspective on how incentive and recognition programs stimulate consumers and increase workforce productivity and innovation. The Show’s 6th Annual Conference, Connecting Engagement, Loyalty and Financial Results, will feature a series of 60-minute professional seminars in four learning tracks: Employee Recognition Customer Loyalty Sales Motivation Meeting & Event Management For complete information about attending the 6th Annual Conference Program, visiting the exhibit hall, or becoming an exhibitor, visit The Motivation Show website at www.motivationshow.com or call 866-730-6684.

2016 Sales Machine Summit - June 14-15, 2016 - NYC, NY

Join Seth Godin, Arianna Huffington, Gary Vaynerchuk and other top experts at the Sales Machine Summit on June 14-15 in NYC. Learn how to best engage your sales force and

7 Steps to Measure and Build Engagement

Employee surveys have the potential to help companies understand the relationship between human capital and the bottom line. Yet, if not managed carefully, surveys may fail to realize their potential as strategic organizational tools. Why? Because many organizations are successful in designing reasonable questionnaires, generating high participation rates and gathering a lot of good information. But where survey processes most commonly break down is in the “hand off” between a survey team, perhaps working with the assistance of an outside consultant, and line managers throughout the organization. Here are seven recommendations for increasing the commitment of line managers throughout an organization to an employee survey process…

A Look at Branding from Both Sides of the Glass

While external branding gets most of the money and attention, internal branding is really what it’s all about

A Three-Dimensional Medium for Engaging Communications

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.

Are Your Engagement Initiatives Bearing Fruit?

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isn’t a short-term project, it’s a continuous process of

Aspire2Success: New Tool Addresses Employee-Manager Relationships

We've seen a lot of engagement survey tools - here's one that gets to the critical matter of the employee-manager relationship. A Canadian engagement survey company known as MindSuite has developed Aspire2Success to help managers develop more productive relationships with employees on a one-to-one basis.

AstraZeneca Leads the Way to Enterprise Engagement

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."

At Chariot Solutions, Engagement Requires an ‘Inspirational Environment’

Founder and CEO Michael Rappaport talks with ESM about how he keeps turnover low and morale high among his pool of top-tier talent It always gets our attention when we receive a press release from a company touting its commitment to employee engagement, so we followed up on a recent release from Chariot Solutions to find out why.

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics

Baudville Brands Brings Engagement to Western Michigan - Sept. 21, 2016 in Grand Rapids

Baudville Brands, the Grand Rapids, MI-based recognition company, is hosting "Breaking the Barriers of Engagement," on Wednesday, September 21, 2016 at the Downtown Market in Grand Rapids. The event will focus on "aligning the people, purpose and passion that make

Benchmark Your Organization's Enterprise Engagement Practices

Organizations seeking to benchmark their enterprise engagement strategies can take advantage of a convenient, free tool created by the Enterprise Engagement Alliance. The Enterprise Engagement Benchmark Indicator (EEBI) allows companies to answer questions about their employee, customer and vendor engagement practices to

Best Design Practices for Customer Referral Programs

Everyone knows that word of mouth is the best advertising; it literally costs nothing because, according to Gallup research, customers who feel "wow" about a company will willingly share their happiness with friends or colleagues without any incentive at all. The smartest customer referral programs leverage the

Best Practices in Assessing Employee Engagement

Once an organization believes that a more engaged workforce is better for customer loyalty, revenues and profits, the next logical step is in measuring current engagement to set a benchmark, and then regularly (at least annually) re-measuring engagement to chart progress. The challenge lies in getting the measurement right. Organizations must bear in mind that the tools they choose to assess engagement in year one will be the foundation upon which future data is set. If the data collected is not right or is missing important elements, it will have to be revised or even discarded. Doing so is potentially time consuming and expensive. The EEA and Avatar HR Solutions examine the key drivers of engagement and the benefits of surveys, tools, data collection and analysis. For the full report, click here

Blackhawk to Acquire Achievers

Gift card giant Blackhawk Network has entered into a definitive agreement to acquire Achievers Corp., a leading provider of employee recognition and rewards solutions designed to help companies increase employee engagement. The acquisition will broaden the reach of Blackhawk’s already extensive incentive and engagement business. Earlier this year Blackhawk launched a new incentives division, Blackhawk Engagement Solutions, which is

Bob Nelson, Recognition and Engagement Expert: Engagement Survey Industry an 'Epic Failure'

Dr. Bob Nelson, PhD., author of 16 books on recognition and engagement and arguably one of its earliest proponents, has a bone to pick with the employee engagement survey industry. "Gallup has been surveying employee engagement for over 15 years, and

Budgeting for Recognition Pays Off

Recognition is an essential part of any successful engagement strategy. Directly addressing the very human need for acknowledgment and purpose solidifies the relationship of employees to the organization, and also provides direction to keep the team on track to achieve company goals.

Build Brand Values Into Recognition Programs

A new white paper, 10 Tips to Build Brand Values Into Recognition Programs, notes that a large part of designing an employee incentive, rewards and recognition program is focused on productivity, compensation and profitability.

Building (and Keeping) an Engaged Employee Team

It’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t.

C-Suite Network Conference - Sept. 12-13, 2016 - NYC

Join executives in all areas of management at the C-Suite Network Conference, September 12-13 at The New York Times Center in NYC. EEA readers can get a 50% discount on the $750 conference fee by clicking here to register and by using

C.A. Short Company: Why the Investment in Enterprise Engagement?

C.A. Short Company, a leading recognition firm based in Shelby, NC, recently sponsored a 15-minute program on Worldwide Business, hosted by successful entrepreneur and business personality, Kathy Ireland. The focus was on the concept of engagement and C.A. Short Company's role in this emerging field.

Capitalism That Cares

While no one is absolutely certain about the agenda of the Occupy Wall Street movement, one message is clear: there is a growing outcry for a more humane form of capitalism, as well as a sense that Wall Street is part of the problem. Ironically, this movement could have a profound effect on the way businesses get managed and marketed, as consumers gain more and more control about who they want to do business with and when and seek out companies they “like.”

Carlson, PollStream Change Names

As part of its recent rebranding, Groupe Aeroplan, parent of Carlson Marketing, announced that the company is changing its name to Aimia. The business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia. Also effective immediately, PollStream has changed its name to TemboSocial, reflecting the firm’s increased emphasis on its suite of solutions and the development of other software tools focused on connection, conversation, recognition and additional engagement products and services.

Ceridian and WorkAngel Announce Engagement/Wellness Solution

Human capital management technology firm Ceridian has partnered with WorkAngel, an employee engagement and retention platform, to offer what they call "a mobile employee engagement and wellness solution." According to a recent press release, the platform provides users with

Channel Partner Engagement

In many industries and businesses, channel partners are key links between employees and customers- a weak link if they are ignored, an important source of strength if they are engaged. The stakes are high. Channel partner impact can be enormous in terms of sales volume, market share, brand reputation and “share of customer”, i.e., in engaging customers. Indeed, channel partners are often the sole link to the customer. But channel partners can also impact employee engagement, especially when they fail to deliver. Conversely, channel partner engagement is directly affected by the employees who manage them and who produce the products and services. In short, most businesses succeed only to the degree that symbiotic relationships exist between employees, customers, channel partners and vendors. This is the basis upon which “Enterprise Engagement” is built. In this paper, we focus on channel partners as a key constituent of organizational success and we offer practical strategies and tactics to engage them.

