Articles

Promotional Products’ Impact On Brands

This study was conducted by Georgia Southern University using an experimental design. The participants, who were students at the university, were divided into two groups. After completing a pre-test, the experimental group received an imprinted promotional product that re?ected the company’s image. The control group received nothing. A post-test survey,conducted approximately a month later, asked questions to determine the groups’ image of the company. The results of this study are based on a sample size of 647 completed pre-test surveys and 538 completed post-test surveys. For the study, the researchers selected, as the test company,a restaurant located in a college town a few miles from a university campus.