Your portal to
enterprise engagement

Books

Sorry, no results matched your search.


Save Link

Former CFO Publishes Novels to Tell the Story of Responsible Business Leadership

Nick ShepherdThe Great Toys “Saga” series uses a novel format to bring to life the leadership issues related to employee engagement and culture.
 
Nick Shepherd, an Ontario, Can.--based former CFO, spent almost his entire career in finance before publishing the books Understanding and Reporting Human Capital and the Cost of Poor Culture, among others. He has now published two novels that tell through a fictionalized story of how “CEOs can reposition their organizations in a holistic way to revitalize the behaviors needed for creativity and innovation – the very drivers of strategic success. CEO’s, board members and leaders concerned about calls for renewed capitalism, responsible business, and other changes to the way we do business will benefit from following Steve’s own personal journey of trials, tribulations, successes and learning events as he repositions his business for success.”
           
No Fun At Great ToysExplains the author, the two books, No Fun at Great Toys, and Fun Returns to Great Toys tell the story of Steve who is appointed CEO of their family business, after his brother dies unexpectedly. Steve finds a demotivated and demoralized organization that has been depleted of its innovation and creativity through several years of cost-cutting. The stories tell of Steve’s efforts to understand the problems and rebuild the business into a successful, vibrant, enthusiastic, and responsible business, that returns to growth and profitability.         
 
Shepherd says he wrote the books because “Business has access to literally millions of how to books written by experts in every subject imaginable. There are also legions of management consultants available who will offer solutions to any type of business problem. The challenge is that for many issues there is no silver bullet, no turnkey, broad-base fits-all approach. Educational programs such as MBAs have realized this for many years and used case studies as a holistic approach of putting business problems into a context that reflects reality.”
 
 [return to top]


Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
Click here for complete information on Enterprise Engagement Alliance benefits and to join.  

For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230. 
 
 

Save Link

Former CFO Publishes Novels to Tell the Story of Responsible Business Leadership

Nick ShepherdThe Great Toys “Saga” series uses a novel format to bring to life the leadership issues related to employee engagement and culture.
 
Nick Shepherd, an Ontario, Can.--based former CFO, spent almost his entire career in finance before publishing the books Understanding and Reporting Human Capital and the Cost of Poor Culture, among others. He has now published two novels that tell through a fictionalized story of how “CEOs can reposition their organizations in a holistic way to revitalize the behaviors needed for creativity and innovation – the very drivers of strategic success. CEO’s, board members and leaders concerned about calls for renewed capitalism, responsible business, and other changes to the way we do business will benefit from following Steve’s own personal journey of trials, tribulations, successes and learning events as he repositions his business for success.”
           
No Fun At Great ToysExplains the author, the two books, No Fun at Great Toys, and Fun Returns to Great Toys tell the story of Steve who is appointed CEO of their family business, after his brother dies unexpectedly. Steve finds a demotivated and demoralized organization that has been depleted of its innovation and creativity through several years of cost-cutting. The stories tell of Steve’s efforts to understand the problems and rebuild the business into a successful, vibrant, enthusiastic, and responsible business, that returns to growth and profitability.         
 
Shepherd says he wrote the books because “Business has access to literally millions of how to books written by experts in every subject imaginable. There are also legions of management consultants available who will offer solutions to any type of business problem. The challenge is that for many issues there is no silver bullet, no turnkey, broad-base fits-all approach. Educational programs such as MBAs have realized this for many years and used case studies as a holistic approach of putting business problems into a context that reflects reality.”
 
 [return to top]


Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
Click here for complete information on Enterprise Engagement Alliance benefits and to join.  

For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230. 
 
 

Save Link

Former CFO Publishes Novels to Tell the Story of Responsible Business Leadership

Nick ShepherdThe Great Toys “Saga” series uses a novel format to bring to life the leadership issues related to employee engagement and culture.
 
Nick Shepherd, an Ontario, Can.--based former CFO, spent almost his entire career in finance before publishing the books Understanding and Reporting Human Capital and the Cost of Poor Culture, among others. He has now published two novels that tell through a fictionalized story of how “CEOs can reposition their organizations in a holistic way to revitalize the behaviors needed for creativity and innovation – the very drivers of strategic success. CEO’s, board members and leaders concerned about calls for renewed capitalism, responsible business, and other changes to the way we do business will benefit from following Steve’s own personal journey of trials, tribulations, successes and learning events as he repositions his business for success.”
           
No Fun At Great ToysExplains the author, the two books, No Fun at Great Toys, and Fun Returns to Great Toys tell the story of Steve who is appointed CEO of their family business, after his brother dies unexpectedly. Steve finds a demotivated and demoralized organization that has been depleted of its innovation and creativity through several years of cost-cutting. The stories tell of Steve’s efforts to understand the problems and rebuild the business into a successful, vibrant, enthusiastic, and responsible business, that returns to growth and profitability.         
 
