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EEA Zoom Shows

EEA Monthly Zoom Shows for Enterprise Engagement Strategic and Tactical Learning and Sharing

The virtual training center for Stakeholder Capitalists and strategic engagement management.

The objective of these EEA Zoom Shows is to 1) Provide attendees in all areas of organizational management and academics an easy step-by-step understanding of enterprise engagement implementation and what CEO’s should consider doing now that can have a big impact on revenue, profitability and experiences while saving money, and to 2) Prepare professionals for the new set of  human capital management, metrics, and formal engagement skills required in the era of Stakeholder Capitalism.

Upcoming Zoom Shows

June 16, 1 pm-1:30 pm ET: Stakeholder Capitalism, Human Capital Management, and the Opportunity for HR With Dave UlrichRegister now.
Summary: Pressures from investors, consumers, talent, and now the Covid-19 crisis have put increasing pressure on CEOs to have a strategic and systematic approach to managing human capital. This session will address the emerging topic of Stakeholder Capitalism being espoused by an increasing number of influential leaders, including the World Economic Forum, the Business Roundtable, Paul Tudor Jones and his JUST Capital outreach organization, The Embankment Project, and many more, and how it promises to affect the management of people in the coming years. This session will address the new focus on people and what skills CEOs and management will need to master. 
Speaker: David Ulrich, Speaker, Author, Professor Thought Leader on human resources management, leadership, and organizational management. 

June 24, 1 pm-2 pm ET US: Measurable Engagement Solutions: How to Educate the C-Suite on the Importance of Human Capital Management, Metrics, and EngagementRegister now.
Summary: This session will focus on the role human resources or other management can play in: helping CEOs develop and implement a human capital management strategy with clear metrics; providing better measurement of HR practices; contributing to the publication of Corporate Responsibility Reports, and even assisting CEOs with human capital merger and acquisition assessments. What does HR need to make the case for a strategic and systematic approach to people management. What does HR need to do as a profession to profit from these opportunities? What types of skills will they need? 
Speakers:  Amy Armitage, Chair, Human Capital Investment & Reporting Council, Program Director,The Conference Board; Alex Edmans, Professor of Finance, London Business School, and author of Grow the PieSonia Consiglio Favaretto, UNGC SDG Pioneer/Chair of the Global Reporting Initiative Brazil Advisory Board/ Vice-chair of the CDP Board; Laura Queen, EdD, CEO, 29Bison.com, a mid-market M&A advisory firm focusing on human capital risk analysis, with 20-plus years in HR management. 

July 15, 1 pm-2pm ET US: Measurable Engagement Solutions: Strategic Culture: Beyond the Warm and Fuzzy. Register Now.
Summary: Over the last two decades, hundreds of books have focused on leadership and culture, and many CEOs at companies of all sizes have hired coaches to help improve their management styles. And yet, after 20 years or more of talk, probably no more than 20% of organizations have a strategic approach to culture management—i.e., a CE0-led plan that drives a consensus-based brand promise, values, culture, and objectives through a formal process across the enterprise. The result—almost no change in customer and employee engagement. Panelists address why most companies do little more than pay lip service to culture; the potential cost of that oversight; and what can be done about it.
Speakers: Dr. Paul White, Founder, Appreciation at Work,a leader in culture through genuine appreciation; Alex Edmans, Professor of Finance, London Business School and author of the recently published, Grow the Pie, who will be sharing his research on the economic benefits of engagement but also a new equation for making decisions based on smarter human-capital analytics; Gary Rhoads, CEO of Xvoyant.com, and Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, who will provide the perspective of an early pioneer in Enterprise Engagement as creator of Allegiance, now MaritzCX, a customer experience company, and more recently of Xvoyant, a sales engagement SaaS platform that is yielding fascinating insights on sales behaviour based on empirical data; and Barbara Porter, Managing Director, EY, who has managed culture both as a CEO of her own company and as an advisor to many others. 

Overview of the EEA Zoom Shows and Schedule
 
The need. The implementation of Stakeholder Capitalism principles to achieve sustainable goals through an enterprise approach to engagement that requires: a new understanding of human economics and value creation at the highest level as well as tactical application of current engagement tools to achieve measurable and sustainable results. These Zoom shows also provide useful background for those seeking Enterprise Engagement Alliance engagement certifications
 
Background. To meet the need for a formal education platform on the implementation of Stakeholder Capitalism principles as well as an enterprise approach to engaging all stakeholders, the EEA has created two monthly programs for professionals in all areas of business, including marketing, sales, human resources, finance, operations, community engagement, etc., seeking to achieve more measurable results from traditional external and internal marketing, communications, and other engagement efforts. 
 
The objectives. To provide attendees an easy step-by-step understanding of what CEO’s should consider doing now that can have a big impact on revenue, profitability and experiences while saving money and preparing professionals for the new set of skills required. 
 
The programs consist of:
 
1) The Stakeholder Capitalism in Action Zoom Show for indepth discussions with business and academic leaders on the management issues related to implementing a strategic and systematic approach to engaging all stakeholders, and
 
2) The Measurable Engagement Solutions Zoom Show for discussions with experts on how to implement a more efficient approach to engaging all stakeholders at the tactical level, including employees, customers, distribution and supply chain partners, communities, and any people critical to an organization’s success. 
 

