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Publications

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Publications

Advertising Age

Advertising Age is a leading industry source for marketing, advertising, demographic, and media news and analysis.

Phone: 212-210-0100 or 888-288-5900.

Alert!

This is the official publication of the Marketing Research Association and offers marketing research readers current industry news, information on research tools and technology, employment opportunities, and association events.

Phone: 860-682-1000.

American Demographics

American Demographics targets marketers whose information needs center on understanding consumer trends and behavior. Circulation 35,000

Phone: 212-210-0100 or 212-210-0281 .

Association Meetings

Association Meetings (AM) is devoted exclusively to the unique concerns and issues that impact association meeting planners. AM is part of Prism Business Media's Meetings Group of targeted publications. Association Meetings provides its readers with useful information on issues and trends affecting the management of association meetings, trade shows, conventions, and seminars. AM is the only independently produced magazine that focuses specifically on these information needs, and thus provides readers with an "independent voice" in the area of professional event management.

Phone: 866) 505-7173 or (847) 763-9504 or 212-204-4237.

Beyond Borders

Although it focuses on meetings outside the United States, this annual supplement to the Prism Business Media Meetings Group of publications addresses international and multicultural meeting issues. It also includes a Resource Guide that might be of value to organizers of multicultural domestic meetings

Phone: 212-204-4237 or (866) 505-7173 or (847) 763-9504 .

Brand Marketing Magazine

This publication covers sampling programs in addition to other brand marketing techniques.

Phone: 800-247-2160.

Brandweek

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace.

Phone: 646-654-4677 or (845) 731-2731. .

BtoB

BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Phone: 212-210-0254 or 888-288-5900 .

Business Travel News

BTNonline.com is the Web site for news and research for businesses that manage travel. BTNonline provides original daily news updates, Business Travel News newspapers in a searchable archive that dates back to 1996 and access to BTN's seven annual research works.

Phone: 847-559-7533 or 646-654-4500.

Business Traveler

Business Traveler is the U.S. edition of British business travel magazine "Business Traveller," offering news and advice on international business travel and destinations.

Phone: 212-725-3500.

Business Week

Business Week is one of the leading business news magazines in the U.S. and includes regular columns and reports on technology and the Internet, media, and global business.

Phone: 1-888-878-5151 or 1-800-635-1200.

CFO

CFO magazine aims to provide corporate chief financial officers (CFOs) with solid reporting on financial news and trends, analyses of the accomplishments of finance executives facing complex problems, original research into critical economic issues, exposure to innovative thinkers who will challenge their assumptions.

Phone: 212-459-3004.

Chief Executive

Chief Executive magazine, founded in 1977, is the source of information and intelligence that supports the chief executive officer. It is the only magazine written strictly for CEOs and their peers and is the leading source of intelligence for and about CEOs. Chief Executive provides ideas, strategies and tactics for top executive leaders who are seeking to build more effective organizations. It conveys the full range of the CEO experience: the corporate challenges as well as the personal pressures and satisfactions that come with the most demanding job in business.

Phone: (212) 697-0390.

CIO

This publication provides solutions for corporate information officers (CIOs) on how to leverage information technology for company profit,with sections focusing on the Internet.

Phone: 508-872-0080.

Colloquy

This quarterly publication is devoted to frequency marketing and loyalty programs.

Phone: 513-248-5296 or (513.248.5918).

Convene

Convene is published by the Professional Convention Management Association (PCMA). It has 11 regular issues and a special edition in August. The magazine has articles on trends in the meetings and conventions industry and on such topics as meeting management, technology, legal issues, negotiation, and continuing education.

Phone: 877.827.7262 (toll-free) or 312-423-7262.

Corporate & Incentive Travel

Corporate & Incentive Travel, published monthly since 1983, is edited for corporate meeting planners with the responsibility for staging and planning meetings, incentive travel programs, conferences and conventions. They are also responsible for site selection, specifying accommodations and transportation. Each issue provides in-depth editorial focus on selection of site, accommodations and transportation, current legislation, conference, seminar and training facilities, budget and cost controls, and destination reports. Special columns are written by key industry leaders. Department and regular features highlight industry news and developments, trends and personalities, meeting values, facilities and destinations. Circulation more than 40,000 ABC audited.

Phone: (561) 989-0600.

Corporate Meetings & Incentives

Corporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers.

Phone: 212-204-4237or (866) 505-7173 or (847) 763-9504 .

Creative

This publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits.

Phone: 516-378-0800.

Culturegrams

CultureGrams products are published by ProQuest, a world leader in collecting, organizing, and publishing information worldwide for researchers, faculty, and students in libraries and schools. Since its beginnings in 1974, CultureGrams has become one of the most trusted and widely used cultural reference products in the education, government, and non-profit arenas. CultureGrams are available in a variety of print formats and electronic media.

Phone: 800.521.0600 ext. 2873 or 800.521.0600 ext. 2971.

Customer Interaction Solutions

This publication offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies.

Phone: 800-243-6002 or 203-852-6800.

Customer Relationship Management

Customer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management.

Phone: 703-519-3700.

Customer Service Newsletter

Customer Service Newsletter reports on practical techniques for improving customer service operations. Topics covered include training, motivating staff, increasing performance, measurement, benchmarking, and using new technology.

Phone: (973) 265-2300.

Customer Service Review

is a magazine containing in-depth coverage of customer service. Editors surf the Internet daily, scanning 400 global business publications to gather customer service articles.

Phone: 610-989-9580 or 888-414-2774.

Direct

This publication covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." As the authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers.

Phone: 212-204-4228.

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