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Resources

Dime Insurance Group

Company: Dime Insurance Group, a division of Dime Savings Bank

Programs: Travel

Program Types: Sales

Program Details: Salespeople earned points for policies they sold. They then turned points into 3, 5 or 7 night stays at any of Marriott's Vacation Clubs. Those who earned the highest points also received airfare. Winners could stay at any of Marriott Vacation Clubs' 51 resorts in 29 destinations, and there were no restrictions on travel dates.

Objective: A three-month, multi-tiered program to boost sales of life insurance policies.

Supplier: Dittman Incentive Marketing

Results: There were 50 winners. The program was so successful, Dime Insurance plans to repeat the program.

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