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301 Ways to Have Fun at WorkThis book present hundreds of methods and activities that incorporate fun in an organization's work: hiring, training sessions, meetings, communications, awards, and teamwork. The authors asked successful businesspeople worldwide if fun played a part in their corporate culture--and, if so, how it was actually manifested in everyday life. Berrett-Koehler Publishers. 245pp. Paperback. Cost: $12.21 |
Best Face Forward: Why Companies Must Improve Their Service Interfaces With CustomersBest Face Forward talks about obtaining success through employee motivation. This book reveals how to determine the optimal division of labor between people and machines, discover innovative ways to combine people and machines to mediate critical customer interactions, and more. Harvard Business School Press. 262pp. Hardcover. Cost: $24.05 |
Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in BusinessBeyond the Brand provides an in depth look at the importance of certain customers in the marketplace. With case studies and practical step-by-step methods, readers learn how to engage customers in a dialog that can fuel real product and marketing innovation. Readers will learn how to develop a bottom-up strategy, hone intuition and find inspiration to drive innovation, find your company's center of gravity, and identify and find new ways to listen to the key voices in your marketplace. Kaplan Business. 304pp. Hardcover. Cost: $25.00 |
Blur: The Speed of Change in the Connected EconomyBlur explores the emerging economic landscape where knowledge and imagination are more valubale than physical capital. Authors, Davis and Meyer, challenge readers to question their assumptions they know about business and to experiment at the edges of business. Warner Books. 288pp. Paperback. Cost: $17.99 |
Care Packages for the Workplace: Dozens of Little Things You Can Do To Regenerate Spirit at WorkThis book is full of motivational ideas that will enliven communication, increase employee appreciation, and add fun to the workplace. McGraw-Hill. 222pp. Paperback. Cost: $10.17 |
Common Knowledge: How Companies Thrive by Sharing What They KnowBy making an in-depth study of several organizations that are successfully implementing knowledge transfer, this book offers insights into how organizational knowledge is created and shared. Provides a competitive edge for all companies involved. Harvard Business School Press. 188pp. Hardcover. Cost: $21.86 |
Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom LineThis book makes the case that companies that treat their employees right make more money. Contented Cow Partners. 208pp. Paperback. Cost: $18.00 |
Cracking the Value Code: How Successful Businesses Are Creating Wealth in the New EconomyThis book, which is based on a three-year study by the consulting firm Arthur Andersen, gives clear, plain-English guidance for helping your organization identify, create, and consolidate the valued assets it needs to vault high above the competition. It examines the gamut of these possible assets (physical, financial, employee-supplier, customer, and those intrinsic to the organization) and, to show them in action, provides plenty of fun, fact- and figure-filled miniprofiles of New Economy dynamos, from robustly reengineered old warhorses like IBM, Coke, Pepsi, and Sara Lee to brash, new digital-age brats: Dell, Compaq, Cisco, idealab!, and Starbucks. Collins. 288pp. Hardcover. Cost: currently only avaible through amazon sellers |
Creating a Total Rewards StrategyDescribed by the publisher as a "toolkit for designing business based plans," this book provides a highly detailed approach to implementing a total rewards strategy. Literally every step of the process is detailed, with specific examples, Includes a CD. Amacom, American Management Association . 352pp. Hardcover . |
Creating a Total Rewards Strategy: A Toolkit for Designing Business-Based PlansSalary, bonuses, benefits and "perks" may be the most visible elements of a rewards program, but other components are just as valuable to employees. This comprehensive book and CD-ROM package shows how nonfinancial rewards can be quantified and combined with monetary measures in a way that complements business objectives. The authors' eye-opening research on what employees value is backed up by examples from their own consulting experience. The book's step-by-step process features more than 100 practical tools for developing an "M3" rewards system based on money, mix, and message, and provides a blueprint for creating a custom-tailored rewards strategy to match an organization's specific goals. American Management Association. 352pp. Hardcover. |
Creativity Inc.: Building an Inventive OrganizationInnovations change and improve the status quo in small ways but this book explores what happens when they improve the status quo in a big way. The aurthors argue that sustained leadership comes from making creativity a broad, enterprise-wide cpapbility that is on all the time. Harvard Business School Press. 232 pp. Hardcover. Cost: $21.86 |
Customer Connections: New Strategies for GrowthCustomer Connections discusses information and knowledge management technologies to connect with customers in a new way. This new model fosters collaboration and playing the right role in supply and demand chain. This book is good for any salesperson. Harvard Business School Press. 267pp. Hardcover. Cost: $29.95 |