Channel Partners Need Loyalty Programs Too

If you’re like the majority of companies, you go to market through one or more channels of distribution, which means it’s critical for you to generate loyalty to your brand among channel reps. Channel reps are the people who make the ultimate sale. They’re also the people who say “So, you want me to be loyal, huh? Well, you’d better give me a good reason.” Now what do you do? A recent study by Maritz demonstrates that a rep incentive program can be a great way to build loyalty – as long as you do it right.

Channel Partners: Overview

This article looks discusses the various types of resellers and the types of incentive programs that can be used to motivate resellers and looks at some of the factors that can influence the success of such programs.

Channel Partners: Strategic Issues

How can you make your distributor/reseller incentive program stand out to increase its chances of success? This article offers a number of suggestions.

Collaboration: More than the Sum of its Parts

A pair of articles examines this critical building block of engagement from two different perspectives

Communications Key to Maximizing Incentive Results

Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.

Confessions of a Cautious Convert: Tricia Veness, Artis REIT HR Exec

Tricia Veness, Director of Human Resources for Artis REIT, Winnipeg, admits that she has approached the employee engagement movement with some degree of skepticism. The company describes itself as “a Canadian real estate investment trust who invest in quality commercial real estate in select markets to create value for our stakeholders.” Over the past five years,

Consumers: Incentive Overview

This article looks at the types of consumers and the motivational factors affecting consumer incentive plans.

Consumers: Strategic Issues

What makes a successful consumer incentive program? Here's a look at how to set goals, track results, and measure ROI.

Consumers: Types of Programs

This article takes a look at the variety of consumer incentives that companies can choose from.

Corporate Learning & Talent Development Summit - July 21-23, 2016 - Eau Palm Beach Resort & Spa Palm Beach, FL

The Corporate Learning & Talent Development Summit is the premium forum bringing elite buyers and sellers together. As an invitation-only event, taking place behind closed doors, the Summit offers solution providers, learning, HR and talent management executives from America's leading corporations

CorporateRewards Pivots to Technology with WorkStride

WorkStride – formerly known as CorporateRewards, a 15-year-old NY-based rewards firm – has recently shifted its focus from rewards to technology. In a recent conversation, Tom Silk, Executive VP of Sales and Marketing, explained: “We want to change the conversation from focusing on rewards to how we can use technology increase performance

Creative Group Joins March to Full-Service Solutions

When a venerable incentive travel and meeting company such as Appleton, WI.-based Creative Group Inc. expands its business model into performance improvement, it's yet another sign of significant disruption in the traditional rewards and event marketplace. The company, whose original owners sold the company about a year ago to Direct Travel, a corporate travel management conglomerate, has already had

Customer Experience Meets Employee Engagement

The Marcus Evans Customer Experience Conference in Chicago, July 17-18, will include a special half-day presentation of the Enterprise Engagement Alliance curriculum on July 16, as well as several sessions on connecting the employee and customer experience.

Customer Retention: Keeping Your Best Customers for the Long Term

This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at the importance of using active retention efforts to keep both consumers and business-to-business customers for the long term.

David MacLeod Explains Why Britain’s Engage for Success Movement Has Taken Hold

Backed by the commitment of Prime Minister David Cameron, the topic of employee engagement is a bonafide movement in Great Britain. David MacLeod, co-founder, with his professional colleague Nita Clarke, of the Engage for Success effort at Engageforsuccess.org, the U.K.,

Digital Strategy Innovation Summit - Sept. 15 & 16, 2016 - Los Angeles, CA

Do you have a digital strategy that effectively improves your customer engagement, e-commerce, mobile impact & omni-channel experience? The Digital Strategy Innovation Summit will connect you with 100+ digital leaders including:

Disrupting Digital Business

Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that

Dittman Incentive Marketing and Impact of Engagement

To see how the emergence of the engagement field is affecting traditional providers of engagement solutions, from leadership and assessment to analytics, innovation and incentives, ESM periodically interviews leaders in each of these areas to gain insights from executives at the front lines. This time: Jim Dittman of Dittman Incentive Marketing.

Diversity and Inclusion Power Engagement at Fifth Third Bank

For many companies, diversity and inclusion are challenges. For Fifth Third Bank, headquartered in Cincinnati, diversity and inclusion are opportunities to not only engage employees but to enhance customer and community relationships to drive greater performance. Demonstrating them means business.

ECSI: Proof That Engagement Pays Big Dividends

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform

EEA Curriculum on Measuring Engagement and Performance

There’s a reason for the old adage: “You can’t manage what you don’t measure.” Anyone who has ever tried to run a business knows that’s true. But it is also true that you can’t manage what you measure only once each year. When it comes to employee and customer engagement, most of us... collect information through annual surveys, analyze the results, share them in a high-level report and perhaps devote part of an executive meeting to discuss the implications. Like performance reviews, this is usually done once a year – if at all. In order to make informed decisions based in fact, managers need to: · Regularly monitor trends in employee, customer, supplier and partner engagement · Analyze those trends · Share the information across the organization · Set goals · Mobilize executives, managers and supervisors to take action Effective measurement requires that certain fundamentals or principals be observed. Meaningful measurement will normally require an estimate of business impact at minimum and, in some cases, a Return on Investment (ROI) calculation. Following the advice below will ensure that you develop credible and defensible estimates of the business impact and ROI (where necessary) of your engagement initiatives.

EGR International Engagement Journey Update - Seven Years On

To our knowledge, EGR International was the first among the very few traditional marketing, incentive, or recognition companies that made a formal commitment to the engagement field. As a founding sponsor of the Enterprise Engagement Alliance in 2008, EGR International, which had its roots in the

Employee Engagement Awards Debut in NY June 17: Free Tickets While Supplies Last!

The annual Employee Engagement Awards program, founded in the United Kingdom, is making its U.S. debut this week at the Tribeca 360 and Rooftop on June 17, where the first U.S. award winners will be announced. Matt Manners, a principal of the company producing the event, has offered up some free tickets for the Enterprise Engagement Alliance community

Employee Engagement Summit & Awards - June 22, 2016 - Chicago, IL

On June 22, 2016, the second Employee Engagement Summit & Awards will be held in Chicago at The Innovation Lab @ Morgan MFG. Whether you’re responsible for creating an entire engagement program or are a manager looking to motivate your team,

Employee Engagement, Customer Satisfaction and Profitability

This study from the Forum for People Performance Management and Measurement seeks to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance

Employee Engagement: Short Cuts Won’t Get You Where You Want to Go

The business case is very clear. Employee engagement programs contribute to improved business outcomes. It makes sense that engaged employees will make a difference in a competitive marketplace by increasing productivity, inspiring innovation, and delivering best results to clients and consumers.

Employee Satisfaction, Labor Market Flexibility, and Stock Returns Around the World

Study about the relationship between employee satisfaction and firm performance around the world, using lists of the “Best Companies to Work For” in 14 countries. Employee satisfaction is associated with superior long-run returns, valuation ratios, and profitability in countries with high labor market flexibility, such as the US and UK, but not low labor market flexibility, such as Germany. These results are consistent with high employee satisfaction being a valuable tool for recruitment, retention, and motivation in flexible labor markets, where firms face fewer constraints on hiring and firing. In contrast, in regulated labor markets, legislation already provides minimum standards for worker welfare and so additional expenditure may exhibit diminishing returns. The results have implications for the differential profitability of socially responsible investing (“SRI”) strategies around the world. In particular, they emphasize the importance of considering institutional factors when forming such strategies.

Employees: Strategic Issues

This article provides a model for creating incentive programs for non-sales employees.

Employees: Types of Programs

This article provides an overview and key planning considerations for the most common types of non-sales employee incentive and recognition programs.

