Emotional Branding discusses how to access, with intelligence and sensitivity, the true power behind human emotions. It shows how to bring a new level of credibility and personality to a brand by connecting with your consumer.
A recent report from the Aberdeen Group suggests that to drive higher levels of employee engagement, companies should work on improving the leadership skills of frontline management.
Chicago-based Human Capital consulting form HR Solutions International, Inc. recently released its 2010 Overall Employee Engagement Norms, finding that Employee Engagement levels increased from 2009 to 2010.
This study from the Forum for People Performance Management and Measurement published in 2011 sought to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance. This study was one of the research foundations for the creation of the Enterprise Engagement Alliance. The Forum was co-founded by Bruce Bolger and the Incentive Performance Center funded by The Motivation Show and about a dozen incentive companies in about 2000.
This study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability.
This study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability.
The Employee Involvement Association is a non-profit service organization composed of members from finance, commerce, industry and government, dedicated to the worth, contributions and benefits of employee suggestion systems and other employee involvement processes. It renders to all members of the Association services which cannot be accomplished by individual members or companies, but only through the collective efforts of all concerned. The Association will support all methods of communication between employees and employer for the purpose of ideas expression and exchange.
Employee Services Management Association, (ESM Association), is a nonprofit association that serves as an information resource network for 1,000 members nationwide. These members are responsible for implementing and maintaining a diverse range of employee services. ESM Association believes that employee services, practical solutions to work/life issues, are essential to sound business management. These programs improve relations between employees and management, increase overall productivity, boost morale and reduce absenteeism and turnover.
This article takes a general look at the types and use of incentive programs for non-sales employees.
This article provides a model for creating incentive programs for non-sales employees.
This article provides an overview and key planning considerations for the most common types of non-sales employee incentive and recognition programs.
Recent research by the Hay Group suggests that while increasing employee engagement will certainly improve performance results, increasing employee engagement in tandem with employee enablement will result in even more significant performance improvements.
While a dedicated, committed workforce is supremely productive, it can be challenging to achieve. There are two main strategies, however, that employers can use to help boost their employees’ engagement.
Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.
The Enterprise Engagement Alliance (EEA) has named Steve LaMotta, a veteran of the talent management profession, as its new executive director. LaMotta will direct EEA’s sponsorship activities to better help connect organizations looking for engagement solutions to those that provide them. Specifically, LaMotta will focus on EEA activities related to developing an industry of specialists equipped to provide engagement solutions to all business constituencies.
This book looks at how new marketing techniques enable companies to build closer relationships with customers.
The Employee Services Management (ESM) Association's annual conference and exhibition provides an opportunity for managers responsible for employee work/life and other services to network within the community vendors and other employee service managers. The exhibition is also a great way to expand your knowledge of available vendors.
Event Entertainment and Production is a complete guide to producing entertainment for every event. Gives you the tools you need to efficiently produce and manage the right entertainment for any event. This guide shows you how to work within a budget, limit risks associated with entertainment, design, plan, and produce entertainment, and work with performers. This book is perfect for any event planner.
Event ROI Online is an electronic publication of Experient Inc., a meeting and event services company. The publication offers news about the company and the industry and advice and case studies on issues including attendee management, event logistics, and others.
Every Manager's Guide to Information Technology is a guide to the IT revolution. It defines terms and concepts that are directly relevant to managers and explaining the IT relvolution and it explains the IT revolution in simple terms so it's easily understandable.
Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.
This program was intended to boost awareness and use of a new hospital birthing facility.
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
This publication targets marketers who promote trade shows and consumer shows. it covers planning, producing, and promoting trade shows and tracks industry trends.
The company's "Here's the Scoop" campaign was launched with an overnight Styrofoam package that was delivered to every Mazda parts manager. Inside was a 12-pack of gourmet Pfaelzer ice cream truffles. The ice cream treats were chosen to symbolize the freshness and quality of Interstate Batteries. A booklet detailed the promotion's objectives and awards: for every order placed for batteries during the month, the dealer was entered in a sweepstakes, with prizes ranging from Super Bowl tickets to National Football League (NFL) logo leather jackets and autographed footballs. A special incentive was available to district managers who achieved 80% or more participation. These awards included race jackets and tickets to the Brickyard 400 at the Indianapolis Motor Speedway, a natural tie-in because Interstate Batteries was sponsoring one of the racers.
This article provides a look at the Incentive Federation's 2001 Study of the Incentive Merchandise and Travel Marketplace.
In 1999, the Incentive Federation requested that the Center for Concept Development conduct focus groups with incentive users in the New York, Los Angeles, Dallas, Chicago, and Atlanta areas.
This article summarizes the results of the Incentive Federation's 2003 Study of the Incentive Merchandise and Travel Marketplace.
The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.
This study reviews the results of the Incentive Federation's 2005 study of Motivation and Incentive Applications.
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