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Incentive Travel: The Smart Business Proposition

Published: Sep 3, 2013

The Site International Foundation has released a new White Paper, “Incentive Travel: The Smart Business Proposition,” as part of its Incentives Move Business series. The paper focuses on how well-designed incentive travel and motivational events can help companies achieve corporate business objectives and provide a measurable return on investment. “Motivational programs that fail are often the victim of poor program design in areas like rule structure, award selection, promotion and measurement,” notes Jane Schuldt, President of the Site International Foundation. “Understanding the objectives of a program, how they align with overall compensation and recognition, and defining what motivates participants are keys to a program’s success.” To download the “Incentives Move Business” White Papers, please visit siteglobal.com.... [ read more ]

Engaging Tech People: Rise of the Wikipedians

Published: Sep 3, 2013

In today’s knowledge economy, competitive advantage is no longer secured purely through the access to capital or information – but by having employees come up with creative and novel ways of solving clients’ problems. To achieve this, organizations are increasingly dependent on the passion, creativity, energy and engagement of the workforce, and in particular on expert employees in fields like finance, engineering, design and technology. Fraser Marlow, Head of Research at BlessingWhite, notes in the firm’s latest installment in a series of ongoing research reports that technical people in organizations have specific workplace needs and face particular pitfalls when taking on leadership roles. The report, Leading Technical People – Research Report 2013, tells you how to take inspiration from the likes of Wikipedia to learn how to engage and lead technical experts to help advance the goals of your organization. For more information, go to http://www.blessingwhite.com/Research.asp?pid=1... [ read more ]

IRF Launches ‘Third Thursday’ Education Series

Published: Sep 3, 2013

The Incentive Research Foundation (IRF) has created an ongoing education series targeted at professionals involved with incentives, recognition, engagement and motivational meetings. The sessions, dubbed the ‘Third Thursday’ Education Series, will take place on the third Thursday of every month, running though May of 2014. The sessions will take the form of webcasts that will be posted on the IRF site at 2pm Eastern time/11am Pacific on the appointed day. Initial sessions began in June and are archived on the IRF website. The remaining schedule is: • Using Reward and Recognition to Meet Cross-Organizational Needs September 19 • How to Integrate Business Meetings and Incentive Travel October 17 • Balancing Program Owner and Participant Needs in Award Funding and Selection November 21 • 2014 Trends in Engagement, Incentives and Recognition December 19 • Designing Communication Strategies that Get Results January 16 • How to Tame Business Challenges using Digital Solutions February 20 • Optimizing Social Media in Incentives and Meetings March 20 • IncenTED presentations on Social, Mobile, Digital Innovations April 17 • Release Brilliance: Show Up, Be Accountable, Drive Results May 15 For complete session descriptions, speakers and other info, go to http://theirf.org/.Third-Thursday-Incentives-Recognition-Engagement-Education.6100481.html ... [ read more ]

Coffman Organization Launches Enterprise Engagement Division

Published: Sep 3, 2013

The Coffman Organization will now offer a full range of Enterprise Engagement learning, assessment, technology and implementation solutions in conjunction with the launch of the new book, Culture Eats Strategy for Lunch. Written by company partners Curt Coffman and Kathie Sorensen, Culture Eats Strategy for Lunch is a guidebook for management in a post-industrial era in which talent and customers now rule, largely as a result of social media. “It’s an honor to have the EEA Curriculum and Certification program, and the technology and implementation companies based on its principles, selected by The Coffman Organization as the focus of its Enterprise Engagement Strategies group,” says Bruce Bolger, President of the Enterprise Engagement Alliance. “Curt’s books, like First, Break All the Rules, his groundbreaking Harvard Business Review article on Human Sigma and his company’s services clearly demonstrate his leadership in this emerging field.” The Coffman Organization is a leading provider of Enterprise Engagement assessment, coaching and training services designed to connect engagement with performance through effective management communications and development. The Coffman Organization’s Enterprise Engagement Strategies services include: • The Enterprise Engagement Alliance Curriculum and Certification program to provide managers at all levels with the information they need about this growing field. The curriculum was created over the past three years by the Enterprise Engagement Alliance, based on input from the Coffman Organization, corporate practitioners, solution providers and academics. • The Coffman Enterprise Engagement 2.0 Quick Starter and Enterprise Culture and Coaching solutions for organizations seeking Enterprise Engagement surveys that include real-time, targeted benchmarking and feedback combined with technology-driven one-on-one or group coaching services to connect culture and engagement with the achievement of critical organizational goals. • The Solata Enterprise Engagement Portal to help focus specific audiences on the achievement of organizational goals involving customers, sales, distribution partners, vendors, or employees while fostering alignment across the organization. • The Coffman Engagement Agency, an implementation team specifically designed to bring the benefits of the Enterprise Engagement framework, implementation process and engagement technology to organizations across the country through local affiliates. For more information, go to http://coffmanorganization.com/ ... [ read more ]