Engagement = Business – Where the Rubber Meets the Road

If you still doubt how the emerging field of engagement is affecting traditional marketing, listen to this. One of the companies involved with the Enterprise Engagement Alliance is a long-standing integrated marketing agency that moved away from focusing solely on meetings and incentives several years ago to provide a more broad-based, solutions-oriented performance improvement services. As a result, it was a natural for the company to embrace “enterprise engagement,” and the firm, which I cannot name here, was one of our first founding sponsors and remains actively involved.

Engagement in Action

While I haven’t yet seen any major business publications cover the emerging area of engagement, the traditional trade media is on it. Recent articles in publications as diverse as the HR Executive (here and here), Corporate Meetings and Incentives, Training, and the American Management Association have featured articles on various aspects of engagement. Even more telling are instances like what happened to me recently.

Engagement Radio: A Revealing Q&A with Alex Edmans on Engagement and Profitability

In this instalment of Engagement Radio, sponsored by C.A. Short and EGR International, we’re privileged to have Dr. Alex Edmans, Professor of Finance at London Business School. A graduate of Oxford, he has worked at Morgan Stanley

Engagement Radio: C-Suite Network CEO Thomas White: Breaking Down Silos

The C-Suite Network at C-SuiteNetwork.com is the first organization we know of in the U.S. designed to bring together executives from across the organization and industries.

Engagement Radio: Gary Rhoads Talks About How Engagement is Gaining Momentum

Dr. Rhoads has a PhD in Marketing from Texas Tech. He has written a couple of entrepreneurship books, one called, Stop, Think and Lead: Dealing With Crucial Situations and another called Startup Marketing For Innovators. He was also a keynote speaker at the Enterprise Engagement Alliance’s Engagement University last April, and we’re excited to welcome him to Engagement Radio.

Engagement Radio: Kevin Eikenberry on Leadership and Engagement

Kevin is a renowned leadership expert, a two-time bestselling author, speaker, consultant, trainer and coach. He is also the Chief Potential Officer of the Kevin Eikenberry Group, a leadership and

Engagement Radio: Mark Crowley on Leading from the Heart

Mark's book, Lead From The Heart: Transformational Leadership For The 21st Century, mirrors his mission "To fundamentally change how we lead and manage people in the workplace, and to intentionally make it far more supportive of human needs."

Engagement Radio: Peter Hart and David Zinger on Leadership - Where Recognition, Engagement, and Art Converge

It’s no surprise that Peter Hart, CEO of Rideau would team up with employee engagement pioneer David Zinger to write two books that bring together the concepts of recognition, engagement, and art.

Engagement Radio: Steve Goldstein on the Principles of Engagement

Steve is the author of Why Are There Snow Blowers in Miami? and previously served as Chairman and CEO of American Express Bank. He is currently Chairman of U.S. Autosales, and is a Senior Advisor to Milestone Partners and Alvarez

Engagement Radio: Zeynep Ton Discusses The Good Jobs Strategy

Zeynep Ton, Associate Professor at MIT’s School of Management, was previously at Harvard and has earned numerous awards for teaching excellence. She has been featured in

Engagement University Set for 2014 in Nashville

EEA home page news item Engagement University Set for 2014 in Nashville The Enterprise Engagement Alliance has announced the launch of the Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the Rewards & Recognition Expo and Engagement Pavilion, featuring leading exhibitors of reward, recognition and engagement products and services. Based on the Enterprise Engagement Curriculum and Certification program, Engagement University is designed to provide corporate practitioners and solution providers with formal education on the economics, definitions, framework and best implementation practices related to: • Improving customer loyalty and referrals • Enhancing distribution partner engagement • Increasing sales and customer service performance • Improving employee productivity, quality and wellness • Building better vendor relationships The Engagement University education programs do not overlap with exhibit hours, giving attendees the opportunity to meet with suppliers and see demonstrations of the various types of products and services covered in the education sessions. Led by a faculty of corporate practitioners, solution providers, research experts and professors in business and organizational/consumer psychology, the program brings to life a formal Enterprise Engagement curriculum and certification program with sessions on: • Engagement program design and implementation • Enterprise Branding • Communications • Learning and Gamification • Rewards & Recognition • Measurement • …and more Engagement University Directors and Faculty include: • Melanie Lewis, EEA Co-Curriculum Chair and former Director of Commercial Engagement, Astra-Zeneca • Gary Rhoads, Professor of Marketing, Marriot Graduate School of Business, Brigham Young University. • Allan Schweyer, EEA Curriculum Chair and Director, Center for Human Capital Innovation • Rodger Stotz, Research Director, the Incentive Research Foundation and Principal, Delta Qi Consulting • To be named shortly: Leading corporate end-users and solution providers presenting case studies and two professors in marketing and psychology to address the business and scientific basis of engagement. Registration will open Dec. 2, 2013.

Engagement’s Emerging Role in Corporate Wellness

A shift is taking place in workplace wellness related to the concept of Enterprise Engagement, linking wellness strategies to an organization’s culture, retention, productivity, performance and even customer and employee satisfaction. By Amy Kramer & Paula Godar. Wellness goes beyond the obvious benefits of lowering healthcare claims,

Enterprise Engagement Seminar Set for Nov. 20 at Madison, Wis.

The Fire Light Group- and The Engagement Agency-sponsored program will feature a presentation on Enterprise Engagement by Curt Coffman, co-author with Marcus Buckingham of one of the all-time business best sellers, “First Break All the Rules” and of recently published “Culture Eats Strategy for Lunch,” a collaboration with business partner Kathie Sorensen. Curt will spell out why Enterprise Engagement is emerging as a critical discipline and organizational success factor. The program also includes an indepth session on Enterprise Engagement program design, which provides preparation for the Enterprise Engagement certification program. For more information, click here.

Enterprise Engagement: Foundation & Framework

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isn’t if engagement matters, but how to make it happen.

Enterprise Engagement: Strategic Implementation Webinar Recording

This session is for anyone interested in understanding the field of enterprise engagement from the standpoint of implementation. We’ll cover the critical steps needed to translate engagement into realistic action plans and measurable results.

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.

Exploring the Building Blocks of ‘Employee Lifetime Value’

This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.

Expresit Connects Employees and Customers, Enhances Engagement

Goodsnitch addresses the fundamental customer-employee connection that is at the heart of Enterprise Engagement, and is exciting in its ambition to help small retailers improve their customer experience. Founder Rob Pace was born and grew up in

Federation Study 2007: A Study of the Incentive Merchandise and Travel Marketplace

This article takes a look at the Incentive Federation's 2007 U.S. Incentive Merchandise and Travel Marketplace Study.

FUN! The Missing Driver of Employee Engagement and Recruiting

One of the central messages that’s consistently missing from most companies’ efforts to build world-class engagement and attract fantastic new talent is a simple three-letter word: Fun. This woeful absence and missed opportunity is beginning to get noticed

GE Touts Employee, Customer Link in Moving Ad Campaign

This TV campaign is evidence that more organizations see the value of touting

Gift Card Consolidators Offer Protection, Peace of Mind

While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.

Guest Insight: Human Capital, Engagement Create Opportunities for the Accounting Profession

A recent article published by ESM (Engagement Strategies Media) featured an interview on the issue of human capital reporting and the accounting profession with David McCann, Deputy Editor of CFO Publishing, a well known and widely recognized organization whose audience includes many senior financial managers.

Haydle Enterprise Q&A Platform

The Haydle Enterprise Q&A platform is a simple, new approach to knowledge management designed to accelerate an organization’s progress by giving everyone the power to ask and answer questions. These questions can relate to

How 150-Year-Old Recognition Firm Makes Shift to Engagement

Steve Lipic, principal of Lipic's Engagement, formerly known as Lipic's Recognition, said he had an epiphany of sorts at the first Enterprise Engagement Alliance conference four years ago in Westchester County, N.Y, at which the original framework for Enterprise Engagement was presented.

