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The Untapped Power of the New Brand Media

Published: Jul 10, 2019

This handbook is for Brand Media Specialists seeking to unleash the power of brands for business, event and promotional gifting, as well as rewards, recognition, loyalty and fundraising. Part I is the Executive Summary, Part II provides extensive information for Brand Media practitioners and preparation for the Brand Media Specialist online certification test. ... [ read more ]

ICEE Updates Curriculum, Certification for ISO; Launches Free Advocate Network

Published: Jul 9, 2019

The International Center for Enterprise Engagement at TheICEE.org has announced three new initiatives now that it has assumed direction of the curriculum and certification activities from its affiliate organization, the Enterprise Engagement Alliance at TheEEA.org--which will continue to publish ESM, conduct outreach for the field, and provide advisory services for solution providers and organizations seeking to profit from engagement through its Engagement Agency unit. ... [ read more ]

Ascent Aims to Make Leadership Development More Rewarding

Published: Jun 24, 2019

Many organizations take leaders and top performers on off-sites for rewards, recognition, or corporate planning retreats. Ascent Leadership Networks believes these programs should support an ongoing leadership development process with greater benefits for all. ... [ read more ]

Presidential Candidate Yang Calls for "Human-Centered Capitalism"

Published: Jun 11, 2019

As reported in ESM, the issue of what we call Enterprise Engagement is entering the political fray. Democratic presidential candidate and entrepreneur Andrew Yang makes "human-centered capitalism" a pillar of his campaign. Note: The Enterprise Engagement Alliance is strictly non-partisan. ... [ read more ]

The Role of the Chief Engagement Officer

Published: May 28, 2019

Despite hundreds of billions of dollars spent annually by organizations to engage employees and customers, numerous independent research studies find that neither employee nor customer engagement have improved appreciably in more than a decade. ... [ read more ]

Sustainability Reports: The Next Marketing Must-Have?

Published: May 20, 2019

Many organizations claim to care about people and the environment, but how do we really know, and how can we compare one organization to another? Sustainability Reports are an easy way for organizations of any size to share with their customers, employees, distribution partners, vendors, communities and shareholders the brand, vision, values and practices related to their stakeholders and the environment.... [ read more ]

Guest Opinion: It's the CEO Stupid!

Published: May 9, 2019

ISO 10018 Quality People Management standards and Enterprise Engagement not only provide a path to more sustainable performance, but a better society as well. ... [ read more ]

What's Next for ISO HR Pioneers McKinley and Webster?

Published: Apr 25, 2019

After spending over a decade helping to create the first worldwide standards on human resources management, Dr. Ron B. McKinley and Lee S. Webster, founders of the ISO HR 260 standards eight years ago, will turn their attention to promoting the use of the standards they helped create in their new roles as co-founders of the International Center for Enterprise Engagement at TheICEE.org. ... [ read more ]

First Directory of Enterprise Engagement Solutions Launched

Published: Apr 25, 2019

A CEO's Enterprise Engagement Solution-Provider Directory is the first compilation of companies that provide full-service engagement agency solutions, advisory services, and tactical support in all the key areas of engagement from leadership coaching to analytics. This directory is designed to be used with the companion article: The CEO Enterprise Engagement Toolkit, which explains what to look for in the different types of solution providers and their business models. ... [ read more ]

A Veteran's View of The Engagement Movement in the U.K.

Published: Apr 23, 2019

Few people are in a better position to reflect on the state of the engagement movement in Great Britain than John Fisher, Managing Director of the 30-year-old FMI Brand Engagement Agency and author of multiple books on engagement. ... [ read more ]

The CEO's Enterprise Engagement Toolkit

Published: Apr 22, 2019

A definitive guide to all the tools, tactics and types of engagement solution-providers, offering strategic and tactical solutions for all types of organizations, audiences and applications, as well as some insights on how to select the right solution-provider for your needs and how your organization will pay for the services and measure the impact. ... [ read more ]

News Flash: New Independent Index Shows ROI of Enterprise Engagement Strategies

Published: Apr 17, 2019

JUST Capital, a Goldman Sachs ETF first announced last year and covered in ESM, has created a new independent analysis of 890 public companies, with more on the way, to help investors and all stakeholders identify the organizations with the best practices related to engaging all stakeholders - employees, customers, communities, etc.- as well as minimizing negative impacts on the environment. The goal: motivate CEOs to disclose Human Capital Management practices and outlines.... [ read more ]

New Experience Management Firm Offers 'Vitality Index'

Published: Mar 22, 2019

According to Kimberly Lanier, co-founder, Xpedition is a new experience management [XM] intelligence exchange dedicated to empowering leaders at all levels to deliver a superior customer experience by breaking through silos to maximize employee, product, brand and digital experiences. ... [ read more ]

Korn-Ferry Study: Investors Lack Faith in CEO Leadership

Published: Mar 21, 2019

ESM readers will find the results of this recent Korn-Ferry study of no surprise, but it should be a wake up call to both boards of directors and business school educators: Most CEOs have yet to embrace the value of a strategic and systematic approach to human capital management. ... [ read more ]



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EGR

MaritzCX

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FLG

LowerMyShowCosts.com

BMC

BCAT