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Articles
Topic: Measurement
At Last, A Real Way to Measure ROI
This study, sponsored by the Incentive Research Foundation, attempts to find a practical model for determining the return on investment (ROI) for sales and dealer incentive travel programs.
Calculating the ROI of Recognition Programs
Measuring the ROI on recognition programs is difficult, given the range of benefits and their long-term impact, but it can be done. This article from the Enterprise Engagement Alliance offers some ideas on how to do it.
Exploring the Building Blocks of ‘Employee Lifetime Value’
This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
Human Capital Diagnostics: Measuring the Intangibles
Measuring Intangibles Boosts Performance A new EEA white paper, Human Capital Diagnostics: Measuring the Intangibles, offers compelling proof that companies perform better when they make a concerted effort to measure things like employee performance, engagement, innovation and change. If human capital represents a company’s largest cost and most critical asset, it follows that decisions about talent are among the most important any organization will make. It also means that accurate human capital diagnostic (HCD) and assessment tools are vital to organizations in order to prevent expensive mistakes in hiring, training, deploying and managing the performance of talent.
Post-Hoc Measurement and Outcome-Based Measures - Measuring the ROI of Sales Incentive Programs
This article discusses measurement tools and methodologies that can be used to determine the results of company incentive programs.
The Economic Case for People Performance Management and Measurement
This article looks at the compelling research links financial results and customer satisfaction to engaged employees and channel partners.
The ROI of Integrated Marketing
This article defines integrated marketing and looks at the the importance of communication to program success.