How Attributes of Social Media are Changing Corporate Performance

Today, the structure of recognition and rewards solutions has to be such that continuous change nurtures interest according to societal trends. It must enable the thoughtful consideration of brand values as inherent to the initiative, and it must allow for contribution, participation, thought leadership, and rewards participation across all silos or types of work. The language of motivation is growing to keep pace with Social Behaviors, encompassing people’s needs for contribution to safety, innovation, and charity, as well as their need to collect accolades, points, recommendations, and thanks. In addition to achieving or unlocking rewards, collection of points ‘for the sake of collecting’ is demonstrated in Social Behaviors.

How To - Part I: A Re-Introduction to Enterprise Engagement - What is it and Why Does it Matter?

Everybody's talking about the importance of customer, distributor partner or employee engagement, but what specifically is the field of Enterprise Engagement and why is it critical to your organization and your career?

How To - Part II: Why Enterprise Engagement is Essential to Business Success

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now it’s essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their

How to - Part III: What Engagement Business Execs Need to Know About Analytics

How often are you faced with having to make a business decision without the information you need? We know that information today is abundant and cheap, but that’s almost beside the point. The challenge is developing a way to analyze and interpret data to make informed decisions that enhance business performance, whether in

How to - Part IV: How Enterprise Engagement Improves Results

It aligns efforts toward common goals. Marketing, communications and internal marketing efforts yield better results when all communications, learning and management training are aligned toward common goals.

How to - Part V : How to Budget for Enterprise Engagement Initiatives

The good news is that most organizations don't need to create new budgets to engage people, but rather spend their dollars more wisely on what they already do to engage people, which includes:

How to - Part VI : Applications for Enterprise Engagement

The principles of Enterprise Engagement apply to the way an organization defines its brands and then the way it uses engagement tactics to foster the proactive involvement of customers, distribution partners, employees, vendors and communities.

How to Implement Enterprise Engagement

With more pension funds and ESG (Environmental, Social, Governance) investors seeking to invest in companies that value human capital and engagement, the pressure grows on public companies to develop a formal engagement strategy and return-on-investment mechanism. The

How to Make The Business Case for Investing in Employee Engagement

Over the past decade or so, more and more organizations are talking about the importance of creating a culture of high engagement with their employees so they will create exceptional customer experiences. However, although employee engagement shows up as a top challenge for

Human Capital Diagnostics: Measuring the Intangibles

Measuring Intangibles Boosts Performance A new EEA white paper, Human Capital Diagnostics: Measuring the Intangibles, offers compelling proof that companies perform better when they make a concerted effort to measure things like employee performance, engagement, innovation and change. If human capital represents a company’s largest cost and most critical asset, it follows that decisions about talent are among the most important any organization will make. It also means that accurate human capital diagnostic (HCD) and assessment tools are vital to organizations in order to prevent expensive mistakes in hiring, training, deploying and managing the performance of talent.

Human Capital Tech Expert Bret Starr: Engagement Has Arrived

Most business observers would agree that the topic of engagement has come a long way since the creation of the Enterprise Engagement Alliance in 2008, but even we wouldn't say that the field has reached anywhere near the level of awareness of

Human Resources and Marketing: A Missing Link?

This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.

Incentives, Motivation & Workplace Performance

This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.

Inspiring 'Brand Loyalty' for Your Incentive Program

Without question, incentive programs need to generate loyalty – not only from senior management, but also from the customers they’re trying to entice. An effective program will excel for both management and customers when it is built with a foundation that provides a clear vision for success. Many established programs have been assembled using five critical building blocks that inspire brand loyalty among customers. Smart and successful companies know that all five components must be at the core of every loyalty program.To read the full report, click here

Internal Branding Highlighted at Asian Marketing Conference

Let know one think that Asian economies ignore trends in the West. The issue of Internal Branding, relatively new to the scene in the U.S., was the topic of a recent business conference in Singapore. The conference addressed internal branding from two perspectives: the brand used by the organization to attract talent the steps necessary to connect the external to internal brand

IRF Study Looks at ‘Motivational Triggers’ by Workforce Segment

To determine whether Baby Boomers, Gen-Xers and Millennials have different motivational “triggers,” the Incentive Research Foundation recently conducted an extensive review of more than three decades of relevant research in this area, citing 72 unique sources, including books, white papers and articles. In addition, approximately 10 hours of interviews with 11 generational and rewards and recognition experts were conducted, along with a spot survey of meeting planners. What the IRF found is that understanding the general characteristics of these distinct demographic groups is useful and desirable, but those characteristics aren’t definitive when it comes to designing and implementing rewards & recognition programs.

ISO Engagement Standards - Part I: Why Now, Research and Potential Implications

This is the first installment of a three-part series on the creation of engagement standards, their evolution, research supporting them and potential implications.

ISO Engagement Standards - Part II: The Engagement-Compliance Connection

The decision in 2015 by the stewards of ISO 9001 to create Quality Management Principles that include engagement is supported by both researchers and workplace observers who have observed ISO standard compliance in action. A study of ISO compliance

ISO Engagement Standards - Part III: Implications for the Marketplace

So what will happen should ISO go beyond the issuance of its Quality Management Principles and eventually approves formal standards for engagement? The opportunity could be significant, says Lee S. Webster, Secretary for ISO TAG 260, which has oversight over the engagement standards.

Leadership Guru Kevin Eikenberry Features Podcast on Enterprise Engagement

As part of a series of podcasts he produces on leadership and management, consultant Kevin Eikenberry recently featured the topic of Enterprise Engagement because, he says, “of its compelling economics and the ability for every business leader to make a difference.” Eikenberry is a well-known leadership expert, a two-time bestselling author, speaker, consultant, trainer, and coach. He was recently featured in ESM’s Engagement Radio series hosted by Paul Hebert, offering his take on leadership and the emerging field of Enterprise Engagement.

Let’s Pretend You’re Spain…

A bit of Brand Engagement wisdom from Robert Passikoff, Founder and President of Brand Keys, Inc., Catch his education session at this year Enterprise Engagement Expo: “The Integrated Incentive Engagement Evaluator.”

MAGIC: Five Keys to Unlock the Power of Employee Engagement

Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why we engage in

Making the Shift to Engagement: 3 Pioneers Share Their Experience

Since the formation of the Enterprise Engagement Alliance at TheEEA.org in 2008, a number of companies in traditional areas of performance improvement, meetings, incentives, recognition, technology and promotional products have

Marcus Evans 7th Annual Internal Communications & Situational Messaging Conference - Nov 30-Dec 1 - Boston

This year’s event will be one you won’t want to miss! We’re featuring two-full days packed with presentations and panel discussions lead by BP, Eddie Bauer, Lowes, American Airlines, BNSF Railways and many more. Attend and learn how to effectively handle situational messaging at your company including: crisis communications, mergers and acquisitions, corporate social responsibility and change management.

Marcus Evans High Potential Employee (HiPO) & Leadership Development Conference - March 10-11, 2015 - Orlando, FL

Subtitle: Aligning Employee Development Practices with Strategic Business Goals to Ensure a Robust Succession Pipeline Building on the success of the marcus evans Human Resources and Talent Management Conference series, the High Potential Employee (HiPo) and Leadership Development Conference will feature highly interactive case study presentations, panel debates, and peer-to-peer discussions on key issues affecting the design and delivery of meaningful and effective HiPo and leadership development programs. Talent Management VPs, Directors, and Senior Managers attending this conference will walk away with an enhanced understanding of best practices for growing exemplary leaders and achieve a strategically aligned workforce. Seating is strictly limited to maintain an intimate educational environment that will cultivate the knowledge of all attendees. Please contact Abby Wilson today at AbbyW@marcusevansch.com for your copy of the conference agenda and registration details.

