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Brand Engagement 360 Guide to Implementation

Published: Mar 23, 2023

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world. ... [ read more ]

EEA E-Books Outlines ISO 10018 Compliant Enterprise Engagement Strategies and Tactics

Published: Mar 20, 2019

There's no reason to wait for engagement standards from ISO, the International Organization for Standardization, to profit from engagement. While ISO recently approved the creation of formal standards for engagement, the organization has already created Quality Management Principles and standards for engaging employees in quality management practices... [ read more ]

EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

Published: Dec 14, 2021

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

Model For an Ideal Human Capital Report

Published: Feb 28, 2023

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities. ... [ read more ]

Stakeholder Capitalism: A Primer

Published: Jan 18, 2022

The concept of Stakeholder Capitalism has existed for decades but there remains confusion about the definition that is either a natural phenomenon with the emergence of any new concept or in some cases an effort to poke holes in the concept by deliberately mis-defining it. ... [ read more ]

Try This Free Calculator to Track Your Company's HCROI

Published: Mar 2, 2021

A fundamental premise of Stakeholder Capitalism and Human Capital Management and measurement is that organizations with higher levels of people engagement do better. HCMoneyBall, which created the SaaS platform known as HCMetrix for human capital analytics and benchmarking, provides a free calculator enabling any organization to track its Human Capital ROI (HCROI) and the potential impact on financial performance.... [ read more ]

ECSI: Proof That Engagement Pays Big Dividends

Published: May 5, 2015

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform ... [ read more ]

Strategic Communications - How to Use Intelligent Content to Enhance Lead Generation and Sales Closing Ratios

Published: Sep 13, 2021

Social media, blogs, and e-newsletter technology enable almost any organization to become its own media company to generate leads, enhance thought leadership, build relationships and enhance sales ratios. Very few in business implement strategic integrated communications programs, often because they lack the people with the journalistic and other content creation skills needed for effective content marketing or they fail to integrate the communications programs into their sales and support process. ... [ read more ]

Survey: Gamification Improves Work Experience for 91% of Employees

Published: Aug 11, 2015

Gamification form Badgeville has released the results of an independent survey of over 500 business workers, ranging from entry-level employees to C-level executives, looking at the success of gamification across U.S. organizations. The results: 78% of workers are utilizing games-based motivation at work and nearly all (91%) say these systems improve... [ read more ]

Total Rewards 2.0: It's Time to Update the Model

Published: Jan 18, 2021

Conceived in the 1990s, the concept of Total Rewards represented a revolution in thinking related to compensation that to this day has not been fulfilled at many organizations, that is: a strategic, holistic approach to compensation that considers every aspect of the employee experience and his or her capabilities and potential contributions to the organization. ... [ read more ]

Unlocking Big Data for Smarter Conversations

Published: May 28, 2014

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Recruitment

Driving Engagement by Focusing on Strengths

A common error that frontline managers sometimes make is to focus their performance improvement efforts on employees’ weaknesses, rather than focus on their strengths. But Gallup research shows that the worst thing managers can do is to ignore their employees altogether. According to Gallup researchers Brian Brim and Jim Asplund, “If your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100. If your manager ignores you, however, you are twice as likely to be actively disengaged than if your manager focuses on your weaknesses. Being overlooked, it seems, is more harmful to employees’ engagement than having to discuss their weaknesses with their manager.” This paper offers a summary of their research.... [ read more ]

Rewards & Recognition

A Front-Line Manager's Recognition Tip Sheet

Published: Feb 20, 2018

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]

EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

Published: Dec 14, 2021

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

10 Trends in Motivational Merchandise

Published: Jan 14, 2015

A new study by the Incentive Research Foundation, 10 Trends for Merchandise and Gift Card Programs in 2015, notes that retaining top performers and preparing them to take over the reigns during the next decade is a top priority for most organizations. A crucial part of that process will involve Merchandise and Gift Card... [ read more ]

An Exploratory Study of Sales Incentive Programs

This study delves into the mechanics of sales incentive programs, providing managers with useful information to design successful sales initiatives at their own companies and providing their corporate decision makers with hard evidence. It found that properly structured programs can increase sales by at least 10 percent. ... [ read more ]

Anatomy of a Successful Incentive Travel Program

This recently conducted analysis by The Incentive Research Foundation (IRF)of one company's long-standing use of travel awards as a motivational tool shows that such incentives have a clear, measurable and positive impact on corporate culture and employee performance, as well as a broader "ripple effect" on the economy of the region where an incentive travel program (ITP) is held.

Overall, the study concluded that the importance of these programs should not be undervalued; their impact and their value reach well beyond the typical event timeline. Earners of the incentive travel program are far from the only beneficiaries of the program. The sponsoring company, the destination and the suppliers all receive significant benefits as well.

... [ read more ]

Incentive Travel and Engagement

Published: Jun 24, 2015

A new study by the Incentive Research Foundation, Rebounding the Recession: The Future of Incentive Travel 2014, finds that incentive travel rewards are perfectly matched to the emerging needs of today’s multi-generational workforce and ... [ read more ]

IRF: Generations in the Workforce & Marketplace

Published: Aug 6, 2015

Keeping employees happy, productive and loyal is essential to the long-term health of any company. But generational differences in the workforce tend to complicate matters when it comes to essential elements of employee engagement such as rewards and recognition... [ read more ]

Is your reward program really engaging people?

Published: Jul 16, 2015

Tom McMullen, writing recently on the Hay Group blog, notes that a recent study of World@Work members found only 11% of organizations conduct a formal ROI assessment of their reward programs. However, 48% of respondents said they planned to more rigorously assess... [ read more ]

January 2010 Pulse Survey: Incentive Industry Trends 2010

Given that the Incentive Research Foundation (IRF) is charged with advancing the science of incentives, it surveyed industry professionals to obtain their opinions about the more salient trends affecting the industry during 2009 and leading into 2010. The IRF asked these professionals questions on trends with regard to incentive travel programs, merchandise non-cash programs, and budget changes forecast for 2010. Findings indicate that the trends are stabilizing for each of the core issues since March 2009. However, the trends remain significantly lower than in 2008. Survey participants expect more domestic than international destinations, "slightly smaller" budgets, and shorter stays for incentive travel in 2010. A majority of participants also expected decreased award values on the merchandise side. ... [ read more ]



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EGR

PurposePoint: The Purpose Leadership Community

BCAT

Catalyst Performance Group

Lorandus

CarltonOne

BMC

Fire Light Group

Luxe Incentives

Transcen

Incentive Team