Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor University in 1992, involved a textbook publisher sending 4,000 educators either: (1) a pocket calculator plus a letter, (2) a lower-priced highlighter pen plus a letter, or (3) a letter only.
This short article reports on a study that finds that promotional products can help boost customer goodwill toward companies and their sale representatives.
It’s a simple formula: Hire and retain top-flight talent, then put those people together into a winning team. Sounds easy, right? Well, any manager or HR exec with more than a couple of years of experience will tell you it isn’t.
To encourage current members to recruit new members, Meeting Professionals Internaltional used a construction-themed reward program with three travel awards as top prizes.
Building the High Performance Sales Forces illustrates a clear cut way for salespeople to maneuver in the new era, balance people and profits, introduce self-manargement, implement total quality selling, take advantage of sales management tools, and grow sales despite harsh competition. This book also a 120-Day Improvement Plan which outlines ways to strengthen your sales force.
This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.
Here's a glossary of basic marketing and motivation terms.
This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.
Here's a listing of the various types of suppliers available to meet a variety of incentive and motivational needs.
Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.
Complete volume that covers all the aspects of business to business direct marketing, from the fundamental and time-tested methods to the most modern techniques. The author offers detailed and practical advice companies of all sizes.
This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.
Study shows that cutting back on business and incentive travel could have a negative impact on corporate profits and growth.
BTNonline.com is the Web site for news and research for businesses that manage travel. BTNonline provides original daily news updates, Business Travel News newspapers in a searchable archive that dates back to 1996 and access to BTN's seven annual research works.
Business Week is one of the leading business news magazines in the U.S. and includes regular columns and reports on technology and the Internet, media, and global business.
Business-to-Business Marketing Research is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.
Measuring the ROI on recognition programs is difficult, given the range of benefits and their long-term impact, but it can be done. This article from the Enterprise Engagement Alliance offers some ideas on how to do it.
The "Capture Los Cabos" program clearly demonstrates that well-designed incentive programs deliver measurable return on investment.
Capturing Customers.com calls itself the first post-dot-com book about sales and marketing. It describes the impact that businesses can create when they combine their "online" sales and marketing efforts with more traditional offline activities.
This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.
The promotion, known as "Home Delivery," featured CDs sent to every salesperson's home, using a mailing list created by visiting 1,000 retail locations. CDs included music videos, movie trailers, animation, and key Packard Bell messages. Each CD was packaged to resemble home-delivered, take-out food containers. A pizza-themed CD was mailed in June, followed by a chicken bucket in September and a Chinese take-out in November.
This brief article discusses how to create an effective incentive program for dealers and resellers.
This article looks discusses the various types of resellers and the types of incentive programs that can be used to motivate resellers and looks at some of the factors that can influence the success of such programs.
How can you make your distributor/reseller incentive program stand out to increase its chances of success? This article offers a number of suggestions.
What are the goals of your dealer incentive program. This article looks at program types and how to measure ROI.
Checkers/Rally’s joined forces with a report-card-carrying super-sleuth who possessed the authority to issue Speeding Tickets. These Speeding Tickets transformed to prizes, which were sourced by GDM, and prizes were to produce employee retention and rising sales.
Cisco began by converting order processing from manual to electronic. In the past, customers faxed orders to Cisco, which sometimes resulted in errors. With the use of Netcentives' online ordering program, order forms became 70% more accurate.
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