Home
/ Enterprise Engagement / Resources
Why Sign Up?
Register here
- Receive notifications of new content of interest to you.
- Participate in forums to get answers to your questions.
- Save links to content in your personal account library.
- Connect with others.
Articles
American Drive-In Theater
Eight weeks prior to the release of his new book, author Don Sanders launched a postcard mailing to the media announcing the publication, hoping to generate interviews and coverage. Two weeks later, a press release was sent out in an imprinted three-ring binder. Two weeks after that, a month before the book’s release, a select group of major media outlets received a logo-embroidered cap announcing the book. If a particular media outlet expressed interest in doing a story, writing a review or offering prizes on the air, they would receive either a t-shirt, a silk-screened or embroidered cap, a series of commemorative postcards—or all of the items. Following publication of the book, participating media received a junior desk folder with a full-color picture of the book cover on the front and a wooden commemorative block featuring the book cover on one side and a brief summary on the other side.