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Topic: Channel Engagement
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
This study, sponsored by the Incentive Research Foundation, attempts to find a practical model for determining the return on investment (ROI) for sales and dealer incentive travel programs.
This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.
Here's a glossary of basic marketing and motivation terms.
This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.
Here's a listing of the various types of suppliers available to meet a variety of incentive and motivational needs.
Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.
This study from the Forum for People Performance Management and Measurement seeks to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.
This article provides an overview of enterprise engagement - why it matters, the prerequisites of engagement, the tools, and the role of rewards and recognition.
This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.
This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.
Kirk Kazanjian, author of Exceeding Customer Expectations, says it’s the little things that mean a lot when it comes to employee engagement
This article explains the concept of zero-based people performance strategies and provides a list of performance improvement companies that can help to put such a strategy into effect.
This article discusses measurement tools and methodologies that can be used to determine the results of company incentive programs.
This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.
A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.
According to this study, combining use of promotional products with other marketing media will improve overall results.
This white paper looks at strategies for creating increased "trophy value" in incentive programs using gift cards.
This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.
This term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years.
This article addresses the important issue of setting goals and objectives for your sales incentive plan.
In this white paper, the authors show how people performance management takes familiar disciplines such as training and integrates them across functional lines to maximize results.
Breaking new ground, people performance management takes familiar disciplines and integrates them across functional lines to maximize results.
This article lists the types of suppliers that can help corporate end-users put together an incentive program.
This article looks briefly at some of the important federal tax requirements that apply to incentive programs.
This article looks at the benefits of using non-cash incentives versus cash incentives.
This article looks at how organizations can maximize long-term financial performance through a strategic focus on their most valuable asset - human capital.
This article looks at the compelling research links financial results and customer satisfaction to engaged employees and channel partners.
In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.
What is enterprise engagement? This article provides a a definition and background, as well as an overview of the research supporting this important concept, which covers the importance of engaging employees, channel partners, and customers.
The old tools for reaching and building relationships with customers aren’t working as effectively anymore...
What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.
This research article looks at best practices for achieving an ROI through integrated marketing.
This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.
This article defines integrated marketing and looks at the the importance of communication to program success.
This white paper, produced by the Incentive Performance Center (IPC), explores why incentive programs tend to thrive during times of economic stress.
Key EEA Resources
- Enterprise Engagement Overview
- Economics of Engagement
- EE Training and Certification
- Live Education Schedule
- Recorded Webinars/Textbook Chapters
- The Enterprise Engagement Online Test
- EE Certified Practitioners
- Good Company Stock Index
- Benchmark Your Engagement Practices
- Benchmark Your Personal Engagement