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Brands: The New Wealth Creators

The authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read.

New York University Press. 544pp. Hardcover. Cost: $50.00

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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Exceeding Customer Expectations

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.

Currency . 256pp. Hardcover . Cost: $16.47

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Two New Books Advocate Stakeholder Capitalism

Professors from Harvard Business School, University of Virginia’s Darden School of Business and George Washington University author books that include the fundamental need for CEOs to lead a strategic and systematic approach to addressing the needs of all stakeholders.
 
Reimagining-Capitalism
The financial and societal benefits of a stakeholder approach to Capitalism is front and center in these two recently published books. 
 
In Reimagining Capitalism in a World on Fire, the author Rebecca Henderson argues that companies have to move beyond maximizing profits to identify business opportunities to meet society’s needs, and that they should consider the welfare of all stakeholders. Investors, she asserts, will benefit by focusing on the long term and considering social and environmental impact. She believes that governments need to regulate markets more strictly and impose carbon taxes. The solution to failing capitalism, she says, lies in all sectors working together to address challenges through collective action, with the result being not only a better world but more profitable businesses and a stronger economy.
 
Rebecca Henderson is the John and Natty McArthur University Professor at Harvard University.
 
The Power of AND: Responsible Business Without Trade-Offs, by R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar, detail an emerging business model built on:
Prioritizing purpose as well as profits; 
Creating value for stakeholders as well as shareholders; 
Seeing business as embedded in society as well as markets; 
Recognizing people’s full humanity as well as their economic interests, and 
Integrating business and ethics into a more holistic model. 
 
Drawing on examples from multiple companies, industries, and countries, the authors seek to demonstrate that these values support resilience and prosperity over the long term. They share real-world success stories they say disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And is written to present a conceptual revolution about what it means for business to be responsible, providing a new story to help all kinds of companies thrive.
 
R. Edward Freeman is University Professor and Elis and Signe Olsson Professor of Business Administration at the University of Virginia Darden School of Business. Kirsten E. Martin is associate professor of strategic management and public policy at the George Washington University’s School of Business. Bidhan L. Parmar is associate professor of business administration at University of Virginia Darden School of Business. 
 

Master the Principles of Stakeholder Capitalism And Implementation Through Enterprise Engagement

Education, Certifications, and Information to Activate
Stakeholder Capitalism Available Nowhere Else
A complete learning, certification, and information program and a course syllabus for educators.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
The EEA offers a complimentary course syllabus for educators.
 
A CEO's Guide to Engagement Across the Enterprise cover
Join the EEA to begin your certification process or see our other resources below. 
Or contact Bruce Bolger; Bolger@TheICEE.org; 914-591-7600, ext. 230 to learn more.
 
THE ONLY BOOKS ON STAKEHOLDER CAPITALISM IMPLEMENTATION
Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

OTHER RESOURCES TO ACTUALIZE STAKEHOLDER CAPITALISM 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Enterprise Engagement Resources:  EEXAdvisors.com provides the only curated online marketplace to access hundreds of solution providers in all areas of human capital management and enterprise engagement throughout the world. 

Online Overview:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.

Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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Creativity Inc.: Building an Inventive Organization

Innovations change and improve the status quo in small ways but this book explores what happens when they improve the status quo in a big way. The aurthors argue that sustained leadership comes from making creativity a broad, enterprise-wide cpapbility that is on all the time.

Harvard Business School Press. 232 pp. Hardcover. Cost: $21.86

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

Save Link

Exceeding Customer Expectations

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections.

Currency . 256pp. Hardcover . Cost: $16.47

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Four Elements of Successful Management

This book addresses basic management issues applicable to almost any organization and manager. It provides a simple approach summarized as "select, direct, evaluate, and reward," but is in no way short of details. It includes extensive information on every aspect of the process, including benefits of cash and noncash awards.

Amacom. 208pp. Hardcover . Cost: $14.96

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Manage Globally, Sell Locally: The Art of Strategic Account Management

Manage Globally, Sell Locally addresses the factors that make managing the account relationship different from territory management. It also offers tools to help the account manager measure success or position within the account. This book is best for organizations with an account-focused sales force.

McGraw-Hill. 216pp. Hardcover. Cost: $20.90

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New Book: <i>Enterprise Engagement for CEOs</i> Targets People-Centric Capitalists

“If organizational leaders worldwide had practiced the principles outlined in this Little Blue Book, there might not have been a Little Red Book,” 
- Dr. Gary Rhoads, Co-Founder, Enterprise Engagement Alliance 
 
Dr. Rhoads is Professor of Marketing and Entrepreneurship, Marriott Graduate School of Business at Brigham Young University in Salt Lake City and Chairman of Xvoyant, a fast-growing sales engagement company, and before that, founder of Allegiance, the first Enterprise Engagement company focused on connecting the voice of the customer to employees.
 
