Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies. 240pp. Paperback.
Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.
Free Press. Cost: currently unavaible through amazon
D'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset.
McGraw-Hill. 240pp. Paperback. Cost: $11.53
The authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read.
New York University Press. 544pp. Hardcover. Cost: $50.00
Brandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands.
Kaplan Business. 272pp. Hardcover. Cost: Varies with seller
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies. 240pp. Paperback.
Brandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands.
Kaplan Business. 272pp. Hardcover. Cost: Varies with seller
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Described as a "crisp, fifty-minute" book, this concise, step-by-step approach to employee motivation. The authors focus on using "respect, recognition, and rewards" to achieve positive organizational results. In a concise, quickly readable format, they address the benefits to keeping employees and keeping them happy; creating a fun, enriching and "hard-to-leave" workfplace; understanding the impact of feeling valued at work, and tapping to employee desires for personal and professional growth.
Thomson Course Technology . 104pp. Paperback. Cost: $13.95
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies. 240pp. Paperback.
Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers.
NTC Books. 268 pp. Paperback.
This book describes how to make customer service available online and recommends what types of information a company should provide over the Internet.
Wiley. 368pp. Paperback.
This book shows how database marketing can be used profitably even by small businesses or those with small databases.
McGraw Hill. 270 pp. Hardcover. Cost: $49.95
This book explains how databases work and why people do or don't respond.
Kogan Page Limited. 320 pp. Paperback. Cost: currently only avaible through amazon sellers
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
This book looks at how new marketing techniques enable companies to build closer relationships with customers.
Currency. 464 pp. Hardcover. Cost: $15.75
Explains database marketing from the customer's point-of-view, rather than from the seller's.
Probus Pub Co. 400pp. Hardcover. Cost: Varies by seller
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36
Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.
McGraw-Hill Companies. 240pp. Paperback.
Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers.
NTC Books. 268 pp. Paperback.
Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.
Free Press. Cost: currently unavaible through amazon
Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.
Free Press. 368pp. Hardcover. Cost: $19.80
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