EEA Marks 13th Anniversary With Focus on Implementation of the "S" of ESG

The Enterprise Engagement Alliance was founded in 2008 to advance a strategic and systematic approach to people across the enterprise, otherwise known as the “S” of Environment, Social, and Governance (ESG.) Founded well before the emergence of Stakeholder Capitalism, the EEA has led the way in helping to create a formal roadmap for organizations and solution providers profit from this emerging approach to success in business and to discouraging the “bright shiny object” approach that continues to describe most organizational approaches to people management. Here’s a summary of the EEA’s actions to advance the cause of people since it’s formation.

Learning
Engagement and Total Rewards Information and Resource Marketplaces
Stakeholder Management Reporting
Outreach
Advisory Services

Simply put, stakeholder management is the application of proven total quality management processes to the management of our people to achieve organizational goals more effectively. It is the application of total quality management processes to stakeholders across the enterprise to foster their proactive involvement.

With employee and customer engagement at all-time lows, and the Stakeholder Capitalism movement on the rise, the need for the services of the Enterprise Engagement Alliance only continues to grow. The EEA is not an association, club, or group of people who enjoy hanging out together (there are many associations for that)—it’s a collective of companies and individuals who believe that coordinated action and education are required to advance a strategic and systematic approach to the engagement of people across the enterprise. Because neither employee engagement, or the broader concept of stakeholder engagement, are taught systematically in schools, the EEA is focused on providing companies and investors the knowledge they need to optimize performance through people. Click here for information on the alliance membership program.

The Enterprise Engagement Alliance curriculum membership and solution provider support programs are for professionals, organizations, and solution providers in any type of organization seeking to advance a serious strategic approach to people management and to ensure that their teams have the training necessary to implement, measure and report upon effective strategies.

Here is what the EEA has accomplished for organizations and people since its formation.

Learning

Development of a formal curriculum on stakeholder engagement embodied in two books: “Enterprise Engagement—The Roadmap,” now in its fifth edition, and “Enterprise Engagement for CEOs—The Little Blue Book for People Centric Capitalists.” EEA curriculum membership comes with four additional books from leaders in Stakeholder Management, Finance, Culture, and Human Capital.
Creation of a nine-part video learning program, seven for EEA members only, on all aspects of engagement across the enterprise, including employees, customers, and distribution partners.
The EEA has created the only education syllabus for schools and organizations seeking to educate people on a strategic and systematic approach to engaging people across the enterprise.
The launch of the field’s largest knowledge management video library with nearly 40 evergreen video programs addressing all areas of stakeholder engagement featuring nearly 100 experts in all aspects of engagement.

Engagement and Total Rewards Information and Resource Marketplaces

In the last 12 months, nearly 240,000 people have accessed information and resources from:
ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library focusing on all aspects of Stakeholder Management.
RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library, the leading media platform focusing on Total Rewards.
EEA YouTube Show with over 30 how-to and insight videos and growing with nearly 100 expert guests.
Four Linkedin and Twitter social media accounts with combined 4,100 followers.

Stakeholder Management Reporting

The creation of the formal process for developing or assessing human capital reporting or strategies based on ISO (International Organization for Standardization) standards 30414 for human capital reporting and 10018 for people engagement now being used both by companies to create more effective management and reporting strategies.
Engaged diverse ESG-oriented finance students
Created the first US certification program for ISO 30414 human capital and ISO 10018 people engagement standards.

Outreach

Creation of the Brand Engagement 360 information service for the Association of National Advertisers to educate the marketing community on the importance of their role in engaging the people charged with delivering their promises.
The Brand Media Coalition outreach effort to educate the $176 billion IRR (Incentive, Rewards, and Recognition) marketplace on how to better utilize program design and brand storytelling to improve return on investment and engagement.
Developed a formal education program on the ROI of Diversity, Equity, and Inclusion, first presented to the fellows of CEO Action for Diversity & Inclusion, representing over 120 of the nation’s largest companies.
The recent launch of the Brand Engagement Event with EME Meetings specifically designed to create a new distribution channel for engagement services through the top 5% of promotional products distributors increasingly broadening their services with their large-cap clients.
Assistance with the development of formal training on human capital management for the Conference Board, whose members consist of executives at some of the largest businesses in the world.
The Stakeholder Capitalism Insignia program. Individual citizens, professionals, and organizations committed to Stakeholder Capitalism can display an insigna on their web sites to demonstrate their commitment.
The EEA Engagement referral, ratings, and suggestion widget to promote referrals, ratings, and suggestions.
Public speaking and town-hall facilitation for international and local business, investment, and other organizations.

Advisory Services

The creation of the Engagement Agency, an advisory firm and managed outsourcing business to help both organizations and solution providers profit from engagement, with a blue-chip advisory board of senior engagement experts and solutions to help organizations address all aspects of engagement.
Helping dozens of companies update their strategic people and business development strategies, stories, services, and capabilities to implement a more strategic approach to stakeholder management or to offer more ROI-based solutions for their clients.
The launch of the Brand Media Coalition, dedicated to helping companies benefit from the story-telling power of brands in their corporate gifting, incentive, and recognition programs, including an extensive and comprehensive library of information resources on rewards, recognition, and gifting.

For More Information

Bruce Bolger, Founder
Enterprise Engagement Alliance
914-262-2322
Bolger@TheICEE.org

Subscribe to ESM's weekly newsletter.