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Stanford Report: HR Has Made Progress in Influence, but How Much?

A recent report by Courtney Hamilton, David F. Larcker, Stephen A. Miles and Brian Tayan published in the Stanford Business School’s “Closer Look” series attempts to answer the question:  
Where Does Human Resources Sit at the Strategy Table?
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reportA recent study of CEOs and Chief Human Resources Officers (CHROs) at 85 companies found that while HR management is making progress in terms of influence in corporate strategy and has many opportunities, much room for improvement remains. 
 
According to the authors, “Two decades after McKinsey coined the term ‘war for talent,’ there is relatively little evidence that companies have made tangible progress developing and implementing strategies to compete for human talent,” even though, they report, this remains a top CEO priority. While the authors found general agreement between CEOs and CHROs that human resources is regularly consulted on employee matters, there is major disagreement on the substance of that role in terms of specific impact on corporate strategy. 
 

The Cascade Effect

“Only 18% rate their company a 5 on a scale of 1 to 5, when asked to what extent their HR department does an outstanding job contributing to the strategic success of the organization. Sixty percent rate the company a 4, and a sizeable minority assign their companies ratings of 3 (15%) and 2 (5%). These numbers suggest that while respondents might be highly favorable of the contribution that the CHRO makes to the organization and its strategic management, the contribution that this individual makes might not cascade down through the HR department as a whole,” says the report. 
 
On the positive side, the authors note, “96% of respondents ‘strongly agree’ or ‘agree’ that the human resources department is vitally important to the strategic success of their company. Combined, respondents believe that HR plays a lead role in actively managing company culture and values (4.6 on a scale of 1 to 5). They give a similar assessment (4.6) of the extent to which HR is highly attuned to employee sentiment, including workplace satisfaction and negative chatter. To a lesser degree, they believe that HR directly contributes to the financial performance of the company (4.0).” 
 
On the other hand, “One issue where we found significant disagreement between the CEO and CHRO is over the role that the human resources department plays in senior-level discussions about company culture: 71% of CHROs claim that they lead the discussion on culture, whereas only 36% of CEOs believe that the CHRO leads the discussion.”
 
Ability to Inspire Is Considered Critical
When asked what high-level leadership skills are most important to their organization’s strategic success over the next five years, the answers were:
  • Ability to inspire and motivate: 80%
  • Drives for results: 79%
  • Ability to drive innovation and disruption: 68%
  • Change management: 62%
  • Digital literacy, the big hot topic in conferences and social media, came in at 42%. 
Not surprisingly, ‘recruitment and development’ and ‘talent’ rank No. 1 and No. 3 respectively, as high-level functional skills considered most important for success. 
 
The authors admit that their findings are somewhat optimistic about the role of HR in comparison with past reports. They write: “Studies have examined whether human resource departments have succeeded in this transition [to address the war on talent]. For the most part, the results are negative, suggesting that significant gaps remain between the potential and actual contribution of HR to corporate outcomes. For example, research by The Conference Board and McKinsey finds that ‘business unit leaders view HR as lagging in strategic performance relative to transactional duties,’ such as payroll, benefits, and recordkeeping. A 2016 study by Development Dimensions International finds that human resources leaders score below their peers on a variety of dimensions, including business savvy, financial acumen, and global acumen. KPMG finds that only a third (35%) of executives believe that HR excels in contributing to the company’s people strategy; only 17% believe HR demonstrates the value it provides to the business; and only 15% see HR as able to provide insightful and predictive workforce analytics. A piece in Harvard Business Review claims that “CEOs worldwide…rank HR as only the eighth or ninth most important function in a company.” This assessment is reflected in compensation figures. According to Equilar, Chief Human Resource Officers are paid significantly below their peers in the C-suite, earning, on average, a third less in total compensation than Chief Marketing Officers and General Counsel, and half the amounts paid to Chief Financial Officers.” 
 
The issue of HR’s influence in strategic planning raises a number of questions, the authors conclude. “How in fact does the CEO, the senior management team, and the board of directors validate the quality and effectiveness of its human capital strategy? In a general sense, approving HR strategy is analogous to approving corporate strategy, including the establishment of overall objectives for the organization, identifying the steps necessary to achieving those objectives, establishing targets and metrics to track progress, and developing the supporting budget.”
 

The Need for An Enterprise Approach 

The authors assert that “The CEO and CHRO cannot drive HR strategy alone; each leader throughout the organization must be aligned and accountable for prioritizing and delivering against the HR strategy (as they would corporate strategy). To further reinforce the concept that human capital is central to the success of corporate strategy, specific targets should be included in compensation contracts and bonus targets. Furthermore, the board of directors plays an important role in assessing the acceptability of the human capital strategy. This includes not only advising senior management in HR strategy development but also challenging the CEO and CHRO to defend situations where their assessment differs from those of division heads and the broad base of employees. To facilitate the discussion, the board should request that management develop reliable metrics and demonstrate the success or potential areas to improve its efforts through data pulled from human resource management systems (HRMS). For HR strategy to succeed, it needs to be treated more like corporate strategy, as opposed to an addendum to the board book.” 
 

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