Measurement

This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.

This article defines integrated marketing and looks at the the importance of communication to program success.

As of a week after the release of this announcement by the World Economic Forum in January 2024, no one in the business media we could find has yet to publish this commitment by leading companies to voluntary disclosures generally aligned with the principles of stakeholder management and the new European Union Corporate Sustainability Reporting Directive.

Over the last few months, BlackRock CEO Larry Fink tells associates he is no longer using the term ESG (environmental, social, governance) and McDonalds recently reduces mention of the term from its web site. Does this mean the end of ESG (Environmental, Social, Governance) or a healthy focus on how a strategic focus on sustainability creates value rather than fodder for glossy corporate sustainability reports read or believed by few. Ironically, right wing efforts actually could reduce efforts to curb ESG could actually lead to less transparency.

This study, sponsored by the Incentive Research Foundation, attempts to find a practical model for determining the return on investment (ROI) for sales and dealer incentive travel programs.

An audit of the Augeo Marketing Encore technology confirms that it maintains the capabilities necessary to support an Enterprise Engagement approach to management and marketing and to support Annex SL and ISO 10018 People Engagement standards.

Nick Shepherd, a retired chief financial officer now active as an author of books and articles on financial management and human capital, argues in this new ESM column, CFO Corner, that the financial information provided by organizations today leads to bad decisions because it provides no way to measure the financial impact of stakeholder engagement. The accounting system, says this highly experienced financial officer, does not account for the future value created by investments in people today, nor the future value destruction that occurs in short-term layoffs, such as those occurring at Twitter.

A survey of 130 Conference Board chief human resources officers (CHROs) indicates a general state of optimism, despite talk of recession and the potential negative impact of AI.

The history of ISO 9001 quality management standards provides a solid foundation for predicting what will happen now that the European Union has made such disclosures a matter of law. A certain percentage of affected organizations will view the disclosures as a competitive opportunity. On the other hand, perhaps 50% or more will view it strictly as a compliance issue.

The looming question for organizations is: how much is this going to cost? The good news is that the Enterprise Engagement Alliance and its affiliates have first-hand experience: ours are almost the only companies in the world that have created human capital reports and conducted audits for both very large companies and an SME (small- to medium-size enterprise), providing us with first-hand experience of the time and expertise involved; the cost, and scalability factors.

An analysis of the corporate sustainability reporting of Johnson and Johnson, arguably one of the most stakeholder-focused multinational companies in the world, demonstrates that it will fall far short of the requirements it will have to meet to comply with the EU Corporate Sustainability Reporting Directive. This suggests that many other companies may be in the same boat.

This Enterprise Engagement Alliance YouTube show gathers experts from a European Union advisory firm specializing in human capital law firm, a leading US law firm, an organization of chief financial officers and a human resources expert to review the status of US compliance with the law.

In March 2022, the Enterprise Engagement Alliance featured a YouTube show with three leaders in the Stakeholder Capitalism and related ESG (Environmental, Social, Governance) to assess the state of the movement. Now 18 months later, we bring back two of the three panelists to discuss the current state.

The Enterprise Engagement Alliance was founded in 2008 to advance a strategic and systematic approach to people across the enterprise, otherwise known as the “S” of Environment, Social, and Governance (ESG.) Founded well before the emergence of Stakeholder Capitalism, the EEA has led the way in helping to create a formal roadmap for organizations and solution providers profit from this emerging approach to success in business and to discouraging the “bright shiny object” approach that continues to describe most organizational approaches to people management. Here’s a summary of the EEA’s actions to advance the cause of people since it’s formation.

The Tarrytown, NY-based Enterprise Engagement Alliance, the leading think-thank, outreach group, and professional education service for Stakeholder Management and Human Capital Management and reporting, has joined forces with 4C GROUP to offer an international advisory service for Stakeholder Management and Human Capital Reporting.

This step-by-step process demystifies the concept of stakeholder capitalism by focusing on its practical implementation, metrics, and continuous improvement process. This framework is based on the holistic, strategic, and systematic approach familiar to anyone involved with total quality management in manufacturing.

Large companies have the resources to create highly integrated employee and other stakeholder engagement platforms through their internal portals. For SMEs (small- to- medium-size) enterprises without such resources, Enterprise Engagement technologies can make it easy to engage all key stakeholders on a single, configurable platform. While there may be 100 or more employee recognition and gifting platforms, the Enterprise Engagement Alliance could identify only eight Enterprise Engagement technology platforms in an extensive Internet search, six of which responded to our request for additional information on their technologies.

Here’s a periodic roundup of news in the world of stakeholder management.