By Dr. Gary Rhoads
EE for CEOs book coverWith the right focus on the value of people, capitalism can create a virtuous circle of prosperity that surpasses the potential of any other system. Enterprise Engagement for CEOs is for a new generation of leaders and proud capitalists who don’t just say Human Capital is their organization’s most important asset, they know it. By Human Capital, I mean not just employees or customers, but all stakeholders ˗ distribution partners, vendors, communities and investors. In the case of not-profits, this also means donors and volunteers, and in government, constituents, political donors and volunteers.

Enterprise Engagement for CEOs is available now online at Amazon.com for $15.99 and is available on other online retailers. It provides a quick summary for executives of the principles covered in the Enterprise Engagement Alliance's education and certification program.

Enterprise Engagement for CEOs provides organizational leaders or anyone who aspires to be one a logical, practical guide to a new strategic and systematic approach to people management that generates greater and more sustainable financial results than the prevailing reactive, process- and short-term focused management style. It also creates a better experience for all stakeholders and a healthier, more prosperous society, not to mention greater peace of mind for boards, management and investors.
 
Nothing about Artificial Intelligence or any other economic force will change the fundamental principle that Human Capital is an organization’s most precious asset. One would hardly know it, though, based on the way most organizations are run, not only in the U.S. but throughout the world. Despite the many CEOs who say that people are their most important asset, many take or enable actions that hurt customers, employees, communities and other stakeholders in the name of short-term profit. Human Capital is not carried as an asset on any balance sheets except under the nebulous category of goodwill, and most organizations, public or private, disclose little information to anyone that would substantiate a serious commitment to Human Capital. In fact, surveys have shown that most CEOs do not even rank people among their top five assets.
 

Despite Billions Spent, Nothing Changes 

The result? According to Gallup, less than 40% of employees are engaged in their work ˗ a level unchanged in over a decade ˗ at an estimated cost of hundreds of billions of dollars each year. Nearly two-thirds in a Monster.com survey said they get the blues at the start of the work week. As for consumers, overall satisfaction with product and service quality remains just above 70%, hovering in the same general range since the American Consumer Satisfaction Index was created in the last century. It’s no wonder that a recent Gallup survey found that only about 33% of citizens are satisfied with “things in America,” despite record employment.

Organizations arguably spend hundreds of billions each year to engage their stakeholders, whether in branding and marketing, leadership recruitment and coaching, motivational speakers, engagement surveys, communications in myriad forms, training, job design, innovation and collaboration, rewards and recognition and on and on. There are probably hundreds of useful business books and motivational speakers on leadership, and an equal number of management training programs, and yet little has changed but the buzzwords.

The state of people management is analogous to the state of quality management in the 1980s, when U.S. companies spent billions on quality control and new machinery and yet encountered stubbornly high defect rates exploited by the Japanese, who were adopting a proactive, integrated approach to quality management created in the West but largely ignored here. In 1987, ISO 9001 Quality Standards created a commonly accepted framework and nomenclature with a strategic and systematic approach that helped transform quality in manufacturing, both in the U.S. and elsewhere. Now, the principles of Enterprise Engagement embodied in the new ISO Annex SL and ISO 10018 Quality People Management standards can do the same for Human Capital management.
 

What Makes This Book Required Reading for CEOs

The principles of Enterprise Engagement and ISO 10018 Quality People Management standards go beyond the already widely addressed issues of leadership skills to help CEOs apply the same strategic and systematic approach to people management today that ISO 9000 standards did for quality management in the 1990s. This easy-to-understand approach and completely voluntary set of ISO standards provide the principles and a roadmap from which any organization can benefit to achieve a greater return-on-investment from their current efforts to enhance their various stakeholders simply by using the proven strategic, systematic, integrated approach that transformed quality. The result is higher, more sustainable performance, a happier workforce and more satisfied customers and communities, not to mention investors.

Enterprise Engagement and ISO standards address the growing desire for a more humane capitalism that benefits all stakeholders and society by demonstrating that a strategic and systematic focus on Human Capital offers a more successful and sustainable way to run an organization of any kind. 
 

Topics Covered

Here is the table of contents of Enterprise Engagement for CEOs:
Why a CEO’s Guide to Enterprise Engagement?
The Enterprise Engagement Strategic and Tactical Implementation Process
The Enterprise Engagement Operating System
A Template for the Disclosure of Human Capital Practices and Measurements
The Role of the Chief Engagement Officer 
CEO Profiles
A CEO’s Enterprise Engagement Toolkit
Resources 

Enterprise Engagement for CEOs, 123 pages, is available now online at Amazon.com for $15.99 and is coming soon to most other online retailers.
 
