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Sunset Limited

To support the Louisiana setting of James Lee Burke’s new novel, Sunset Limited, an in-store display was created to “spice up” selling opportunities. T-shirts were created for Doubleday sales reps to hand out when they called on chain and independent bookstores. A display was created consisting of a tackle box with a custom imprinted label, a copy of the book, a bait box filled with gummy worms, an imprinted fishing bob, Cajun foods and a CD of Cajun music. The complimentary display was provided to accounts ordering a predetermined number of copies of Sunset Limited with the agreement that the tackle box would be displayed for a minimum of two weeks. In addition, 500 custom imprinted fishing bobs were distributed at book signings and other personal appearances by the author.

LowerMyShowCosts.com

CA Short

EGR International Inc.

McBassi

Canon