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Click to Search by TopicsArticles
Topic: Incentive Programs
A Three-Dimensional Medium for Engaging Communications
This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement.
AstraZeneca Leads the Way to Enterprise Engagement
This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."
Business Motivation
This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.
Business Motivation: Glossary of Terms
Here's a glossary of basic marketing and motivation terms.
Business Motivation: Key Issues
This article looks at the ten key steps that are common to any internal or external incentive marketing strategy.
Business Motivation: Suppliers
Here's a listing of the various types of suppliers available to meet a variety of incentive and motivational needs.
Communications Key to Maximizing Incentive Results
Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.
Employee Engagement, Customer Satisfaction and Profitability
This study from the Forum for People Performance Management and Measurement seeks to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance
Exploring the Building Blocks of ‘Employee Lifetime Value’
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
Going One-on-One: The New Rules of Engagement
This article provides an overview of enterprise engagement - why it matters, the prerequisites of engagement, the tools, and the role of rewards and recognition.
Human Resources and Marketing: A Missing Link?
This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.
Incentives, Motivation & Workplace Performance
This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.
Internal Marketing Best Practice Study
This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.
Internal Marketing Best Practices
This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.
Motivating Your Middle 60%
Many managers focus motivation programs on their top performers at the expense of the vast middle, where even a little improvement can have a significant effect. Here's how to structure performance-improvement efforts for maximum impact on the middle 60 percent of your organization.
People Over Profits: How Enterprise Drives Success
Kirk Kazanjian, author of Exceeding Customer Expectations, says it’s the little things that mean a lot when it comes to employee engagement
Performance Solutions
This article explains the concept of zero-based people performance strategies and provides a list of performance improvement companies that can help to put such a strategy into effect.
Post-Hoc Measurement and Outcome-Based Measures - Measuring the ROI of Sales Incentive Programs
This article discusses measurement tools and methodologies that can be used to determine the results of company incentive programs.
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers
This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.
Promotional Products' Impact On Brand/Company Image
A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.
Promotional Products—The Key Ingredient to Integrated Marketing
According to this study, combining use of promotional products with other marketing media will improve overall results.
Putting Trophy Value Into Your Gift Card Program
This white paper looks at strategies for creating increased "trophy value" in incentive programs using gift cards.
Recognition vs. Compensation
This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.
Return on Talent: Measuring the Relationship Between People and Profitability
This term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years.
Salespeople: Strategic Planning
This article addresses the important issue of setting goals and objectives for your sales incentive plan.
Seven Steps to Performance Through People
In this white paper, the authors show how people performance management takes familiar disciplines such as training and integrates them across functional lines to maximize results.
Seven Steps to Performance Through People
Breaking new ground, people performance management takes familiar disciplines and integrates them across functional lines to maximize results.
Suppliers
This article lists the types of suppliers that can help corporate end-users put together an incentive program.
Tax Considerations for Incentive Programs
This article looks briefly at some of the important federal tax requirements that apply to incentive programs.
The Benefits of Tangible Non-Monetary Incentives
This article looks at the benefits of using non-cash incentives versus cash incentives.
The Birth of a Needed New Profession: People Performance Management
This article looks at how organizations can maximize long-term financial performance through a strategic focus on their most valuable asset - human capital.
The Economic Case for People Performance Management and Measurement
This article looks at the compelling research links financial results and customer satisfaction to engaged employees and channel partners.
The Economics of Engagement
In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.
The Emerging Field of Enterprise Engagement
What is enterprise engagement? This article provides a a definition and background, as well as an overview of the research supporting this important concept, which covers the importance of engaging employees, channel partners, and customers.
The New Face of Engagement
The old tools for reaching and building relationships with customers aren’t working as effectively anymore...
The New Role of Rewards and Recognition
What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.
The PMA/Northwestern University ROI of Integrated Marketing Research Project
This research article looks at best practices for achieving an ROI through integrated marketing.
The Road to an Engaged Workforce
This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.
The ROI of Integrated Marketing
This article defines integrated marketing and looks at the the importance of communication to program success.
Why Incentive Programs Endure Recessions
This white paper, produced by the Incentive Performance Center (IPC), explores why incentive programs tend to thrive during times of economic stress.
Why Motivation
Three are many reasons and many ways to motivate customers, salespeople, and employees. Here's an overview.
Key EEA Resources
- Enterprise Engagement Overview
- Economics of Engagement
- EE Training and Certification
- Live Education Schedule
- Recorded Webinars/Textbook Chapters
- The Enterprise Engagement Online Test
- EE Certified Practitioners
- Good Company Stock Index
- Benchmark Your Engagement Practices
- Benchmark Your Personal Engagement