Marcus Evans Latin HR Summit - May 19-20, 2016 - Panama City

Known globally for providing unwavering dedication to quality and excellence, this Summit offers an intimate environment for a focused discussion of key new drivers shaping the future of human resources in Latin America.

Marcus Evans Talent Strategies for Leading the Next Generation of Employees - 19-20 May 2016 - Chicago, IL

Are you prepared for the rise of millennials in your workplace? As you see boomers retire, are you ready to fill those gaps by attracting, engaging and integrating millennials into your workplace? What does this change mean for you as a leader and how do you create a workplace that is relevant in the 21st Century?

Marketing Research: Methodological Foundations

Breaks down the research process into basic stages that must be completed when posing a research question. This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Modern Survey Releases Spring 2015 Engagement Whitepaper

At a rate of over 30%, people managers across the U.S. report that they’re looking for opportunities elsewhere. What to do? Minneapolis-based Modern Survey recently released this and other pertinent data in a Spring 2015 engagement study whitepaper focusing on manager engagement,

New Academic Advisor for EEA Curriculum

Gary Rhoads, currently the Stephen Mack Covey Professor of Marketing and the Associate Director of Entrepreneurship Center at Brigham Young University, joins the Enterprise Engagement Alliance curriculum group as Academic Advisor. He will advise the EEA on its curriculum development on Enterprise Engagement for businesses, as well as the creation of an education program for students at various levels. The Enterprise Engagement Alliance is an outreach and curriculum development organization dedicated to establishing engagement as a formal business practice.

New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool. You can test it at http://www.eewidget.com/eebenchmark

New Research Shows the Path from Engagement to Productivity

There is a real ROI to corporate efforts to engage employees, according to research by Corporate Executive Board research arm CLC-Genesee, which has been surveying and analyzing employee engagement at companies for a number of years.

New Study Links Engagement and Profitability

The Social Science Research Network website recently posted a research report by Alex Edmans, Lucius Li and Chendi Zhang entitled Employee Satisfaction, Labor Market Flexibility, and Stock Returns Around the World that examines the relationship between employee satisfaction and firm performance using lists of the “Best Companies to Work For” in 14 countries. Edmans, a visiting Professor at the London Business School and Professor at the Wharton School’s Institute of Finance and Accounting, has done extensive work promoting the link between engagement and financial performance. The authors note that “employee satisfaction is associated with superior long-run returns, valuation ratios, and profitability in countries with high labor market flexibility,” and that the results “are consistent with high employee satisfaction being a valuable tool for recruitment, retention, and motivation in flexible labor markets.” To read the full report, go to http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2461003

New Videos Help Managers Understand How to Engage

Divvy Engagement has released a series of free videos to help organizations train managers on how to engage and recognize employees. The new videos are designed to demonstrate how actors can be used to help managers and employees better visualize the types of practices and behaviors that work best to engage and/or succeed in their own work.

New Wise Marketer Publisher Q&A on the Future of Loyalty

Rick Ferguson is the new CEO of The Wise Marketer Group, and Editor-in-Chief of The Wise Marketer, which will be producing two half-day Loyalty Academy workshops at Engagement World, April 26. Paid registrants and

News Analysis: HR Summit Offers Front Row Seat to Engagement Challenge

Major organizations have begun to look more strategically at engagement, but the process has just begun, based on candid off-the-record meetings with the chief human resources executives of 14 companies at the recent HR Summit, Oct. 26-28 in Denver, produced by London-based GDS International. The one-on-one meetings with HR executives and

News Analysis: The Emergence of Engagement Portal Technology

The rise of engagement is creating demand for a new type of technology: the engagement portal. As reported by the Starr Conspiracy in its report, 2016 Employee Vendor Brandscape,

News Analysis: Tony Hsieh and the Holacracy Experiment

I guess the more successful people become, the more criticism they face. Serial entrepreneur and purveyor of happiness in business Tony Hsieh, best known as CEO of Zappos.com, is facing a surprising level of criticism for embracing the self-management concept of Holacracy at his company of about 1,500 employees. Created by

Northwell Health Rebranding: A Marriage of Marketing and HR

Who has ever heard of a major human resources initiative being funded by the Marketing Department? In the world of enterprise engagement, that will be the new normal, according to Ramon Soto, Senior Vice President and CMO for Northwell Health. Northwell, headquartered in Great Neck, NY, is the new name for

Nov. 17, 1 pm: EEA Webinar - Profit From Engagement

"Profit From Engagement" is a 45-minute webinar outlining major developments in this emerging field and the impact on business. Enterprise engagement is creating significant opportunities for general management at all types of for-profit and not-for-profit organizations to

Pat on the Back Software Inspired by Experience

As one can see from the growing number of new engagement products featured on ESM, many are the inspiration of businesspeople and entrepreneurs who over the years realized that people were critical to their success. The Pat on the Back recognition platform at Patontheback.org was created by Tony Boatman, currently

Performance Management & Incentives in the Era of Sarbanes-Oxley

This white paper from the Performance Improvement Council of the Incentive Marketing Association looks at how Sarbanes-Oxley requirements can affect incentive and recognition plans.

Peter Hart, Recognition Leader, Reflects on Engagement Movement

I recently caught up with Peter Hart, CEO of Rideau Recognition, and asked for his thoughts on the engagement movement and its impact on the recognition field. Rideau acquired the Recognition Management Institute in 2006 and has been a consistent supporter of, and active participant in, the field’s trade organization, Recognition Professionals International, and othe

Points Business Growing at Rapid Pace

It doesn’t take a market researcher to see that the use of points-based programs is surging. You can now earn points for doing just about anything: even Microsoft offers points to people who browse the web using its search engine, Bing. A group of casinos, including Caesars, Harrah’s, Bally’s, Flamingo, Showboat and many more, have been running full page ads in the New York Times touting their collective points programs.

Practicing the Power of Nice

Linda Kaplan Thaler, one of the keynote speakers at this year’s Enterprise Engagement Expo, believes that – contrary to the conventional wisdom – ‘nice guys finish first’

Promotional Products: Impact, Exposure And Influence.

This research report suggests that use of promotional products can improve advertising results.

Promotional Products—The Key Ingredient to Integrated Marketing

According to this study, combining use of promotional products with other marketing media will improve overall results.

Q&A with CalPERs on its Strong Support for Human Capital Disclosures by Public Companies

In a recent feature, "Momentum Grows for Human Capital and Employee Engagement Disclosures by Public Companies," ESM reported that CalPERS, the nation's largest public pension fund, filed a formal request with the Securities & Exchange Commission that takes a major stand concerning the disclosure of human capital investments. In response to

Q&A: Professor Stefanie Becker Says Human Capital and Engagement Are Worldwide Issues

ESM recently reported on the creation of an International Standards Organization committee initiated in Germany to focus specifically on the development of Human Capital metrics and standards. This development is of enormous significance to the field of Enterprise Engagement because these standards and metrics likely will include multiple aspects related to employee engagement.

Recognition vs. Compensation

This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.

Researchers Find Link Between Nurse and Patient Satisfaction

Yet another study indicates the obvious link between employee engagement and customer satisfaction. Nurses who reported better working conditions in hospitals and less likelihood of leaving had patients who were more satisfied with their hospital stay and more likely to rate the hospital highly, according to a study of facilities in 13 countries, led by the University of Pennsylvania School of Nursing in the U.S. and the Catholic University of Leuven, Belgium, in Europe.

