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Resource Library

Customer Engagement

Young Customers Connect Via Mountain Dew's Beeper Offer

In spite of Mountain Dew's strong market position, Pepsi-Cola wanted to build the brand's loyalty, attract new customers, and keep the growth rate above the industry average. To achieve those goals, the company developed the "Extreme Network" promotion, which offered a beeper in exchange for 10 Mountain Dew proofs of purchase, $29.99, and $5 for shipping and handling. The numeric pagers came with six months of free service. Total value: $125. ... [ read more ]

Employee Engagement

A Front-Line Manager's Recognition Tip Sheet

Published: Feb 20, 2018

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]

EEA E-Books Outlines ISO 10018 Compliant Enterprise Engagement Strategies and Tactics

Published: Mar 20, 2019

There's no reason to wait for engagement standards from ISO, the International Organization for Standardization, to profit from engagement. While ISO recently approved the creation of formal standards for engagement, the organization has already created Quality Management Principles and standards for engaging employees in quality management practices... [ read more ]

EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

Published: Dec 14, 2021

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

Enterprise Technology Engagement

Published: May 21, 2019

Ask anyone involved with technology implementation, and they'll tell you that the most frequent cause of failure is to strategically and consistently address the people issue. ... [ read more ]

How To - Part II: Why Enterprise Engagement is Essential to Business Success

Published: Mar 2, 2016

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now it’s essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their ... [ read more ]

ISO Engagement Standards - Part III: Implications for the Marketplace

Published: Feb 6, 2017

So what will happen should ISO go beyond the issuance of its Quality Management Principles and eventually approves formal standards for engagement? The opportunity could be significant, says Lee S. Webster, Secretary for ISO TAG 260, which has oversight over the engagement standards.... [ read more ]

Model For an Ideal Human Capital Report

Published: Sep 7, 2021

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities. ... [ read more ]

Modern Survey Releases Spring 2015 Engagement Whitepaper

Published: Jul 15, 2015

At a rate of over 30%, people managers across the U.S. report that they’re looking for opportunities elsewhere. What to do? Minneapolis-based Modern Survey recently released this and other pertinent data in a Spring 2015 engagement study whitepaper focusing on manager engagement, ... [ read more ]

Stakeholder Capitalism: A Primer

Published: Jan 18, 2022

The concept of Stakeholder Capitalism has existed for decades but there remains confusion about the definition that is either a natural phenomenon with the emergence of any new concept or in some cases an effort to poke holes in the concept by deliberately mis-defining it. ... [ read more ]

The World of Engagement Research

Published: Aug 11, 2015

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort. ... [ read more ]

Try This Free Calculator to Track Your Company's HCROI

Published: Mar 2, 2021

A fundamental premise of Stakeholder Capitalism and Human Capital Management and measurement is that organizations with higher levels of people engagement do better. HCMoneyBall, which created the SaaS platform known as HCMetrix for human capital analytics and benchmarking, provides a free calculator enabling any organization to track its Human Capital ROI (HCROI) and the potential impact on financial performance.... [ read more ]

"It's Always About the Boss"

Engagement doesn’t just happen, and in most organizations frontline management has a lot to do with the success - or failure - of an organization's engagement efforts. Recent research from the Gallup organization on employee disengagement ... [ read more ]

"Leveraging Excellence"

Anderson’s thirty-five employees are young, technologically savvy, professionals between the ages of 25-45. Most are married with children and, as a group, the staff tries to maintain a fair balance between work, family, and community involvement. The “Leveraging Excellence” program was designed to motivate positive changes in employee behavior that would improve each employee’s knowledge, increase their performance, and thus, contribute directly to their own success, as well as their organization’s success. ... [ read more ]

7 Steps to Measure and Build Engagement: How to Keep Line Managers Interested and Involved

Published: Mar 15, 2012

Employee surveys have the potential to help companies understand the relationship between human capital and the bottom line. Yet, if not managed carefully, surveys may fail to realize their potential as strategic organizational tools. Why? Because many organizations are successful in designing reasonable questionnaires, generating high participation rates and gathering a lot of good information. But where survey processes most commonly break down is in the “hand off” between a survey team, perhaps working with the assistance of an outside consultant, and line managers throughout the organization.... [ read more ]

A Trip to Remember - Video Wins Telly Award

USMotivation produced a documentary-style video to capture trip highlights, South African scenery, and participant reflections during the trip. Shortly after participants returned home from their unforgettable experience, the video diary was mailed to their homes as a keepsake of their South African safari, and Cape Town odyssey. ... [ read more ]

AEIS - Max! Employee Reward & Recognition Program

American Express Incentive Services (AEIS) needed a short, catchy, and memorable way to link recognition with high performance and to convey the value that it places on its people. The Max! employee recognition program was developed to create and enhance a high performance culture, and was based on the premise that the Max!-imum performance of AEIS employees is worthy of Max!–imum recognition. The Max! Employee Reward & Recognition Program is personified via Max!, a graphic character who embodies the spirit of a champion. The custom-designed, blue-skinned superhero dons a red cape and tie and carries a briefcase in his quest for superior performance. He's helped along the way by AEIS peers, supervisors, and officers who know the value of recognizing and rewarding achievement. ... [ read more ]



Enterprise Engagement Resources
Engagement Solutions

EGR

BCAT

Lorandus

Tak

CarltonOne

LowerMyShowCosts.com

BMC

FLG

Luxe Incentives

Transcen

Incentive Team