Leadership Development vs. Employee Engagement

Published: Jul 23, 2013

Chris Brunone, Leadership Practice Head at BlessingWhite, recently posted an article on the firm’s website noting that organizational development budgets are limited these days, so it's important that every initiative count. Training leaders who are trying to do more with less often ask which approach will produce the best results: 1) Training the more senior ranks in the organization to become better leaders or 2) Focusing on the engagement of the broader employee base? Should you cut back on leadership development efforts to refocus our energy on Employee Engagement? To help you answer this question, check out the full article at www.blessingwhite.com/content/articles/enews/June2013.asp?_cldee=ZW5nYWdlbWVudHN0cmF0ZWdpZXNAeWFob28uY29t... [ read more ]

People Power! Nearly 300,000 Sign McDonald’s Pay Petition

Published: Jul 23, 2013

To give you an idea of how social media is changing the corporate landscape and putting more power into the hands of employees, shareholders and customers, nearly 300,000 people have signed a petition started by Natalie Gunshannon, a former McDonald’s employee who quit her job there after being forced to accept her pay on a fee-heavy debit card. The petition on Change.org calls on Don Thompson, McDonald’s CEO, to give employees a choice in how they receive their pay. No word yet on whether McDonald’s will alter the practice, but the publicity this effort has already generated certainly hasn’t helped the company’s image. “I own stock in this company because it had started to make more socially and environmentally responsible decisions,” notes one shareholder. “I am sad to hear that it has taken a step back with this decision. Nobody’s paycheck should come with hidden fees.” While representatives for McDonald’s have indicated that decisions about payment are left to franchisee owners, the petition calls on McDonald’s national decision makers to ensure that McDonald’s is a “leader nationwide in ensuring that employees get to keep their own wages.” Stay tuned... [ read more ]

IBM Webinar Marks Entry Into Customer Engagement Field

Published: Jul 23, 2013

You know a field has arrived when IBM gets involved, given that this is not a company focused on tiny niches. So we were excited to see that IBM recently entered the field of Engagement with a webinar on Customer Engagement on July 17th, sharing ideas on how to understand, reach and relate to customers through a rich and personalized digital experience across multiple channels and smart devices. IBM executives, leading industry analysts and customers explored how organizations can create an exceptional customer experience as well as to: • Understand the individuals in your market. Listen to and anticipate customer preferences and captivate them with rich, personalized digital experiences. • Deliver exceptional service. Delight users on any channel or device with integrated and tailored applications and content. • Engage individuals and communities. Exchange valuable insights and feedback and build trusted relationships, loyalty and advocacy. ... [ read more ]

Don't miss our General EEA Certification Prep Webinar!

Published: May 8, 2013

Tuesday, May 21, 2 pm Eastern (Part 1) Tuesday, June 4 , 2 pm Eastern (Part 2) Register NOW >> This one-hour webinar provides an overview of the emerging field of Enterprise Engagement as well as preparation for the Certified Engagement Practitioners program. It provides a definition of the field, an overview of the economics and framework, as well as a top level overview of the key tactics and their inter-relationships in preparation for the online exam. About the presenters: Allan Schweyer: Director of Curriculum and Certification Development. President of TMGov.org and a Partner and Principal at the Center for Human Capital Innovation, an industry thought-leader in the field of Human Capital Management. Gary Rhoads: Academic Director. Stephen Mack Covey Professor of Marketing & Entrepreneurship, Department of Business Management, Brigham Young University. For more information on the EEA certification, please click here. Register NOW >> Sponsored by EGR International ... [ read more ]

Certified Engagement Practitioner (CEP) Designation Now Available

Published: Mar 7, 2013

The Enterprise Engagement Alliance (EEA) has launched its formal online test and certification program on Enterprise Engagement. The EEA Curriculum and Certification program focuses on the principals, framework and tactics related to engaging customers, channel partners, employees, vendors and communities to help achieve organizational goals. The exam is available free online at www.enterpriseengagement.org. Those who pass the test can obtain a five-year Certified Engagement Practitioner (CEP) designation for $500, as well as qualify for the Advanced Engagement Practitioner and Master Engagement Practitioner designations. The test is designed to help business professionals demonstrate their knowledge of the leadership skills and tactics required to engage people in the 21st century. By participating in the Curriculum and Certification program, managers can advance the interests of their organizations and their careers by better understanding the unique strategies and tactics of this emerging field. The test is divided into five sections that people can take separately as many times as they wish over a one-month period. Each section includes 20 to 30 multiple-choice and true-false questions that will change each time the test is taken. The sections include: Principals, Economics and Framework of Enterprise Engagement; Customer Engagement; Sales and Distribution Partner Engagement; Employee Engagement; and Tactics: Strategic Implementation, Assessment, Recognition, Measurement, etc. The curriculum is designed to provide organizations with a practical, measurable implementation plan that can help improve short- and long-term performance in all areas of business. By establishing a clear framework and agreed-upon nomenclature for engagement, organizations can accelerate the process of translating theory into action. For more information on the EEA Curriculum and Certification program, go to www.enterpriseengagement.org/training/ ... [ read more ]