Rewards & Recognition Expo - April 26-28, 2016 - Renaissance Orlando at SeaWorld

An essential Expo and Education Program for any brand, gift card supplier, technology company, or other service firm that supplies rewards and recognition to the trade.

Rewards & Recognition Expo Set for April 6-8 in Nashville

On the heels of its highly successful 2013 event in New Orleans, the Enterprise Engagement Alliance has announced the launch of Engagement University, the first formal curriculum and certification program on Engagement throughout the organization. It will be held in conjunction with the 2014 Rewards & Recognition Expo and Engagement Pavilion, April 6-8, 2014 at the Gaylord Opryland Resort & Convention Center in Nashville, TN. The R&R Expo will feature leading exhibitors of reward, recognition and engagement products and services.

Salespeople: Strategic Planning

This article addresses the important issue of setting goals and objectives for your sales incentive plan.

Social Media Strategies Summit - September 27-29, 2016 - San Francisco, CA

The Social Media Strategies Summit is coming to San Francisco, September 27-29! The event features case studies from leading brands including Denny's, Walmart, Cisco, SAP, AT&T, Smashburger and more.

Social Recognition: Is the Latest Application of Social Media the Most Powerful Yet?

In the world of talent management, social networks have been used successfully in knowledge sharing, the identification of skills and construction of teams, in recruiting, onboarding and certainly learning. “Social Recognition,” which uses software to enable people to recognize one another, is a relatively new entrant in the pantheon of talent management technology. Yet it draws on practices from some of the world’s most popular internet applications. In connecting peers to peers, and in this case, employees to employees and employees to customers, partners, suppliers and others (the extended enterprise) it opens another dimension in recognition that has the potential to generate powerful cultural evolution within remarkably short timeframes. In others words, social recognition software can be transformative. It can fill a recognition gap quickly and it can extend recognition beyond the organization to help engage customers and other constituents.

Sodexo CEO Will Be Keynote Speaker at InfluenceHR - October 3-4, 2016 - Chicago

The Starr Conspiracy has announced that Sodexo Benefits & Rewards Services CEO Mia Mends will be the industry keynote speaker at this year's InfluenceHR event in Chicago. October 3-4. InfluenceHR is held in partnership with the HR Technology Conference & Exposition, which

Solata: First Open-Source Engagement Portal Now Available to Solution Providers

The Solata Engagement Portal, an open-source platform for the management of enterprise-wide engagement programs, is now available to solution providers seeking a robust and highly customizable program management technology for their clients.

Spark Collaboration: Stressing Social Interaction

Spark Collaboration helps companies, associations and other groups "systematically connect people one-on-one for greater collaboration, innovation and knowledge sharing." The Spark Collaboration platform matches people face-to-face for real time social interactions. "By meeting over coffee, lunch or video, people can create real social connection

Strategic Implementation of Enterprise Engagement

In this paper, one in a series for our Enterprise Engagement curriculum, we examine a critically important element of enterprise engagement – moving from strategy to execution. This paper is targeted at organizations that wish to move from talking about and planning enterprise engagement to implementing the initiatives at a tactical and measurable level – throughout the enterprise and for all key constituents. The main objective of this paper is to assist the reader through practical, clear and readily available techniques, practices and tools to implement enterprise engagement across the organization

Strategic Internal Communication: How to Build Employee Engagement and Performance

A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months.

Study Reveals 'New Rules of Customer Engagement'

Verint Systems recently released the results of new research it conducted in partnership with the consulting firm Ovum. The findings, say researchers, reinforce the demand for "quick and convenient service coupled with a calculated approach to personalization in order to foster customer engagement." Some highlights:

Take Employee Recognition beyond Service Awards

Although employee recognition is typically associated with rewarding years of service or outstanding performance, more targeted approaches have greater financial and cultural impacts. Every organization wants highly motivated and engaged employees who go above and beyond. A more nuanced approach to employee recognition can take service awards to new levels and deliver multiple benefits to your organization

Take Your Engagement Pulse at Mostengagedemployee.com

Anyone can track their own individual engagement at any time and compare it with those of others using the Personal Engagement Meter at www.mostengagedemployee.com Just go to mostengagedemployee.com, click on the box on the upper right that says ‘The Personal Engagement Meter’ and follow the simple steps. It takes just a few minutes, it’s completely anonymous, and you’ll see how you stack up against more than 2,000 people who have already taken the survey. Organizations can also anonymously benchmark their engagement practices against those of other companies using the Enterprise Engagement Benchmark Indicator at: www.eewidget.com/eebenchmark/ Mostengagedemployee.com is a website and contest seeking to recognize America’s Most Engaged Employees. It is produced by the Enterprise Engagement Alliance at www.enterpriseengagement.org

Tax Considerations for Incentive Programs

This article looks briefly at some of the important federal tax requirements that apply to incentive programs.

Taxation of Employee Achievement Awards

Here's a look at some of the tax issues that apply to employee achievement awards.

TD Bank Exec Says Success Requires Finding Common Ground Between Business and HR

To have any competitive edge, an organization’s talent management strategy must be integrated into its business strategy. Talent management is no longer about the discovery of a valued skill, but instead incorporates people management, enterprise goals, competitive talent infrastructure and optimized performance management. In other words, to get top talent, organizations have to offer a full-packaged deal.

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The 2016 Engagement Institute™ Summit - Nov. 2-4, 2016 - Detroit, MI

Examine the impact “highly engaging” leaders at all levels have in supporting not only an engaging culture, but also organizational success.

The Corporate Intrapreneur Summit, September 8-9 in NYC

The 2016 Corporate Intrapreneur Summit, produced in partnership with Culturevate, offers a unique opportunity to share industry experience, vision and best practices about how intrapreneurs can drive employee engagement, innovation scale and deliver growth for their companies.

The Customer-Employee Connection

You might have seen the moving ad from manufacturing giant GE demonstrating the emotional connection between its employees and customers. (Embeded video at right – Subscribers may need to click through to see video.)

The Economics of Engagement

In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.

The Economics of Retention

A carefully considered employee retention strategy can help boost engagement and reduce hiring, training, and other costs associated with turnover.

The Engagement Agency: An Update

A year ago we told you the story of EGR International, a business-to-business integrated marketing agency, whose president, Jeff Grisamore, decided to take the plunge and start presenting his company as a Full-Service Engagement Agency. As he explained at the time, EGR decided to test that approach in response to an RFP from a company with which it didn’t have any relationship.

The Enterprise Engagement Alliance Conference and Expo - April 18-20, 2017 - Fairmont Chicago, Millennium Park - Chicago, IL

Learn a Formal Framework to Profit From Engagement. Engagement Across the Enterprise – From the Why to the How.

The Enterprise Engagement Alliance Conference and Expo, an Engagement World Partner - April 25-27, 2016 - Renaissance Orlando at SeaWorld

Learn How the Nation’s Most Successful Companies Profit from Enterprise Engagement and how any organization in both the private and public domain can benefit.

The Loyalty Leap: Turning Customer Information into Customer Intimacy

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that

The New Face of Engagement

The old tools for reaching and building relationships with customers aren’t working as effectively anymore...

The New Face of Your Brand

I had a recent experience with the new service 800 Got Junk that demonstrates how organizations are going to have to take an entirely new look at the definition of their brands. If you don’t know the service, it’s at face value, a great way to get rid of unwanted anything in a hurry. Just call the toll-free number and, depending on your location, chances are within a day or two the company will schedule an appointment to come by and take it away. The price is based simply on the percentage of the truck your garbage requires.

