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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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New Book Guides Implementation of Knowledge Management

This book is designed to help organizations of all sizes design and implement an effective system for collecting and sharing employee knowledge—a strategy that is even more critical in the work-from-home environment.
 
Design Knowledge Management SystemDesign Knowledge Management System: A Practical Guide for Implementing the ISO 30410 Knowledge Management Standard provides a practical guide to applying the concepts and theories of knowledge management to practical business applications based on the 20-plus years of experience of its author Santhosh Shekar, Knowledge Management Architect at Petroleum Development in Oman. 
 
The book provides practical insights into how to manage knowledge management functions, programs, projects, work paths and requirements. Readers will learn how to create effective knowledge management practices in conformance with the ISO 30410 ISO Knowledge Management standard. It also is designed to help individuals and organizations prepare for ISO 30410 certification.
 
The book addresses winning formulas for leadership to engage the entire enterprise in the knowledge sharing process and includes detailed questionnaires, checklists, illustrations, and models to understand and manage the issues involved with successful implementation. Design Knowledge Management System can help onboard somebody new to the field to help an organization profit from a strategy designed to enhance resilience.
 
Santhosh Shekar is the world’s second accredited auditor for the ISO 30401 Knowledge Management standard. He has extensive experience in developing knowledge management solutions, systems, processes, and methods for measuring return on investment in multiple industries with different challenges. 

 


Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to profit from the principles of Stakeholder Capitalism, enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
Learning and Certification: The Enterprise Engagement Alliance 2.0 education program, the only learning and certification platform for boards, executives, and managers seeking to understand the implementation principles of Stakeholder Capitalism, human capital management and measurement, and ROI of engagement. For more information, contact Bruce Bolger at Bolger@TheICEE.org or 914-591-7600, ext. 230. 

Resources: 
ESM at EnterpriseEngagement.org, an online trade publication founded in 2008 that features news, profiles, research, and more on the field of Enterprise Engagement, the implementation process for Stakeholder Engagement, and the EEXAdvisors.com buyer's guide and resource directory. This includes a comprehensive resource library on Stakeholder Capitalism, human capital management, measurement, and ROI of engagement. 

RRN at RewardsRecognitionNetwork.com, an online trade publication founded in 1996 that features news, profiles, research and more on rewards, recognition, gifting and brand media, and the Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. This features a comprehensive resource library on brand media, rewards, recognition, incentives, gifting and more.


The Enterprise Engagement Alliance Human Capital Management and ROI of Engagement Youtube channel featuring one-hour and 30-minute panel discussions with experts on multiple topics on Stakeholder Capitalism, Human Capital Management reporting and measurement, and engagement tactics. 
 
A CEO's Guide to Engagement Across the Enterprise cover
Books: 
Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal human capital management, reporting, and ROI of engagement practices for themselves or their clients, including Brand Alignment audits for brands and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Services—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group focuses on helping organizations focused on people sell to the right buyer and on assisting engagement solution providers seeking an exit or merger. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheICEE.org, 914-591-7600, ext. 230.

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<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

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<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

Save Link

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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New Book Guides Implementation of Knowledge Management

This book is designed to help organizations of all sizes design and implement an effective system for collecting and sharing employee knowledge—a strategy that is even more critical in the work-from-home environment.
 
Design Knowledge Management SystemDesign Knowledge Management System: A Practical Guide for Implementing the ISO 30410 Knowledge Management Standard provides a practical guide to applying the concepts and theories of knowledge management to practical business applications based on the 20-plus years of experience of its author Santhosh Shekar, Knowledge Management Architect at Petroleum Development in Oman. 
 
The book provides practical insights into how to manage knowledge management functions, programs, projects, work paths and requirements. Readers will learn how to create effective knowledge management practices in conformance with the ISO 30410 ISO Knowledge Management standard. It also is designed to help individuals and organizations prepare for ISO 30410 certification.
 
The book addresses winning formulas for leadership to engage the entire enterprise in the knowledge sharing process and includes detailed questionnaires, checklists, illustrations, and models to understand and manage the issues involved with successful implementation. Design Knowledge Management System can help onboard somebody new to the field to help an organization profit from a strategy designed to enhance resilience.
 
Santhosh Shekar is the world’s second accredited auditor for the ISO 30401 Knowledge Management standard. He has extensive experience in developing knowledge management solutions, systems, processes, and methods for measuring return on investment in multiple industries with different challenges. 

 


Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to profit from the principles of Stakeholder Capitalism, enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
Learning and Certification: The Enterprise Engagement Alliance 2.0 education program, the only learning and certification platform for boards, executives, and managers seeking to understand the implementation principles of Stakeholder Capitalism, human capital management and measurement, and ROI of engagement. For more information, contact Bruce Bolger at Bolger@TheICEE.org or 914-591-7600, ext. 230. 

Resources: 
ESM at EnterpriseEngagement.org, an online trade publication founded in 2008 that features news, profiles, research, and more on the field of Enterprise Engagement, the implementation process for Stakeholder Engagement, and the EEXAdvisors.com buyer's guide and resource directory. This includes a comprehensive resource library on Stakeholder Capitalism, human capital management, measurement, and ROI of engagement. 

RRN at RewardsRecognitionNetwork.com, an online trade publication founded in 1996 that features news, profiles, research and more on rewards, recognition, gifting and brand media, and the Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. This features a comprehensive resource library on brand media, rewards, recognition, incentives, gifting and more.