Shepherd says he wrote the books because “Business has access to literally millions of how to books written by experts in every subject imaginable. There are also legions of management consultants available who will offer solutions to any type of business problem. The challenge is that for many issues there is no silver bullet, no turnkey, broad-base fits-all approach. Educational programs such as MBAs have realized this for many years and used case studies as a holistic approach of putting business problems into a context that reflects reality.”
 
 [return to top]


Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
Click here for complete information on Enterprise Engagement Alliance benefits and to join.  

For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230. 
 
 

Save Link

Advertising and Promotion: An Integrated Marketing Communications Perspective

Explores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition.

McGraw-Hill Companies. 67pp. Hardcover. Cost: Varies with seller

Save Link

Advertising and Sales Promotion Strategy

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.

Prentice Hall. 475pp. Hardcover. Cost: $138.40

Save Link

Advertising, Communications & Promotion Management

The definitive advertising and promotion management text for students at the MBA level. Emphasizes corporate communications and business products/services in addition to the traditional focus on consumer packaged goods.

McGraw-Hill Companies. 672pp. Hardcover. Cost: Varies with seller

Save Link

Best Sales Promotions

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.

McGraw-Hill Companies. 240pp. Paperback.

Save Link

Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business

Beyond the Brand provides an in depth look at the importance of certain customers in the marketplace. With case studies and practical step-by-step methods, readers learn how to engage customers in a dialog that can fuel real product and marketing innovation. Readers will learn how to develop a bottom-up strategy, hone intuition and find inspiration to drive innovation, find your company's center of gravity, and identify and find new ways to listen to the key voices in your marketplace.

Kaplan Business. 304 pages. Hardcover. Cost: $7.43

Save Link

Brand Leadership: Building Assets in the Information Society

Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.

Free Press. Cost: currently unavaible through amazon

Save Link

Brand Warfare: 10 Rules for Building the Killer Brand

D'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset.

McGraw-Hill. 240pp. Paperback. Cost: $11.53

Save Link

Brands: The New Wealth Creators

The authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read.

New York University Press. 544pp. Hardcover. Cost: $50.00

Save Link

Brandscendence: Three Essential Elements of Enduring Brands

Brandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands.

Kaplan Business. 272pp. Hardcover. Cost: Varies with seller

Save Link

Creative Strategy In Direct Marketing

Written for creative marketing professionals, this book covers the basics of turning copy and graphics into sales. Also contains useful production information.

McGraw-Hill/Contemporary; 2nd edition. 502 pp. Hardcover.

Save Link

Customer Inspired Marketing: Change the Game and Become the Brand They Really Love

A former senior level marketing executive at companies such as Macy’s, Eastman Kodak and Bank of America, author Aubryn Thomas has learned why certain brands generate energized reactions from customers and how these brands remain profitable by out-thinking the competition instead of overspending. In "Customer Inspired Marketing," Thomas has created an 8-step plan for companies to follow in order to create a successful marketing/branding campaign.

AuthorHouse. 148. Paperback.

Save Link

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Exceeding Customer Expectations

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.

Currency . 256pp. Hardcover . Cost: $16.47

Save Link

From Mind to Market: Reinventing the Retail Supply Chain

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.

Collins. 272pp. Hardcover. Cost: $20.48

Save Link

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

How to Drive Your Competition Crazy is for any entrepeneur, small business owner, independent relatiler, not for profit crusader, marketer, or business traveler who is looking to get a competative edge and get ahead of their competition. With real-life examples with companys like Haagen-Dazs and Sears, this book is perfect for any company looking to crush their competitors.

Hyperion Books. 234pp. Hardcover.

Save Link

Infinite Asset: Managing Brands to Build New Value

The authors unveil the Brand Portfolio Approach, a strategy that they claim increases the value of brands by exploding them beyond the boundaries of their division or their parent company. Covers brand extensions and repositioning, as well as an organizational design for implementing brand-portfolio management.

Harvard Business School Press. 238pp. Hardcover. Cost: $20.90

Save Link

The Anatomy of Buzz: How To Create Word of Mouth Marketing

"The Anatomy of Buzz" explores the most powerful form of marketing: word of mouth. With over 150 interviews from executives, marketing leaders, and major researchers, the author discusses proven techniques for stimulating customer-to-customer selling. This book is indespensible for any company or salesperson looking to market a new product or increase sales on already existing ones.

Doubleday Business. 303pp. Paperback. Cost: $10.85

Sorry, no results matched your search.


Earn Valuable Rewards for A Referral!
Enterprise Engagement Resources
Committed to Stakeholder Capitalism   Refer, Rate, Suggest & Earn
Engagement Solutions

Incentco: The No. 1 Suite of Engagement Technologies.

EGR

BCAT

Lorandus

Tak

CarltonOne

LowerMyShowCosts.com

BMC

FLG

Luxe Incentives

Transcen

Incentive Team