The New Role of Rewards and Recognition

What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.

The Next Generation of Meetings: Bringing Together Customers and Employees

Meeting planners get ready for a new type of meeting bringing together customers and employees. As more and more organizations understand the importance of connecting the customer and employee brand, I think we can expect more meetings like the one depicted in a currently running GE television ad we recently featured on the EEA portal home page.

The Next Generation of Rewards & Recognition

Social recognition isn’t a fad or trend relative to programs, tools and platforms. It’s a new collective way of working, talking and learning – a cultural transformation grounded in social learning By Allan Schweyer and Brad Callahan Today, people are more social than ever before. The global village has been shrunk down to the size of a smart phone. The online tools that make it easy to connect and work together are starting to disrupt traditional views about workforce practices in ways that organizations are only just beginning to realize. A whole new notion of social learning is beginning to evolve around the distillation and distribution of knowledge and recognition of its individual contributors. There is a growing understanding that, rather than being a distraction or a time drain, social connectivity could actually hold the key to a more productive way of doing business by providing an engaging virtual forum for showcasing achievements, recognizing people, leveraging social currency and identifying pockets of expertise within the organization.

The Other Side of Corporate Social Responsibility

In TEDx talk entitled "The Social Responsibility of Business," Alex Edmans, Professor of Finance at Oxford University in Great Britain, looks at another aspect of corporate social responsibility: focusing on the virtuous link between employee satisfaction and shareholder returns. This video

The People vs. The Internet

Have you bought a computer lately? A recent shopping experience demonstrates the value of people and how corporate cost-cutting can have a negative impact on the customer experience and brand loyalty. Businesses that cut corners with people face long-term consequences that, as a result of social networking, they can no longer ignore.

The Road to an Engaged Workforce

This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.

The ROI of Integrated Marketing

This article defines integrated marketing and looks at the the importance of communication to program success.

The World of Engagement Research

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort.

theEMPLOYEEapp for Better Engagement Communications

While proponents of engagement, including the Enterprise Engagement Alliance, have a mission to educate the investor community about the ROI of engagement for shareholders, theEMPLOYEEapp actually grew out of an app that Jeff Corbin

theEMPLOYEEapp Mobile Engagement Solution

theEMPLOYEEapp is an internal communications and employee engagement mobile solution that allows any organization to have its own native app on Apple and Android mobile devices

Tolero Solutions: 'Success Through People'

The homepage for Silver Spring, MD-based Tolero Solutions says the company "helps you achieve success through people," a promise that resonates with those of us at the Enterprise Engagement Alliance and Engagement Strategies Media, where our mission has always been "maximizing performance and profits through people."

TRUE NORTH: The Alaska Leadership Forum on Engagement - June 21-25, 2014

Looking for the ultimate corporate retreat and learning opportunity? Here’s a chance to press the reset button on your business perspective while enjoying a once-in-a-lifetime outdoor experience. Based on his latest book, Culture Eats Strategy for Lunch, engagement guru Curt Coffman will share research-based insights about how to get the most and the best out of your organization and all of its customers, distribution partners, employees and vendors; how to profit by expanding your brand definition to include everyone who touches your organization; how to find the best in your culture in a way that drives better results; how to identify and attract talent and make sure they find the right places in your organization; and much more. In between outdoor experiences that will help cleanse your mind and spirit, you and your top people will be able to sit down in a small group of other business executives with Coffman, recognized as one of the business world’s most important change agents as co-author of the business best-seller, First, Break All the Rules, to discuss in a highly intimate setting the best ways your organization can sustain growth in the coming years. Join us for four days of high-level management education, idea-generation, networking and stimulating outdoor activities at Waterfall Resort in Ketchikan, Alaska.

Turning the Page – Year in Review

Now that 2011 is officially in the books I thought I’d bring everyone up to speed on the work that was done last year and hint at some of the great stuff planned for 2012. As you know, the Enterprise Engagement Alliance has a clear, ambitious mission: to help support a new formal business practice required

Using Technology to Educate and Engage

In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem. With healthcare costs rising steadily on both the employer and employee side

Why Incentive Programs Endure Recessions

Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse.

Why Social Recognition Isn’t a Popularity Contest

Every once in awhile I’m approached by a wild-eyed reader in the grips of a terrible fear…a fear that social recognition will turn their company into a mutual admiration society or a high school popularity contest and devolve into some sort of playground “Sharks and Jets” dodge-ball shootout.

Why We Put the Enterprise in Engagement

his excellent article in Hotel News Now, Engaged Employees Drive Guest Satisfaction, demonstrates the clear economics of linking employee culture to the customer brand. The article reports on a panel discussion entitled “How the Game Has Changed: Rewards and Incentives,” held recently at the 6th Annual HR in Hospitality Conference & Expo at the Hyatt Regency in San Francisco.

Workplace Social Platforms Enhance Engagement

Cindy Mielke, VP of Marketing at Marketing Innovators, recently wrote about how technology has changed the way we handle almost everything, including how we communicate. From the increasing prevalence of cell phones to the introduction of social networks,

WorkTango.io Leadership Management, Assessment Platforms

After a beta test first reported in ESM in August, WorkTango.io has announced the formal launch of its new leadership management technology, along with an employee feedback and survey platform to help management monitor engagement and address

‘Hey! There’s a Person in There!’

To survive and prosper in tumultuous economic times, a firm’s most important operating asset is a resilient, innovative corporate culture – and the engaged employees who promote it from within.

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Engaged Workers See Glass as Half-Full

Engagement is about attitude. So it’s not surprising that engaged employees have a tendency to see the glass as “half-full” and report positively on their company’s situation ...

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"Bach - Sounds of Success"

The Bach Collection is sold through distributor showrooms and branches to builders and plumbers. This channel is extremely competitive. Distributors typically sell products from as many as twelve manufacturers and, at any given time, they may be exposed to 5-7 active promotions designed to capture their attention and time. To cut through the promotion clutter, Performance Plus Marketing recommended a high-impact sweepstakes structure for "The Sounds of Success."

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"Do More Get More"

T-Mobile worked with performance improvement company Marketing Innovators to execute an employee initiative that would help them reach their goal of becoming America’s number one wireless service provider. Their target audience of 11,000 customer-facing employees in fifteen call centers nationwide was a diverse group, representing a true cross section of the American work force in terms of age, ethnicity, geography, and job responsibility. The driving force behind the “Do More Get More” campaign was the compelling incentive program.

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"Enterprise Engagement" Has Its Place on Wikipedia, Social Networking Sites

You can join the discussion about engaging employees, channel partners, and customers can increase productivity and profits by visiting these social media sites.

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"It's Always About the Boss"

Engagement doesn’t just happen, and in most organizations frontline management has a lot to do with the success – or failure – of an organization’s engagement efforts. Recent research from the Gallup organization on employee disengagement in Germany, for instance, suggests that highly motivated people can become disengaged when their supervisors don’t ask for their opinions, don’t offer feedback, show little interest in them as human beings, and ask them to do jobs that are not suited to them. “Quitting is almost always a statement against the immediate supervisor,” says Gallup strategic consultant Marco Nink, who speaks at length in this interview on the supervisor's impact on engagement.

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"Leveraging Excellence"

Anderson’s thirty-five employees are young, technologically savvy, professionals between the ages of 25-45. Most are married with children and, as a group, the staff tries to maintain a fair balance between work, family, and community involvement. The “Leveraging Excellence” program was designed to motivate positive changes in employee behavior that would improve each employee’s knowledge, increase their performance, and thus, contribute directly to their own success, as well as their organization’s success.

