Technology

An audit of the Augeo Encore technology confirms that it maintains the capabilities necessary to support an Enterprise Engagement approach to management and marketing and to support Annex SL and ISO 10018 People Engagement standards.

In a tough market, UnitedHealth Group believes continuous innovation will help make it part of the solution rather than part of the problem. With healthcare costs rising steadily on both the employer and employee side

The little-known ability offered by Enterprise Engagement technology to do for general stakeholder engagement what CRM has done for customer relationship management will gradually get a boost as more companies enter the field and organizations large and small recognize the enormous advantages of aligning all stakeholder engagement practices on a single platform.

Build customer loyalty by collecting multi-dimensional data about customers.

Every store location plays a part in delivering the brand promise to customers. Don’t neglect any of them.

An overview of the key findings from a study linking internal performance strategies to market and financial outcomes.

Adding a Merchant Reward Program is a way to boost the results of your customer loyalty program without adding to its costs.

By shifting loyalty efforts from products to the enterprise, organizations can grow business with their most valuable customers.

Reduce the risk of customer turnover by engaging in enterprise-wide loyalty programs.

Use data collection to understand what’s important to customers.

Tomorrow’s points-based loyalty programs will have to adopt some new strategies to succeed.

Increase the value of customers by developing an enterprise-wide reward structure.

Take advantage of new tools for analyzing qualitative data from customers.

Customer loyalty programs are going mainstream.

Here are four trends that will impact your customer loyalty program.

Business customers have different needs than consumers.

How valid are the importance ratings in your customer feedback?

Customer experience management leverages deep insight into the complete life cycle of the customer’s decision-making process.

Maritz research suggests two strategies for successfully exploiting the Voice of the Customer.

An audit of the Augeo Encore technology confirms that it maintains the capabilities necessary to support an Enterprise Engagement approach to management and marketing and to support Annex SL and ISO 10018 People Engagement standards.

Although gamification success stories abound, there are just many (if not more) failures. In fact, by the end of 2012 there was enough evidence about unsuccessful gamification efforts in business that Gartner noted "80% of current gamified applications will fail." The primary culprit?

Maritz Holdings Inc. and Allegiance Software, Inc. (Allegiance) have announced their intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. MaritzCX will address the multi-billion-dollar customer experience (CX) industry via a combination of four key elements: CX software, data and research science, deep vertical market expertise and managed program services. MaritzCX will have 900+ full-time employees in 18 offices and five global regions serving 500 clients and one million users in 100 countries. The MaritzCX platform – to be called the Allegiance platform – will provide flexible, self-service capabilities that allow clients to create or change reports on their own, and will integrate with Salesforce.com, Adobe, and other popular data systems. More at www.maritzcx.com/press/maritzcx-redefines-business-customer-experience-seizes-global-technology-lead/

Whether it’s with employees, customers, partners or prospects, connectivity is key.

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.