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The Human Equation: Building Profits by Putting People First

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits. ... [ read more ]

The Handbook of Brand Management

A managerial perspective on how to build and maintain a viable brand identity and a competitive branding strategy. The handbook draws heavily on the use of case studies, including such brands as Marlboro, Perrier, and Pizza Hut. For comprehensive business collections.... [ read more ]

The Successful Marketing Plan

Takes a lot of the confusion out of building a marketing plan. It presents ten market-proven, manageable components, including finding the data you need, conducting a comprehensive situation analysis, and setting realistic sales objectives.... [ read more ]

Customer Connections: New Strategies for Growth

Customer Connections discusses information and knowledge management technologies to connect with customers in a new way. This new model fosters collaboration and playing the right role in supply and demand chain. This book is good for any salesperson.... [ read more ]

The Dictionary of Event Management

Defines and clarifies terms relating to all components of event management. A-to-Z coverage of nearly 4,000 terms. Features include: entries updated and expanded with the help of event professionals from around the world; new coverage of catering, marketing, proposal writing, technology, and other important areas; a new section featuring terms grouped according to the key CSEP-identified categories: Administration, coordination, marketing, and risk management. ... [ read more ]

The Essentials of Meeting Management

Provides a comprehensive overview of the meetings industry and describes the responsibilities of the meeting planner. Covers subjects such as goals, budget, programming, site and menu selection, scheduling, promotion, and evaluation. Includes checklists, graphs, and documents.... [ read more ]

Professional Meeting Management

This book addresses such tasks as working with convention and visitors bureaus, confirmation letters, financial management, liability and on-site communications.... [ read more ]

In Praise of Good Business: How Optimizing Risk Rewards Both Your Bottom Line and Your People

Drawing upon her work both as a psychologist specializing in management psychology and her 15 years as a consultant to the Fortune 500, Bardwick develops a bold new management paradigm for maximum employee productivity. She suggests ways to challenge employees where risk is at an ideal level, and creates a results-driven organization. Characteristics of successful organizations and management are examined in terms of achieving change through driving for measurable success and rewarding and punishing, thereby bringing about a results-driven mind-set requiring: urgency leadership, purpose, collaboration, selection, method, trust, and commitment.... [ read more ]

Proving the Value of Meetings & Events

This step-by-step guide from Meeting Professionals International (MPI) allows readers to easily understand ROI principles including when and how to measure return on investment.... [ read more ]

Games That Drive Change

Games That Drive Change shows you games and excercises that will help focus on change management. With 100 ready to play activities to reduce people's anxiety about change, this book is perfect for anyone in a leadership position. ... [ read more ]



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