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"Master's Circle - Hawaii 0-Five - Hana Hou Maui"

Every year, Diebold’s world wide sales staff and manufacturers’ representatives are assigned annual sales objectives. Those who meet their sales goals automatically qualify for the Master’s Circle. The top 10% of those who earn Master’s Circle status gain admission into the elite Circle of Excellence.

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"Raymond Safety Bowl"

In the mining industry, the average cost of a Loss Time Accident (LTA) is approximately $50,000. To raise awareness of good safety practices on and off the job, Massey worked with Artistic Promotions to develop an incentive program that would motivate their predominately male work force of coal miners, supervisors, and mine safety directors to improve individual, team, and mine safety performance. Football was a theme that had broad appeal for this target audience and with the goal of improving team performance, it was logical to create the “Raymond Safety Bowl”. The Bowl was named after a former employee, Raymond Bradbury, who was legendary for his concern for safe work habits.

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$1-Million Sweepstakes Builds Shaw's Sales

Shaw Industries stimulated excitement about its floor covering products among 30,000 independent retail sales representatives located in 10,000 showrooms through its "Win Shaw's Money $1,000,000 Sweepstakes."

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''Born To Be Wild'' Trip Promotes Teamwork

Washington Mutual, Inc., North America's seventh largest bank, selected an incentive trip to the island of Kauai in Hawaii as the incentive reward for its top achievers. The trip would also introduce Washington Mutual's corporate culture to attendees from Home Savings of America, a newly acquired company.

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''Capture Your Share'' Generates 18% Sales Gain

MBM Corp.'s sales follow the 80/20 rule: 80% of all MBM purchases are made by 20% of the dealers that sell its line of paper shredders, cutters, and other office equipment. To motivate everyone in its network of 1,800 dealers in the U.S., Canada, and Puerto Rico, the company teamed up with USMotivation to create the "Capture Your Share" campaign.

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''Dare To Dream'' Campaign Upgrades Customer Service

Pick-n-Pay, a South African supermarket chain with 265 stores, opted to rebuild its corporate image, emphasizing such tenets as respect, dignity, and freedom for all individuals.

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''Finnish in Russia'': An Incentive Legend

Since qualifiers could not visit all the famous Finnish sites, locales came to them. Experiences Unlimited built a Lapland village and constructed a kota, a Lapland tepee, for the group's dinner in a spruce forest. Sleds with wheels were assembled to provide traditional dogsled transportation minus the snow. A mystical shamanic dance and a multimedia aurora borealis show completed the evening's activities.

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''Mohawk Means Business'' Sparks 31% Sales Rise

When Mohawk Industries, a $2-billion manufacturer of carpets and rugs, acquired several prestigious brands, it took considerable resources of time and money. The expansion and consolidation process inevitably affected some of the company's key residential dealers.

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''Now You See It, Now You Don't''

Unum Corp. hosts its Chairman's Conference every two years to recognize the top 5-10% of the sales force from its seven companies. Program qualifications place heavy emphasis on collaborative sales involving more than one company's products. Sales results for this promotion were spectacular: collaborative sales were up more than 200%, and overall sales increased 15%.

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''Picture Perfect Awards'' Motivate Sales Force

In addition to the company's own sales staff, the program was aimed at 14 manufacturer rep organizations, 3 major distributors, and their respective sales forces, which numbered several hundred people. The program also included almost 3,000 sales staff from computer dealers, remarketers, resellers, retailers, and catalog companies.

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''Producer Perks'' Beats Cash for LifeUSA

To capture the attention of LifeUSA agents, awards had to be of high value, innovative, and flexible. The agents, primarily males in their mid-30's and up, are attracted to the latest gadgets and electronics. Also, awards had to appeal to novice agents as well as top producers.

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''Sellutions'' Promotes Sales of Products, Services

The program was introduced via an announcement featuring a scale model Harley-Davidson and a chamois cloth, imprinted with information about the "Sellutions" Web site and program rules. Copy invited participants to "Head out on the highway...the information highway," directing them to the Web site for full program details.

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''Spirit of the Seasons'' Challenges Diebold Sales Force

With the Big Island of Hawaii as its incentive destination, the "Spirit of the Seasons...Discovery" promotion focused on four elements: a bird of paradise; wind and water; a snow-capped mountain; and a spewing volcano. Four brochures—one relating to each of the elements—were created, using stylized images. A dramatic mailing box was created to increase interest. A videotape announcing the destination, along with the brochures, fit inside the box, which was sent to participants' homes to generate interest among family members.

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''Winner's Circle'' Builds Honda's Warrenty Sales

The "Winners' Circle" program logo and theme were designed around the popular motocross cross-country motorcycle race, and featured the No. 1 plate that is awarded to winners. Honda is a leader in production of off-road motocross bikes and a sponsor of the No. 1 team in the sport. Therefore, the logo and theme were a natural tie-in for use in printed material.

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10 Secrets of Time Management for Salespeople: Gain the Competitive Edge and Make Every Second Count

10 Secrets of Time Management for Salespeople offers salespeople practical time-management tools and processes that can be applied to every major aspect of the salesperson's job. The secrets are short and easily remembered. This book is of use to any type of salesperson.

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10 Steps That Ensure Employee Engagement Success

Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.

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1001 Ways to Energize Employees

Weaving together case studies, examples, techniques, research highlights, and quotes from business leaders, this handbook offers suggestions for increasing employee involvement and enthusiasm.

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1001 Ways to Reward Employees

Helps managers take certain rewards and mold them into new management styles at their companies. The author polled companies about their favorite recognition practices, no matter how small, and came up with a gold mine.

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1001 Ways to Take Initiative at Work

Latest ideas on how to recognize employees and build momentum in the work force.

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12: The Elements of Great Managing

12: The Elements of Great Managing is the long-awaited sequel to the 1999 runaway bestseller First, Break All the Rules. Grounded in Gallup's 10 million employee and manager interviews spanning 114 countries, 12 follows great managers as they harness employee engagement to turn around a failing call center, save a struggling hotel, improve patient care in a hospital, maintain production through power outages, and successfully face a host of other challenges in settings around the world. Authors Rodd Wagner and James K. Harter weave the latest Gallup insights with recent discoveries in the fields of neuroscience, game theory, psychology, sociology, and economics. Written for managers and employees of companies large and small, 12 explains what every company needs to know about creating and sustaining employee engagement.

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17th Annual AsiaPacific Incentives & Meetings Expo

AsiaPacific Incentives & Meetings Expo (AIME) is a must for anyone involved in organizing meetings, incentives, conferences, special events or exhibitions. AIME is the market leader, the premier event in the region and most comprehensive showcase of local product and services. Visiting AIME will help you to discover new destinations, new suppliers, new industry contacts and new, creative ideas for all types of event planning. With over 850 exhibitors from 50 countries, including 150 new exhibitors each year, AIME is the must attend event for those wishing to aim for more in their business pursuits.

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2,239 Tested Secrets for Direct Marketing Success

Lead author Denny Hatch, founded Who's Mailing What newsletter and is consulting editor for Target Marketing magazine.

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2010 Engage Summit

The Engage Summit 2010 sponsored by Allegiance is an opportunity to learn engagement principles that matter most to organizations. Key presenters will offer best practices in engagement and feedback. The conference will also offer training, demos, market research, and plenty of networking opportunities.

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2nd Internal Branding & Employee Engagement Conference

Hear from senior-level industry leaders on how to build a roadmap towards building brand commitment and a culture approach to internal branding. With speakers from Richardson International Limited, Loblaw Companies, Suncor Energy, Ocean Nutrition Canada, HSBC Bank Canada and CIBC this is an event you cannot miss!

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