Your portal to
enterprise engagement

TwitterLinkedInWikipedia

Why Sign Up?

Register here

  • Receive notifications of new content of interest to you.
  • Participate in forums to get answers to your questions.
  • Save links to content in your personal account library.
  • Connect with others.

Resources

Enterprise Engagement Overview
The Emerging Field of Enterprise Engagement
What business people need to know.

Diamond Anniversary

With the approach of its Diamond Anniversary Issue, Automotive News magazine built a direct mail program to court advertisers for this historic issue. After a special introductory mailer was sent out, targeted advertisers received a follow-up package bearing the words, “A proposal.” Inside, a beautifully wrapped package and bow immediately suggested a ring box, and indeed, advertisers unwrapped the paper to find a dainty, velvet blue ring box. Upon opening the box, instead of a ring, recipients discovered a round radiator hose clamp and a dramatic, laser-engraved blue metallic plate bearing the message, “Will you advertise with me?” One week later, the newspaper sent out a four-color postcard with the names of each of its regional representatives. This ingenious program pulled off the neat trick of marking the historical significance of a 75th anniversary issue while still managing to charm and amuse its audience.

Bulova

Nikon ad

Bulova

Harco Incentive Solutions

EP ad

      

Earn Big $ In EEA Referral Program
Enterprise Engagement Resources
Committed to Stakeholder Capitalism   Refer, Rate, Suggest & Earn
Engagement Solutions

EGR

PurposePoint: The Purpose Leadership Community

BCAT

Catalyst Performance Group

Lorandus

CarltonOne

BMC

Fire Light Group

Luxe Incentives

Transcen

Incentive Team