For Bulk or Customized Copies: 
Bruce Bolger, Enterprise Engagement Alliance
Bolger@TheEEA.org; 914-591-7600, ext. 230. 
 
 

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
 
  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
  • Get up-to-speed on ISO human resources standards and guidelines to enhance HR performance.
Live Education: Enterprise Engagement in Action. Take advantage of a three-hour customized webinar for individuals or teams on all aspects of Enterprise Engagement, including the definition, economics, implementation framework, return on investment, ISO quality people management standards, as well as preparation for Certified and Advanced Engagement Practitioner status. 
A CEO's Guide to Engagement Across the Enterprise cover
ICEE periodically runs regional one-day workshops on ISO 10018 Quality People Management principles and certification. Stay tuned for upcoming date.

In Print: 
Written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
5-minute Audiopedia summary of the Enterprise Engagement field.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 

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The Human Equation: Building Profits by Putting People First

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits.

Harvard Business School Press. 345pp. Hardcover. Cost: $19.77

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The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value

The authors examine what they feel is the link between employee, customer, and investor loyalty and attempt to prove that traditional accounting practices do not show the "loyalty effect." They make a compelling case by applying other gauges to show the impact of loyalty on long-term organization performance.

McGraw-Hill. 336pp. Hardcover. Cost: Varies by seller

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Winning with a Culture of Recognition: Recognition Strategies at the World's Most Admired Companie

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward.

Globoforce Limited. 149 pages. Hardcover. Cost: $24.95

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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Strategic Internal Communication: How to Build Employee Engagement and Performance

A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months. While decisions made by management may be perfectly rational, poor communication can leave employees confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization. Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration. It looks at the relation between the traditional silos of internal organizational communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows managers and leaders to understand the emotions of their company and how this links to the ways employees interpret events and information. Available from Amazon.

David Cowan. 186 pages. Paperback. Cost: $37.95

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<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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The Articulate Executive in Action

Granville N. Toogood introduced the principles of competence, clarity, and communication in his classic bestseller The Articulate Executive--and changed the way managers express themselves. Now he shows how to put these principles to work--at work--in the day-to-day interactions that get the job done. A hands-on action plan, The Articulate Executive in Action is full of examples of leading executives and the communication tactics that create their success.

McGraw Hill. 208pp. Hardcover. Cost: $19.95

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The Inspiration Factor

Terry Barber, the author of The Inspiration Factor, subtitled "How You Can Revitalize Your Company Culture in 12 Weeks," argues that regardless of your personality type, background, or age, you can choose to create an inspirational transaction and positively impact the people around you. "Inspiration is precursor to leadership, to motivation, and is even a new category for business," Barber says. His book offers seven principles that can help readers become team leaders in their organizations and inspire those around them.

Inspiration Blvd. LLC. 196. Hardcover. Cost: $29.95

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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New Books Focus on Gratitude, Culture, Experience-Led Enterprises, and People ROI

Four new books focus on: how gratitude can improve morale, efficiency and profitability; strategies to reduce organizational griping; a new approach to maximize the customer experience through a holistic approach, and how to better measure the value of human capital. 
 
Leading-with-Gratitude
A series of new books are now available on how to humanize the workplace.
 
In Chester Elton and Adrian Gostick’s new book, “Leading With Gratitude,’ the authors share research that shows that “gratitude boosts employee engagement, reduces turnover, and leads team members to express more gratitude to one another—strengthening team bonds.” The authors assert that studies “have also shown that gratitude is beneficial for those expressing it and is one of the most powerful variables in predicting a person’s overall well-being—above money, health, and optimism.” As an example, the authors site the WD-40 Company, whose leadership “gave thousands of managers training in expressing gratitude to their employees” and, as a result, “saw record increases in revenue.” The authors share eight ways that managers can show employees they are valued. 
 
They highlight leaders such as Alan Mulally of Ford and Hubert Joly of Best Buy who they say have successfully incorporated the practice of gratitude into their leadership roles. The authors believe that showing gratitude “isn’t just about being nice, it’s about being smart—really smart—and it’s a skill that everyone can easily learn.” Elton and Gostick are the principles of The Culture Works, a culture advisory firm, and are well-known public speakers and authors.
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Turning Complaints Into Culture Change

