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About the Enterprise Engagement Alliance

In the last year, over 240,000 business professionals have accessed the web sites, e-newsletters, YouTube videos, and social media of the Enterprise Engagement Alliance. While the names of people who read our e-newsletters is confidential, they include management in all areas of sales, marketing, and human resources, from the nation's largest companies and best-known engagement solution providers to a wide range of small-to-medium-size businesses.

The Enterprise Engagement Alliance (EEA) is a coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” The EEA’s primary mission is to support education and outreach that creates a betterESM understanding of how organizations can make the connection between engaging people in business and long-term financial performance. The EEA is founded on the premise that the engagement of all of an organization’s key audiences – customers, distribution partners and employees – is a critical but often overlooked success factor for businesses.

Training and Consulting 
Topics Covered
Resources and Activities
About Enterprise Engagement

The Enterprise Engagement Alliance was founded in 2008. The EEA’s first research project, “The Economics of Engagement,” was released in June 2009 and is available here.

Training and Consulting 

The EEA has developed a formal curriculum on Enterprise Engagement designed to give people the understanding and tools they need to implementEnterprise Engagement Alliance Enterprise Engagement within their organizations that is presented throughout the U.S. in conjunction with Marcus Evans and via a free monthly webinar series. In addition, the EEA offers customized training for companies, as well as a consulting service to help organizations develop formal strategic plans. Click here for more information on the education program.

Topics Covered

Enterprise Engagement comprises a variety of inter-related disciplines that foster alignment with people across the organization – from customers and channel partners to salespeople and all other employees. Enterprise Engagement includes such topics as:
EEA Youtube Channel

Resources and Activities

In addition to its training and consulting services, the Enterprise Engagement Alliance provides the following resources and tools, most of which can be sponsored by organizations that supply information, products and services on all areas of Engagement:


The Enterprise Engagement Alliance is funded through sponsorships from suppliers of engagement products and services who can benefit by increasing their visibility with potential customers and generating measurable business opportunities by sharing thought leadership with targeted audiences. Click here for more information.

About Enterprise Engagement

Learn more about various aspects of Enterprise Engagement on:
Wikipedia – You will will find a complete overview and history of the field. 
LinkedIn – Join the EEA professionals group and keep up to date with the latest links, news and research. Contribute, discuss and participate >
Twitter  – Get immediate updates on interesting and valuable news and research by following us on Twitter at @EEA_Org. 
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