Customer Equity: Building and Managing Relationships As Valuable AssetsThe authors explain the strategies and tactics that make customer equity management work. They outline customer equity's three core strategies: customer acquisition, customer retention, and add-on selling. With very detailed how-to chapters this book is good for any business person looking to strengthen the bond between them and their customers. Harvard Business School Press. 228pp. Hardcover. Cost: $30.40 |
Customer Inspired Marketing: Change the Game and Become the Brand They Really LoveA former senior level marketing executive at companies such as Macy’s, Eastman Kodak and Bank of America, author Aubryn Thomas has learned why certain brands generate energized reactions from customers and how these brands remain profitable by out-thinking the competition instead of overspending. In "Customer Inspired Marketing," Thomas has created an 8-step plan for companies to follow in order to create a successful marketing/branding campaign. AuthorHouse. 148. Paperback. |
Customer Loyalty: How to Earn It, How to Keep It, New and Revised EditionCustomer Loyalty explores the true meaning of customer loyalty and how to acheive it. Author, Griffin, outlines the seven stages of customer affinity and offers strategies for recognizing which fustomers have the potential to become a company's advocates. This book is helpful for business people in small or large product or service based companies. Jossey-Bass. 272pp. Paperback. Cost: $15.61 |
Customers Mean Business: Six Steps to Building Relationships That LastThrough the example to the Unixyx Corporation, Customers Mean Business, explores the attention and care customers need in order to keep buying from a company. With a helpful six stage process called "Customerize," this book is good for anyone looking to get on the cutting edge of customer service. Perseus Books. 212pp. Hardcover. Cost: currently only avaible through amazon sellers |
Emotional Branding: The New Paradigm for Connecting Brands to PeopleEmotional Branding discusses how to access, with intelligence and sensitivity, the true power behind human emotions. It shows how to bring a new level of credibility and personality to a brand by connecting with your consumer. Allworth Press. 352pp. Hardcover. Cost: $16.47 |
Enterprise One to One: Tools for Competing in the Interactive AgeThis book looks at how new marketing techniques enable companies to build closer relationships with customers. Currency. 464 pp. Hardcover. Cost: $15.75 |
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive AdvantageProvides a clear analysis of how successful companies turn partnering into a reality. The book breaks down and makes sense of the revolution that is taking place in supplier-customer relationships today. Offers new strategies on creating profitable relationships with customers. McGraw-Hill. 237pp. Hardcover. Cost: $22.95 |
Good Company: Caring as Fiercely as You CompeteThis book looks at how companies can profit from a commitment to a corporate culture characterized by collaboration, innovation, and joy at work. Perseus Books. 205 pp. Hardcover. |
Good to Great: Why Some Companies Make the Leap... and Others Don'tGood to Great discusses the findings of the Good to Great study that studied what made a company go from good to great. This is the study of several companies and conclusions are made based on case studies and research. This book is good for any entrepreneur or person in a leadership position. Collins. 320pp. Hardcover. Cost: $16.50 |
How to Run Successful Employee Incentive SchemesOffers practical advice for managers on incentive methods such as cash and non-cash reward systems; incentive travel; events; recognition systems; and flexible benefits. Kogan Page. Paperback. Cost: Currently unavailable |
In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your PeopleDrawing upon her work both as a psychologist specializing in management psychology and her 15 years as a consultant to the Fortune 500, Bardwick develops a bold new management paradigm for maximum employee productivity. She suggests ways to challenge employees where risk is at an ideal level, and creates a results-driven organization. Characteristics of successful organizations and management are examined in terms of achieving change through driving for measurable success and rewarding and punishing, thereby bringing about a results-driven mind-set requiring: urgency leadership, purpose, collaboration, selection, method, trust, and commitment. Wiley. 368 pp. Paperback. Cost: $29.95 |
Innovative Reward Systems for the Changing WorkplaceAlthough several years old, this book takes a thorough look at reward systems in the context of today's customer- and performance-based management styles. The author tells how to: make pay relate to achievement, foster a sense of stake in the company, update the traditional performance appraisal process, and measure customer-based performance. McGraw-Hill. 350pp. Hardcover. |
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your CustomersLight Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more. Kaplan Business. 272pp. Hardcover. Cost: $15.64 |