-No-Complaining-Org-CultIn “How to Create a ‘No Complaining’ Organizational Culture…And Why it Will Be Good for Everyone,” author Scott Maurer provides what he says is a practical system that everyone in all levels of and organization can follow to pursue healthy sustainable culture change.  Mauer is founder of Remedium Solutions, a culture advisory service. His approach focuses on teaching employees to recognize that frequent complaining among employees is a signal for the need for immediate culture change. The author argues that when complaining is addressed proactively, organizations can enjoy an increase in productivity, creativity, problem solving, employee health, morale, retention, engagement, and more. The book offers advice on how to focus on problem-solving, hold productive conversations to reduce tension, better understand relationship dynamics; streamline and align communications; improve self-awareness and emotional health, and establish formal or informal peer support structures to create a sense of purpose, loyalty, and employee well-being.
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The Convergence of Customer and Employee Experience 

The new book, “In the Center of Experience: The Blueprint for Creating an Experience-Led Enterprise,” asserts that business is at an “inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences.” Author Greg Kihlstrom, President and Chief Experience Officer at Cravety, an agency focusing on employee and customer experience, says that “companies must keep up with this demand in order to remain competitive.” This, he says, includes competition for both customers as well as employees. He believes that organizations that start the customer experience process internally have the greatest potential to achieve long-term benefits.
 
The book is designed to provide a blueprint for organizations to implement a center of excellence incorporating brand experience, including the customer and employee experience. The book covers the following elements: brand, governance, culture, platform, measurement, and environment. The author provides recommendations on how organizations can implement their own “Centers of Experience” and how to measure success.
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The ROI of People

Return-on-IndividualsDave Bookbinder, Senior Director of CFGI, a financial advisory company, argues for more focus on the value of human capital in business valuations. In his book, “The New ROI: Return on Individuals,” he points out that while many executives say that people are their organizations’ No. 1 assets, he believes that when it comes to valuations, most organizations put more value on patents and trademarks than on people. The book explores ways to put more quantifiable value on the value of human capital. This includes strategies to promote greater workforce value by creating “difference makers,” increasing employee success, improving happiness, reducing the impact of toxic employees, generating innovation through trust, embracing and improving corporate culture, and much more. Author Dave Bookbinder and over 20 collaborators share strategies to achieve these goals and new ways to quantify the value of human capital. 
 

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
A CEO's Guide to Engagement Across the Enterprise cover
In Print: 
Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.

Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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<i>The Enemy of Engagement</i>: Put an End to Workplace Frustration--and Get the Most from Your Employees

Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about their jobs but can’t get the organizational support they need to get things done. Focused on making contributions, these employees often hide their frustration, leaving managers in the dark about their discontent. “Frustrated employees really want to succeed in their role, but become aggravated by organizational barriers or a lack of resources,” says Mark Royal, Senior Consultant at Hay Group and co-author of the new book The Enemy of Engagement. “Managers must ask the right questions and address the issue promptly, or risk losing top talent who care deeply about the organization.” Royal’s co-author and colleague, Tom Agnew, says that frustration isn’t just an employee issue, it’s an organizational issue, adding that “Managers must listen for clues and serve as the voice for frustrated employees.” For more information on The Enemy of Engagement, contact Andrea Friedman at 212-584-5476 or Andrea@blisspr.com

240 pages. Hardcover. Cost: $19.80

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<i>The Engagement Equation</i>: Leadership Strategies for an Inspired Workforce

New Book Explores the Engagement Equation: One sign that engagement has emerged as a formal field is the proliferation of books published on the subject over the last few years. The latest, The Engagement Equation: Leadership Strategies for an Inspired Workforce, by BlessingWhite consultants Chrisopher Rice, Fraser Marlow and Mary Ann Masarech, and published by Wiley, focuses specifically on how to infuse engagement throughout your managerial and organizational culture. A fundamental premise of the book is that “you can’t actually make employees engaged. Engagement is fundamentally an individualized equation. What might make one person engaged might turn off the person in the next cubical.” The authors stress the link between “maximum engagement and maximum contribution…” – i.e., the importance of continually linking engagement to organizational results. The book stresses the importance of finding a common definition for engagement and a way of talking about it in the organization; focusing as much on individuals as on global trends or indices; making engagement a priority and shared responsibility so that everyone has a stake in the process; making sure management is as engaged as employees are expected to be; and how to map out an overall plan that provides a clear direction and vision, open communication and realistic ROI measurement tools. They caution that surveys tools should be used to diagnose issues rather that simply as a “prize.” Click here to view a video by the authors.

Wiley. 306 pages. Hardcover . Cost: $23.62

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Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to:
  • Increase long-term profitability
  • Maximize customer loyalty and referrals
  • Capture the commitment of dealers, agents and distributors
  • Increase sales and improve customer service
  • Maximize quality, productivity, quality and wellness
  • Foster greater prosperity through a focus on people 
 
Enterprise Engagement: The Roadmap, 3rd Edition also provides formal preparation for the Enterprise Engagement Certification program. To order a copy, click here.

Bruce Bolger, Allan Schweyer & Richard Kern . 242 pp. Cost: $36

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