EEA Zoom Show Preliminary Schedule 

1. Stakeholder Capitalism in Action Schedule

June 16, 1 pm-1:30 pm ET: Stakeholder Capitalism, Human Capital Management, and the Opportunity for HR. Register now.
Summary: Pressures from investors, consumers, talent, and now the Covid-19 crisis have put increasing pressure on CEOs to have a strategic and systematic approach to managing human capital. This session will address the emerging topic of Stakeholder Capitalism being espoused by an increasing number of influential leaders, including the World Economic Forum, the Business Roundtable, Paul Tudor Jones and his JUST Capital outreach organization, The Embankment Project, and many more, and how it promises to affect the management of people in the coming years. This session will address the new focus on people and what skills CEOs and management will need to master. 
Speaker: David Ulrich, Speaker, Author, Professor Thought Leader on human resources management, leadership, and organizational management. 

Upcoming Stakeholder Capitalism in Action topics: details and registration to be published shortly. 
 
July 22, 1 pm ET US. Marketing in the Era of Authenticity—Can Marketers Shift From Selling to Helping and How?
Aug. 12, 1 pm ET US. Authenticity in Sales—How to Move From Selling to Helping? 
Sept. 10: 1 pm ET US. The New Role of the CFO in Human Capital Management
Oct. 14, 1 pm ET US. How to Break Down Siloes for 360 Degree Brand Alignment
Nov. 18, 1 pm ET US.. ESG (Environmental, Social, and Governance Investing)
 

2. Measurable Engagement Solutions 2020 Schedule

May 2020: Already held. Click here for the recording.
Human Capital Management and Metrics and ROI of Engagement. 
Summary: A practical guide to the application of human capital management strategies, metrics, and return-on-investment measurement processes. 
Speakers: Gary Rhoads, CEO Xvoyant; Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, Brigham Young University; and EEA Academic Advisor; Bruce Bolger, Founder of the Enterprise Engagement Alliance at TheEEA.org, and Todd Hanson, President of Catalyst Performance Group and EEA advisor on Business Operating Systems and engagement return-on-investment. 
 
June 24, 1 pm-2 pm ET US: How to Educate the C-Suite on the Importance of Human Capital Management, Metrics, and Engagement. Register now.
Summary: This session will focus on the role human resources or other management can play in: helping CEOs develop and implement a human capital management strategy with clear metrics; providing better measurement of HR practices; contributing to the publication of Corporate Responsibility Reports, and even assisting CEOs with human capital merger and acquisition assessments. What does HR need to do as a profession to profit from these opportunities? What types of skills will they need?
Speakers:  Amy Armitage, Chair, Human Capital Investment & Reporting Council, Program Director The Conference Board; Sonia Consiglio Favaretto, UNGC SDG Pioneer/Chair of the Global Reporting Initiative Brazil Advisory Board/ Vice-chair of the CDP Board; Laura Queen, EdD, CEO, 29Bison.com, a mid-market M&A advisory firm focusing on human capital risk analysis, with 20-plus years in HR management. 

July 15, 1 pm-2pm ET US: Stakeholder Capitalism in Action: Strategic Culture: Beyond the Warm and Fuzzy. Register Now.
Summary: Over the last two decades, hundreds of books have focused on leadership and culture, and many CEOs at companies of all sizes have hired coaches to help improve their management styles. And yet, after 20 years or more of talk, probably no more than 20% of organizations have a strategic approach to culture management—i.e., a CE0-led plan that drives a consensus-based brand promise, values, culture, and objectives through a formal process across the enterprise. The result—almost no change in customer and employee engagement. Panelists address why most companies do little more than pay lip service to culture; the potential cost of that oversight; and what can be done about it.
Speakers: Dr. Paul White, Founder, Appreciation at Work,a leader in culture through genuine appreciation; Alex Edmans, Professor of Finance, London Business School and author of the recently published, Grow the Pie, who will be sharing his research on the economic benefits of engagement but also a new equation for making decisions based on smarter human-capital analytics; Gary Rhoads, CEO of Xvoyant.com, and Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, who will provide the perspective of an early pioneer in Enterprise Engagement as creator of Allegiance, now MaritzCX, a customer experience company, and more recently of Xvoyant, a sales engagement SaaS platform that is yielding fascinating insights on sales behaviour based on empirical data; and Barbara Porter, Managing Director, EY, who has managed culture both as a CEO of her own company and as an advisor to many others. 
 
Upcoming Measurable Engagement Solutions topics: details and registration link to be published shortly.
 
Aug. 5, 1 pm-2 pm ET US: Strategic Assessment and Feedback
Sept. 16, 1 pm-2 pm ET US: Enterprise Engagement Technology
Oct. 7, 1 pm-2 pm ET US: Best Employee Engagement Practices
Nov. 10, 1 pm-2 pm ET US: Best Customer Engagement Practices 
 
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