Experienced marketers, especially senior managers, will benefit from the author's strategies for integrating direct mail, advertising, telemarketing, and field sales for maximum impact.
McGraw-Hill; 1 edition. 240 pp. Hardcover.
Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.
Kaplan Business. 272pp. Hardcover. Cost: $15.64
Love Thy Customer is a guide to communicating with your customers in a way that goes above and beyond mere "customer satisfaction." This book includes skills and strategies for quickly winning customers over, avoiding problems, preventing customer dissatisfaction, and much more.
McGraw-Hill. 272pp. Hardcover. Cost: $14.78
This book details the challenges of promotional marketing through a chronological history starting in the 1950s. The last section looks to the future.
McGraw-Hill. 178pp. Hardcover.
Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace. Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem? The audience you're writing for is going, going, gone... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.
Adams Media Corporation. 224pp. Paperback. Cost: $14.95
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Design Knowledge Management System: A Practical Guide for Implementing the ISO 30410 Knowledge Management Standard provides a practical guide to applying the concepts and theories of knowledge management to practical business applications based on the 20-plus years of experience of its author Santhosh Shekar, Knowledge Management Architect at Petroleum Development in Oman. 
Services:
• The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal human capital management, reporting, and ROI of engagement practices for themselves or their clients, including Brand Alignment audits for brands and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Services—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group focuses on helping organizations focused on people sell to the right buyer and on assisting engagement solution providers seeking an exit or merger. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheICEE.org, 914-591-7600, ext. 230.
A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months. While decisions made by management may be perfectly rational, poor communication can leave employees confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization. Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration. It looks at the relation between the traditional silos of internal organizational communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows managers and leaders to understand the emotions of their company and how this links to the ways employees interpret events and information. Available from Amazon.
David Cowan. 186 pages. Paperback. Cost: $37.95
Lead author Denny Hatch, founded Who's Mailing What newsletter and is consulting editor for Target Marketing magazine.
NTC Business Books. 368pp. Paperback. Cost: $16.47
Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com
240 pages. Hardcover. Cost: $19.80
Contains summaries of advanced research techniques. Also included in this volume are 10 papers contributed by marketing/social psychology professor Richard P Bagozzi.
Blackwell Business. 428pp. Paperback. Cost: $50.95
Explores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition.
McGraw-Hill Companies. 67pp. Hardcover. Cost: Varies with seller
A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.
Prentice Hall. 475pp. Hardcover. Cost: $138.40
The definitive advertising and promotion management text for students at the MBA level. Emphasizes corporate communications and business products/services in addition to the traditional focus on consumer packaged goods.
McGraw-Hill Companies. 672pp. Hardcover. Cost: Varies with seller
Describes all of the processes necessary for customer retention at both large and small businesses. This book comes closer than any other to addressing all the elements of the New Marketing spelled out in this article.A relevant guide for managers, retailers, educators and students, Aftermarketing is applicable to product and services, consumer and industrial markets, and both the profit and non-profit sectors.
Irwin Professional Pub. 300pp. Hardcover. Cost: Varies with seller
Ageless Marketing discusses a research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that are unique to the New Customer Majority. With its new research approach in profiling this lucrative market, this book is good for anyone in the marketing industry.
Kaplan Business. 384pp. Hardcover. Cost: $16.50
Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.
Dartnell Corp.; 2nd edition. 226 pages. Paperback.
Best Practices shares how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profts. It focuses on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. This book is good for managers in any business, in any industry.
Touchstone. 240pp. Paperback. Cost: Varies with seller
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies. 240pp. Paperback.
Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers.
NTC Books. 268 pp. Paperback.
Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.
McGraw Hill. 416 pp. Hardcover. Cost: $29.67
Complete volume that covers all the aspects of business to business direct marketing, from the fundamental and time-tested methods to the most modern techniques. The author offers detailed and practical advice companies of all sizes.
Amacom Books. 456pp. Hardcover. Cost: currently only avaible through amazon sellers
This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.
NTC Business Books. 267 pp. Hardcover.
Business-to-Business Marketing Research is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.
Cengage Learning. 288pp. Hardcover. Cost: $12.89
This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.
McGraw-Hill. 222pp. Paperback. Cost: $10.17
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