The Enterprise Engagement Alliance Human Capital Management and ROI of Engagement Youtube channel featuring one-hour and 30-minute panel discussions with experts on multiple topics on Stakeholder Capitalism, Human Capital Management reporting and measurement, and engagement tactics. 
 
A CEO's Guide to Engagement Across the Enterprise cover
Books: 
Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal human capital management, reporting, and ROI of engagement practices for themselves or their clients, including Brand Alignment audits for brands and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Services—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group focuses on helping organizations focused on people sell to the right buyer and on assisting engagement solution providers seeking an exit or merger. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheICEE.org, 914-591-7600, ext. 230.

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Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

Save Link

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

Save Link

<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

Save Link

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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The Power of Full Engagement

In this groundbreaking book, co-author Jim Loehr, Ed.D., co-founder of the Human Performance Institute, demonstrates how managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. At the heart of the program is the Corporate AthleteŽ Training System. It offers a a highly practical, scientifically based approach to managing your energy more skillfully, both on and off the job.

Free Press. 256. Hardcover.

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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Now Available: The Essential Guide to Implementation of Stakeholder Capitalism

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap—How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. 
EE Roadmap new cover
 
While Enterprise Engagement for CEOs provides an abbreviated overview of the principles of Stakeholder Capitalism and profiles of some of the CEOs who have practiced it at their organizations, Enterprise Engagement: The Roadmap offers a practical detailed implementation guide that includes information on the principles and economics, as well as on almost all of the tactics involved. 
 
The challenge facing the Stakeholder Capitalism movement is that it is not taught in any schools nor even in executive education program and that it requires organizations to break down the siloes between finance, marketing, human resources, operations, and other business units that hamper efficiency and create poor experiences for customers and employees alike. 
EE for CEOs
 
Stakeholder Capitalism enhances returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment and should not be confused with “woke” capitalism or Corporate Social Responsibility. See ESM: Stakeholder Capitalism—A Primer.
 
Enterprise Engagement: The Roadmap aims to address the knowledge gap with a desk reference covering almost all the key areas of the field. Writes Grace Swanson, Vice President, Human Capital at Accumold, a leading precision manufacturer, “By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.”               
 
Gary Rhoads, retired Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant, a sales engagement technology firm, “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.” 
          
Adds Barbara Porter, Managing Director, Ernst & Young, "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community—everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.” 
 
As shown in the table of contents below, the book covers almost every topic involved with the implementation of Stakeholder Capitalism, including career opportunities and the potential impact on government. The edition now includes appendices on human capital management, reporting, and analysis. 
 
Here is the table of contents: 
 
Part I: Introduction to Stakeholder Capitalism, Enterprise Engagement, ISO
Intro: Enterprise Engagement and ISO Annex SL and ISO 10018 and ISO 30414
Standards – A Practical Framework for Implementation and Measurement
Chapter 1  ISO 10018: People Engagement
Chapter 2 The Role of ISO Standards in Business and People Management
Chapter 3  Economics of Enterprise Engagement
Chapter 4  Culture and the Enterprise Brand
Chapter 5   Breaking Down Organizational Silos
 
Part II: Audiences of Engagement
Intro: The Audience Challenge
Chapter 6 Customer Engagement
Chapter 7 Channel Partner Engagement
Chapter 8 Employee Engagement
Chapter 9 Sales Engagement
Chapter 10  Volunteer & Community Engagement
Chapter 11  Supply Chain Engagement
Chapter 12 The Employee / Customer Link
Chapter 13 Case Study: Northwell Health
 
Part III: Tools of Engagement
Intro: Tools and Tactics
Chapter 14 Employee Assessment
Chapter 15  Communication
Chapter 16 Permission Management
Chapter 17 Content Marketing
Chapter 18 Learning and Training
Chapter 19  Gamification
Chapter 20 Collaboration and Innovation
Chapter 21  Rewards & Recognition
Chapter 22 Loyalty
Chapter 23  Recognition in the Era of Employee Engagement
Chapter 24 Diversity and Community
Chapter 25 Wellness
Chapter 26  Enterprise Safety Engagement
Chapter 27  Enterprise Technology Engagement
Chapter 28 Meetings and Motivational Events 
Chapter 29 Travel Rewards and Engagement
Chapter 30 The Importance of an Engaging Environment
Chapter 31  Trade Shows & Conferences: Engaging the Stakeholders
Chapter 32  Technology: The Heart of the Problem, The Core of the Solution
Chapter 33 Measuring Enterprise Engagement and Performance
Chapter 34 Big Data and Analytics
Chapter 35 Case Study: UnitedHealth Group
 
Part IV: Applications of Engagement
Intro: The Enterprise Engagement Framework
Chapter 36  Keys to Implementation
Chapter 37  Budgeting and ROI
Chapter 38 Engagement Careers
Chapter 39 Engagement and Nonprofits
Chapter 40 Implications for Government
Chapter 41  Engagement, Human Capital and the Accounting Profession
Chapter 42 Enterprise Engagement and ISO 30414 Human Capital Reporting Standards
 
Appendix 1  Sample Engagement Business Plan
Appendix 2  An Explanation of Tracer Audit Methodology
Appendix 3  ISO 10018 Audit
Appendix 4 Human Capital Evaluation Checklist
Appendix 5 Example of a “Model” Company
 
 
For More Information
Bruce Bolger
Founder, Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@The ICEE.org 
 

Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 

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<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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