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Books

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1001 Ways to Reward Employees

Helps managers take certain rewards and mold them into new management styles at their companies. The author polled companies about their favorite recognition practices, no matter how small, and came up with a gold mine.

Workman Publishing Company. 352pp. Paperback. Cost: $10.36

Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.

Dartnell Corp.; 2nd edition. 226 pages. Paperback.

Best Sales Promotions

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.

McGraw-Hill Companies. 240pp. Paperback.

Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

This book tells how to use a behavior-based performance management system to transform employees' work into something they are willing—even eager—to do. Offers the newest strategies used by companies like Xerox, 3M, and Kodak.

McGraw-Hill. 245pp. Hardcover. Cost: $14.93

Care Packages for the Workplace: Dozens of Little Things You Can Do To Regenerate Spirit at Work

This book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace.

McGraw-Hill. 222pp. Paperback. Cost: $10.17

Compensation for Teams: How to Design and Implement Team-Based Reward Programs

Managers looking for a team approach will find particular satisfaction here. The author looks at the critical issue of aligning an organization's compensation, culture, and strategy, and then delves into the steps involved with designing and implementing team-based reward systems. Chapters cover such issues as incentive compensation, recognition awards, and the architecture of team pay.

AMACOM. 259pp. Hardcover.

Creating a Total Rewards Strategy

Described by the publisher as a "toolkit for designing business based plans," this book provides a highly detailed approach to implementing a total rewards strategy. Literally every step of the process is detailed, with specific examples, Includes a CD.

Amacom, American Management Association . 352pp. Hardcover .

Creating a Total Rewards Strategy: A Toolkit for Designing Business-Based Plans

Salary, bonuses, benefits and "perks" may be the most visible elements of a rewards program, but other components are just as valuable to employees. This comprehensive book and CD-ROM package shows how nonfinancial rewards can be quantified and combined with monetary measures in a way that complements business objectives. The authors' eye-opening research on what employees value is backed up by examples from their own consulting experience. The book's step-by-step process features more than 100 practical tools for developing an "M3" rewards system based on money, mix, and message, and provides a blueprint for creating a custom-tailored rewards strategy to match an organization's specific goals.

American Management Association. 352pp. Hardcover.

Dartnell's Sales Promotion Handbook

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.

Dartnell Corp. 910pp. Hardcover. Cost: $69.95

Exceeding Customer Expectations

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.

Currency . 256pp. Hardcover . Cost: $16.47

Feed Your Eagles!: Inspiring and Coaching Your Sales Team to the Top

Feed Your Eagles offers advice on how to successfully motivate your sales force and ultimately increase sales. The author examines the positive motivators sales managers need to make their sales team successful as well as the negative motivators which can hinder performance.

Irwin Professional Publishing. 270pp. Hardcover.

Four Elements of Successful Management

This book addresses basic management issues applicable to almost any organization and manager. It provides a simple approach summarized as "select, direct, evaluate, and reward," but is in no way short of details. It includes extensive information on every aspect of the process, including benefits of cash and noncash awards.

Amacom. 208pp. Hardcover . Cost: $14.96

From Mind to Market: Reinventing the Retail Supply Chain

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation.

Collins. 272pp. Hardcover. Cost: $20.48

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Provides a clear analysis of how successful companies turn partnering into a reality. The book breaks down and makes sense of the revolution that is taking place in supplier-customer relationships today. Offers new strategies on creating profitable relationships with customers.

McGraw-Hill. 237pp. Hardcover. Cost: $22.95

How to Conceive, Set Up, and Manage Successful Incentive Travel Programs

A comprehensive self-study course created for SITE by the MGI Management Institute. The 25-hour study program covers every aspect of program design.

SITE. Cost: $162 plus postage and handling

How to Run an Incentive Program

A booklet published by Incentive magazine that details how to structure incentive programs.

How to Run Successful Employee Incentive Schemes

Offers practical advice for managers on incentive methods such as cash and non-cash reward systems; incentive travel; events; recognition systems; and flexible benefits.

Kogan Page. Paperback. Cost: Currently unavailable

Incentive Travel--The Complete Guide

Covers all aspects of creating, planning, and undertaking an incentive travel program and is essential for anyone who plans incentive travel for an agency or end user.

Dendrobium Books. Hardcover. Cost: Currently unavailable

Incentives in Marketing & Motivation

A comprehensive text on the incentive marketplace. The content is illustrated and includes numerous case studies that reveal the breadth and potential of the incentive marketplace.

Kendall/Hunt Publishing Company. 512pp. Paperback.

Innovative Reward Systems for the Changing Workplace

Although several years old, this book takes a thorough look at reward systems in the context of today's customer- and performance-based management styles. The author tells how to: make pay relate to achievement, foster a sense of stake in the company, update the traditional performance appraisal process, and measure customer-based performance.

McGraw-Hill. 350pp. Hardcover.

Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.

Kaplan Business. 272pp. Hardcover. Cost: $15.64

Managing Through Incentives: How to Develop a More Collaborative, Productive, and Profitable Organization

Shows managers how to apply proven motivators to help any size firm energize the work force, increase its profits, and meet the challenges of today's competitive global economy. Presents the pros and cons of incentives as well as why and how they work and discusses in detail incentives for executives and workers and those used for marketing to consumers.

Oxford University Press. 352pp. Hardcover. Cost: $60.00

Motivating Employees

This book reveals how Southwest Airlines, Walt Disney Co., Ben & Jerry's, and other companies have turned themselves into "motivating organizations" that inspire employees to do excellent work.

McGraw-Hill. 160pp. Paperback. Cost: $10.17

Other People's Habits: How to Use Positive Reinforcement to Bring Out the Best in People Around You

This science-based guide introduces a technique with which to influence those around us honestly and beneficially. Shows how to make the most of positive reinforcement to bring out the best in other people, establishing effective relationships based on mutual respect and shared expectations.

McGraw-Hill. 195pp. Hardcover.

Principles of Results-Based Incentive Program Design

Based on the Incentive Marketing Association's Principles Of Results-Based Incentive Program Design Seminar, this is the first formal curriculum ever developed for incentive program planning. The textbook includes sections on Incentive Program Basics for the Business Executive, Core Strategies for the Business Executive, Planning and Design Considerations for the Practitioner, and Implementation and Management Considerations for the Practitioner.

Incentive Marketing Association. Cost: $69.95

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