Fictions of Business looks at Business through the literary lense. Using such writers as David Mamet, Arthur Miller, Chaucer, and George Bernard Shaw, author, Brawer, presents some fresh management perspectives and ideas.... [ read more ]
Although several years old, this book takes a thorough look at reward systems in the context of today's customer- and performance-based management styles. The author tells how to: make pay relate to achievement, foster a sense of stake in the company, update the traditional performance appraisal process, and measure customer-based performance.... [ read more ]
10 Secrets of Time Management for Salespeople offers salespeople practical time-management tools and processes that can be applied to every major aspect of the salesperson's job. The secrets are short and easily remembered. This book is of use to any type of salesperson.... [ read more ]
This is a must-read for anyone who uses the classic sales letter package in direct mail. This book goes through styles, teasers, and underlines-telling you what works and what doesn't.... [ read more ]
Opening Closed Doors discusses a cutting-edge apprach to marketing and prospecting and stresses the importance of capturing the attention of those your selling to and creating a strong relationship. This book shows you how to be the first person in the door and close ou the competitions, use a new and unique approach to remap your most profitable exiting and new market niches for greater access and much more.... [ read more ]
The authors argue for a new management philosophy that stresses five key values: innovation, improvement, incentives, information, and inclusion. While their plan requires long-term commitment from top management to introduce broad changes, the model makes sense. Their theme emphasizes creating organizations that are "environmentally friendly and more successful in terms of adding value for customers and society."... [ read more ]
Beware the Naked Man Who Offers You His Shirt offers readers a roadmap for their career. You'll learn how to find out why caring is contagious in business, secrets on servicing sales worth millions, and to use your contacts in new ways. Includes advice ranging from can't miss strategies on getting a raise to a sure-fire strategy for fighting back when the bad guys get you down.... [ read more ]
Experienced marketers will get the most from this book. Two sections include articles by various authors on a wide variety of direct marketing issues, followed by 22 complete case studies.... [ read more ]
Positioning gives you tools and information that will help you can compete in the competitive market. You will learn how to reposition a strong competitor and creat a weak spot, to find and use the competition's weakest link and build your own strategy, how recent trends affect your positioning, and more. ... [ read more ]
Written for creative marketing professionals, this book covers the basics of turning copy and graphics into sales. Also contains useful production information.... [ read more ]
Pilot Vision dares you to look at the world through a pilot's eyes-- to think, plan and act with daring and precision. THis book contains seven secrets of successful pilots that the reader can bring to the workplace. This book is good for anyone in a leadership position. ... [ read more ]
Here's a detailed process for implementing profit sharing, gain-sharing, and goal sharing. You'll get a step-by-step approach that includes organizing the design team, establishing baselines and measurement tools, and determining the frequency and methods of payout. Chapters cover: multi-tiered and small-group systems, selecting and evaluating measures, assigning values to gains or goals, establishing baselines, and sharing the gains. You'll find more implementation details than in many business books.... [ read more ]
"The Great Tween Buying Machine" reveals key information on how to expand a company's marketing base. With the teen population at over 20 million, it is within best interest to market to the younger generation. This book will demystify the teen market using research and outlining strategies in packaging, advertising, and promotions.... [ read more ]
This is for anyone whose business depends on direct marketing. Particularly useful are the chapters concerning the agency/client relationship.... [ read more ]
Power Talk looks at the power of the spoken word in the business world. With the two basic modes of communications (language from the center, and language from the edge) as the jumping point, author McGinty explores what it takes to be a leader and how language is a key role in that process.... [ read more ]
Managers looking for a team approach will find particular satisfaction here. The author looks at the critical issue of aligning an organization's compensation, culture, and strategy, and then delves into the steps involved with designing and implementing team-based reward systems. Chapters cover such issues as incentive compensation, recognition awards, and the architecture of team pay.... [ read more ]
Lessons from the Heart of American Business is the story behind author Gerald Greenwald and the Ford Motor Company. Here, one of the most successful corporate leaders tells aspiring managers how they can achieve consensus, build partnerships, react to crisis, and steer a corporation through good times and bad. Drawing from personal experiences, Greenwald writes for anyone holding or looking to hold a managing position.... [ read more ]
Stone shares why companies like Quill, Lillian Vernon, and Spiegel have achieved phenomenal success with direct marketing.... [ read more ]
Publicity for Nonprofits explains the ways to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. You'll learn how to great an affordable publicity plan that integrates goals, objectives, and key strategies. You'll also learn how to determine which tools and strategies will have the biggest impact on your goals as well as develop and pitch newsworthy stories with powerful messages that will capture media attention. Perfect for any manager in a nonprofit organization.... [ read more ]
By making an in-depth study of several organizations that are successfully implementing knowledge transfer, this book offers insights into how organizational knowledge is created and shared. Provides a competitive edge for all companies involved. ... [ read more ]
Event Entertainment and Production is a complete guide to producing entertainment for every event. Gives you the tools you need to efficiently produce and manage the right entertainment for any event. This guide shows you how to work within a budget, limit risks associated with entertainment, design, plan, and produce entertainment, and work with performers. This book is perfect for any event planner.... [ read more ]
This book provides both basic and advanced strategies. Includes chapters on business-to-business, catalogs, and database marketing. ... [ read more ]
"The Attracter Factor" explores the combination of time-honored practices of spiritual self-discovery with proven marketing principles to help you see results for all your hard work. This manual is full of anecdotes and a five step program that will help you succeed. ... [ read more ]
Drawing on interviews with 350 companies, this book presents management and technology tools to help manage an organization's shared knowledge. It offers a blueprint for a business which focuses on innovation, not administration.... [ read more ]
Love Thy Customer is a guide to communicating with your customers in a way that goes above and beyond mere "customer satisfaction." This book includes skills and strategies for quickly winning customers over, avoiding problems, preventing customer dissatisfaction, and much more. ... [ read more ]
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