An interactive book with templates that permit the reader to develop a personal integrated marketing plan using the knowledge gained from the text.
This unique program was meant to celebrate a historic issue and to sell ad pages.
Diebold Inc. employs more than 15, 000 associates with representation in nearly 90 countries. Approximately 60% are based in North America and 40% are based in Latin America, Europe, Asia/Pacific, South Africa and the Middle East. Associates range in age from 30 to 55 and are approximately 70% male and 30% female. Its Master’s Circle program is an annual trip that is awarded to top performers who meet or exceed their sales quotas. In addition, the Top 15 elite performers are awarded the Circle of Excellence distinction and attended an additional Master’s Circle trip held following the Master’s Circle trip. Diebold’s highly diverse sales force had become very familiar with the Master’s Circle Program that in 2006 was entering its 27th year. The challenge was to present the reward trip to Hawaii, a favored and frequent location for Master’s Circle winners, in a new and exciting manner.
Salespeople earned points for policies they sold. They then turned points into 3, 5 or 7 night stays at any of Marriott's Vacation Clubs. Those who earned the highest points also received airfare. Winners could stay at any of Marriott Vacation Clubs' 51 resorts in 29 destinations, and there were no restrictions on travel dates.
This publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers.
This book explains how databases work and why people do or don't respond.
The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations.
DMA2010 has it all — the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, you'll meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.
This book is a standard textbook with an excellent chapter on fulfillment. Don't miss the Customer Service Checklist.
Stone shares why companies like Quill, Lillian Vernon, and Spiegel have achieved phenomenal success with direct marketing.
The Direct Marketing Association's annual "DM Days" conference and exposition includes sessions on Internet marketing basics, affiliate marketing, e-mail lists, e-mail marketing, and targeting on the Internet. It also offers roundtable discussions, workshops, and web usability labs to highlight new strategies and market trends. With more than 250 exhibiting companies, this is also a good networking opportunity.
The DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.
Learn the benefits of using predictive modeling and strategic segmentation, what all is involved and how to be a good project manager – all in one day. This introduction to quantitative modeling for direct marketers will teach you how to optimize profitability of targeted promotions and identify significant customer and prospect subgroups. Gain an in-depth understanding of a host of quantitative techniques – everything from prediction and segmentation to testing and direct modeling economics.
This one-day Direct Marketing Association (DMA) seminar will help get company e-mails read by customers. It also offers information on beginning an e-mail marketing campaign, if you don't have one, of if you do have one, it will make sure your strategy is up to speed.
Cultivating customer loyality reduces attrition and increases profits. This two-day workshop from the Direct Marketing Association (DMA) and Colloquy will offer "real-life" examples and case-study exercises. All attendees receive an informative and useful workbook. Non-Member: $1,800, COLLOQUY Subscriber: $1,700, DMA Member: $1,500
If you were at last year’s Enterprise Engagement Alliance Networking Conference and Expo, you know it drew rave reviews for the level of serious business discussion and learning that went on over the two-day period. So be sure to mark your calendar for this year’s second annual event, scheduled for June 1-2. Who will be there?
A common error that frontline managers sometimes make is to focus their performance improvement efforts on employees’ weaknesses, rather than focus on their strengths. But Gallup research shows that the worst thing managers can do is to ignore their employees altogether. According to Gallup researchers Brian Brim and Jim Asplund, “If your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100. If your manager ignores you, however, you are twice as likely to be actively disengaged than if your manager focuses on your weaknesses. Being overlooked, it seems, is more harmful to employees’ engagement than having to discuss their weaknesses with their manager.” This paper offers a summary of their research.
An intensive public relations campaign was created to entice consumers to try the bagels. During peak morning hours, Dunkin' Donuts employees conducted waves of bagel sampling, following instructions in a detailed, 15-page manual prepared by the company.
EEA Managing Director Bruce Bolger recently returned from Marcus Evans’ Fifth Annual Internal Branding & Employee Engagement Conference in Miami...
The EEA has announced a series of 1-hour webinars covering various aspects of its newly developed curriculum on Engagement. Each live session will be followed by a half-hour Q&A with presenters.
Nov. 16: Measurement
The EEA has also scheduled a series of webinars on The Science of Rewards & Recognition presented by EEA Chairman Allan Schweyer on the following dates: Dec 7, Jan 18, Feb 16 and March 15. Sponsored by Canon.
Marcus Evans, Inc., one of the world’s premier providers and promoters of global summits strategic conferences, professional training and business-to-business congresses, will introduce a formal curriculum on the emerging field of Enterprise Engagement in partnership with the Enterprise Engagement Alliance, a consortium of companies and associations supporting research, education and outreach that makes the connection between engaging people in business and long-term financial performance.
The first annual Enterprise Engagement Alliance Networking Expo & Conference, a synergistic blend of education, exhibits and events held in June, was roundly praised by attendees and participants alike as an unqualified, first-of-its-kind success.
The Enterprise Engagement Alliance appoints Allan Schweyer of the Human Capital Institute to set its operating agenda as new Chairman.
One of the key objectives of the EEA Networking Expo is to help organizations and management create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics, and to meet suppliers who can help make it happen. The first annual EEA Networking Expo, sponsored by the Enterprise Engagement Alliance, will offer attendees a slate of interactive educational sessions and the opportunity to meet leading suppliers of engagement products and services. The Expo offers attendees the opportunity to meet face to face with leading suppliers of engagement products and services.
The Enterprise Engagement Alliance (EEA) and leading social software firm PollStream recently announced a partnership to promote and improve employee engagement best practices, focusing on the intelligent use of social software to increase employee engagement and earn discretionary effort.
A unique opportunity for rewards and recognition suppliers to meet with top incentive and recognition buyers in an intimate, relaxed environment, and to tap into the expanding recognition marketplace. Co-located with the Recognition Professionals International Annual Conference, April 29-May 2, 2012
Marcus Evans will incorporate a new program on engagement for organizations looking to make the link between internal engagement and an enterprise-wide approach. This program will include a combination of lectures, case studies and interactive exercises covering all areas of engagement...
Do trade show attendees really appreciate receiving promotional products at trade shows. This report on a PPAI survey says, "Yes they do."
Just how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more...
EIBTM is the second largest incentive travel exhibition in the world. Although held in Europe, it is attended by many U.S. incentive travel buyers who use foreign destinations. Executives at major companies that use incentive travel might qualify for a special hosted buyer program that helps defray some of the travel costs. Attracting nearly 3,000 international suppliers and 6,000 other visitors, this event is a great networking opportunity for those in the incentive travel and meetings industry.
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