While investors may care about ethics and climate risk, their expectations about financial performance still play a major role in whether they actually invest in ESG funds.... [ read more ]
The new Enterprise Engagement Alliance membership provides corporate HR, sales, marketing, and other management professionals with a free professional community, practical frameworks, research, learning resources, and measurement tools designed to connect people-management practices with organizational results.... [ read more ]
Employees are no more a “resource” than customers are. Both are voluntary stakeholders whose commitment determines whether an organization creates sustainable value. This isn’t just a proposal for another name change. It proposes a different way of looking at the field to focus on people value creation and employee relationship management. ... [ read more ]
Far from adding another layer of bureaucracy, a strategically empowered Chief People Officer could help companies finally measure and be accountable for the return on much of their spending in HR, sales, marketing and communications while allowing the Chief Operating Officer to focus on operational excellence. ... [ read more ]
The enormous backlog of private-equity-owned companies that cannot be sold at expected returns may signal more than a temporary exit problem. It could point to a new investment opportunity: identifying companies that are unusually ineffective at converting their customer relationships and human capital into revenue, profits and future equity value.... [ read more ]
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Organizations may get more value from employee engagement by starting with the business problem and desired behavior change rather than with surveys, recognition programs, mentoring, events, or other activities. She recently created a report on stakeholder management implementation. ... [ read more ]
It is often difficult or impossible to track a fad or a new product to its source. This is one that that the author witnessed in the late 1970s on Cape Cod--the shop that arguably was the first to brand a sandwich wrap in the US. It’s a classic story of both the beauty and challenges of capitalism. ... [ read more ]
Marketing research can build authority and generate useful insights, but only when the methodology is transparent, the sample fits the claim, and the conclusions do not go beyond what the evidence can support.... [ read more ]
Quarterly earnings reports can strengthen accountability when companies explain them within a clearly defined purpose, long-term strategy, measurable objectives, and values supported by their shareholders and other stakeholders.... [ read more ]
The EEA Impact Academy complements traditional leadership development by teaching managers how to align all stakeholders, management practices, and performance measures around a common organizational or team goal.... [ read more ]
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WorldatWork’s 2026 State of Rewards report finds that employees may be satisfied with compensation and benefits while remaining disengaged, open to leaving and reluctant to recommend their employer.... [ read more ]
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A new Harvard Business Review article outlines a six-step process for turning frontline employee knowledge into practical improvements in productivity, customer experience, technology adoption, and organizational performance.... [ read more ]
The launch of The Village Confectionery demonstrates how a clear vision, authentic storytelling, community engagement, and a permission-based media platform can create extraordinary business momentum with little reliance on traditional paid advertising. It’s a case study in effective stakeholder management by a small company. ... [ read more ]
A new cross-industry analysis finds that the highest-scoring EEI company also delivered the strongest three-year stock performance in 58% of usable comparisons, with similar alignment in employee and customer ratings.... [ read more ]
Gallup’s latest global life-evaluation data suggests that most employees are not flourishing, creating a management challenge that goes far beyond HR and directly affects engagement, productivity, retention, customer experience, and national competitiveness.... [ read more ]
The EEA Enterprise Engagement Index suggests that journalists, analysts, boards, and investors should press CEOs not only on employee and customer satisfaction, but on whether those relationships are being converted into productivity, profitability, growth, and long-term value.... [ read more ]
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After more than four decades studying sales performance, customer loyalty, employee engagement, entrepreneurship, and organizational performance, I have observed a recurring problem in management: we spend enormous amounts of time discussing people as an organization's greatest asset, yet we have remarkably few practical ways to measure how effectively organizations convert human capital into business results.... [ read more ]
While many of the most visible advocates of stakeholder capitalism are men, some of its most compelling practitioners have been women who built successful organizations by focusing on employees, customers, communities, sustainability, and long-term value creation.... [ read more ]
Kaboom AI demonstrates how artificial intelligence can help organizations selling complex B2B solutions strengthen relationships by making permission and relationship marketing more intelligent, timely, and actionable.... [ read more ]
Research from Irrational Capital suggests that as artificial intelligence automates routine work, the companies best able to engage, motivate, and develop human talent may gain an even greater competitive advantage.... [ read more ]
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