7th Annual Open Innovation Conference - April 15-17, 2013 - Philadelphia, PA (Event Concluded)

Published: Mar 1, 2013

The 7th Annual Open Innovation Conference will provide innovation leaders a unique opportunity to join their peers to discuss new ways to grow their open innovation practice. Discussions will focus on the application of smart-risk strategies, establishing common language that articulates goals of the open innovation practice, cultures that foster collaboration at every level of their enterprise, and expansion scenarios that identify new opportunities for growth and collaboration on a global scale. Attending this leading event will enable you to: • Determine a framework for open collaboration that incorporates smart-risk strategies and strengthens the innovation process from the organization's core capabilities • Establish a common language across the enterprise to articulate the goals and requirements of the open innovation practice • Identify measures that report out of the value of open innovation activities • Review strategies to expand open innovation initiatives on a global level • Recognize and develop an actionable framework to address the legal issues surrounding open innovation ... [ read more ]

More than Half of U.S. Firms Use Gift Cards as Rewards

Published: Feb 4, 2013

A new study by the Incentive Research Foundation (IRF) confirms that the incentive gift card market is a vast, multi-billion-dollar industry. The 52% of U.S. businesses that currently use gift cards spend $22.7 billion a year in this category. Employee gift card programs are the clear favorite – over 60% of firms using gift cards name employees as recipients. Other key recipient groups include salespeople, channel partners and customers. The IRF, in partnership with the Incentive Gift Card Council (IGCC), collected and analyzed data from a national sample of business executives in an effort to estimate the size and spread of the gift card marketplace. Researchers found that a total of 59% of U.S. businesses use some type of non-cash award program, and 52% use gift cards to recognize and reward their employees, salespeople, channel partners or customers. This means that fully 87% of companies offering non-cash awards use gift cards as part of such programs. Other highlights from the study: Open- and closed-loop cards are used by far more businesses than restricted and virtual cards. Sixty-eight percent of the market uses open-loop cards, and 54% use closed-loop. Approximately 12% use restricted cards – a lower incidence than virtual cards, which 14% of businesses are now using. There are differences in how companies of various sizes source the gift cards for their programs. Large businesses are more likely to use a card provider that can deliver many different types of cards, while smaller businesses are more likely to go directly to retailers for their cards. Approximately one-third of U.S. businesses use both card providers and retailers, regardless of the size of the business. Most gift card buyers report that their future spending will either remain the same or increase, raising an expectation that this market category will continue to thrive and grow. “The economy over the past years has affected many things, but the research confirms that the use of gift cards in business is still very strong,” says Betty Weinkle, Past President of the IGCC. “We find that the convenience, variety and desirability of gift cards contribute to their ability to motivate, reward and recognize.” For more information on the IRF Gift Card Market Study, go to http://theirf.org/Gift-Card-Market-study.6094109.html ... [ read more ]

Customer Engagement Requires More Than Rewards

Published: Feb 4, 2013

By themselves, rewards programs rarely create the full emotional attachment that brings true customer engagement. Engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision-makers through a feedback management system that demonstrates that the company cares about them and is indeed listening. Research shows that companies that are effective at listening to their customers build loyalty and engagement over time. They take the information they receive from customers and make changes, whether it involves a specific individual in a bank branch, a customer service department or the entire company. When customers recognize that their concerns, suggestions or feedback are responded to and resolved, they begin to realize that they’re important to the organization, that their voice can make a difference and that they have a relationship with the brand. Kyle LaMalfa, Senior Business Insight Analyst at Allegiance Inc., says that while reward points can encourage transactions and add value to a brand, positive experiences and listening to customers will create engaged customers and add to a brand’s strength. Engagement is about the relationship that a customer has with a brand and the brand with that customer. Engagement programs work together with loyalty programs to fill the gaps and connect to people’s hearts and minds. True engagement is built over time, through positive experiences, and most importantly by listening to the voice of your customer. To download the full Allegiance report, go to www.allegiance.com/resource-center/document-library/buying-loyalty-and-rewards-programs ... [ read more ]



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