Your portal to
''Spirit of the Seasons'' Challenges Diebold Sales Force
With the Big Island of Hawaii as its incentive destination, the "Spirit of the Seasons...Discovery" promotion focused on four elements: a bird of paradise; wind and water; a snow-capped mountain; and a spewing volcano. Four brochuresóone relating to each of the elementsówere created, using stylized images. A dramatic mailing box was created to increase interest. A videotape announcing the destination, along with the brochures, fit inside the box, which was sent to participants' homes to generate interest among family members.
This was followed by Intranet-based promotions, a new approach for the company. The Diebold intranet system provided 24-hour access to program information at a substantially lower cost than traditional printed pieces.
Custom-designed on-site materials in Hawaii included signage, banners, invitations, daily newsletters, pop-up itineraries, resort maps, and cards to accompany gifts. Special activities, such as a barnstorming ride in an open-cockpit World War II airplane and dinners at the homes of some of the island's historic families, offered qualifiers a unique look at Hawaii. A month after returning home, Master Circle qualifiers received three videos of trip highlights and a yearbook celebrating the event.
Profit from the new Book on Enterprise Engagement & ISO 10018, 5th Edition
Subscribe to Free ESM & other E-Newsletters
Click Here for Speaking, Advisory and other Services